The Loppet Foundation
The Loppet Foundation is a Minneapolis nonprofit founded in 2003 that operates year-round outdoor recreation programming in Theodore Wirth Regional Park, serving 40,000+ youth, adults, and seniors annually through skiing, mountain biking, paddling, and fitness programs funded by donations, memberships, and grants.
- Company typePrivate
- Founded2003
- HeadquartersMinneapolis, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Loppet Foundation does
The Loppet Foundation is a Minneapolis-based 501(c) nonprofit outdoor recreation organization founded in 2003, operating within Theodore Wirth Regional Park. The organization manages over 12 miles of natural surface trails, ski trails with snowmaking capabilities, and an alpine learning hill, serving more than 40,000 people annually through year-round programming in skiing, mountain biking, paddling, trail running, fitness, and outdoor art.
Its revenue model is diversified across six streams: donations, annual memberships, program fees (youth camps, lessons, clinics), grants, trail passes, and corporate sponsorships from partners including Performance Running Gym, Mayo Clinic, Pryes, and Bachmans. The organization operates sub-brands including Loppet Cycle Works (mountain biking teams), Loppet Nordic Racing (competitive skiing), Loppet Adventures (youth programming), and Loppet Trail Kids (youth mountain biking). It holds PSIA Certified Ski School status and maintains a formal partnership with the Minneapolis Park & Recreation Board for facility operations and lesson delivery. Recent strategic activity includes a $500,000 Conservation Partners Legacy Grant (September 2025) for habitat conservation, a Trailhead Cafe partnership with Aki's BreadHaus launching May 2026, and launch of a junior Performance Team for mountain biking.
The Loppet Foundation firmographics
Firmographics- Name
- The Loppet Foundation
- Legal name
- Loppet Foundation
- Website
- https://loppet.org
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Loppet Foundation is a Minneapolis nonprofit founded in 2003 that operates year-round outdoor recreation programming in Theodore Wirth Regional Park, serving 40,000+ youth, adults, and seniors annually through skiing, mountain biking, paddling, and fitness programs funded by donations, memberships, and grants.
- Ownership category
- akta.pro rank
The Loppet Foundation industry classification
Industry- Product category
- Outdoor Recreation Services
- NAICS
- Skiing Facilities (713920), Nature Parks and Other Similar Institutions (712190)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)
- akta.pro secondary industry
- Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
Keywords
Where The Loppet Foundation is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Loppet Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Donations: The Loppet Foundation is a nonprofit that relies on community donations to support its mission of connecting people to the outdoors through experiences that grow community.
- Memberships: Annual memberships that directly support the mission and provide added benefits to members including discounts and early access to programs.
- Program Fees: Fees from youth programs, camps, lessons, and various outdoor activities including skiing, mountain biking, paddling, and fitness classes.
- Grants: Conservation and programmatic grants including the $500,000 CPL Grant from Minnesota DNR for habitat conservation over three years.
- Trail Passes: Revenue from ski trail passes and other recreational access fees for Theodore Wirth Park trails.
- Sponsorships: Corporate sponsorships from partners including Pryes, Performance Running Gym, Mayo Clinic, and Bachmans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Trail passes available for ski access |
| Subscription | Annual | Annual membership with benefits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Loppet Foundation product offering
Product offeringCore offering
The Loppet Foundation operates year-round outdoor recreation programs and trail-based experiences at Theodore Wirth Regional Park in Minneapolis. It sells memberships, trail passes, lessons, youth and adult camps, competitive teams, and guided activities across skiing, mountain biking, paddling, fitness, and trail running. Programming, events, and amenities collectively serve over 40,000 participants annually.
Product overview
The Loppet Foundation is a non-profit outdoor recreation organization that operates as a multi-program platform connecting over 40,000 people annually to the outdoors through experiences that grow community. The organization offers a diverse portfolio of programs across multiple categories: youth programs (ages 5-13) including Loppet Adventures, Adventure Camp, Loppet Trail Kids, and Loppet Paddling; junior programs (ages 14-18) including Loppet Cycle Works teams (Cross Country MTB, Gravity, Off Season Training), Loppet Nordic Racing Juniors, and Adventures Junior-Loppet; adult programs including ski training, Loppet Fitness (strength training and yoga), rollerski, mountain bike clinics, outdoor art, and Learn to Ski lessons (PSIA Certified Ski School); clubs including Adult Run Club and Loppet Ski Club; camps including Adventure Camp and Trail Kids Mountain Bike Camps; and seasonal activities spanning cross-country skiing, fat-tire biking, skijor, snowshoeing, sledding, snowboarding, tubing, sauna, hiking, biking, disc golf, and trail running. The organization also operates amenities including the Trailhead Cafe and Theodore Wirth Par 3 Golf Club, and provides trail passes, trail maps/conditions reporting, and membership programs.
Differentiator
Problem solved
Functional benefit
Brands
- Loppet Cycle Works: Mountain biking department offering programs including Cross Country MTB Teams, Gravity Teams, Off Season Training, and Performance Team for junior riders.
- Loppet Nordic Racing
- Loppet Adventures
- Loppet Trail Kids
- Trailhead Cafe
Products and services
- Adventure Camp
Quantifiable outcome
- Connects over 40,000 people to the outdoors every year
- +1 more outcomes
Companies that use The Loppet Foundation
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles6 records
The Loppet Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Loppet Foundation partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Trailhead Cafe - Aki's BreadHauscoreAki's BreadHaus will power The Trailhead Cafe beginning May 2026. An interim six-month partner was announced starting December 1, 2025. The café will offer approachable, high-quality fare anchored in fresh bread with a curated beverage program.
- Performance Running GymcorePerformance Running Gym is the Official Run Coaching Partner of The Loppet. They provide coaching content for the blog and lead group runs including Tuesday Night Trails and Saturday Theo Loopers runs from the Trailhead.
- PryesminorCorporate sponsor of The Loppet Foundation, listed among Loppet sponsors providing financial and promotional support.
- Mayo ClinicminorCorporate sponsor listed among Loppet sponsors, providing support for the organization's mission and events.
- BachmansminorCorporate sponsor listed among Loppet sponsors, contributing to the foundation's sponsorship program.
- Minneapolis Park and Recreation BoardcoreMPRB partners with The Loppet Foundation to provide lessons and learning opportunities at Wirth Park. The Loppet Foundation is a nonprofit with a mission to connect people to the outdoors.
- MORC (Minnesota Off-Road Cyclists)coreMORC manages most of Wirth's bike trails (Area 36, 45 North, and Conundrum trails are maintained by The Loppet, with the rest managed by MORC). Trail conditions are coordinated through the Trailbot app.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
The Loppet Foundation competitors and assessment
Company assessmentOthers
- YMCA of the Greater Twin Cities: Community-based nonprofit offering youth programs, fitness, and seasonal camps in the Twin Cities; competes for overlapping youth and family participation dollars.
- Girl Scouts of the USA: National youth organization with outdoor adventure and camping programming; thematically adjacent to the Loppet Adventures / Trail Kids youth experience offerings.
Direct peers
- Three Rivers Park District: Minnesota-based regional park system that maintains trail networks, runs lessons, and hosts events competing for the same Twin Cities outdoor recreation participants as the Loppet.
- NOLS (National Outdoor Leadership School): Outdoor education nonprofit that delivers skills courses and wilderness programming; comparable in mission-driven outdoor instruction model, though at greater geographic scale.
- Appalachian Mountain Club: Mission-driven nonprofit operating multi-activity outdoor recreation (hiking, skiing, paddling) with broad programming and lodging across the Northeast. Closest peer in mission, structure, and year-round activity mix.
- CXC (Central Cross Country Skiing): Regional Nordic ski organization offering lessons, racing teams, and trail programming; directly comparable to Loppet Nordic Racing in discipline, audience, and competitive scope.
Emerging players
- L.L.Bean Outdoor Discovery Schools: Brand-driven outdoor skills and recreation programming from a major outdoor retailer, partially overlapping the Loppet's clinics and lessons in paddle, bike, and fitness.
Broad incumbents
- REI Co-op: National outdoor retailer and co-op with an in-store and field class program that overlaps the Loppet's lessons and clinics, but operates at vastly greater scale and as a for-profit retail-anchored business.
- U.S. Ski and Snowboard: National governing body for Nordic and alpine skiing in the U.S.; comparable in Nordic programming context but operates as a federation rather than a local recreation provider.
Regional players
- Minneapolis Park and Recreation Board: Municipal operator of Theodore Wirth Park and direct partner of the Loppet; functions as both collaborator and competitor for recreational programming in the same footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Loppet Foundation social profiles
Digital presenceThe Loppet Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Loppet Foundation leadership team
Management profileNumber of profiles
The Loppet Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Loppet Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Loppet Foundation
What does The Loppet Foundation do?
The Loppet Foundation operates year-round outdoor recreation programs and trail-based experiences at Theodore Wirth Regional Park in Minneapolis. It sells memberships, trail passes, lessons, youth and adult camps, competitive teams, and guided activities across skiing, mountain biking, paddling, fitness, and trail running. Programming, events, and amenities collectively serve over 40,000 participants annually.
Is The Loppet Foundation a public or private company?
The Loppet Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Loppet Foundation founded?
The Loppet Foundation was founded in 2003. It employs 51 to 100 people.
Where is The Loppet Foundation based?
The Loppet Foundation is headquartered in Minneapolis, United States, in the North America region.
How does The Loppet Foundation make money?
Six revenue lines are on record. Donations are the primary driver. The others are memberships, program Fees, grants, trail Passes and sponsorships.
Who are The Loppet Foundation's main competitors?
Others on record are YMCA of the Greater Twin Cities and Girl Scouts of the USA. Direct peers are Three Rivers Park District, NOLS (National Outdoor Leadership School), Appalachian Mountain Club and CXC (Central Cross Country Skiing). L.L.Bean Outdoor Discovery Schools is listed as an emerging player. Broad incumbents are REI Co-op and U.S. Ski and Snowboard. Minneapolis Park and Recreation Board is listed as a regional player.
Does The Loppet Foundation have an API?
No public API is recorded for The Loppet Foundation.
What industry is The Loppet Foundation in?
The Loppet Foundation's product category is Outdoor Recreation Services. Its primary akta.pro industry code is THAAAJAE, Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails), with a secondary code of THAMAJAJ, Family & Recreation Campgrounds (Amenities/Activities Focus). Its NAICS code is 713920 and its SIC code is 7900.