U.S. Ski & Snowboard

What U.S. Ski & Snowboard does

U.S. Ski & Snowboard is the national governing body for Olympic and Paralympic skiing and snowboarding in the United States, organized as a 501(c)(3) nonprofit headquartered in Park City, Utah, with origins in 1905 (the U.S. Ski & Snowboard Foundation was incorporated in 1964). It is the sole U.S. federation recognized by the International Ski and Snowboard Federation (FIS) and the United States Olympic & Paralympic Committee (USOPC), giving it exclusive authority over team selection, athlete carding, and FIS-sanctioned event hosting. The federation administers 11 disciplines across able-bodied and Para alpine, cross country, ski jumping, freestyle, snowboard, and (from April 2026) Para Nordic, supporting more than 240 athletes on national teams that include Mikaela Shiffrin, Lindsey Vonn, and Jessie Diggins.

The federation's core product is its athlete development and high-performance competition platform: an end-to-end pipeline from grassroots clubs to national team competition, plus a domestic World Cup calendar that for 2026-27 will host a record 13 FIS events at 10 venues. Its competitive technology stack is anchored by a biomechanical video analysis prototype co-developed with Google Cloud that uses Gemini multimodal reasoning and DeepMind-derived computer vision to turn 2D race video into quantitative performance insights for coaches and athletes. The federation is also building an adjacent commercial platform through The Crest Club, a joint venture with Horizon Sports & Experiences that monetizes premium fan and corporate hospitality around U.S. team competitions, and it holds a broadcast partnership with WSL/Apple TV for alpine World Cup coverage.

U.S. Ski & Snowboard's revenue model combines (1) multi-year corporate sponsorships with title and official partners including Stifel (an eight-figure annual deal running through 2034), The North Face (an eight-year apparel and outerwear partnership through 2034 that replaces Kappa), J.Crew (a three-year lifestyle partnership), and a roster of other official partners such as Toyota, USANA, Hydro Flask, Visa, iCapital, Cloudflare, and Dunkin'; (2) the $65M "Pathway To The Podium" endowment campaign that is building a long-duration reserve; and (3) ticketing, broadcast, and hospitality revenue tied to its domestic World Cup events. Reported revenue has roughly doubled since CEO Sophie Goldschmidt took over in late 2021, supported by an approximately 25% increase in headcount ahead of the Milan Cortina 2026 Olympic and Paralympic Games.

Name

U.S. Ski & Snowboard

Legal name

U.S. Ski & Snowboard Foundation

Website

https://usskiandsnowboard.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

U.S. Ski & Snowboard is the national governing body for U.S. Olympic and Paralympic skiing and snowboarding, headquartered in Park City, Utah. It administers 11 disciplines, supports 240+ athletes, and hosts a record 13 FIS World Cup events in 2026-27.

Ownership category

akta.pro rank

Product category

National Sports Federation

NAICS

Sports Teams and Clubs (711211), Skiing Facilities (713920), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB), Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• National governing body
• Olympic ski snowboard
• Athlete development programs
• Winter sports federation
• Competitive skiing services

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Sponsorship and Partnership Revenue: Corporate sponsorship and naming rights partnerships constitute the primary commercial revenue driver. The organization has significantly expanded its sponsor portfolio, with Stifel as the largest sponsor since 2022 at approximately eight figures annually. The North Face signed an eight-year deal through 2034, J.Crew a three-year lifestyle partnership, with additional sponsors including Dunkin, Cloudflare, iCapital, U.S. Army, Toyota, Hydro Flask, and Visa.
2. Membership Fees: Individual and club memberships required for participation in sanctioned events, with membership valid through June 30 of each season.
3. Donations and Foundation Support: Tax-deductible donations to the U.S. Ski & Snowboard Foundation (501(c)3) supporting athlete training, development, competition and educational needs. The Foundation is conducting a $65 million endowment campaign called 'Pathway To The Podium' and offers programs including Gold Pass (resort access donation), Champions Club (Olympic hospitality), and Team Experiences.
4. Merchandise Sales: Team Gear merchandise sold through official online store and retail partners like J.Crew, including apparel collections that have achieved rapid sell-outs.
5. Event and Hospitality Revenue: Revenue from World Cup event hosting, premium hospitality programs like The Crest Club (luxury skiing experiences with five-figure pricing offered jointly with Horizon Sports & Experiences), and event sponsorships.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

U.S. Ski & Snowboard is the national governing body for Olympic and Paralympic skiing and snowboarding in the United States, overseeing 11 disciplines. It provides athlete development through a pipeline from youth clubs to national teams, supported by the USANA Center of Excellence in Park City, Utah. The organization offers membership services, training systems, competitive event sanctioning, and commercial partnerships, funded primarily through sponsorships, donations, and membership fees.

Product overview

U.S. Ski & Snowboard is the national governing body for Olympic and Paralympic skiing and snowboarding, offering a comprehensive portfolio of programs across 11 disciplines (Alpine, Cross Country, Freeski, Freestyle, Nordic Combined, Ski Jumping, Snowboard, Para Alpine, Para Nordic, Para Snowboard, and Aerials). The organization provides athlete development through its Pipeline system and Training Systems framework, supported by the USANA Center of Excellence in Park City, Utah. Key products include SkillsQuest (a skills assessment and development program), Public Tools (membership and competition management platform), and the Foundation (fundraising arm with Pathway To The Podium endowment). Premium offerings include The Crest Club luxury hospitality and Gold Pass resort access. The organization has recently invested in AI technology through a Google Cloud collaboration for video-based biomechanical analysis. Sponsorships and partnerships drive commercial revenue, including official performance apparel (The North Face through 2034) and lifestyle apparel (J.Crew).

Differentiator

Problem solved

Functional benefit

Brands

• The Crest Club: A members-only luxury skiing experience combining world-class slopes access with U.S. ski team athletes and Michelin-star dining, offered jointly with Horizon Sports & Experiences.

Products and services

• National Governing Body Programs Governance, sanctioning and oversight of 11 skiing and snowboarding disciplines across the United States, managing national teams and competition pathways from youth clubs through Olympic level.
• Athlete Development Pipeline

Quantifiable outcome

• Doubled revenue under CEO Sophie Goldschmidt's leadership since late 2021
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

21 partnerships are on record, tiered core, flagship and minor.

• The North FacecoreGTM or Marketing Partner · 12 May 2026Eight-year partnership through April 2034 makes The North Face the Official Performance Apparel Partner. The North Face will outfit athletes, coaches, and staff across all 11 disciplines with competition outerwear, training apparel, accessories, and luggage featuring Futurelight, DryVent, and Gore-Tex technologies. Partnership aligns with 2030 Olympic and Paralympic Winter Games in French Alps and 2034 Games in Salt Lake City. Replaces Kappa as exclusive outerwear provider.
• U.S. Olympic & Paralympic CommitteeflagshipStrategic or Co-development Partner · 7 April 2026USOPC jointly announced transfer of U.S. Para Nordic ski team to U.S. Ski & Snowboard. Team previously under USOPC management since 2014. Athletes gain access to U.S. Ski & Snowboard's Center of Excellence, coaching, sports science, dietitians, and marketing support.
• Ikon PasscoreGTM or Marketing Partner · 12 March 2026Partnership for 2026/27 season offers skiers $50 discount on 2-, 3-, or 4-day session passes with code USAGOLD. Includes six-month Insider digital subscription and sweepstakes for trip to Deer Valley World Cup. Ikon Pass network covers 76 mountain destinations across 13 countries.
• Google CloudcoreTechnology or Integration · 5 February 2026Collaboration to develop AI-based video analysis tool for skiing and snowboarding training. Uses Gemini multimodal AI and Google DeepMind's computer vision research to transform smartphone footage into biomechanical motion data. Platform enables real-time performance insights including rotational velocity and air time on the slopes.
• RAYUS RadiologycoreOthers · 28 January 2026RAYUS Radiology renewed as Official Medical Provider for U.S. Ski & Snowboard, US Speedskating, and USA Bobsled/Skeleton. Nationwide subspecialized radiologist network provides diagnostic imaging services to elite athletes. Partnership formalized in 2021 after years of individual athlete relationships.
• U.S. Army (10th Mountain Division)minorStrategic or Co-development Partner · 22 January 202610th Mountain Division, created during WWII for mountain and snow operations, entered partnership with U.S. ski and snowboard teams around Olympic time. Division participated in World Cup event to engage with community and showcase history and skills.
• J.CrewcoreGTM or Marketing Partner · 8 January 2026Three-year partnership makes J.Crew the official lifestyle apparel partner. 26-piece collection spanning women's, men's, and kids' categories including ski capsule with Kappa. Collection sold out within one day of launch. Partnership includes athlete-led campaigns and Share Winter Foundation support for youth access to skiing.
• KodiakminorOthers · 9 December 2025Partnership to support athletes with nutrition and training support ahead of Milano Cortina 2026. Kodiak will upgrade the USANA Center of Excellence kitchen to provide nutrition support and expand presence in winter sports.
• DunkinminorGTM or Marketing Partner · 9 December 2025Dunkin added to sponsor portfolio in expansion of commercial partnerships alongside Cloudflare, iCapital, and U.S. Army.
• Horizon Sports & ExperiencescoreStrategic or Co-development Partner · 1 December 2025Launched The Crest Club, members-only luxury skiing experience debuting winter 2025-26 with full season in 2026-27. Provides private slope access, athlete interactions, and Michelin-star dining at five-figure pricing across 6 events in Europe and U.S. HS&E founded in 2022, acquired Strategic in early 2025.
• USA SurfingminorStrategic or Co-development Partner · 1 November 2025U.S. Ski & Snowboard initially attempted to take over surfing governance but withdrew application in November citing inability to engage constructively with USA Surfing leadership. USOPC subsequently recognized USA Surfing as NGB in May 2025.
• iCapitalminorGTM or Marketing Partner · 23 October 2025iCapital became sponsor of elite teams including Stifel U.S. Ski Team, Hydro Flask U.S. Snowboard Team, and Toyota U.S. Para Snowboard Team. First winter sports sponsorship, expanding existing sports ambassador program focused on golf and alpine ski racing athletes. Branding appears on team uniforms with digital and hospitality activations.
• Crew Group Inc.minorStrategic or Co-development Partner · 1 March 2025Partnership with Crew Group Inc. announced March 2025 as noted in ski gear market research report. Nature and scope of partnership not fully detailed in source materials.
• USANA Health SciencescoreOthers · 1 January 2025USANA powers the Center of Excellence kitchen providing nutrition support to athletes. Sponsored 190 athletes at 2026 Winter Olympics who won 28 medals across 12 sports and 8 national teams. Kodiak also partnered to upgrade Center of Excellence nutrition facilities.
• ToyotacoreGTM or Marketing Partner · 1 January 2025Toyota sponsors the Toyota U.S. Para Snowboard Team as part of elite team sponsorship portfolio. Branding appears on team uniforms alongside other partners including Stifel, Hydro Flask, and iCapital.
• Hydro FlaskcoreGTM or Marketing Partner · 1 January 2025Hydro Flask sponsors the Hydro Flask U.S. Snowboard Team. Beverage brand provides team hydration solutions and appears on athlete uniforms and team branding.
• VisaminorGTM or Marketing Partner · 1 January 2025Visa listed as payment partner on official suppliers page, providing payment processing for events and merchandise.
• United AirlinesminorOthers · 1 January 2025United Airlines listed as official supplier providing air travel services for team transportation to competitions and training camps.
• Zions BankminorGTM or Marketing Partner · 1 January 2025Zions Bank presents the 'On the Rise' athlete series highlighting developing athletes throughout the season. Partnership includes community service, sponsorships, and charitable donations supporting economic growth in Idaho, Utah, and Wyoming.
• KappacoreGTM or Marketing Partner · 1 January 2025Italian brand Kappa previously served as official on-mountain partner providing technical ski apparel including capsule collection with J.Crew. Being replaced by The North Face as official performance apparel partner starting 2026-27 season.
• StifelflagshipGTM or Marketing Partner · 1 January 2022Financial services company Stifel signed as naming rights sponsor in 2022 with approximately eight-figure annual investment. Sponsorship includes Stifel U.S. Ski Team naming rights, event sponsorships, and athlete partnerships. Deal extended through 2034, representing the organization's largest sponsor.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Others

• World Rugby: International governing body of rugby and former employer of CEO Sophie Goldschmidt; while in a different sport, it is structurally analogous as a federation operating multi-year commercial partnerships and elite event IP, useful as a leadership-pattern and partnership-comparable reference.
• Fédération Internationale de Ski (FIS): The global governing body for skiing and snowboarding that sanctions the World Cup events U.S. Ski & Snowboard hosts. It is an ecosystem enabler/regulator rather than a competitor, but its rules, calendar and TV rights framework shape U.S. Ski & Snowboard's commercial economics.

Direct peers

• USA Track & Field: U.S. national governing body for athletics operating from a Colorado headquarters with sponsorship, membership, and elite-athlete development programs directly comparable to U.S. Ski & Snowboard's structure.
• USA Swimming: U.S. Olympic national governing body for swimming that runs elite athlete pipelines, corporate sponsorships, and a national training center, mirroring U.S. Ski & Snowboard's Center of Excellence and event-hosting model.
• USA Hockey: US national governing body for ice hockey operating under the U.S. Olympic & Paralympic Committee with a comparable membership, sponsorship-led, and team-development business model serving elite athletes and clubs across multiple disciplines.

Broad incumbents

• Alterra Mountain Company: Operates the Ikon Pass network of 76 mountain destinations in 13 countries, which U.S. Ski & Snowboard explicitly partners with for fan club distribution, making it a critical wide-portfolio incumbent in the same skiing value chain.
• Vail Resorts: Largest North American mountain resort operator running 40+ ski areas including Park City, a key training and event venue for U.S. Ski & Snowboard and a partner through its Epic Pass, making it a broad incumbent in the U.S. ski ecosystem U.S. Ski & Snowboard depends on.

Regional players

• French Ski Federation (FFS): France's national governing body for skiing and snowboarding that will oversee the 2030 Olympic and Paralympic Winter Games in the French Alps, mirroring U.S. Ski & Snowboard's NGB role ahead of its own 2034 home Games.
• Alpine Canada Alpin: Canadian counterpart NGB for alpine and ski cross racing, sharing the same FIS/NGB framework, athlete development pipeline and World Cup hosting business model but serving Canada rather than the U.S.
• Norwegian Ski Federation (NSF): Norway's national skiing governing body that operates elite cross-country, biathlon, alpine and freestyle programs with comparable sport-development, coaching and athlete-support infrastructure to U.S. Ski & Snowboard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usskiteam
• Facebookfacebook.com/usskiandsnowboard
• LinkedInlinkedin.com/company/ussa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. Ski & Snowboard