BSG Chemie Leipzig
BSG Chemie Leipzig e.V. is a member-owned German football club in Leipzig competing in the Regionalliga Nordost, generating revenue through tiered regional sponsorships, 2,730 memberships, matchday ticket sales, merchandise, and venue rentals at the Alfred-Kunze-Sportpark, with a U5–U23 youth academy.
- Company typePrivate
- Founded2011
- HeadquartersLeipzig, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BSG Chemie Leipzig does
BSG Chemie Leipzig e.V. is a registered, member-owned football association in Leipzig, Germany, competing in the Regionalliga Nordost (fifth tier of German football). The club operates its home matches at the Alfred-Kunze-Sportpark and runs a comprehensive football program spanning a first men's team, women's teams, and a youth academy covering U5 through U23 age groups. Founded in its modern form in 2011 following the dissolution of FC Sachsen Leipzig, the club traces its historical roots in Leutzsch back to 1899 and celebrated 125 years of football history in 2024.
The club's digital stack is built on a WordPress website with an integrated membership system, the 'Chemie-App' mobile application for iOS and Android (offering live ticker, chat, carpool features, and member-only content), the 'Deine Stimme für Chemie' fan account platform, and 'Fünfeck.FM' club radio/podcast. Ticketing is handled through etix, and the club manages its sponsorship portfolio via the SponsoRights cloud platform. Distribution is hybrid: an online fanshop and ticket shop plus a physical shop at the stadium and matchday box office.
Revenue is generated across five streams: tiered sponsorship packages (B+T Bauelemente as Team Hauptsponsor, plus Gold, Silver, Bronze, and apparel sponsors), recurring membership fees (2,730 members), matchday ticket sales (1,500+ season tickets already sold for 2026/27, 17 sold-out home games in 2025/26), merchandise sales, and venue/event rentals at Alfred-Kunze-Sportpark including youth football camps. The club is governed by an elected volunteer board (Gerd Kroll, Marc Walenta, Christian Friedrich, Gregor Schoenecker, Bastian Pauly) with a Managing Director (Patrick Schumann) and a Sponsoring Officer (Peer Hassel). No parent company, external investor, or funding round exists; the club is not publicly traded and does not disclose financials.
BSG Chemie Leipzig firmographics
Firmographics- Name
- BSG Chemie Leipzig
- Legal name
- BSG Chemie Leipzig e.V.
- Website
- https://chemie-leipzig.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BSG Chemie Leipzig e.V. is a member-owned German football club in Leipzig competing in the Regionalliga Nordost, generating revenue through tiered regional sponsorships, 2,730 memberships, matchday ticket sales, merchandise, and venue rentals at the Alfred-Kunze-Sportpark, with a U5–U23 youth academy.
- Ownership category
- akta.pro rank
BSG Chemie Leipzig industry classification
Industry- Product category
- Professional Football Club Operations
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Events & Match Tickets (THAJAFAE)
- akta.pro secondary industries
- Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Association Football (Soccer) Leagues (MPAKAAAA)
Keywords
Where BSG Chemie Leipzig is headquartered
LocationHeadquarters
- HQ city
- Leipzig
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
BSG Chemie Leipzig business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Sponsoring & Partnerschaften: Multiple sponsorship tiers including team Hauptsponsor (B+T Bauelemente), Gold-Sponsoren, Silber-Sponsoren, and Bronze-Sponsoren. Includes front-of-shirt, back-of-shirt, and stadium branding rights.
- Mitgliedsbeiträge: Annual membership fees with benefits including exclusive content, merchandise discounts, and priority access to events. Club has 2,730 members.
- Ticketverkauf: Day tickets and season tickets (Dauerkarten) for Regionalliga Nordost matches. Over 1,500 season tickets already sold for 2026/27 season. 17 sold-out home games in previous season.
- Fanshop & Merchandise: Online fan shop and physical shop at the stadium offering jerseys, merchandise, and 'Brennen im Herzen' branded items.
- Veranstaltungen & Stadionvermietung: Stadion events, sponsor events, football camps for youth, and venue rentals at Alfred-Kunze-Sportpark.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Tageskarten (Day Tickets) 2026/27 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
BSG Chemie Leipzig product offering
Product offeringCore offering
BSG Chemie Leipzig e.V. is a registered non-profit football club based in Leipzig, Germany, competing in the Regionalliga Nordost. The club operates professional men's and women's teams, a comprehensive youth academy (U5–U23), and sells matchday tickets, season tickets, club memberships, branded merchandise, and multi-tier sponsorship packages. It also runs the Alfred-Kunze-Sportpark stadium as a venue for matchdays, sponsor events, football camps, and external rentals, supported by a digital ecosystem including the Chemie-App, online fanshop, etix ticketing, and Fünfeck.FM club radio.
Product overview
BSG Chemie Leipzig is a traditional football club offering a portfolio of digital and physical products/services centered around its football operations. The primary digital products include the Chemie-App (mobile application), online fanshop, ticketing platform, Fünfeck.FM radio/streaming service, live ticker, and fan account system. Physical offerings include matchday experiences at the Alfred-Kunze-Sportpark, youth development programs, football camps, and various sponsorship packages at multiple tiers. The club also operates a job board for supporters and sponsors. The digital ecosystem is built on WordPress with various third-party services integrated for ticketing, analytics, and fan engagement.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 17 sold-out home games in 2025/26 season
- +2 more outcomes
Companies that use BSG Chemie Leipzig
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
BSG Chemie Leipzig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BSG Chemie Leipzig partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and minor.
- B+T Bauelemente GmbHcoreTeam Hauptsponsor (main team sponsor) with extended two-season commitment. Inhabers Jan Hilgenfeldt and Tobias Tropschuh. Located in Borsdorf. Signified increased engagement under new ownership.
- Leipziger Gruppe (Stadtwerke Leipzig)coreSilbersponsor (silver sponsor) with 3-season extension. Provides Leipzig with energy, water, mobility. Campaign message 'Für euch ändern wir auch mal die Farben'.
- Dreiturmspringer GmbHcoreTrikotbrustsponsor (chest sponsor) with one-year extension and expanded engagement. Operates Volkshaus restaurant venue.
- Flex Trans Cargo GmbHmajorLong-term partner extended for two seasons until summer 2028. Regional logistics company.
- STORKmajorRückenpartner (back sponsor) from season 2026/27. Waste management company with Leipzig operations. Extended partnership with increased engagement.
- Autohaus DeckertmajorNeuer Goldsponsor. Headquarters in Homburg. Motto: 'weil Leidenschaft keine Entfernung kennt'. Spieltagspräsentator.
- Leipziger Volkszeitung (LVZ)majorGold-Sponsor since February 2026. Major regional newspaper bringing media strength to enhance club visibility.
- Pitch ThismajorNeuer Goldsponsor. Creative agency that created video for new jersey presentation. Presented new kit at season start.
- 3B DienstleistungencoreSilber-Sponsor. Daniel Heinze, a 'Leutzscher Legende', involved in the partnership.
- Deutsche InfraSoft GruppecoreSilbersponsor since March 2026. Bundesweit im Bereich digitale Infrastruktur und Vermessung. 160+ employees nationwide.
- LEWO AGcoreGold-Sponsor since 2018. Leipzig specialist for housing/real estate. Active supporter of football camps and youth programs.
- Caruso Umweltservice GmbHmajorDemolition and recycling company. Contract extended for 2 years until 2026/27 with increased engagement.
- Malerwerkstätten LeipzigminorLong-term partnership continued. Handcraft business with focus on training/apprenticeship.
- müller | die kücheminor10-year sponsorship anniversary. Kitchen studio at Kantstraße 62 with extended engagement.
- Autohaus Gotthard König GmbHminorLong-term partner with many years of visibility in sports. Continued partnership.
- Dankbar LeipzigminorCoffee shop at Jahnallee 23. 'Dankbar wird Spielerpartner bei Benny Schmidt'. Extended partnership.
- TeamSportSachsen e.V.coreSports association partnership. Joint tree-planting action 'Mehr Wald für Sachsen' with 4,000 seedlings planted. Partnership with 'So geht sächsisch.' and Stiftung Wald für Sachsen.
- Sachsenlotto (Sächsische Lotto-GmbH)majorCooperation since 2021 continued for 2025/2026. 'Das Lotto-Prinzip – Gut für Sachsen' campaign.
- LearningCampus gemeinnützige GmbHminorWelcomed summer 2024 into green-white family. Partnership developed positively with nice evolution announced.
- Förderverein 64minorSupporting association for the club, separate from main sponsorship.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BSG Chemie Leipzig competitors and assessment
Company assessmentBroad incumbents
- RB Leipzig: Bundesliga club in the same city. Operates broadly in football with overlapping regional audience but at vastly larger scale and with corporate ownership — sets the ceiling on Leipzig's football market that Chemie competes within.
Direct peers
- BFC Dynamo: Regionalliga Nordost opponent and historic East German club. BFC Dynamo shares the heritage profile, supporter culture intensity, and fifth-tier competitive level that define BSG Chemie Leipzig's operating context.
- FC Erzgebirge Aue: Regionalliga Nordost opponent (and listed 'Leutzscher Hölle' experience package rival). FC Erzgebirge Aue is a former 2. Bundesliga club recently relegated, sharing the Saxon/East German footprint and comparable matchday scale.
- Chemnitzer FC: Saxon football club competing in a similar tier with comparable community-owned heritage and regional supporter base. Operates as a direct analogue within Saxony's regional football ecosystem.
- Viktoria 89 Berlin: Community-owned Berlin club operating in a similar tier with a comparable fan-driven, member-supported model. Matches Chemie's structure of a traditional, identity-led lower-division club.
- Hallescher FC: 3. Liga club in Saxony-Anhalt with a comparable community-owned, historic-club profile operating one tier above Chemie. Useful as a 'next-step' comparable for what promotion economics could look like.
- SV Babelsberg 03: Regionalliga Nordost opponent explicitly listed by BSG Chemie Leipzig. Like Chemie, SV Babelsberg 03 is a fan-owned, non-profit club with strong community identity in the former East Germany and a similarly sized supporter base and stadium — the closest comparable in the same league.
- FSV Zwickau: Saxon Regionalliga-level club with similar historic-identity positioning and comparable matchday economics. Closely comparable in tier, geography, and fan-owned club model.
- Tennis Borussia Berlin: Berlin-based community-owned club with similar historic identity and member-driven model. Closely comparable governance and supporter-culture profile to BSG Chemie Leipzig.
- 1. FC Lokomotive Leipzig: Historic Leipzig-area football club with shared East German heritage and a passionate supporter culture. Operates in a similar tier and competes for the same local fan attention, making it a tight geographic and cultural peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BSG Chemie Leipzig social profiles
Digital presenceBSG Chemie Leipzig financial estimates
Financial estimateRevenue estimate
Valuation estimate
BSG Chemie Leipzig leadership team
Management profileNumber of profiles
Profiles7 records
BSG Chemie Leipzig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BSG Chemie Leipzig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BSG Chemie Leipzig
What does BSG Chemie Leipzig do?
BSG Chemie Leipzig e.V. is a registered non-profit football club based in Leipzig, Germany, competing in the Regionalliga Nordost. The club operates professional men's and women's teams, a comprehensive youth academy (U5–U23), and sells matchday tickets, season tickets, club memberships, branded merchandise, and multi-tier sponsorship packages. It also runs the Alfred-Kunze-Sportpark stadium as a venue for matchdays, sponsor events, football camps, and external rentals, supported by a digital ecosystem including the Chemie-App, online fanshop, etix ticketing, and Fünfeck.FM club radio.
Is BSG Chemie Leipzig a public or private company?
BSG Chemie Leipzig is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was BSG Chemie Leipzig founded?
BSG Chemie Leipzig was founded in 2011. It employs 11 to 50 people.
Where is BSG Chemie Leipzig based?
BSG Chemie Leipzig is headquartered in Leipzig, Germany, in the Europe region.
How does BSG Chemie Leipzig make money?
Five revenue lines are on record. Sponsoring & Partnerschaften is the primary driver. The others are mitgliedsbeiträge, ticketverkauf, fanshop & Merchandise and veranstaltungen & Stadionvermietung.
Who are BSG Chemie Leipzig's main competitors?
RB Leipzig is listed as a broad incumbent. Direct peers are BFC Dynamo, FC Erzgebirge Aue, Chemnitzer FC, Viktoria 89 Berlin, Hallescher FC, SV Babelsberg 03, FSV Zwickau, Tennis Borussia Berlin and 1. FC Lokomotive Leipzig.
Does BSG Chemie Leipzig have an API?
No public API is recorded for BSG Chemie Leipzig.
What industry is BSG Chemie Leipzig in?
BSG Chemie Leipzig's product category is Professional Football Club Operations. Its primary akta.pro industry code is THAJAFAE, Sports Events & Match Tickets, with a secondary code of MPAKALAB, Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers). Its NAICS code is 711211 and its SIC code is 7997.