Wagner Orthodontics

What Wagner Orthodontics does

Wagner Orthodontics is a third-generation family orthodontic practice serving the Longview and Chehalis, WA communities since 1970, currently led by Dr. Peter Wagner, a board-certified orthodontist who completed specialty training at the Georgia School of Orthodontics in 2019. The practice offers a comprehensive orthodontic portfolio spanning traditional metal braces, ceramic clear braces, and Spark Clear Aligners using TruGEN material, alongside specialized services including early orthodontic treatment for children age 7+, adult orthodontics, and Airway Orthodontics targeting sleep-disordered breathing.

The clinical platform is built on digital impression technology (iTero 3D scanning) and digital treatment planning that replaces traditional putty impressions and visualizes expected outcomes before treatment begins, supported by heat-activated memory-shape wires that reduce adjustment visits to every 8-10 weeks over an 18-24 month treatment horizon. All services are delivered directly through two physical clinic locations in Longview (855 11th Ave Suite A) and Chehalis (1327 Bishop Rd), accessible via Interstate 5 in the Pacific Northwest.

The business operates as a privately-held, family-owned professional practice with no institutional capital. Revenue is generated from one-time orthodontic treatment fees, augmented by 0% interest in-house payment plans, family discounts, and direct insurance billing. Pricing is quote-based, determined during complimentary consultations with no referral required. Customer acquisition relies on word-of-mouth referrals, Google reviews (67 five-star reviews), Instagram organic content, a content-marketing blog, and community sponsorships (notably Mark Morris High School and the Chehalis Foundation). Primary patient segments are teenagers and adults, with children and airway-focused patients as secondary cohorts.

Name

Wagner Orthodontics

Legal name

Wagner Orthodontics

Website

https://wagnerorthodontics.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Wagner Orthodontics is a third-generation family orthodontic practice serving Longview and Chehalis, WA since 1970. It delivers metal braces, clear braces, Spark clear aligners, and specialized airway and adult orthodontics directly to children, teens, and adults through two regional clinic locations.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC), Orthodontic Group Practices (HLABAKAC), Early Interceptive Orthodontics (Phase I) (HLABABAF)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Traditional dental braces
• Early orthodontic intervention
• Airway focused orthodontics

Headquarters

HQ city

Chehalis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Fees: One-time fees for orthodontic procedures including traditional metal braces, clear braces, and Spark clear aligners. Treatment costs vary based on individual needs and case complexity. Payment plans and financing options available.
2. Interest-Free Payment Plans: In-house financing with 0% interest payment options allowing patients to spread costs over time. Family discounts also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Wagner Orthodontics provides comprehensive orthodontic treatment services to children, teens, and adults in the Longview and Chehalis, WA area. The practice offers metal braces, ceramic clear braces, and Spark Clear Aligners along with specialized Early Orthodontic Treatment and Airway Orthodontics, delivered through two physical offices using 3D digital impression technology.

Product overview

Wagner Orthodontics is a third-generation orthodontic practice serving Longview and Chehalis, WA since 1970. The practice offers a comprehensive portfolio of orthodontic treatments including traditional Metal Braces, Clear Braces (ceramic), and Spark Clear Aligners as its core treatment modalities. Additionally, the practice provides specialized services including Early Orthodontic Treatment for children age 7+, Adult Orthodontics, and Airway Orthodontics for sleep-disordered breathing. All treatments utilize state-of-the-art digital impression technology to create personalized treatment plans, with same-day starts and free consultations available.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces Traditional metal braces made from high-grade stainless steel for correcting crowded teeth, gaps, and misalignment. Modern versions are smaller, more comfortable, and more efficient than older designs. Targeted at patients of all ages seeking reliable orthodontic correction.
• Clear Braces Ceramic braces offering a more discreet appearance than metal braces while delivering effective orthodontic results. Popular choice for older teens and adults seeking less noticeable treatment.
• Spark Clear Aligners A clear aligner system using TruGEN material for nearly invisible teeth straightening. Removable trays are made from precise digital impressions and gently shift teeth into ideal position over time. Designed for comfort, discretion, and effective tooth movement.
• Early Orthodontic Treatment Orthodontic evaluation and treatment for children beginning around age 7, designed to guide jaw growth, create room for erupting teeth, and prevent more complex issues later in life.
• Adult Orthodontics Orthodontic treatment services designed for adults of any age, addressing concerns like crooked teeth, crowding, gaps, and bite issues using braces or clear aligners.
• Airway Orthodontics Specialized orthodontic treatment focused on the relationship between jaw structure, teeth, and airway. Addresses sleep-disordered breathing and related issues through comprehensive evaluation and customized treatment plans using digital imaging technology.

Quantifiable outcome

• Average treatment time of 18-24 months for most cases
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Candid Co. Hybrid DTC clear aligner company that combines remote impression kits with in-person orthodontist oversight. Direct competitor to Wagner for adult clear-aligner cases, particularly those seeking a lower-cost alternative to traditional in-office treatment.
• SmileDirectClub: Direct-to-consumer clear aligner brand that bypasses the in-office orthodontist with mail-order impression kits and remote monitoring. Most direct competitor to Wagner for mild-to-moderate adult cases seeking lower-cost, lower-friction aligner treatment — though the company has faced major financial and operational challenges since its 2023 restructuring.

Broad incumbents

• Smile Brands: Large Dental Service Organization (DSO) operating hundreds of affiliated dental and orthodontic offices across the U.S. Comparable to Wagner as a multi-location provider of general and orthodontic care, though at much greater scale and with a corporate-support infrastructure Wagner lacks.
• Align Technology (Invisalign): Manufacturer of the Invisalign clear aligner system and iTero intraoral scanners — the same category of products Wagner uses (Wagner is on Spark Aligners, not Invisalign, but they are direct substitutes). Represents both a competitive substitute via DTC aligner initiatives and the dominant supplier ecosystem in orthodontic clear-aligner therapy.
• Heartland Dental: One of the largest DSOs in the U.S., supporting thousands of dentists and orthodontists across affiliated practices. Represents the scaled, corporate-backed counterpoint to Wagner's independent family practice model, with overlap in patient demographic (families, teens) and service line (orthodontics within general dentistry).
• Aspen Dental: National DSO operating hundreds of branded dental practices, many offering orthodontic services including clear aligners. Comparable to Wagner as a multi-location orthodontic provider, but with significantly larger marketing budgets, insurance negotiation leverage, and standardized clinical protocols.
• Benevis: Dental support organization providing practice management, marketing, and operational support to affiliated dental and orthodontic practices, with concentration in underserved U.S. markets. Comparable to Wagner as a multi-location provider of orthodontic services, but operates a PE-backed support-organization model rather than independent family ownership.
• Western Dental & Orthodontics: Large DSO with a particularly heavy emphasis on orthodontic services (braces and clear aligners) across hundreds of locations, primarily in the western U.S. Closest geographic and service-line analog to Wagner's orthodontic focus, but operating at dramatically larger scale as a corporate consolidator.

Others

• 3M Oral Care: Major manufacturer of orthodontic appliances (brackets, bands, tubes, adhesives) and Clarity clear ceramic braces used in practices like Wagner. Not a direct competitor to Wagner, but a critical supplier ecosystem participant whose product roadmap and pricing affect Wagner's cost structure and treatment offering.
• Ormco (Envista Holdings): Manufacturer of the Spark Clear Aligner system and a broad portfolio of orthodontic brackets, wires, and appliances — Wagner is an active Spark provider. Functions as both a key supplier and an indirect strategic partner, since adoption of Spark is a core element of Wagner's clear-aligner positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/wagnerorthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wagner Orthodontics