U.S. Kids Golf

What U.S. Kids Golf does

U.S. Kids Golf, LLC is a privately held, founder-led designer and manufacturer of junior golf equipment headquartered in Peachtree City, Georgia, with its operational anchor at the U.S. Kids Golf National Academy inside Longleaf Golf & Family Club in Southern Pines, North Carolina. Founded in 1996 by Dan and Jennifer Van Horn, the company organizes its product portfolio around a proprietary height-based fitting architecture: 12 player-size categories paired with 6 distinct equipment systems (Baby's First Club, Yard Club, Ultralight, Tour Series 6, epTOUR, and AV Cloud), producing hundreds of club configurations that span infants through near-adult players and, with the AV Cloud line, beginning-to-intermediate women golfers. Underlying this hardware is the Player Pathway, a codified 10-level curriculum covering putting, short game, full swing, scoring, and knowledge, accompanied by achievement pins, Gold Star Awards, and Van Horn Medals, plus a Swing Speed Development system used by certified coaches.

The company monetizes through four primary streams: (1) direct-to-consumer e-commerce at uskidsgolf.com selling clubs, bags, gloves, apparel, and accessories across unit pricing tiers from roughly $39.99 for individual putters up to $1,099.99 for premium 10-club Tour Series stands; (2) Parent/Child Camps at the National Academy, a 4-day immersive offering priced at $1,595 per two participants; (3) coach certification revenue from the U.S. Kids Golf Coaches Institute, including Certified Coach and Pathway Coach tracks; and (4) tournament participation and sponsorship across a global tournament ladder that runs from Local Tours through Regionals, International Partner Championships, Signature Championships, and ultimately the World Championship and World Teen Championship. A parallel B2B portal (uskidsgolfpro.com) and a Coaches Direct program (10% commission to certified coaches via personalized discount codes) provide indirect distribution and convert the certified-coach network into a sales and advocacy channel. Marketing leverages website/SEO content, podcast series, YouTube, an email newsletter, and earned media including the Netflix documentary 'The Short Game' and the annual Top 50 Kids Coaches awards at the PGA Merchandise Show.

U.S. Kids Golf sells across more than 50 countries in North America, Europe, Asia Pacific, the Americas, and Africa, maintains 51-100 employees, and remains under founder control with no disclosed venture, private equity, or strategic institutional ownership. The company runs alongside a separately organized U.S. Kids Golf Foundation that stewards the coach network and player development mission, providing structural separation between commercial operations and nonprofit mission work.

Name

U.S. Kids Golf

Legal name

U.S. Kids Golf, LLC

Website

https://uskidsgolf.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

U.S. Kids Golf, founded in 1996 and based in Peachtree City, GA, designs and sells height-fitted junior golf equipment across 12 sizes and 6 systems, serving parents, young golfers, and certified coaches in 50+ countries through DTC e-commerce, tournaments, coach certification, and the National Academy in Southern Pines, NC.

Ownership category

akta.pro rank

Product category

Junior Golf Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Junior & Beginner Golf Starter Sets Retail (CRAMAGAM)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)

Keywords

• Junior golf equipment
• Kids golf clubs
• Youth golf coaching
• Junior golf tournaments
• Golf coach certification

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Golf Equipment Sales: One-time purchase model for junior golf clubs and accessories sold through e-commerce platform. Products include club sets, individual clubs, bags, gloves, apparel, and tournament gear across multiple price points from entry-level to elite.
2. Parent/Child Camps: 4-day immersive golf camps held at the U.S. Kids Golf National Academy in Southern Pines, NC. Priced at $1,595 per camp for two participants, with $700 per additional family member. Includes instruction, meals, and activities.
3. Coach Certification Programs: Revenue from certifying golf coaches through the U.S. Kids Golf Coaches Institute, including Certified Coach and Pathway Coach (Outdoor/Indoor) certification programs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

U.S. Kids Golf, LLC manufactures and sells height-fitted golf equipment and related products designed specifically for junior golfers, from infants through near-adult sizes. The company operates a proprietary fitting system with 12 unique player sizes paired with 6 equipment systems (Baby's First Club, Yard Club, Ultralight, Tour Series, epTOUR, and AV Cloud), and complements equipment sales with the Player Pathway curriculum, coach certification programs, Parent/Child Camps, and a global junior tournament series.

Product overview

U.S. Kids Golf offers a comprehensive portfolio of junior golf equipment organized around a core fitting system: 12 unique sizes across 6 playability systems. The product lineup progresses from earliest beginners (Baby's First Club for infants/toddlers) through entry-level (Yard Club), beginner/intermediate (Ultralight), advanced (Tour Series 6), and elite (epTOUR) levels, plus women's-specific clubs (AV Cloud). Each system is sized by player height (36" to 69") and includes clubs, bags, and accessories. The company also offers the Player Pathway curriculum program and training equipment like the Swing Speed Trainer.

Differentiator

Problem solved

Functional benefit

Brands

• Baby's First Club: Infant/toddler putter designed as an introduction to golf for the youngest players
• Yard Club
• Ultralight
• Tour Series (TS6)
• epTOUR
• AV Cloud

Products and services

• Baby's First Club Infant/toddler putter designed as the ideal first club for the youngest golfers, giving them a great start in learning to love the game.
• Yard Club (RS3) Training and entry-level golf club designed for beginners, available in six sizes (36" to 51"). Includes driver, fairway wood, hybrid, irons, wedge, and putter options.
• Ultralight (UL7) Beginner to intermediate golf clubs engineered to help players swing faster, play smarter, and enjoy every round. Designed to help hit the ball higher, farther, and straighter while developing swing speed and power.
• Tour Series 6 (TS6) Advanced golf club system for players with higher swing speeds who need firmer, slightly heavier clubs. Sixth generation offering premium components designed for more skilled players, still fit according to player size.
• epTOUR Elite-level golf equipment line featuring revolutionary putters and clubs for competitive players. Designed for competitive players searching for distance with lightweight performance.
• AV Cloud (Women) Women's-specific golf equipment designed especially to help develop swing speed and hit the ball farther, higher, and straighter. Targets beginning to intermediate women golfers.
• Swing Speed Trainer Training club that improves speed in the golf swing by helping develop a 'Tour-like' tempo. Allows young golfers to swing faster versus standard weighted clubs and enhances overall swing development. Same length as the UL Driver.
• Player Pathway Curriculum 10-level curriculum program with easy-to-follow books and simple, effective methods to teach, learn, and advance. Includes achievement pins, Gold Star Awards, and Van Horn Medals. Used by top kids coaches worldwide.
• Parent/Child Camps 4-day immersive golf camps held at the U.S. Kids Golf National Academy at Longleaf Golf & Family Club in Southern Pines, NC. Priced at $1,595 per camp for two participants, with $700 per additional family member. Includes instruction, meals, and activities.
• Coach Certification Programs Certification programs offered through the U.S. Kids Golf Coaches Institute, including Certified Coach and Pathway Coach (Outdoor/Indoor) certifications for golf professionals and instructors working with junior golfers.
• Supporting Products (Gloves, Bags, Accessories, Apparel, Tournament Gear) Supporting product categories including gloves, golf bags, accessories, headwear, youth apparel, adult apparel, and tournament gear to complement the core golf club offerings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Longleaf Golf & Family ClubcoreStrategic or Co-development PartnerHome of the U.S. Kids Golf National Academy. The facility hosts Parent/Child Camps, provides practice facilities (driving range, 10,000 sq ft putting green), and serves as the venue for the academy programs. A Dan Maples-designed championship golf course and Bill Bergin-designed Bottlebrush short course support the junior golf development mission.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TaylorMade Golf: Major golf equipment OEM offering junior club sets and individual clubs alongside its adult performance lines. Comparable as a competitor for junior golfer wallet share, but operates with a much broader product portfolio and PGA Tour-driven brand.
• Callaway Golf: Top-3 global golf equipment OEM with a junior equipment line and broad distribution through big-box and pro shops. Comparable as a manufacturer of golf clubs across all player segments, though Callaway's core focus is adult performance gear rather than junior-only fitting.
• PING: Premium golf equipment OEM offering custom fitting and junior club options. Comparable as a fitting-driven golf manufacturer, though PING's custom-fitting system targets adult players rather than a height-based 12-size junior model.
• Wilson Sporting Goods: Diversified sporting goods manufacturer with a long-standing junior golf equipment line distributed through mass retail. Comparable as a junior-golf equipment manufacturer competing on price and accessibility, though Wilson serves many sports beyond golf.
• Cobra Golf: Golf equipment brand (Puma family) with a junior line including colorful, kid-friendly club sets. Comparable as a junior golf equipment competitor, though Cobra is positioned as a broader performance brand rather than a junior-specialist.
• Titleist (Acushnet Holdings): Premium golf equipment and golf ball brand with junior club options. Comparable as a broad-line golf manufacturer with junior offerings, though Titleist primarily targets elite adult players and tour-level performance.
• Mizuno: Japanese golf equipment OEM offering junior golf sets with heritage craftsmanship positioning. Comparable as a junior golf equipment manufacturer, though Mizuno's primary identity is in adult tour-grade irons.

Emerging players

• The First Tee: Youth-development nonprofit introducing golf to kids ages 5–18 through school and community programs. Comparable as a junior-golf development ecosystem with curriculum and coaching, though it is a non-profit and does not sell equipment — making it more of a channel partner than a competitor.

Others

• PGA of America: Professional body representing PGA golf professionals, many of whom are U.S. Kids Golf certified coaches. Comparable as the institutional backbone for the coaching channel that distributes U.S. Kids Golf equipment, though PGA itself does not manufacture or sell clubs.
• American Junior Golf Association (AJGA): Nonprofit organization running junior golf tournaments and development programs for elite amateur golfers. Comparable as part of the junior-golf tournament and player-development ecosystem, though AJGA focuses on competitive amateur golf rather than entry-level youth development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLO4FZtXQOZPOnt4cwllkRA6cf-LRlX5oY
• Xx.com/uskidsgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. Kids Golf