Wet International

What Wet International does

Wet International (legal name WET INTERNATIONAL, INC.) is a privately held specialty chemical manufacturer and formulator founded in 2004 and headquartered at 316 Roma Jean Pkwy, Streamwood, Illinois. The company develops, manufactures, and sells water treatment test kits, water conditioning reagents, industrial specialty chemicals (descalers, corrosion inhibitors, defoamers, deicers, rust removers, resin cleaners), cleaning and sanitation test kits, household and commercial cleaners, and laundry detergents. Its core technology centers on proprietary chemical formulations, including a US Patent covering cleaning formulations contained in water-soluble films, and on converting standard analytical water tests into easy-to-use field test kits. Sub-brands include Alondra (green laundry detergent), ScaleSolv (non-hazardous descaler), HydroShield, IronSolv, CorroShield, FreezeGard, ResinCare, OxyHelp, and UltraBuffer.

The company operates a primarily direct-to-consumer e-commerce business through a BigCommerce-powered storefront at wet-international.com, with international shipping capability serving a global customer base from a North American operating geography. Its revenue streams are e-commerce product sales (one-time purchase) and the LOADS fundraising program, through which schools, sports teams, churches, and community organizations purchase cleaning products at wholesale and resell to patrons. Pricing is pay-as-you-go across SKUs ranging from approximately $7 individual reagents to over $1,300 for 275-gallon bulk laundry detergent, with combination test kits priced between $49 and $162. The company serves five horizontal customer segments — water conditioning professionals, industrial water treatment operators, cleaning and sanitation users, fundraising organizations, and household/commercial end consumers — and reports 1-10 employees with no disclosed external funding, M&A, or institutional ownership.

Name

Wet International

Legal name

WET INTERNATIONAL, INC.

Website

https://wet-international.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Wet International is a privately held Illinois-based specialty chemical manufacturer founded in 2004 that formulates and sells water treatment test kits, industrial specialty chemicals, cleaning and sanitation products, and laundry detergents through its own e-commerce storefront and a fundraising program.

Ownership category

akta.pro rank

Headquarters

HQ city

Streamwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce Product Sales: Direct sales of chemical products including water treatment test kits, reagents, specialty chemicals, and cleaning products through their e-commerce website. Products are sold at various price points from individual items to bulk quantities.
2. LOADS Fundraising Program: Organizations purchase cleaning products at wholesale prices and sell to patrons at retail prices to raise funds. The company provides products, forms, and support for fundraising campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Wet International is a chemical manufacturer and formulator that produces water quality test kits, reagents, specialty water treatment chemicals (descalers, corrosion inhibitors, rust removers), and household and commercial cleaning products. The company sells its manufactured chemical products directly to consumers and businesses through its own e-commerce website, serving water conditioning professionals, industrial facilities, cleaning and sanitation operations, and fundraising organizations.

Product overview

Wet International is a chemical manufacturing company with over 18 years of experience in product development and manufacturing. The company operates as a unified product portfolio centered on water treatment, testing, and cleaning solutions. The core offerings include: (1) Water Conditioning & Purification Products featuring test kits (Combination & Installer's Test Kits, Individual Parameter Test Kits), Reagents, and Water Quality Sales Demonstration Test Kits for measuring water quality parameters; (2) Specialty Products including ScaleSolv carbonate descalers, CorroShield corrosion inhibitors, HydroShield, IronSolv, FreezeGard, and ResinCare for industrial water treatment applications; (3) Household & Commercial Cleaners including Alondra laundry detergents and LOADS Fundraising programs; and (4) Cleaning & Sanitation Products with test kits, reagents, and strips for food service hygiene monitoring. The company also holds a US Patent covering cleaning formulations in water-soluble films.

Differentiator

Problem solved

Functional benefit

Brands

• Alondra: Green laundry detergent brand, including powder and liquid formulas
• LOADS
• OxyHelp
• ScaleSolv
• HydroShield
• IronSolv
• CorroShield
• FreezeGard
• ResinCare
• UltraBuffer

Products and services

• Water Conditioning & Purification Products Comprehensive line of water testing and treatment products including combination test kits, individual parameter test kits, reagents, instruments, mini-softeners, and water quality sales demonstration kits for measuring parameters such as chlorine, hardness, iron, pH, TDS, nitrate, and sulfide. Targeted at water treatment professionals and dealers.
• Combination & Installer's Test Kits Pre-configured test kit bundles for water conditioning professionals combining multiple parameters (hardness, iron, chlorine, pH, TDS, nitrate, sulfide) in plastic or cardboard cases for field use. Ranges from $49 to $162.
• Individual Parameter Test Kits Single-parameter testing solutions for specific water quality measurements including alkalinity, ammonia, bleach, chloramine, chlorine, copper, fluoride, hardness, hydrogen peroxide, hydrogen sulfide, iron, lignin, manganese, nitrate, pH, phosphate, precipitation, QUAT, silica, soap, sulfate, sulfide, and tannin. Ranges from $16 to $165.
• Water Testing Reagents Replacement and refill reagents for water testing covering alkalinity, chloramine, chlorine, copper, fluoride, hardness, hydrogen sulfide, iron, lignin, manganese, nitrate, pH, phosphate, precipitation, QAC, quat, silica, soap, sulfate, sulfide, sulfur, and tannin test solutions. Priced from approximately $7 to $70.
• Water Quality Sales Demonstration Test Kits Specialized demonstration kits for sales professionals to demonstrate water quality and treatment effectiveness to customers, including silver water quality demonstration test kits.
• Specialty Water Treatment Products Industrial water treatment formulations including carbonate descalers (ScaleSolv), corrosion inhibitors (CorroShield), defoamers, deicer/coil flushing solutions, pH control products, resin cleaners, and rust removers for cooling towers and water treatment equipment.
• ScaleSolv Non-Hazardous Descaler Non-hazardous acid carbonate descaler for cleaning scale deposits in cooling towers and water treatment equipment made of galvanized steel, aluminum, stainless steel, copper, and brass. 5-gallon pail priced at $121.52.
• Household & Commercial Cleaners Cleaning products for automotive, janitorial, kitchen, laundry, and sanitation applications, including accessories and sanitizer products for commercial and residential use.
• Alondra Green Laundry Detergent Green laundry detergent brand featuring powder and liquid formulas with tropical scent in various container sizes including 275-gallon formats for commercial and industrial laundry operations. 275-gallon format priced at $1,306.97.
• LOADS Fundraising Program Laundry detergent fundraising program offering powder and liquid formulas for schools, sports teams, churches, and community organizations to sell at retail prices. 5-gallon bucket costs $27.20 + $5 shipping; recommended retail $45-$50 per bucket. Includes 100% money-back guarantee and customizable marketing materials.
• Cleaning & Sanitation Test Kits Professional cleaning and sanitation test kits, reagents, and test strips for food service and industrial hygiene monitoring, including acidity, alkalinity, anionic surfactant, bleach, chlorine, chlorine dioxide, EDTA, hydrogen peroxide, peracetic acid, pH, protein, QAC, sanitizer, silica, sodium hypochlorite, and starch testing.

Quantifiable outcome

• Fundraising organizations can save patrons approximately 50% compared to comparable products
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Solenis: Solenis is a global specialty chemicals manufacturer focused on water treatment, pulp/paper, and industrial process chemistries, competing broadly with Wet International's specialty chemical and corrosion inhibitor portfolio.
• Ecolab: Ecolab is a global leader in water, hygiene, and infection prevention solutions serving industrial, commercial, and food service customers — a much broader portfolio that overlaps with Wet International's cleaning, sanitation, and water treatment chemical categories.
• Veolia Water Technologies: Veolia Water Technologies provides industrial water treatment chemicals, equipment, and services globally — operating at much larger scale but addressing the same cooling tower, boiler, and process water treatment applications as Wet International.
• Diversey: Diversey manufactures cleaning, sanitization, and hygiene products for foodservice, hospitality, and healthcare — overlapping with Wet International's household/commercial cleaners and sanitation test kit lines.
• Nalco Water (an Ecolab company): Nalco Water supplies industrial water treatment chemicals and services for cooling towers, boilers, and process water — overlapping with Wet International's specialty products for cooling tower descaling and water treatment.

Direct peers

• Hach Company: Hach manufactures water quality testing instruments, reagents, and test kits for parameters including chlorine, hardness, iron, pH, and nitrate — directly overlapping with Wet International's core water conditioning test kit and reagent portfolio.
• Industrial Test Systems (ITS): ITS manufactures water quality test strips, kits, and reagents for residential, commercial, and industrial water testing, competing in the same individual-parameter test kit category as Wet International.
• Taylor Water Technologies: Taylor Water Technologies supplies water testing reagents and test kits for pool, spa, industrial, and drinking water applications, overlapping with Wet International's reagent and test kit product lines.
• Chardon Laboratories: Chardon Labs formulates specialty water treatment chemicals including descalers, corrosion inhibitors, and boiler/cooling tower treatments — directly comparable to Wet International's ScaleSolv, CorroShield, and FreezeGard lines.
• LaMotte Company: LaMotte produces water analysis test kits, reagents, and instruments for field and lab use, closely matching Wet International's combination, individual parameter, and sanitation test kit lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wet-international-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wet International