What Taylor Water Technologies does

Taylor Water Technologies is a Maryland-based manufacturer of water testing products founded in 1930 and currently operated as a wholly-owned subsidiary of Fluidra, the Spanish-listed global pool and wellness equipment group. The company designs, produces, and ships drop-based test kits, reagent refills, single-use test strips, digital colorimeters, and pH/ORP/conductivity meters under the Taylor® brand, serving residential pool and spa owners, pool service professionals, commercial aquatic facilities, aquarium hobbyists, and industrial water treatment operators. Its core chemistry portfolio spans DPD colorimetric, FAS-DPD titration, OT (orthotolidine), EDTA hardness titration, phenol red pH, turbidimetric cyanuric acid, and argentometric methods, manufactured in an ISO 9001:2015 and ISO 14001:2015 certified facility in Sparks, MD.

The product architecture is a horizontal, multi-parameter chemistry platform rather than a single-instrument system. The flagship K-2005 Complete™ kit delivers up to 300 free chlorine tests per refill size using drop titration, while the K-2006 series extends precision via FAS-DPD titration. The TTi Colorimeter Series (M-2000 at $999 and M-3000 at $2,811) adds digital measurement with PC application support for proprietary test file creation, firmware updates, and customer database integration. The Xpress Flex system introduces a lighting-and-imagery based retail testing platform. Industrial SKUs (694+) extend the same chemistry backbone to ammonia-nitrogen, chlorine dioxide, sulfite, and other process-water analytes.

Taylor's go-to-market is a hybrid model: direct-to-consumer e-commerce through a Shopify storefront (flat-rate shipping tiers, 2% fuel surcharge, 10-12 business day fulfillment) complemented by a 'Become a Dealer' wholesale program for retailers and pool service companies, plus international shipping for non-U.S. customers. Revenue streams are predominantly transactional — one-time purchases of kits, strips, and instruments — with an embedded consumables annuity from recurring reagent refills in .75 oz through 1-gallon sizes. Pricing ranges from $13.67 consumer test strips to $2,811 commercial colorimeters. The USA Swimming official supplier relationship functions primarily as brand marketing rather than a revenue anchor.

Name

Taylor Water Technologies

Legal name

Taylor Water Technologies LLC

Website

https://taylortechnologies.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

101–250 employees

Short description

Taylor Water Technologies is a Maryland-based manufacturer of water testing kits, reagents, test strips, and digital instruments, serving residential pool/spa owners, commercial aquatic facilities, aquarium hobbyists, and industrial water treatment professionals. Operates as a wholly-owned subsidiary of Fluidra.

Ownership category

akta.pro rank

Product category

Pool, Spa & Industrial Water Testing Equipment

NAICS

Analytical Laboratory Instrument Manufacturing (334516), Testing Laboratories and Services (541380)

SIC

Services-Testing Laboratories (8734), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industries

Laboratory Testing & Analytical Services (in-house/contract labs; microbiology, metals, organics) (EUANAJAB), Water Testing Kits & Monitoring (Household) (CRAJAJAL), Process & Ingredient Water Testing (Product Contact/Blending Water) (AFALAJAB)

Keywords

• Water testing kits
• Pool water chemistry
• Colorimetric test strips
• Water quality reagents
• Digital water colorimeters

Headquarters

HQ city

Sparks Glencoe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Water Testing Kits: Sale of comprehensive water testing kits for pools, spas, aquariums, and industrial applications. Products include K-series test kits ranging from basic 3-way kits to advanced 9-way and FAS-DPD professional kits. Revenue is generated through one-time product sales with reagents available as refills.
2. Reagents and Refills: Replacement reagents and chemical solutions for Taylor test kits including DPD reagents, pH indicators, hardness reagents, alkalinity indicators, and specialty reagents. Available in multiple sizes (.75 oz, 2 oz, 16 oz, 32 oz, 1 gallon) for residential and commercial use.
3. Test Strips: Single-use test strips for quick water quality assessment including 7-way strips, chlorine strips, bromine strips, salt strips, and specialty strips for phosphate, borate, and other parameters.
4. Meters and Instruments: Sale of electronic testing instruments including colorimeters (TTi series), pH meters, ORP meters, conductivity meters, and TDS meters. Commercial colorimeter kits priced at $999-$2,800+ represent higher-value instrument sales.
5. Industrial Accessories and Supplies: Accessories including sample tubes, graduated cylinders, magnetic stirrers, pipets, test cells, color wheels, and colorimeter replacement parts and supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Taylor Water Technologies manufactures and sells water testing products — liquid drop-based test kits, multi-parameter test strips, liquid reagents/refills, and digital colorimeters — for pools, spas, aquariums, and industrial water treatment. Its core chemistry methods (DPD, FAS-DPD titration, OT, EDTA, turbidimetric, phenol red) measure chlorine, bromine, pH, alkalinity, calcium hardness, cyanuric acid, salt, and specialty parameters. Products ship direct from the Sparks, Maryland manufacturing facility to consumers, pool service professionals, commercial aquatic facilities, aquarium hobbyists, and industrial water testing customers.

Product overview

Taylor Water Technologies is a nearly century-old manufacturer of water testing products spanning four major categories: Pool & Spa testing (test kits, test strips, reagents, meters), Aquarium testing, Industrial water testing, and Accessories. The core product portfolio includes liquid drop-based test kits using DPD, FAS-DPD, OT, and EDTA titration methods; colorimetric test strips for quick comparisons; digital colorimeters including the TTi Series; and individual reagents for refilling. The product line ranges from basic 3-way home test kits to advanced 9-way professional kits, and includes the proprietary Xpress Flex testing system. Industrial offerings extend to colorimeter reagent packs for specialized analytes. Products are designed for both professionals and homeowners, with testing methods including color-matching, drop titration, and digital instrumentation.

Differentiator

Problem solved

Functional benefit

Brands

• Taylor®: The primary product brand for water testing kits, reagents, test strips, and instruments for pools, spas, aquariums, and industrial applications.

Products and services

• Complete™ Test Kit (K-2005) Comprehensive DPD-based water testing kit for pools and spas measuring free chlorine, total chlorine, bromine, pH, acid demand, base demand, total alkalinity, calcium hardness, and cyanuric acid; the company's #1 selling best-seller for residential pool owners and pool professionals.
• Complete™ Test Kit with Salt (K-2005-SALT) DPD test kit for saltwater pools and spas measuring free chlorine, total chlorine, bromine, pH, alkalinity, calcium hardness, cyanuric acid, and sodium chloride (salt) levels.
• Complete™ Test Kit (FAS-DPD) (K-2006) High-range FAS-DPD titration kit for precise free and combined chlorine measurement using Taylor's proprietary FAS-DPD method (1 drop = 0.2/0.5 ppm); designed for residential and commercial pool and spa maintenance.
• Complete™ Test Kit with Salt (FAS-DPD) (K-2006-SALT) FAS-DPD titration kit for saltwater pools and spas measuring free and combined chlorine, pH, alkalinity, calcium hardness, cyanuric acid, and salt with high-range precision.
• 3-Way Test Kit for Pool & Spas (OTO) (K-1000) Basic residential pool and spa test kit using orthotolidine (OT) method to monitor total chlorine, bromine, and pH; entry-level starter kit for homeowners.
• 6-Way Test Kit for Pools & Spas (DPD) (K-1004) Mid-tier DPD-based 6-way test kit measuring free chlorine, total chlorine, bromine, pH with acid demand, and total alkalinity for pools and spas.
• 9-Way Test Kit for Pools & Spas (DPD) (K-1005) Comprehensive 9-way DPD kit covering all chlorine types, pH, acid/base demand, alkalinity, hardness, and cyanuric acid for complete residential pool/spa water balance.
• Pool Inspector™ Kit (K-2007) Compact DPD high-range test kit for chlorine/bromine, pH, and cyanuric acid, designed for inspectors and quick on-site pool checks.
• 7-Way Test Strips for Pools & Spas (S-1403) Quick-comparison test strips measuring free chlorine, total chlorine, bromine, pH, total alkalinity, hardness, and cyanuric acid with shake-to-dispense lid and mobile app integration.
• PRO 7 Test Strips (S-1452) Professional-grade 7-way test strips for service professionals, packaged as a 100-jar 6-pack covering free chlorine, total chlorine, bromine, pH, total alkalinity, hardness, and cyanuric acid.
• Chlorine Test Strips for Pools & Spas (S-1401) Fast-acting pool and spa test strips for quick readings of free chlorine, pH, total alkalinity, and cyanuric acid, sold in a 12-pack.
• DPD Reagent #1 (R-0001-A) Liquid dropper-bottle reagent used with other Taylor reagents to measure free chlorine and bromine via colorimetric DPD chemistry, available in multiple bottle sizes.
• pH Indicator Solution (R-0004-A) Phenol red pH indicator solution for Taylor 2000 Series comparators delivering colorimetric pH readings in pool and spa water.
• Cyanuric Acid Reagent (R-0013-A) Reagent for accurate measurement of cyanuric acid (chlorine stabilizer) levels in pool and spa water to maintain balanced water chemistry.
• M-2005 Commercial Colorimeter Kit Commercial-grade digital colorimeter kit for precise water testing of free and total DPD chlorine (0–10 ppm), pH (6.5–8.5), total alkalinity (0–250 ppm), calcium hardness (0–800 ppm), and cyanuric acid (7–120 ppm).
• TTi 2000 Colorimeter (M-2000) Industrial-grade colorimeter from the TTi Colorimeter Series with PC application support for data management and test-result transfer.
• TTi 3000 Colorimeter (M-3000) Advanced industrial colorimeter with expanded test capabilities compared to the TTi 2000, supporting comprehensive water testing applications with PC integration and firmware updates.
• Myron L Ultrapen PT1 Conductivity/Salinity/TDS Meter (M-6555) Multifunction digital meter measuring conductivity, salinity, and total dissolved solids for comprehensive water quality analysis in pools, spas, and industrial applications.
• Myron L Ultrapen PT2 pH/Temperature Meter (M-6556) Digital pH and temperature pen meter providing fast, accurate readings for pool, spa, and industrial water testing.
• Myron L Ultrapen PT3 ORP/Temperature Meter (M-6557) Digital ORP and temperature pen meter used to assess sanitizer effectiveness (oxidation-reduction potential) in pools, spas, and industrial water systems.
• Saltwater Aquarium Master Kit (K-4201) Comprehensive saltwater aquarium test kit for high-range pH, ammonia, nitrite, and nitrate testing in marine and reef environments.
• Freshwater Aquarium Master Kit (K-4200) Freshwater aquarium test kit for pH, high-range pH, ammonia, nitrite, and nitrate monitoring in freshwater tanks.
• Colorimeter Reagent Pack, Ammonia-Nitrogen, Salicylate Industrial colorimeter reagent pack for ammonia-nitrogen testing using the salicylate method in the 0–1.00 ppm range with a 6-month shelf life.
• Colorimeter Reagent Pack, Chlorine Dioxide, DPD Industrial colorimeter reagent pack for chlorine dioxide testing using the DPD method in the 0–8.0 ppm range.
• Xpress Flex Water Testing System Proprietary in-store water testing system using advanced lighting and imagery technology for fast, accurate, and affordable water testing with customizable strip testing capabilities.

Quantifiable outcome

• K-2005 (A size) provides 110 free chlorine tests, 52 alkalinity tests, 26 hardness tests, 8 CYA tests
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• FluidraflagshipOthersTaylor Water Technologies is a subsidiary/brand of Fluidra, a global leader in pool and wellness equipment. Fluidra owns the Taylor brand and provides corporate infrastructure, resources, and international distribution reach. Taylor Technologies LLC is listed as the operating entity.
• USA SwimmingflagshipStrategic or Co-development PartnerTaylor Water Technologies is an Official Supplier to USA Swimming, the national governing body for competitive swimming. This partnership provides brand credibility and visibility at competitive aquatic events and with swim clubs.
• ShopifycoreTechnology or IntegrationTaylor's e-commerce website is powered by Shopify, providing the online storefront, payment processing, order management, and cookie consent management infrastructure for direct-to-consumer sales.
• Myron LcoreTechnology or IntegrationTaylor offers Myron L branded meters and instruments including ULTRAPEN PT1/PT2/PT3, PoolMeter, TechPro II, and EP-10 conductivity meters as part of their industrial water testing offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pentair: Pentair is a broad incumbent in residential and commercial pool equipment (pumps, filters, automation, and increasingly connected water-quality sensors). It overlaps with Taylor on the pool-owner end through bundled testing/monitoring solutions rather than dedicated test kits.
• Hach Company: Hach (a Danaher company) is a broad incumbent in industrial and municipal water testing with a much larger catalog of colorimeters, reagents, and online instrumentation. It overlaps with Taylor on industrial water testing and pool/professional colorimetry but at a much larger scale and enterprise focus.
• HTH / Innovative Water Care: Innovative Water Care (HTH, Leisure Time) is a broad incumbent in pool and spa chemicals that increasingly bundles simple test strips with its chemical lines. It competes with Taylor primarily at the consumer entry-level and big-box channel rather than at professional grade.

Direct peers

• API (Mars Fishcare): API/Mars Fishcare is the dominant aquarium water-testing brand (Freshwater/Saltwater Master Test Kits, test strips) and a direct peer in the aquarium segment Taylor serves with the K-4200/K-4201 master kits. Both target hobbyist and pro aquarium channels with comparable test methodologies.
• Industrial Test Systems (ITS): Industrial Test Systems (SenSafe brand) is a direct peer specializing in water testing strips and reagent-based kits for drinking water, pools/spas, food safety, and industrial applications. It competes with Taylor across test-strip product lines and small-format reagent kits.
• LaMotte Company: LaMotte is a direct peer and one of the oldest US manufacturers of water testing kits, reagents, and instruments for pools, spas, aquaculture, drinking water, and industrial applications. Like Taylor it sells drop-test kits, colorimeters, and test strips into overlapping pool/professional and industrial channels.
• Myron L Company: Myron L manufactures handheld conductivity, pH, ORP, and TDS meters (ULTRAPEN, PoolMeter) that Taylor already resells as a partner. It is a direct peer in pool/spa digital instrumentation and adjacent industrial/commercial water-quality measurement.
• Hanna Instruments: Hanna Instruments manufactures portable and benchtop colorimeters, pH/ORP meters, and chemical test kits across pool, aquaculture, and industrial segments. It competes directly with Taylor's TTi colorimeter line and digital instruments in the professional and prosumer testing market.
• Poolmaster Inc. Poolmaster is a direct peer in residential pool/spa accessories and consumables, including test kits, test strips, and chemical balancing products sold through mass-market retail. It competes head-to-head with Taylor on entry-level pool-owner testing SKUs and big-box shelf space.

Others

• Watermark (Fluidra brand portfolio): Watermark and other Fluidra-owned pool brands sit alongside Taylor inside the parent group's portfolio. While not a direct competitor (same owner), they share customers and channels and represent how Fluidra's portfolio rationalization could affect Taylor's positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TaylorWaterTechnologies
• Facebookfacebook.com/TaylorTechnologies
• Instagraminstagram.com/taylorpoolspa
• LinkedInlinkedin.com/company/taylor-technologies-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Water Technologies