Boogie Bounce

What Boogie Bounce does

Boogie Bounce is a UK-based fitness company founded in 1996 by Jenny Belcher that sells a dance-inspired, trampoline-based exercise programme. Its core product is the Boogie Bounce Elite Rebounder — a mini trampoline featuring a patented Safety T-Bar handle (developed by Belcher following knee injuries), a bungee-cord suspension system for quiet operation, and a foldable form factor with carry bag. A second SKU, the Studio Rebounder, targets instructor-led class use. Hardware is supplemented by accessories including resistance bands (Strength & Tone, Boogie Bands sets), gripper socks and wrist weights.

The company monetises across three streams: (i) hardware sales through a direct-to-consumer e-commerce storefront operating across the UK, Australia and the United States, with Klarna financing offered at checkout; (ii) digital subscriptions to a mobile app (iOS/Android) and YouTube channel membership delivering 100+ choreographed workout routines updated monthly, with sub-branded programmes (HIIT, Strength & Tone, Boogie Bands, Step 'n' Bounce, BBX Bootcamp, Kidz, Rave & Rebound, Bounce & Balance) priced from £3.99/month plus add-on tiers; and (iii) a certified instructor network that purchases equipment and training from HQ and runs independent local classes, creating a distributed B2B2C channel. The business remains founder/family-owned (Boogie Bounce Holdings Ltd, registered in England) with 11-50 employees based at Tamworth.

Customer segments span general fitness consumers, post-pregnancy women, rehabilitation patients, remote workers, and prospective instructor-entrepreneurs — a horizontal segmentation. Marketing relies on organic social, content/blog, email (Mailchimp), earned media (multiple ITV placements, endorsements from Peter Andre and Olympic gymnast Bryony Page), and grassroots community activity including instructor-led fundraising. No external venture funding has been raised.

Name

Boogie Bounce

Legal name

Boogie Bounce Holdings Ltd

Website

https://boogiebounce.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Boogie Bounce is a UK-founded fitness brand that sells patented mini-trampoline rebounders and choreographed dance-inspired workout content via a mobile app and YouTube membership, serving home fitness consumers across the UK, Australia and the United States through direct e-commerce and a certified instructor network.

Ownership category

akta.pro rank

Headquarters

HQ city

Tamworth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Trampoline and Fitness Equipment Sales: Sale of mini trampolines (Elite and Studio models), resistance bands, gripper socks, and other fitness accessories through the e-commerce website
2. Digital Subscriptions: Monthly subscription for mobile app and YouTube membership providing access to over 100 workout routines, updated monthly, with additional programmes available for extra monthly fees
3. Instructor Network: Independent instructors purchase equipment and training from Boogie Bounce HQ to run their own local classes, creating a distributed revenue channel
4. Accessories and App Add-ons: Sale of strength and tone bands, Boogie bands, and additional programme access on the app for extra monthly fees

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Boogie Bounce is a fitness company that sells a mini trampoline (rebounder) exercise system built around a patented Safety T-bar handle, bungee-cord suspension, and a foldable carry-bag design. It supplements the hardware with dance-inspired, choreographed workout programmes distributed through a mobile app, a YouTube membership, and a global network of certified independent instructors who deliver in-person classes. It also runs an instructor training and certification programme that enables others to operate local Boogie Bounce classes.

Product overview

Boogie Bounce is a fitness company founded in 1996 by Jenny Belcher that offers a complete mini-trampoline exercise programme centred on choreographed dance-inspired routines performed on rebounders. The core product is the Elite Trampoline (with patented Safety T-Bar handle) supplemented by resistance bands (Strength & Tone, Boogie Bands) and accessories (gripper socks, wrist weights). The company operates on a platform-plus-programmes model: the Elite and Studio Rebounders serve as the hardware platform, while the software layer consists of structured workout programmes (Boogie Bounce HIIT, Strength & Tone, Boogie Bands, Step 'n' Bounce, BBX Bootcamp, Kidz, and Bounce & Balance) delivered through the Boogie Bounce mobile app and YouTube membership — offering over 100 routines updated monthly for home or class-based use. The company also runs an instructor training programme enabling franchise-style local class delivery, and engages in community charity initiatives. The product portfolio ranges from the flagship Elite Rebounder (£124 bundle) and Studio Rebounder (£79 bundle) down to consumables/accessories including resistance bands, gripper socks, and wrist weights.

Differentiator

Problem solved

Functional benefit

Brands

• Strength & Tone: Resistance band workout programme designed to shred fat and build lean muscle using four different resistance bands of varying strength and functionality.
• Boogie Bands
• Step 'n' Bounce
• Bootcamp
• Kidz
• HIIT
• Rave & Rebound

Products and services

• Boogie Bounce Elite Trampoline Flagship foldable mini rebounder trampoline featuring a patented Safety T-bar handle, bungee-cord suspension (rather than metal springs) for near-silent operation, and a carry bag for portability. Designed for HIIT and dance-inspired workouts at home and is endorsed by Olympic trampoline gymnast Bryony Page.
• Boogie Bounce Studio Rebounder
• Boogie Band (Single) Resistance Band Single resistance band with a unique Velcro and buckle fastening system, wide non-slip fabric (81cm length, 8.5cm width), containing latex, designed to add resistance to Boogie Bounce workouts.
• Strength & Tone Resistance Bands (1 Set) Set of four resistance bands of varying strength and functionality designed to be used with the Strength & Tone programme to shred fat and build lean muscle.
• Boogie Bounce Gripper Socks Pack of three pairs of gripper socks with small grips on the bottom to help users keep balance while rebounding, preventing injuries and providing traction on the trampoline surface.
• Boogie Bounce Wrist Weights Weighted wrist accessories used to add resistance and intensity to rebounding workouts, providing additional strength training benefit.
• Boogie Bounce App Mobile application (iOS and Android) providing subscription-based access to over 100 workout routines, updated monthly, across multiple programmes. Streams workouts on TV or laptop.
• Boogie Bounce YouTube Membership YouTube channel membership offering subscription-based access to Boogie Bounce workouts, providing an alternative platform for accessing the digital content library.
• Boogie Bounce Online Workouts Subscription-based online workout offering (via app or YouTube) with 100+ at-home routines updated monthly, including Boogie Bounce, Strength & Tone, HIIT and other programmes for all fitness levels.
• Become an Instructor Programme Training and certification programme that enables individuals to become Boogie Bounce instructors and run their own local fitness classes. Includes full training, ongoing support, access to routines, marketing guidance, and equipment advice.

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Cancer Research UKminorOthersBoogie Bounce community fundraising partnership with Cancer Research UK, through which instructors and class participants organized events including themed classes, karaoke sessions, and charity costume days to raise funds. The company handed over a £15,000 donation to the charity.
• KlarnaminorOthersPayment financing partnership allowing customers to spread the cost of purchases over time. Available as a payment option at checkout on the Boogie Bounce website.
• ITVcoreOthersTelevision media partnership through which Boogie Bounce has been featured on multiple ITV programmes including Garraway's Good Stuff and Katie Piper's Weekend Escape, providing significant brand visibility and endorsement through celebrity appearances.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zumba Fitness: Zumba is a choreographed, dance-inspired fitness program licensed through a global network of certified instructors - the closest direct analog to Boogie Bounce's instructor-licensing and studio-class business model, though without proprietary hardware.
• Bellicon: Bellicon is a premium rebounder trampoline brand closely comparable to Boogie Bounce's flagship Elite mini-trampoline, competing in the same low-impact home fitness hardware niche with proprietary bungee-spring designs and a direct-to-consumer model.
• JumpSport: JumpSport is a US-based mini-trampoline manufacturer that competes head-to-head with Boogie Bounce in the consumer rebounder category, including fitness and trampoline workout programming.

Broad incumbents

• TRX Suspension Training: TRX sells home fitness equipment and runs a trainer/instructor certification program, overlapping Boogie Bounce's combination of home hardware sales and certified instructor training for group classes.
• Apple Fitness+: Apple Fitness+ is a subscription home-fitness content service competing for the same at-home workout consumer as Boogie Bounce's app and YouTube membership, with on-demand video workouts across multiple modalities.
• Peloton Interactive: Peloton combines proprietary home fitness hardware with a subscription digital content platform and live/instructor-led classes - the same platform-plus-programmes playbook that Boogie Bounce operates with its rebounder plus app/YouTube membership.
• Les Mills International: Les Mills licenses choreographed group fitness programs (BODYCOMBAT, BODYPUMP, etc.) through a global certified-instructor network closely paralleling Boogie Bounce's instructor licensing model, but on a much larger scale and broader portfolio.

Emerging players

• Fiit: Fiit is a UK-based on-demand home fitness app with trainer-led workouts and an interactive class experience, comparable to Boogie Bounce's subscription app and YouTube content offering for at-home exercisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/boogiebouncextr
• YouTubeyoutube.com/c/BoogieBounceOfficial
• Facebookfacebook.com/boogiebouncextremeofficial
• Instagraminstagram.com/boogiebounceofficial/?hl=en
• LinkedInlinkedin.com/company/boogie-bounce-xtreme

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boogie Bounce