What FirstOntario Performing Arts Centre does

Revenue is generated through a hybrid non-profit model combining earned and contributed income: ticket sales for PAC Presents and rental shows, four-tiered annual memberships ($145 Friend to $2,500 Visionary, with progressively larger charitable tax receipts), individual donations processed with tax receipts issued by the City of St. Catharines, corporate sponsorships led by title sponsor FirstOntario Credit Union, and venue rental income from third-party promoters. Distribution is exclusively regional via a box office (in-person and phone), 24/7 online ticketing, and partner-driven cross-promotion through 15+ local member-perk businesses. The target customer base spans general arts patrons, K-12 schools (via the $10/student ImPACt Education Series), underserved populations (Community Access Programs), corporate and private-event renters, and resident arts organizations. Marketing runs through the website, Facebook, Instagram, LinkedIn, YouTube, and Mailchimp newsletters. There is no AI or technology platform layer; the operational stack comprises standard box-office software, hearing-assist hardware from Listen Technologies with Bluetooth streaming, and Booking Protect for refund handling.

Name

FirstOntario Performing Arts Centre

Legal name

FirstOntario Performing Arts Centre

Website

https://firstontariopac.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

FirstOntario Performing Arts Centre is a registered Canadian charity operating a four-theatre performing arts complex in St. Catharines, Ontario, presenting 80+ live performances per season alongside resident companies and a year-round Film House cinema, funded through ticket sales, memberships, donations, sponsorships, and venue rentals.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Performing arts venue
• Live entertainment programming
• Arts education programs
• Film screenings cinema
• Community arts center

Headquarters

HQ city

Saint Catharines

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from selling tickets to PAC Presents performances, rental shows, and film screenings at The Film House. Ticket prices range from free events to premium gala tickets up to $325.
2. Membership Programs: PAC Presents membership tiers (Friend $145, Champion $400, Ambassador $1000, Visionary $2500) and Film House membership ($35/year) providing early access, discounts, and perks to members.
3. Donations and Charitable Giving: Accepts individual donations with charitable tax receipts issued by the City of St. Catharines for donations over $20. Monthly giving and legacy giving programs available.
4. Venue Rental: Third-party promoters and organizations rent PAC venues for their own performances and events.
5. Sponsorships: Corporate sponsors support specific events, programs, and the annual SPARK Gala. Sponsors include FirstOntario Credit Union, DJB Human Resources Advisory, and local businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FirstOntario Performing Arts Centre operates a four-theatre performing arts complex (Partridge Hall, Robertson Theatre, Recital Hall, and The Film House) in St. Catharines, Ontario, presenting more than 80 live performances per year through its PAC Presents Season alongside year-round cinema programming at The Film House. The venue offers tiered annual memberships, arts education through the ImPACt Education Series, community access programs, venue rentals to external promoters, and hosts resident companies including the Niagara Symphony Orchestra and Chorus Niagara. Annual fundraising is anchored by the SPARK Gala, which in 2026 features the National Ballet of Canada.

Product overview

FirstOntario Performing Arts Centre is a multi-venue performing arts complex operating four theatres (Partridge Hall, Robertson Theatre, Recital Hall, and The Film House) in St. Catharines, Ontario. The core offering is the PAC Presents Season, a curated program of live performances including concerts, comedy, dance, theatre, and speaker events. Supporting the main season are several branded sub-products: The Film House (cinema), multiple film series (PAC Presents on Film, Retro Reels, Summer Screamers), membership programs at four tiers (Friend through Visionary), and education/access initiatives (ImPACt Education Series, Community Access Programs). Resident companies including the Niagara Symphony Orchestra and Chorus Niagara provide regular programming, while partner organizations like Bravo Niagara! Festival of the Arts bring additional performances. The venue also hosts the annual SPARK Gala as a major fundraiser.

Differentiator

Problem solved

Functional benefit

Products and services

• PAC Presents Season Curated annual programming season of more than 80 live performances across four venues, featuring internationally acclaimed artists and local Niagara talent across concerts, comedy, dance, theatre, and speaker events. Sold to individual ticket buyers via box office and online channels.
• The Film House Year-round cinema venue screening world-class documentaries, new features, and classic films in a modern cinematic environment, with Niagara wine and craft beer offerings. Operates multiple film series including PAC Presents on Film, Retro Reels, and Summer Screamers.
• PAC Presents Membership Four-tier annual membership program (Friend $145, Champion $400, Ambassador $1,000, Visionary $2,500) providing early ticket access, discounted tickets, exclusive event invitations, member perks, and charitable tax receipts at Champion tier and above. Valid for 12 months from purchase or until end of the relevant season.
• SPARK Gala Annual fundraising gala featuring internationally acclaimed performers, with the 2026 edition featuring the National Ballet of Canada. Tickets available at three tiers (Torchbearer $325, Flame $200, Ember $100), with charitable tax receipts included and proceeds supporting artistic excellence in Niagara.
• ImPACt Education Series Curriculum-linked performing arts programming for Ontario K-12 students featuring dance, music, theatre, storytelling, and circus from Canadian and international artists, priced at $10 (+HST) per student with free tickets available for students facing financial barriers.
• Community Access Programs Community outreach programming providing diverse and accessible entry points for Niagara community members to engage with the arts, reducing financial barriers and making high-quality arts experiences available to underserved populations.
• Venue Rental Program Rental service allowing third-party promoters and organizations to rent PAC venues for their own performances and events, with PAC providing venue facilities, ticketing infrastructure, and audience reach for touring productions and external events.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• FirstOntario Credit UnioncoreGTM or Marketing PartnerTitle sponsor of the annual SPARK Gala featuring the National Ballet of Canada. FirstOntario Credit Union also partners with PAC on the Financial Literacy for the Arts series, a free program for artists and creatives, and provides sponsorship for various PAC programming. FirstOntario Credit Union has been serving members for 87 years throughout the Golden Horseshoe and Niagara Region.
• Niagara Symphony OrchestracoreStrategic or Co-development PartnerResident symphony orchestra performing their mainstage season at the PAC with classical, rock, and Broadway programming. The NSO presents their 2026/2027 season featuring performances in Partridge Hall and Recital Hall.
• Chorus NiagaracoreStrategic or Co-development PartnerPAC's resident choral group and Niagara's premier auditioned 100-voice symphonic ensemble established in 1963. Led by Artistic Director Robert Cooper, C.M., Chorus Niagara performs regularly at the PAC and partners on major productions like Requiem & Redemption with the NSO.
• Bravo Niagara! Festival of the ArtscoreStrategic or Co-development PartnerNot-for-profit charitable organization founded in 2014 by Christine Mori and Alexis Spieldenner, dedicated to creating extraordinary performing arts experiences. Presents leading Canadian and international artists at the PAC. Creator and producer of the ballet Kimiko's Pearl.
• Yellow Door Theatre ProjectminorStrategic or Co-development PartnerPartner presenting Frozen JR. musical at the PAC, bringing Broadway-caliber productions to young audiences in Niagara. Represents the theatre company's community engagement mission.
• Telefilm CanadaminorGTM or Marketing PartnerFilm House partner supporting cinema programming with funding and recognition as part of Canada's film financing ecosystem.
• NICE CinemaminorGTM or Marketing PartnerFilm House partner supporting the mission of bringing world-class cinema to the Niagara community.
• Art in Action: ClimateminorStrategic or Co-development PartnerFestival and speaker series presenting Climate programming at the PAC. Art in Action: Climate Speaker Series explores environmental topics including Science on Tap events in partnership with Bench Brewery and Brock's Environmental Sustainability Research Centre.
• Brock Environmental Sustainability Research CentreminorStrategic or Co-development PartnerAcademic research partner collaborating on Climate speaker series events including Science on Tap, exploring sustainability topics in partnership with the PAC and Bench Brewing.
• Niagara Oast House BrewersminorGTM or Marketing PartnerSponsor of the Retro Reels Film Series, showcasing classic cinema with local craft beer partnerships.
• Di's Pizza PiesminorGTM or Marketing PartnerSponsor of the Retro Reels Film Series.
• Helliwell HallminorGTM or Marketing PartnerSponsor of the Retro Reels Film Series.
• St. Catharines Downtown AssociationminorGTM or Marketing PartnerSponsor of the Retro Reels Film Series, supporting downtown cultural initiatives.
• Siris Tasting RoomminorGTM or Marketing PartnerSponsor of The Rocky Horror Picture Show interactive screenings.
• Fred WinesminorGTM or Marketing PartnerSponsor of The Rocky Horror Picture Show interactive screenings.
• Trust Beer BarminorGTM or Marketing PartnerPAC Member Perk partner offering 20% dine-in food discount excluding alcohol for PAC and Film House members.
• Italian CafeminorGTM or Marketing PartnerPAC Member Perk partner offering 10% off regular-priced food items for members.
• Creekside WineryminorGTM or Marketing PartnerPAC Member Perk partner offering BOGO wine tasting for members with promo code PAC2024.
• Lakeview Wine CominorGTM or Marketing PartnerPAC Member Perk partner offering BOGO wine tasting with promo code PAC2024.
• The Foreign Affair WineryminorGTM or Marketing PartnerPAC Member Perk partner offering BOGO Free Barrel Lounge Tastings Thursday-Sunday for members.
• Kacaba VineyardsminorGTM or Marketing PartnerPAC Member Perk partner offering BOGO Guided Wine Tasting for members.
• Shiny Apple CiderminorGTM or Marketing PartnerPAC Member Perk partner offering BOGO tasting at Shiny Apple Cider and Fresh Wines for members.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Citadel Theatre: Edmonton's largest non-profit theatre complex operating multiple performance spaces with a resident company model and educational outreach. Directly comparable as a multi-venue Canadian performing arts centre with strong community programming and education mandate.
• Kravis Center for the Performing Arts: Non-profit community performing arts centre in West Palm Beach, Florida operating multiple venues with education and outreach programs. Closest US analogue as a non-profit multi-venue presenter with strong education programming and donor/membership-driven model.
• Banff Centre for Arts and Creativity: Canadian registered charitable arts organization operating multiple performance venues, presenting programming, and hosting resident companies. Comparable as a multi-venue non-profit performing arts institution with educational programming.
• Oakville Centre for the Performing Arts: Municipal performing arts venue in Oakville, Ontario offering concerts, theatre, and community programming. Comparable in size, regional Ontario catchment, and non-profit/community-mandate structure to FirstOntario PAC.
• Burlington Performing Arts Centre: A municipally-supported two-venue performing arts centre serving a comparable mid-sized Ontario city within the Greater Golden Horseshoe. Closest direct analogue in scale, governance (city-affiliated non-profit), and community programming model.

Regional players

• Stratford Festival: Ontario-based large-scale repertory theatre festival operating multiple venues with resident company model. Comparable as an Ontario multi-venue performing arts institution with resident company structure, though larger scale and producing-focused.
• Shaw Festival: Niagara-region professional theatre festival presenting a season of plays in multiple venues. Comparable as a Niagara-based resident arts organization operating multiple performance spaces with a season-based subscription model, though focused on producing rather than presenting.

Broad incumbents

• National Arts Centre: Canada's federally-funded national performing arts centre in Ottawa, operating four performance halls with resident orchestra (NAC Orchestra) and theatre companies. Compares as a larger-scale multi-venue Canadian non-profit performing arts complex with resident company model.
• Mirvish Productions (Royal Alexandra Theatre / Princess of Wales): Toronto's largest commercial theatre operator presenting touring Broadway productions and live entertainment. Comparable as a multi-venue Canadian performing arts presenter with subscription/season programming, though operating at larger commercial scale.
• Meridian Hall (formerly Sony Centre): Toronto's large-scale presenting venue operated by the non-profit TO Live. Comparable as a multi-purpose Canadian performing arts venue presenting touring concerts, theatre, and family programming — but at substantially larger scale and Toronto catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/FirstOntarioPerformingArtsCentre
• Facebookfacebook.com/FirstOntPAC
• LinkedInlinkedin.com/company/firstontpac
• Instagraminstagram.com/firstontpac
• Xx.com/FirstOntPAC

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FirstOntario Performing Arts Centre