Helliwell
Helliwell Hospitality is a family-owned Australian hospitality group operating 11-plus hotels, taverns, restaurants, bars, a brewery, a sports hub, and accommodation venues across Queensland and Victoria, serving consumer dining, drinks, nightlife, and leisure markets.
- Company typePrivate
- Founded2004
- HeadquartersMaroochydore, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Helliwell does
Helliwell Hospitality is a privately held, family-owned hospitality group headquartered in Maroochydore, Queensland, Australia. Founded by Clayton Williams and the Williams family, with stated industry heritage dating back 40 years and an operating history that began with the 240V nightclub in Mooloolaba in 2004, the group owns, operates, and holds key shares in 11-plus hospitality venues across Queensland and Victoria. The portfolio spans hotels, taverns, restaurants, bars, a bowls club, a craft brewery (Jetty Road Brewery on the Mornington Peninsula), a sports and high-performance facility (The Sports Hub at Bokarina), and accommodation assets (Lake Kawana Accommodation, Hervey Bay Hotel & Resort). Named operating venues include Stock Exchange Hotel (Brisbane CBD), Duporth Tavern (Maroochydore), Club Mooloolaba, Pier 33 Mooloolaba, Commercial Hotel Nambour, and 4 Pines Mooloolaba.
Helliwell firmographics
Firmographics- Name
- Helliwell
- Legal name
- Helliwell Hospitality
- Website
- https://helliwellhospitality.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Helliwell Hospitality is a family-owned Australian hospitality group operating 11-plus hotels, taverns, restaurants, bars, a brewery, a sports hub, and accommodation venues across Queensland and Victoria, serving consumer dining, drinks, nightlife, and leisure markets.
- Ownership category
- akta.pro rank
Helliwell industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Traveler Accommodation (7211), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Hotels & Motels (7011), Malt Beverages (2082)
- akta.pro primary industry
- Hotel & Resort Restaurants (THAFACAH)
- akta.pro secondary industries
- Lounge Bars & Hotel Bars (THAFAEAI), Hotel Bars & Rooftop Bars (CRANACAL), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)
Keywords
Where Helliwell is headquartered
LocationHeadquarters
- HQ city
- Maroochydore
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Helliwell business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Venue Operations: Operating hospitality venues including hotels, pubs, restaurants, bars, clubs, bottle shops, and event spaces across Queensland. Revenue generated through food and beverage sales, accommodation services, and event hosting.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Helliwell product offering
Product offeringCore offering
Helliwell Hospitality owns, operates, and holds key shares in 11+ hospitality venues across Queensland and Victoria, including hotels, pubs, taverns, restaurants, bars, clubs, bottle shops, a craft brewery, and a sports/leisure facility. Revenue is generated through on-premise dining, drinks, accommodation, nightlife, and event hosting delivered across this multi-site portfolio.
Product overview
Helliwell Hospitality is a family-owned and operated hospitality group operating 11+ venues across Queensland and Victoria, Australia. Founded by Clayton Williams and the Williams family with 40 years of industry experience, the company provides a diverse portfolio of hospitality venues including hotels, taverns, restaurants, bars, clubs, bottle shops, and sports/leisure facilities. The group's venues span locations including Brisbane, Sunshine Coast (Maroochydore, Mooloolaba, Caloundra), Hervey Bay, Nambour, and Mornington Peninsula (VIC). Key venues include Stock Exchange Hotel, Duporth Tavern, Club Mooloolaba, Pier 33 Mooloolaba, Commercial Hotel Nambour, Hervey Bay Hotel & Resort, Jetty Road Brewery, 4 Pines Mooloolaba, The Sports Hub, and Lake Kawana Accommodation, among others. The group employs over 500 staff members and is dedicated to delivering exceptional dining, drinks, nightlife, and leisure experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Stock Exchange Hotel: Brisbane-based hotel venue operated by Helliwell Hospitality
- Duporth Tavern
- Club Mooloolaba
- Pier 33 Mooloolaba
- Rolling Surf Hospitality Precinct Caloundra
- Commercial Hotel Nambour
- Hervey Bay Hotel & Resort
- Jetty Road Brewery
- 4 Pines Mooloolaba
- The Sports Hub
- Lake Kawana Accommodation
Products and services
- Stock Exchange Hotel
Companies that use Helliwell
Customer profileSegments1 record
Ideal customer profiles1 record
Helliwell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Helliwell partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Helliwell competitors and assessment
Company assessmentDirect peers
- Solotel: Family-owned Australian hospitality group operating 30+ venues including pubs, bars, and restaurants across NSW and QLD. Comparable in family-controlled multi-venue model and venue mix.
- Merivale: Sydney-headquartered family-owned hospitality group operating 80+ venues including hotels, bars, restaurants, and event spaces. Comparable to Helliwell in family-controlled multi-venue model.
- ALH Group (Australian Leisure and Hospitality Group): Owned by Endeavour Group, ALH operates 340+ pubs, clubs, and hotels across Australia. Most directly comparable to Helliwell in multi-venue hospitality operations, geographically overlapping significantly in Queensland.
- Australian Venue Co. (AVC): PE-backed operator of 170+ pubs, bars, and hospitality venues across Australia. Direct comparable in multi-venue portfolio strategy and recent rapid acquisition-led growth.
- Redcape Property Group: ASX-listed pub operator and property owner with a portfolio of community hotels across Australia. Directly comparable in pub-led hospitality model and property-heavy asset base.
Broad incumbents
- Minor Hotels (Minor International): Asia-Pacific hotel group operating Oaks, Anantara, and Avani brands across Australia. Comparable in operating multiple branded hotel and hospitality assets in the Australian market.
- Event Hospitality & Entertainment: ASX-listed group operating hotels, cinemas, and entertainment venues across Australia and New Zealand. Comparable as a broader multi-vertical hospitality and entertainment operator.
- Oaks Hotels, Resorts & Suites: Major Australian accommodation operator with 60+ properties across QLD and other states. Comparable as a multi-property accommodation operator with overlapping Queensland footprint.
Regional players
- Crystalbrook Collection: Queensland-based hotel and resort operator with luxury and upscale properties in Cairns, Brisbane, and the Whitsundays. Comparable as a Queensland-centric hospitality operator with similar geographic exposure.
Emerging players
- Driftwood Hospitality Group: Emerging Australian hospitality group building a portfolio of pubs and venues across southeast Queensland. Comparable in growth trajectory and regional Queensland focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Helliwell social profiles
Digital presenceHelliwell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helliwell leadership team
Management profileNumber of profiles
Profiles1 record
Helliwell subsidiaries and ownership
Company hierarchySubsidiaries11 records
Helliwell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helliwell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helliwell
What does Helliwell do?
Helliwell Hospitality owns, operates, and holds key shares in 11+ hospitality venues across Queensland and Victoria, including hotels, pubs, taverns, restaurants, bars, clubs, bottle shops, a craft brewery, and a sports/leisure facility. Revenue is generated through on-premise dining, drinks, accommodation, nightlife, and event hosting delivered across this multi-site portfolio.
Is Helliwell a public or private company?
Helliwell is a private company. It is classified as family owned and is currently operating.
When was Helliwell founded?
Helliwell was founded in 2004. It employs 11 to 50 people.
Where is Helliwell based?
Helliwell is headquartered in Maroochydore, Australia, in the Oceania region.
How does Helliwell make money?
One revenue line is on record: venue Operations.
Who are Helliwell's main competitors?
Direct peers on record are Solotel, Merivale, ALH Group (Australian Leisure and Hospitality Group), Australian Venue Co. (AVC) and Redcape Property Group. Broad incumbents are Minor Hotels (Minor International), Event Hospitality & Entertainment and Oaks Hotels, Resorts & Suites. Crystalbrook Collection is listed as a regional player. Driftwood Hospitality Group is listed as an emerging player.
Does Helliwell have an API?
No public API is recorded for Helliwell.
What industry is Helliwell in?
Helliwell's product category is Hospitality Services. Its primary akta.pro industry code is THAFACAH, Hotel & Resort Restaurants, with a secondary code of THAFAEAI, Lounge Bars & Hotel Bars. Its NAICS code is 722410 and its SIC code is 5810.