JFH Associates

Name

JFH Associates

Legal name

JFH Associates LLC

Website

https://jfhassociatesllc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Medicare Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAIAGAH

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs)

Financial & Insurance/Insurance — Life & Health/Medicare Advantage & Medicare Supplement (Medigap)

SECONDARYHLAEADAD

Medigap Distribution & Brokerage (Captive/Independent/IMO/FMO)

Healthcare & Life Sciences/Health Insurance & Managed Care/Medicare Supplement (Medigap) & Medicare Cost Plans

SECONDARYHLAEADAH

Medigap Member Support & Care Navigation (Advocacy/Concierge)

Healthcare & Life Sciences/Health Insurance & Managed Care/Medicare Supplement (Medigap) & Medicare Cost Plans

Keywords

• Medicare insurance brokerage
• Medicare consulting services
• Supplemental health insurance
• Prescription drug plans
• Insurance agent services

Headquarters

HQ city

Cedar Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Insurance Commissions: JFH Associates operates on a commission-based model. They are compensated directly by the insurance companies they represent when clients enroll in plans through them. There is no fee or payment owed by clients for consultations or ongoing service as personal agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

JFH Associates is a Medicare insurance brokerage that helps Medicare-eligible individuals navigate and select Medicare Advantage (Part C), Medicare Supplement (Medigap), Medicare Part D prescription drug, and life insurance plans from multiple insurance carriers. The firm provides personalized one-on-one consultations, year-round agent service, enrollment assistance, claim resolution, appeals, and subsidy applications, compensated via commissions paid by the insurance companies they represent rather than fees from clients.

Product overview

JFH Associates LLC operates as a Medicare insurance agency offering a portfolio of Medicare-related insurance products. The core offerings include Medicare Advantage (Part C) plans, Medicare Supplement (Medigap) plans, Stand Alone Prescription Drug (Part D) plans, and Life Insurance policies. These products are complemented by personalized consultation services that help clients navigate Medicare enrollment, compare plan options, resolve claims, file appeals, and transition between coverage types. The agency functions as an insurance broker representing multiple insurance companies, providing licensed agents who guide clients in selecting and managing their Medicare coverage year-round.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Advantage (Part C) Medicare Part C plans that bundle hospital insurance (Part A), medical insurance (Part B), and often prescription drug coverage into a single managed care plan offered as an alternative to Original Medicare. Sold to Medicare-eligible individuals through JFH Associates' licensed agents.
• Medicare Supplement (Medigap) Supplemental insurance policies (including Plans F, G, and N) designed to fill coverage gaps in Original Medicare by covering deductibles, copayments, and coinsurance. Sold to Medicare-eligible individuals seeking additional out-of-pocket protection.
• Stand-Alone Prescription Drug Plan (Part D) Medicare Part D prescription drug plans providing medication coverage as standalone policies for individuals on Original Medicare. Sold and serviced by JFH Associates' licensed agents.
• Life Insurance Life insurance policies providing financial protection for beneficiaries, offered through JFH Associates as part of their broader insurance services portfolio.
• Medicare Enrollment Services Comprehensive assistance with Medicare Part B and Part D enrollment, including guidance on Low Income Subsidy applications (federal level), Extra Help programs (state level), claim resolution, appeals and grievances, Medicaid Redetermination, and transitioning from employer coverage to Medicare.
• Medicare Plan Consultation Personalized consultation services to help clients understand and navigate Medicare options, assess their coverage needs, and select appropriate plan combinations tailored to their individual requirements, with year-round agent availability.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Insurance Companies RepresentedcoreChannel Partner/ Reseller/ DistributorJFH Associates represents multiple insurance companies in the Medicare insurance space. They are licensed agents who sell and service Medicare Advantage, Medicare Supplement, and Prescription Drug (Part D) plans on behalf of these carriers. The company is compensated through commissions paid by these insurance company partners.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• SelectQuote: Publicly-traded multi-carrier Medicare distribution platform specializing in MA, Medigap, and life insurance. Direct competitor to JFH in the Medicare brokerage category, though operating at significantly greater national scale.
• eHealth: Online Medicare and health insurance marketplace and brokerage. Competes directly with JFH in MA and Medigap distribution, primarily through a digital channel that contrasts with JFH's in-person community-event model.
• GoHealth: Tech-enabled Medicare Advantage broker with a large agent bench across multiple states. Competes with JFH in the same Medicare distribution category, with comparable multi-carrier representation but a fundamentally different digital-led GTM.
• HealthPlanOne: Independent Medicare insurance brokerage offering MA, Medigap, and Part D plans across multiple states. Direct competitor to JFH in the multi-carrier Medicare distribution space.

Emerging players

• Medicareful Living: Independent Medicare-focused online brokerage and lead-generation platform connecting consumers with licensed agents. Comparable to JFH in serving Medicare-eligible consumers via agent-led distribution, though with a stronger digital component.
• Chapter: Tech-enabled Medicare advisor focused on Medigap and Part D plan selection with a digital-first advisor experience. Overlaps with JFH in Medicare advisory services but targets a younger, more digitally-engaged boomer segment.

Broad incumbents

• Mutual of Omaha: Major Medigap carrier and a likely carrier partner for JFH. Directly relevant to JFH's Medigap distribution focus, though Mutual of Omaha operates as a carrier rather than an independent brokerage.
• Humana: One of the largest Medicare Advantage carriers and a key partner on JFH's carrier panel. Overlaps with JFH in the Medicare insurance space but operates as a vertically-integrated payer rather than an independent broker.
• Aetna (CVS Health): Major Medicare Advantage carrier and one of the carriers JFH likely represents. Operates in the same Medicare insurance category but with vertically-integrated distribution and in-store retail (CVS) touchpoints.
• UnitedHealthcare (AARP Medicare): Largest Medicare Advantage carrier and a key carrier partner for JFH. Competes for end-clients through direct-to-consumer channels and represents an alternative distribution path that bypasses independent brokers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JFH Associates