L'Etoile
- Company typePrivate
- Founded1997
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
L'Etoile firmographics
Firmographics- Name
- L'Etoile
- Website
- https://letu.ru
- Company type
- Private
- Founded year
- 1997
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
L'Etoile industry classification
Industry- Product category
- Beauty and Cosmetics Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Retail-Nonstore Retailers (5960)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where L'Etoile is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Markets served
L'Etoile business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
L'Etoile product offering
Product offeringCore offering
The only information provided is the company's website URL (https://www.letu.ru/). No description of products, services, or core offerings is contained in the source data. The brand L'Etoile, by virtue of its .ru domain, suggests a Russia-facing consumer retail presence, but no product or service details are evidenced.
Differentiator
Problem solved
Functional benefit
Companies that use L'Etoile
Customer profileIdeal customer profiles1 record
L'Etoile technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
L'Etoile competitors and assessment
Company assessmentBroad incumbents
- Sephora: Global multi-brand beauty retailer selling cosmetics, skincare, fragrance, and beauty accessories across physical stores and e-commerce. Comparable to L'Etoile as a multi-brand beauty specialty retailer with both store and digital channels.
- bath & body works: North American specialty retailer focused on personal care and beauty (body care, fragrance, skincare). Comparable to L'Etoile as a beauty-adjacent specialty retailer with strong store brand and growing digital presence.
- Ulta Beauty: Large US beauty specialty retailer offering a broad assortment of cosmetics, skincare, fragrance, and salon products through stores and online. Comparable to L'Etoile as a multi-brand beauty destination retailer.
Direct peers
- Douglas: European specialty perfumery and beauty retailer with a large store network and growing e-commerce. Directly comparable to L'Etoile in category mix (perfume-led assortment) and store-plus-digital model.
- Rive Gauche: Russian cosmetics and perfume retail chain operating stores and online; direct domestic competitor with similar category breadth and price positioning to L'Etoile.
- Podruzhka (Подружка): Russian beauty and personal care retailer with stores and online; comparable to L'Etoile in core beauty categories, positioned at a more accessible price tier.
- Ile de Beauté: Russian multi-brand beauty retailer competing in the same domestic category as L'Etoile, with overlapping assortment of cosmetics, fragrance, and skincare.
- Golden Apple (Золотое Яблоко): Russian beauty retail chain carrying premium and mass-market cosmetics, perfumery, and skincare. Closely comparable to L'Etoile in product mix and customer base.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat1 record
Key highlights1 record
Customer concentration
L'Etoile social profiles
Digital presenceL'Etoile financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'Etoile leadership team
Management profileNumber of profiles
L'Etoile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'Etoile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'Etoile
What does L'Etoile do?
The only information provided is the company's website URL (https://www.letu.ru/). No description of products, services, or core offerings is contained in the source data. The brand L'Etoile, by virtue of its .ru domain, suggests a Russia-facing consumer retail presence, but no product or service details are evidenced.
When was L'Etoile founded?
L'Etoile was founded in 1997. It employs 11 to 50 people.
Where is L'Etoile based?
L'Etoile is headquartered in Moscow, Russia, in the Europe region.
Who are L'Etoile's main competitors?
Broad incumbents on record are Sephora, bath & body works and Ulta Beauty. Direct peers are Douglas, Rive Gauche, Podruzhka (Подружка), Ile de Beauté and Golden Apple (Золотое Яблоко).
Does L'Etoile have an API?
No public API is recorded for L'Etoile.
What industry is L'Etoile in?
L'Etoile's product category is Beauty and Cosmetics Retail. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers. Its NAICS code is 456120 and its SIC code is 2844.