Ile de Beauté
Ile de Beauté is a Russia-only multi-channel specialty retailer of perfumes and cosmetics, operating the iledebeaute.ru e-commerce site, mobile apps on iOS/Android/Huawei AppGallery, and 14+ physical stores with beauty service cabins across seven Russian cities. It sells international and exclusive beauty brands to mass-market and premium-segment Russian consumers via a tiered loyalty program and nationwide multi-carrier fulfillment.
- Company typePrivate
- Founded2001
- HeadquartersMoscow, Russia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Ile de Beauté does
Ile de Beauté (АО «ИЛЬ ДЕ БОТЭ») is a Russia-only multi-channel specialty retailer of perfumes and cosmetics operating under legal entity АО «ИЛЬ ДЕ БОТЭ» (INN 7707061530, OGRN 1027700292938), headquartered in Moscow. The company runs the e-commerce storefront iledebeaute.ru and native mobile applications on iOS, Android, and Huawei AppGallery, complemented by a physical retail network of 14+ Beauty Cabin locations across Moscow, St. Petersburg, Kazan, Perm, Tomsk, Tyumen, and Izhevsk. The product catalog spans ten categories — perfumery, makeup, skincare, hair care, men's, children's, accessories, healthy beauty, home, and the proprietary BLACK BOX curation line — sourced from international and exclusive brands. Distribution is layered across six logistics partners (DPD, СДЭК, Логсис, Яндекс.Доставка, 5Post, Russian Post) supporting courier delivery, parcel lockers, post office pickup, Click & Collect, and Ship-from-Store same-day express in store cities.
The technology stack combines the e-commerce platform with three third-party personalization and recommendation engines (Flocktory 2.0, Diginetica, Retail Rocket) layered on top of Yandex.Metrica web analytics, CallTouch call tracking, UserX mobile analytics, and Mindbox CRM/marketing automation, all wired into the tiered КЛУБ ИЛЬ ДЕ БОТЭ loyalty program (BLACK, GOLD, PLATINUM). Revenue is generated primarily through unit-priced product sales (per-order cap of 150,000 RUB) supplemented by physical and electronic gift cards; beauty services (complimentary 'Секреты макияжа' makeup modules and Кабины Красоты skincare consultations) drive footfall and basket conversion but are free at point of use. The business model combines a transactional mass-market price point (free standard delivery above 2,000 RUB, free express above 9,000 RUB) with loyalty-driven retention targeting primarily female consumers seeking premium and exclusive beauty products across Russia. No revenue, headcount, ownership, or founding date figures are disclosed in the source material.
Ile de Beauté firmographics
Firmographics- Name
- Ile de Beauté
- Legal name
- АО «ИЛЬ ДЕ БОТЭ»
- Website
- https://iledebeaute.ru
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Ile de Beauté is a Russia-only multi-channel specialty retailer of perfumes and cosmetics, operating the iledebeaute.ru e-commerce site, mobile apps on iOS/Android/Huawei AppGallery, and 14+ physical stores with beauty service cabins across seven Russian cities. It sells international and exclusive beauty brands to mass-market and premium-segment Russian consumers via a tiered loyalty program and nationwide multi-carrier fulfillment.
- Ownership category
- akta.pro rank
Ile de Beauté industry classification
Industry- Product category
- Specialty Beauty Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Luxury Beauty & Fragrance Department Stores (CRAGADAD)
Keywords
Where Ile de Beauté is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices15 records
Markets served
Ile de Beauté business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Retail & E-commerce): Core revenue from direct sale of perfumes, cosmetics, hair care, accessories, and beauty products through the online store (iledebeaute.ru), mobile applications, and physical retail store network. Customers pay per transaction at listed prices, with discounts applied through loyalty program tiers (BLACK, GOLD, PLATINUM) and promotional offers. Order maximum per transaction: 150,000 RUB.
- Beauty Services: Revenue partially supported by beauty services offered in physical stores, including makeup consultations, personalized skin care sessions ('Beauty Cabins'), and professional beauty guidance. Services are free with qualifying purchase thresholds.
- Gift Cards: Sale of physical and electronic gift cards ( подарочные карты ) enabling cashless in-store and online purchases, driving prepaid customer value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard delivery across Russia: free for orders above 2,000–6,000 RUB depending on region |
| Subscription | Monthly | BLACK loyalty card — base tier: 1% cashback, up to 25% discount, 1,000 birthday bonuses |
| Subscription | Annual | GOLD loyalty card — mid tier: 3% cashback, up to 25% discount, 3,000 birthday bonuses, annual spend threshold 25,000 RUB |
| Subscription | Annual | PLATINUM loyalty card — premium tier: 5% cashback, up to 50% bonus redemption, 10,000 birthday bonuses, annual spend threshold 150,000 RUB |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Ile de Beauté product offering
Product offeringCore offering
Ile de Beauté is a multi-channel Russian retailer of cosmetics and perfumery products, selling branded and exclusive beauty assortments through its e-commerce site iledebeaute.ru, native mobile apps (iOS, Android, Huawei AppGallery), and a network of physical stores in major Russian cities. The retailer operates a three-tier loyalty program (BLACK, GOLD, PLATINUM) offering tiered cashback, complimentary beauty services, and personalized offers, alongside themed BLACK BOX product kits, in-store beauty services (Makeup Secrets, Beauty Cabins), and a nationwide delivery network including click-and-collect, parcel lockers, couriers, and same-day express.
Product overview
ИЛЬ ДЕ БОТЭ operates a multi-channel cosmetics and perfumery retail platform centered on an e-commerce website (iledebeaute.ru) and native mobile applications for iOS, Android, and Huawei platforms. The core offering spans 10 product categories — Perfumery, Makeup, Skincare, Hair Care, Men's, Children's, Accessories, Healthy Beauty, Home, and Black Box — across a curated selection of international beauty brands. The platform is structured around a tiered loyalty program (КЛУБ ИЛЬ ДЕ БОТЭ) with three membership levels (BLACK, GOLD, PLATINUM) that provide escalating discounts, cashback bonuses, birthday rewards, and exclusive access to promotions. In-store Beauty Services (Секреты макияжа and Кабины Красоты) offer complimentary makeup consultations and personalized skincare sessions at participating retail locations. The BLACK BOX subscription-style offering provides a themed box of trial-size and mini cosmetic/fragrance products assembled by the company.
Differentiator
Problem solved
Functional benefit
Brands
- Клуб ИЛЬ ДЕ БОТЭ: The loyalty program of Ile de Beauté offering tiered membership cards (BLACK, GOLD, PLATINUM) with benefits including cashback, discounts, and birthday bonuses.
- Кабины Красоты
- Секреты макияжа
- Театр красоты
- BLACK BOX
Products and services
- iledebeaute.ru e-commerce store
Quantifiable outcome
- Up to 5% cashback on all purchases through loyalty program
- +6 more outcomes
Companies that use Ile de Beauté
Customer profileSegments4 records
Ideal customer profiles3 records
Ile de Beauté technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability1 record
Feature6 records
Ile de Beauté partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- DPDcorePrimary courier delivery partner for home and office delivery across Russia. Delivers orders up to 150,000 RUB. Customer receives call from DPD to schedule delivery window.
- СДЭКcoreCourier delivery and parcel locker partner. Delivers to addresses and automated parcel lockers across Russia. 7-day storage at parcel lockers.
- ЛогсисminorCourier delivery partner providing home delivery services alongside DPD and СДЭК.
- Яндекс.ДоставкаcoreExpress delivery partner for Ship from Store same-day/next-day delivery service in cities with physical store presence. Provides 2-hour delivery window scheduling and live courier tracking.
- 5PostminorDelivery to parcel lockers and pickup points at Pyaterochka and Perekrestok retail stores. Available across Russia. 7-day storage.
- ФГУП Почта РоссииminorNational postal delivery partner for remote areas without courier coverage. Delivers to post offices across Russia. Maximum order value 50,000 RUB. 15-day storage.
- АО «ФМ Ложистик РУС» and АО «ФМ ЛОЖИСТИК ВОСТОК»coreWarehouse logistics partners handling order fulfillment and returns processing. Returns address: Абонентский Ящик № 40, 142155, М.О., г. Подольск, мкр. Львовский, ул. Магистральная, д.7.
- UnitellercorePayment processing and internet acquiring service provider. Handles secure credit/debit card payment processing via PCI DSS 2.0 compliant infrastructure. Handles 3D Secure authentication for enhanced payment security.
- ООО «Флоктори» (Flocktory)coreMarketing personalization platform providing Flocktory 2.0 recommendation engine for motivation widgets, email, and push notifications based on user segmentation and trigger actions (cart abandonment, browsing behavior).
- ООО «Ритейл Рокет» (Retail Rocket)coreE-commerce personalization platform providing 12+ recommendation algorithms for product discovery including personalized recommendations, popular items, alternatives, upsell, accessories, search suggestions, and outfit recommendations.
- DigineticacoreProduct recommendation engine providing personalized and non-personalized product recommendations including similar items, complementary items, popular items, and personalized suggestions based on behavioral data.
- ООО «Яндекс» (Yandex)coreWeb analytics provider via Yandex.Metrica, capturing user session data, heatmaps, session recordings, A/B testing parameters, and user identification. Also provides Яндекс.Доставка for express delivery.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Ile de Beauté competitors and assessment
Company assessmentDirect peers
- Л'Этуаль (L'Étoile): L'Étoile is the largest specialty beauty retailer in Russia, operating a comparable multi-channel model (e-commerce + nationwide physical store network) carrying many of the same international prestige brands (Lancôme, Clarins, Dior, etc.). It is the most direct competitor to Ile de Beauté in the Russian premium beauty segment.
- Рив Гош (Riv Gosch): Riv Gosch is another major Russian specialty multi-brand beauty retailer with e-commerce and physical stores across multiple Russian cities. It carries a similar portfolio of international fragrance and cosmetics brands and competes directly for the same customer base.
- Золотое Яблоко (Golden Apple): Golden Apple is a fast-growing Russian multi-brand beauty retailer with premium positioning, strong e-commerce, and an expanding physical footprint. It targets the same premium beauty customer with comparable international brand assortments.
Emerging players
- Подружка (Podruzhka): Podruzhka is a Russian beauty and personal care retailer targeting a slightly more mass-market segment. It overlaps with Ile de Beauté in perfume, skincare, and cosmetics categories and represents a value-tier competitor.
Broad incumbents
- Wildberries: Wildberries is Russia's largest e-commerce marketplace with an expanding beauty and personal care category. While not a specialty beauty retailer, its scale and pricing pressure affect Ile de Beauté's addressable market and customer acquisition.
- Ozon: Ozon is a major Russian e-commerce platform with significant beauty and personal care penetration. As a broad marketplace, it competes on convenience and price rather than curation but increasingly overlaps in premium beauty.
- Sephora: Sephora is the global benchmark for specialty multi-brand beauty retail. The Play Store link referencing 'sephora.mobileapp' suggests historical Sephora association with this Russian entity. It serves as the international template against which Ile de Beauté's retail model is compared.
- Douglas: Douglas is a leading European specialty beauty retailer with omnichannel (e-commerce + stores) and similar brand portfolio focus. It is comparable in business model and category mix as a large specialty operator outside Russia.
- Ulta Beauty: Ulta Beauty is a major US specialty beauty retailer combining prestige and mass brands with loyalty program and omnichannel operations. It is comparable in omnichannel and loyalty-program mechanics though operating in a different geography.
Others
- Lamoda: Lamoda is a Russian fashion and lifestyle e-commerce platform. While primarily apparel/footwear, it carries selected beauty products and represents an adjacent e-commerce competitor for premium consumer spend in Russia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ile de Beauté social profiles
Digital presenceIle de Beauté compliance and trust
Trust signalCompliance2 records
Ile de Beauté financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ile de Beauté leadership team
Management profileNumber of profiles
Ile de Beauté funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ile de Beauté M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ile de Beauté
What does Ile de Beauté do?
Ile de Beauté is a multi-channel Russian retailer of cosmetics and perfumery products, selling branded and exclusive beauty assortments through its e-commerce site iledebeaute.ru, native mobile apps (iOS, Android, Huawei AppGallery), and a network of physical stores in major Russian cities. The retailer operates a three-tier loyalty program (BLACK, GOLD, PLATINUM) offering tiered cashback, complimentary beauty services, and personalized offers, alongside themed BLACK BOX product kits, in-store beauty services (Makeup Secrets, Beauty Cabins), and a nationwide delivery network including click-and-collect, parcel lockers, couriers, and same-day express.
Is Ile de Beauté a public or private company?
Ile de Beauté is a private company. It is classified as unknown and is currently operating.
When was Ile de Beauté founded?
Ile de Beauté was founded in 2001. It employs 1,001 to 5,000 people.
Where is Ile de Beauté based?
Ile de Beauté is headquartered in Moscow, Russia, in the Europe region.
How does Ile de Beauté make money?
Three revenue lines are on record. Product Sales (Retail & E-commerce) is the primary driver. The others are beauty Services and gift Cards.
Who are Ile de Beauté's main competitors?
Direct peers on record are Л'Этуаль (L'Étoile), Рив Гош (Riv Gosch) and Золотое Яблоко (Golden Apple). Подружка (Podruzhka) is listed as an emerging player. Broad incumbents are Wildberries, Ozon, Sephora, Douglas and Ulta Beauty. Lamoda is listed as an others.
Does Ile de Beauté have an API?
No public API is recorded for Ile de Beauté.
What industry is Ile de Beauté in?
Ile de Beauté's product category is Specialty Beauty Retail. Its primary akta.pro industry code is CRAGADAD, Luxury Beauty & Fragrance Department Stores. Its NAICS code is 45612 and its SIC code is 2844.