Heritage Academy

What Heritage Academy does

Heritage Academy is a private co-educational college preparatory day school operating from a single campus at 11 New Orleans Road on Hilton Head Island, South Carolina. It enrolls students in grades 6 through 12 and positions itself as a small, personalized alternative to larger public schools, advertising a 5:1 average student-teacher ratio with no class larger than 15. The school holds the highest SCISA and COGNIA accreditation scores across all 30 Standards in the state and serves a mix of local families, student athletes, and international students.

The core product is a college preparatory diploma requiring 21 credits in grades 9-12, exceeding SCISA, COGNIA, and NCAA Eligibility Center guidelines. Heritage delivers three academic tracks — Middle School (grades 6-8), High School (grades 9-12), and an Online School Program for flexible learners — supplemented by the AP Capstone Program (AP Seminar and AP Research), dual enrollment partnerships with University of South Carolina Beaufort, Technical College of the Lowcountry, and Lees McRae College, and a College Counseling partnership with Clear College Counseling. The technology stack is light: day-to-day student information is handled through the third-party FACTS Portal, and the online school program leverages standard remote learning delivery rather than proprietary platforms.

Revenue is generated primarily through tuition billed annually or per semester ($13,950 for a full academic year, $8,000 for a single semester, $1,500 per extra class, $1,500 per summer online course), supplemented by per-request transcript fees ($10 within 2 years, $25 after 3 years) and donations to the Heritage Academy Foundation. Operations are supported by a lean staff of 11-50 employees, including a Head of School (Amanda Williams-O'Nan, previously a long-tenured principal of Hilton Head Island High School), a Director of Admission and Student Services (Sandy McGuire), an Athletic Director (Jalen Whitlow), an Office Manager (Lisa Roets), and 20+ faculty. Athletics and extracurriculars (7 athletic teams, 7 clubs and organizations, 3 state championship titles) are marketed heavily alongside academics, with a partnership allowing Heritage students to play on local Beaufort County public school teams. GTM is sales-led and relationship-driven — campus tours, direct phone/email outreach, and parent referrals — with no digital marketplace or reseller channels.

Name

Heritage Academy

Legal name

Heritage Academy

Website

https://heritageacademy.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage Academy is a private co-educational college preparatory day school on Hilton Head Island, South Carolina, serving grades 6-12 with a 5:1 student-teacher ratio, AP and dual enrollment coursework, athletic and extracurricular programs, and tuition billed annually at $13,950 per student.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Nonsectarian Independent Day Schools (EDAJABAA)

Keywords

• Private secondary education
• College preparatory school
• Middle school programs
• Dual enrollment courses
• Student athletics programs

Headquarters

HQ city

Hilton Head

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition Revenue: Primary revenue stream from tuition payments for grades 6-12 day school education. Full year tuition is $13,950 with semester and course-level options available.
2. Transcript Services: Transcript request fees for inactive and graduated students: $10 for requests within 2 years, $25 for 3+ years. Current students receive transcripts at no charge.
3. Donations and Fundraising: Contributions to Heritage Academy Foundation supporting building projects, maintenance, professional development, and scholarships. Includes planned giving, matching gifts, and naming opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Heritage Academy is a private co-educational college preparatory day school serving grades 6-12 on Hilton Head Island, South Carolina. The school delivers personalized, college-preparatory education through middle school, high school, and online school programs supported by AP Capstone, dual enrollment partnerships with USCB/TCL/Lees McRae, athletics, clubs, and college counseling services. It operates with a 5:1 student-teacher ratio and no class larger than 15 students.

Product overview

Heritage Academy is a private co-educational college preparatory day school offering a unified educational program for grades 6-12. The school provides three core academic programs (Middle School, High School, and Online School) supported by specialized offerings including AP Capstone, Dual Enrollment partnerships with USCB, TCL, and Lees McRae, athletics (7 teams), and student clubs. The school operates on a philosophy of personalized education with small class sizes (5:1 student/teacher ratio, max 15 students per class) and flexible scheduling to accommodate student passions.

Differentiator

Problem solved

Functional benefit

Products and services

• Middle School Program A supportive learning environment for grades 6-8 offering four core subjects (English, Math, Science, Social Studies) with skill-based placement and advanced class options for high school credit, designed for students seeking individualized instruction in small classes.
• High School Program College preparatory diploma requiring 21 credits in grades 9-12, exceeding SCISA/COGNIA guidelines and NCAA Eligibility Center standards, with diverse course offerings for high school students.
• Online School Program Personalized educational program designed for students pursuing extracurricular passions, offering flexible scheduling and individualized academic plans for grades 6-12, particularly suited to student athletes and those with intensive outside commitments.
• AP Capstone Program AP Seminar and AP Research courses enabling students to develop research, writing, and presentation skills through team-based projects and individual inquiry.
• Dual Enrollment Program Partnership with University of South Carolina Beaufort, Technical College of the Lowcountry, and Lees McRae allowing students to earn college credits while completing high school requirements.
• Athletics Program Comprehensive athletic program featuring 7 teams including Boys Golf, Girls Tennis, Boys Tennis, Swimming, Sailing, Sporting Clays, and partnership with Beaufort County School District for additional sports, with state championship winning programs.
• Student Clubs and Organizations Variety of student-led clubs including National Honor Society, Student Council, Art Club, International Club, Yearbook, 4-H, Chess Club, and other student-initiated organizations.
• College Counseling Services Partnership with Clear College Counseling providing SAT/ACT tutoring, test prep, college exploration, essay writing, and application expertise for Heritage Academy students.
• Transcript Request Services Transcript issuance service with fee structure: free for current students, $10 for alumni within 2 years, $25 for those 3+ years out, with NCAA submission support.

Quantifiable outcome

• 100% of Model Arab League delegates either wrote or sponsored a clause in summit-approved papers
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• University of South Carolina at Beaufort (USCB)coreStrategic or Co-development PartnerDual enrollment partnership allowing Heritage Academy students to earn college credit while completing high school requirements. Students can take courses at USCB as part of their academic program.
• Technical College of the Lowcountry (TCL)coreStrategic or Co-development PartnerDual enrollment partnership providing students with vocational and technical college credit options alongside traditional academic coursework.
• Lees McRae CollegeminorStrategic or Co-development PartnerDual enrollment partnership offering additional options for students to earn college credit and explore higher education pathways.
• Clear College CounselingcoreStrategic or Co-development PartnerPartnership providing comprehensive college counseling services including SAT/ACT tutoring, test prep, college exploration, essay writing, and application expertise for Heritage Academy students.
• Beaufort County School DistrictcoreStrategic or Co-development PartnerPartnership allowing Heritage Academy students to participate in local public school sports teams, providing access to a broader range of athletic programs not currently offered at the private school.
• Converse UniversityminorStrategic or Co-development PartnerHost venue for Model Arab League competition where Heritage Academy students represented the UAE as delegates, participating alongside only two high school teams from the Southeast.
• South Beach Racquet ClubminorOthersHome venue for girls' and boys' tennis teams' matches and practices, providing top-tier facilities for student-athlete development.
• Island Recreation CenterminorOthersSwim team training and competition facility, a premier venue on Hilton Head Island for aquatic athletics.
• South Carolina Yacht ClubminorOthersSailing program venue managed and coached at the South Carolina Yacht Club, with Olympic-level coaching from two-time Olympic hopeful Sweta Shervegar.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BASIS Independent Schools: Network of high-performing private K-12 day schools with college-prep/AP-heavy curriculum; relevant broad incumbent for benchmarking premium independent-school positioning.

Direct peers

• Pinewood Preparatory School: Independent, nonsectarian day school serving grades K3-12 in Summerville, SC; comparable college-prep mission, small class sizes, and South Carolina independent-school accreditation profile.
• Ashley Hall: Independent day school in Charleston, SC for grades K-12 with college-preparatory academics and AP offerings; competes for the same Lowcountry/South Carolina private-school families.
• Hilton Head Preparatory School: Independent K-12 day school located on Hilton Head Island — the most direct local competitor for tuition-paying families in the same catchment as Heritage Academy.
• Heathwood Hall Episcopal School: Independent K-12 day school in Columbia, SC with college-preparatory academics and competitive athletics; comparable SCISA-accredited private school profile.
• Porter-Gaud School: Independent day school in Charleston, SC serving grades 1-12 with college-preparatory curriculum and SCISA/COGNIA accreditation; similar positioning and tuition tier to Heritage.
• Spartanburg Day School: Independent, college-preparatory day school in Spartanburg, SC with similar small-class, AP-capstone style program and SCISA accreditation.
• Hammond School: Independent, nonsectarian day school in Columbia, SC offering AP coursework, athletics, and college-prep programming to grades K-12; comparable pricing tier and SCISA accreditation.
• Christ Church Episcopal School: Independent K-12 day school in Greenville, SC with college-preparatory academics and competitive athletics; relevant peer for benchmarking tuition, accreditation, and AP offerings in the SC market.

Emerging players

• Cambridge Network: Online/boarding school option explicitly cross-promoted on Heritage Academy's own site; overlaps with Heritage's online program and represents a flexible alternative for the same families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeritageAcademy
• LinkedInlinkedin.com/company/heritage-academy-hhi
• Instagraminstagram.com/heritage_academy
• Xx.com/HeritageAcadHHI

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Academy