Island Recreation Center

Name

Island Recreation Center

Legal name

Island Recreation Association

Website

https://islandreccenter.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hilton Head Island

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Recurring and monthly membership fees for fitness center and pool access, with various tier levels including standard and all-access options
2. Program Registration Fees: Fees for youth sports leagues, camps, swim lessons, tennis clinics, and special programs. Pricing varies by program complexity and duration
3. Sponsorships: Corporate sponsors provide financial support in exchange for event naming rights, logo placement, and marketing visibility. Includes title sponsors, event sponsors, and program sponsors
4. Donations and Scholarships: Community donations support the Carmines Family Recreation Scholarship Fund, raising over $200,000 annually to ensure no child is denied recreation due to financial limitations
5. Retail Support Programs: Kroger Community Rewards and Harris Teeter VIC Card programs generate donations back to the scholarship fund when community members shop
6. Facility Rentals: Park pavilion rentals at $35 per time block, with $100 security deposit for group events

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Island Recreation Center is a community-based non-profit that delivers organized youth and adult sports leagues, aquatics (pool and swim lessons), fitness center memberships, outdoor recreation programs (surf, kayak, archery, skateboarding), community events, and pavilion/park rentals to Hilton Head Island residents. It also operates the Carmines Family Recreation Scholarship Fund to ensure children are not denied recreation due to financial limitations.

Product overview

Island Recreation Center is a community-based non-profit organization offering a comprehensive portfolio of recreation programs and facilities on Hilton Head Island. The organization operates as a unified recreation center providing Sports and Recreation Programs (soccer, basketball, football, lacrosse, tennis, and more), Youth Programs (summer camps, after-school activities), Aquatics (pool, swim lessons), Fitness Center (gym, fitness classes), various Membership tiers, community Events, Parks and Rentals, Outdoor Recreation (surf lessons, kayaking, archery), and a Senior Center. The organization also maintains a scholarship fund to provide financial access to recreation for underserved youth. The organization is primarily funded through memberships, program fees, sponsorships, and donations rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports and Recreation Programs
• Youth Programs
• Aquatics
• Fitness Center
• Memberships
• Community Events
• Parks and Rentals
• Outdoor Recreation
• Hilton Head Island Senior Center
• Carmines Family Recreation Scholarship Fund

Quantifiable outcome

• 66% of children receive scholarships for childcare or recreational activities
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core, major and secondary.

• Town of Hilton HeadcoreStrategic or Co-development PartnerGovernment partner providing municipal support and oversight for recreation services on Hilton Head Island. Town Council Member Alex Brown serves as liaison to Island Rec Board.
• Beaufort County CouncilcoreStrategic or Co-development PartnerCounty government partner providing regional support and funding for recreation programs.
• Beaufort County Parks and RecreationcoreStrategic or Co-development PartnerRegional parks and recreation department collaboration for programming and facility sharing.
• Beaufort County School DistrictcoreChannel Partner/ Reseller/ DistributorPrimary channel partner providing access to school facilities (fields, gymnasiums, tracks) for youth sports programs. Program schedules align with school calendar.
• TD BankmajorGTM or Marketing PartnerTitle sponsor for soccer programs, providing financial support in exchange for naming rights and logo placement on uniforms and materials.
• NorthpointmajorGTM or Marketing PartnerTitle sponsor for winter sports programs, supporting basketball and other cold-weather activities.
• Hilton Head Island Boys & Girls ClubcoreStrategic or Co-development PartnerCollaboration for youth development programs and shared service delivery for children.
• Boy Scouts of AmericasecondaryStrategic or Co-development PartnerPartnership for outdoor recreation and youth development programming.
• Girl ScoutssecondaryStrategic or Co-development PartnerPartnership for outdoor recreation and youth development programming.
• Hilton Head Preparatory SchoolsecondaryChannel Partner/ Reseller/ DistributorPrivate school partnership for shared facilities and programming.
• Heritage AcademysecondaryChannel Partner/ Reseller/ DistributorPrivate school partnership for shared facilities and programming.
• Outside Foundation of Hilton HeadcoreStrategic or Co-development PartnerNonprofit focused on outdoor recreation and environmental education, partnering for kayaking, paddleboarding, and eco-tours.
• Public Tennis RegistrysecondaryChannel Partner/ Reseller/ DistributorTennis programming partner providing instruction through certified pros at Chaplin Park Tennis Courts.
• People for ParkscoreStrategic or Co-development PartnerAdvocacy nonprofit supporting park development and maintenance. Board member representation from this organization.
• Hilton Head Island Pickleball AssociationsecondaryStrategic or Co-development PartnerDedicated pickleball programming and facility support through the local pickleball community.
• Tormenta FC/STORM SAsecondaryStrategic or Co-development PartnerProfessional soccer organization partnership for advanced youth soccer development.
• Lowcountry FencerssecondaryStrategic or Co-development PartnerFencing club partnership providing instruction for youth and adult fencing programs.
• Hilton Head Rugby ClubsecondaryStrategic or Co-development PartnerCertified coaches through Play Rugby USA providing youth rugby programming.
• University of South Carolina - BeaufortsecondaryStrategic or Co-development PartnerHigher education partnership for program support and internship opportunities.
• Hilton Head Firefighter's AssociationsecondaryStrategic or Co-development PartnerPartnership for H.O.T. Girls Summer Camp (firefighter training program) and emergency services education.
• First Tee of the LowcountrysecondaryStrategic or Co-development PartnerGolf youth development organization partnership for character-building through golf.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• YMCA of Beaufort County: Direct peer operating as a non-profit community membership-based recreation organization on Hilton Head Island and surrounding Beaufort County, offering fitness facilities, swim programs, youth sports, and senior programming. Mirrors Island Rec's membership + program + scholarship model and competes for the same community members and corporate sponsorships in the same geography.
• Boys & Girls Clubs of the Lowcountry: Direct peer (and existing Island Rec partner) operating youth development and recreational programming in the Hilton Head/Lowcountry region. Comparable in target demographic (children and youth), mission (accessibility for underserved youth), and funding model (donations + sponsorships + program fees).

Broad incumbents

• Planet Fitness: Broad incumbent in the budget fitness center category, with locations across South Carolina including the Hilton Head region. Competes with Island Rec's standard fitness membership tier on price and convenience but does not offer the youth sports, aquatics, or community programming breadth.
• Life Time Fitness: Broad incumbent offering premium fitness centers, swim programs, youth sports/camps, and family programming. Operates as a commercial subscription model rather than community non-profit, but competes for the same adult fitness memberships and youth programming dollars that Island Rec serves.
• Jewish Community Centers (JCC Association): Broad incumbent network of community-based non-profit recreation centers offering fitness, aquatics, youth sports, camps, and senior programming under a membership model. Same operational template as Island Rec — multi-generational programming, scholarship-supported access, and facility-based community service.

Others

• National Recreation and Park Association (NRPA): Industry body representing public parks and recreation agencies. Adjacent/thematic connection rather than direct competitor — provides benchmarking, certification, and advocacy relevant to Island Rec's community recreation mission, though NRPA is a trade association rather than an operating peer.

Regional players

• Beaufort County Parks & Recreation: Regional government peer operating parks and recreation facilities throughout Beaufort County. Existing Island Rec partner for facility sharing and programming — directly comparable in service offerings (youth sports, fitness, senior programming) but with broader geographic reach and tax-funded operating model.
• Hilton Head Island-Bluffton Chamber of Commerce Recreation Affiliates: Regional cluster of commercial recreation operators (tennis clubs, golf clubs, sailing clubs, surf schools) on Hilton Head Island competing for the same tourist and resident programming spend. Particularly relevant overlap with Island Rec's tennis clinics, surf lessons, sailing/rowing, and outdoor recreation programs.

Emerging players

• Outside Foundation of Hilton Head: Emerging peer and existing Island Rec partner focused on outdoor recreation and environmental education (kayaking, paddleboarding, eco-tours). Directly comparable in the outdoor recreation programming that Island Rec offers through its Outdoor Rec Coordinator.
• The First Tee of the Lowcountry: Emerging peer and existing Island Rec partner providing youth development through golf programming. Comparable in youth-focused mission and scholarship-supported access, though narrower in sport offering. Represents the same partnership/funding ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hhislandrec
• LinkedInlinkedin.com/company/hhislandrec
• Instagraminstagram.com/hhislandrec

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Island Recreation Center