Stricters

What Stricters does

Stricters is a Rotterdam-based sustainable apparel e-commerce company founded in 2019 that designs, sells, and decorates its own line of organic and recycled clothing for both individual consumers and organizational buyers. The product portfolio centers on approximately 56-57 SKUs across T-shirts (unisex and women's), hoodies (regular and premium), crewnecks, polos, vests, longsleeves, and beanies, all produced from GOTS-certified organic cotton or organic cotton/recycled polyester blends and finished with water-based inks. The company operates a dual go-to-market: a direct-to-consumer webshop (stricters.com) with unit pricing from €10.59 to €69 and free shipping above €49 in the Netherlands and Belgium, alongside a sales-led B2B custom printing and embroidery service for businesses, study associations, and foundations with minimum order quantities of 10-25 pieces and a 3-week production lead time. Stricters holds a stack of independent sustainability certifications (GOTS, Fair Wear Foundation, PETA-Approved Vegan, OEKO-TEX 100) and routes a portion of revenue through Stichting Strictly for Nature into the Tambopata REDD+ project for CO2 compensation and rainforest protection, with delivery available across 26 European countries. The company is privately held and founder-operated with 1-10 employees and no disclosed external funding.

Name

Stricters

Legal name

Stricters

Website

https://stricters.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Stricters is a Rotterdam-based e-commerce brand selling its own line of GOTS-certified organic apparel and custom-printed clothing to European consumers, businesses, and associations across 26 countries.

Ownership category

akta.pro rank

Product category

Sustainable Apparel

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152), Cut and Sew Apparel Contractors (315210)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Knit Outerwear Mills (2253)

akta.pro primary industry

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

akta.pro secondary industries

Knitwear & Sweaters Manufacturers (CRAAAAAJ), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Sustainable apparel
• Organic cotton clothing
• Custom clothing printing
• Ethical fashion brand
• Corporate workwear printing

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct product sales: One-time product sales of sustainable clothing including T-shirts, hoodies, sweaters, crewnecks, and accessories directly to consumers through the e-commerce platform.
2. Custom printing and embroidery services: Customization services for organizations and businesses including logo printing, text, and illustrations on clothing items. Pricing varies by printing method (DTG, screen print, embroidery), colors, and size. Requires minimum order quantities.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Stricters designs and sells its own line of sustainable clothing — T-shirts, hoodies, crewnecks, polos, vests, longsleeves, and beanies made from GOTS-certified organic cotton and recycled polyester — both directly to consumers via its webshop and to businesses, associations, and organizations via custom printing (DTG, screen printing) and embroidery services with minimum order quantities of 10-25 pieces and 3-week production lead times.

Product overview

Stricters is an honest and sustainable clothing brand offering a curated portfolio of organic cotton and recycled polyester apparel products. The core product line includes T-shirts (unisex, women's), hoodies (regular and premium), crewnecks (regular and premium), polo shirts, vests, longsleeves, and beanies (fisherman and rib styles). All products are customizable through their custom printing and embroidery services for businesses, organizations, and associations, with minimum order quantities starting at 10 pieces for printing and 25 pieces for screen printing. The company sells both to consumers (via the webshop) and B2B (for bulk custom orders). Products are made from GOTS-certified organic cotton and/or recycled polyester, with OEKO-TEX 100 and PETA-Approved Vegan certifications, produced under Fair Wear Foundation standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Organic T-shirt (Unisex)
• Organic Hoodie
• Premium Organic Hoodie
• Crewneck
• Crewneck Premium
• Polo Shirt
• Vest
• Longsleeve T-shirt
• Women's T-shirt (T-Shirt Vrouw)
• Organic Fisherman Beanie
• Organic Rib Beanie
• 3-Pack Organic V-neck T-shirts
• Custom Printing Service (DTG and Screen Printing)
• Custom Embroidery Service

Quantifiable outcome

• CO2 emissions per T-shirt: 1.94 kg CO2-eq (calculated and compensated)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stichting Strictly for NaturecoreStrategic or Co-development PartnerStricters partners with Stichting Strictly for Nature to protect endangered rainforest. A portion of Stricters' revenue is donated to this foundation, which has an independent board that selects the most effective and reliable forest protection projects to invest in. Currently focused on Rainforest Trust projects and local partners.
• Rainforest TrustminorStrategic or Co-development PartnerForest protection organization partnered through Stichting Strictly for Nature. Focus on purchasing threatened land and long-term rainforest protection actions.
• The Fair Wear FoundationcoreOthersIndependent organization that guarantees fair production and working conditions. Conducts brand evaluations, factory inspections, factory trainings, and maintains help lines for workers. All Stricters clothing is Fair Wear certified, verifying fair wages, safe conditions, no child labor, and no forced labor.
• Tambopata REDD+ Project (Peru)coreStrategic or Co-development PartnerCO2 compensation project in Peru that prevents CO2 emissions and restores Amazon rainforest. Works with local population to protect forests, restore land, and plant trees. Supports transition of local farmers to sustainable cocoa production. Verified by VCS and CCBA standards and contributes to 10 UN Sustainable Development Goals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Customify: Dutch B2B platform for custom-printed sustainable corporate apparel, closely overlapping with Stricters' B2B custom printing service in the same Netherlands primary market.

Broad incumbents

• Spreadshirt: European custom apparel and print-on-demand marketplace serving both B2B and B2C. Overlaps with Stricters' custom printing offering though with less sustainability-specific positioning.
• Patagonia: Global sustainable apparel incumbent with strong Fair Trade, GOTS-adjacent, and environmental certifications. Provides the benchmark for sustainability-led branding in the apparel category but operates at vastly larger scale and broader assortment.

Emerging players

• Asket: Swedish DTC sustainable basics brand with transparent per-product environmental footprint data. Comparable single-brand sustainability narrative and European DTC model, though broader product range and stronger capitalization.

Direct peers

• Armedangels: German sustainable fashion brand selling GOTS and Fair Wear certified apparel across Europe via DTC and wholesale. Comparable European DACH/NL market focus, sustainability positioning, and basic apparel product mix.
• Continental Clothing Co. UK sustainable blank apparel manufacturer producing GOTS-certified T-shirts, hoodies, and sweatshirts for the custom print and decoration industry. Directly comparable B2B blanks positioning.
• Neutral®: Danish/Nordic sustainable apparel brand focused on certified organic cotton basics with a dedicated B2B print-on-demand service. Overlapping product range, sustainability credentials, and European B2B printing business.
• Stanley/Stella: Belgian sustainable apparel brand offering GOTS-certified organic cotton blanks (T-shirts, hoodies, sweatshirts) with a strong B2B custom printing program. Directly comparable product mix, geography, certification stack, and B2B+B2C go-to-market model.
• EarthPositive: UK-based sustainable blank apparel manufacturer (organic cotton, recycled polyester) primarily supplying B2B custom printers and decorators. Comparable materials and certification strategy, with broader scale.
• Dedicated Brand: Swedish sustainable fashion brand selling organic cotton apparel across Europe via DTC e-commerce. Comparable sustainability-first positioning and Northern European market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stricters
• LinkedInlinkedin.com/company/stricters
• Instagraminstagram.com/stricters_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stricters