LensesRX
LensesRx is a privately held online optical retailer selling prescription eyeglasses and sunglasses from value to luxury designer brands, plus a lens replacement service through its NYC optical laboratory, serving individual consumers across the USA and Canada.
- Company typePrivate
- Founded2009
- HeadquartersStaten Island, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
LensesRX firmographics
Firmographics- Name
- LensesRX
- Legal name
- LensesRx Online Optical
- Website
- https://lensesrx.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LensesRx is a privately held online optical retailer selling prescription eyeglasses and sunglasses from value to luxury designer brands, plus a lens replacement service through its NYC optical laboratory, serving individual consumers across the USA and Canada.
- Ownership category
- akta.pro rank
LensesRX industry classification
Industry- Product category
- Online Optical Retail
- NAICS
- Optical Goods Retailers (45613), Ophthalmic Goods Manufacturing (339115)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
- akta.pro secondary industries
- Prescription Eyewear Frames (Optical) (CRAAAKAA), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG), Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where LensesRX is headquartered
LocationHeadquarters
- HQ city
- Staten Island
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LensesRX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Prescription Eyewear Sales: Direct sale of prescription eyeglasses and sunglasses from budget ($10) to luxury ($200+) price points. Includes frames with integrated lenses or frame-only purchases.
- Lens Replacement Service: Professional lens replacement service where customers send existing frames and receive new lenses. Includes lens-only packages for self-installation. Features premium brands like Varilux, Essilor, Kodak, and Shamir.
- Premium Lens Upgrades: Add-on coatings and upgrades including Crizal anti-reflective, Transitions photochromic, polarized, high-index, and progressive lens options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Frames from $10 |
| Unit Pricing | Pay-as-you-go | Mid-Range Frames $30-$110 |
| Unit Pricing | Pay-as-you-go | Premium Frames $110-$200+ |
| Unit Pricing | Pay-as-you-go | Luxury Frames $200+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
LensesRX product offering
Product offeringCore offering
LensesRX is an online direct-to-consumer optical retailer that sells authentic designer prescription eyeglasses and sunglasses from over 25 brands at competitive price points ($10 budget to $535+ luxury) and provides an in-house lens replacement service through its NYC optical laboratory. Customers can either purchase complete prescription eyewear or send in their existing frames to have new prescription lenses manufactured and installed, with a 4-step process (place order, send frames, expert fitting, receive). The company also offers specialized prescription lens services for smart glasses including Amazon Echo Frames, Bose Frames, Meta Ray-Ban smart glasses, and Oakley Meta smart glasses.
Product overview
LensesRX is an online optical retailer offering a comprehensive eyewear platform centered on prescription lenses and designer frames. The core offering consists of lens replacement services (eyeglass and sunglass lens replacement) where customers can send existing frames to their NYC optical lab for new prescription lenses. They also sell designer eyeglasses and sunglasses for men, women, and children from over 25 brands across value, quality, and luxury tiers. Premium add-on lens options include Varilux, Essilor Ovation, and Kodak Precise progressive lenses; Crizal anti-reflective coatings; Transitions photochromic lenses; high-index lenses; and polarized sun lenses. Specialized services cover smart glasses (Amazon Echo, Bose, Meta, Oakley) prescription lens replacement. The business operates on a direct-to-consumer model with shipping to all 50 US states and Canadian provinces.
Differentiator
Problem solved
Functional benefit
Products and services
- Eyeglass Lens Replacement Service
Quantifiable outcome
- 95% success rate on lens replacements
- +2 more outcomes
Companies that use LensesRX
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
LensesRX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LensesRX partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, primary, secondary and strategic.
- Essilor (Varilux, Shamir)coreAuthorized to sell Essilor, Varilux, and Shamir progressive and prescription lenses. These are premium lens brands offering industry-leading progressive lens technology including Varilux Comfort and Varilux Physio with W.A.V.E. Technology.
- KodakcoreAuthorized to sell Kodak prescription lenses including Kodak Precise progressive lenses.
- Transitions OpticalcoreOffers Transitions GEN S, XTRActive, and XTRActive Polarized photochromic lenses that automatically adapt to light conditions.
- Crizal (Essilor)coreOffers Crizal No-Glare anti-reflective lenses, the world's #1 No-Glare lens trusted by over 150 million people worldwide.
- Ray-BanprimaryAuthorized retailer of Ray-Ban eyeglasses and sunglasses. Sells popular Ray-Ban models including aviators, wayfarers, and the new reverse technology sunglasses.
- PradaprimaryAuthorized retailer of Prada luxury eyewear including eyeglasses and sunglasses.
- Tom FordprimaryAuthorized retailer of Tom Ford luxury designer eyeglasses and sunglasses.
- CoachsecondaryAuthorized retailer of Coach designer eyeglasses and sunglasses.
- Michael KorssecondaryAuthorized retailer of Michael Kors designer eyewear including eyeglasses and sunglasses.
- BurberrysecondaryAuthorized retailer of Burberry designer eyeglasses and sunglasses.
- PolaroidsecondaryAuthorized retailer of Polaroid polarized eyewear products.
- Amazon (Echo Frames)strategicOffers prescription lens replacement services specifically designed for Amazon Echo Frames smart glasses.
- Meta (Ray-Ban Stories)strategicOffers prescription lens replacement services for Meta Ray-Ban Stories smart glasses.
- Bose (Bose Frames)strategicOffers prescription lens replacement services for Bose Frames smart audio sunglasses.
- Oakley (Meta Smart Glasses)strategicOffers prescription lens replacement services for Oakley Meta smart glasses.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
LensesRX competitors and assessment
Company assessmentEmerging players
- Liingo Eyewear: Warby Parker-owned value-oriented DTC eyewear brand competing in the affordable online prescription glasses segment. Targets similar price-sensitive consumers as LensesRX's budget tier.
- Felix Gray: DTC eyewear brand focused on blue light filtering and screen-friendly prescription glasses. Comparable online-only DTC model, though specializing in a narrower use case.
Direct peers
- Warby Parker: Leading DTC prescription eyewear company with both e-commerce and physical retail. Directly competes with LensesRX in online prescription glasses and sunglasses, with overlapping brand assortment and price points, but at significantly greater scale.
- Zenni Optical: Direct-to-consumer online eyewear retailer competing in the affordable prescription glasses segment (starting at under $10). Comparable DTC e-commerce model targeting price-sensitive consumers seeking prescription eyewear online.
- SmartBuyGlasses: Global online optical retailer carrying designer brands at discount prices with prescription lens options. Directly comparable e-commerce DTC model serving similar value-conscious designer frame buyers.
- EyeBuyDirect: Online optical retailer offering affordable prescription glasses and sunglasses with frequent promotional pricing. Directly comparable e-commerce model and price points, competing for the same value-oriented DTC consumer.
- FramesDirect: Online optical retailer specializing in designer prescription frames and lenses with a broad brand portfolio. Comparable model offering both prescription frames and premium lens options to consumers online.
- GlassesUSA.com: Online prescription eyewear retailer carrying designer brands and offering virtual try-on, similar to LensesRX's brand portfolio and DTC positioning. Competes directly in prescription glasses, sunglasses, and contact lenses.
Broad incumbents
- EssilorLuxottica: Global ophthalmic goods conglomerate controlling LensCrafters, Ray-Ban, Oakley, and major lens brands (Varilux, Crizal, Transitions). Both a key supplier and a competitive threat to LensesRX through vertical integration.
- LensCrafters: Large incumbent optical retail chain owned by EssilorLuxottica, offering prescription eyewear with same-day in-store service. Represents the traditional retail model LensesRX competes against via e-commerce.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LensesRX social profiles
Digital presenceLensesRX compliance and trust
Trust signalCompliance3 records
LensesRX financial estimates
Financial estimateRevenue estimate
Valuation estimate
LensesRX leadership team
Management profileNumber of profiles
LensesRX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LensesRX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LensesRX
What does LensesRX do?
LensesRX is an online direct-to-consumer optical retailer that sells authentic designer prescription eyeglasses and sunglasses from over 25 brands at competitive price points ($10 budget to $535+ luxury) and provides an in-house lens replacement service through its NYC optical laboratory. Customers can either purchase complete prescription eyewear or send in their existing frames to have new prescription lenses manufactured and installed, with a 4-step process (place order, send frames, expert fitting, receive). The company also offers specialized prescription lens services for smart glasses including Amazon Echo Frames, Bose Frames, Meta Ray-Ban smart glasses, and Oakley Meta smart glasses.
Is LensesRX a public or private company?
LensesRX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LensesRX founded?
LensesRX was founded in 2009. It employs 1 to 10 people.
Where is LensesRX based?
LensesRX is headquartered in Staten Island, United States, in the North America region.
How does LensesRX make money?
Three revenue lines are on record. Prescription Eyewear Sales are the primary driver. The others are lens Replacement Service and premium Lens Upgrades.
Who are LensesRX's main competitors?
Emerging players on record are Liingo Eyewear and Felix Gray. Direct peers are Warby Parker, Zenni Optical, SmartBuyGlasses, EyeBuyDirect, FramesDirect and GlassesUSA.com. Broad incumbents are EssilorLuxottica and LensCrafters.
Does LensesRX have an API?
No public API is recorded for LensesRX.
What industry is LensesRX in?
LensesRX's product category is Online Optical Retail. Its primary akta.pro industry code is HLAHAJAD, Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment), with a secondary code of CRAAAKAA, Prescription Eyewear Frames (Optical). Its NAICS code is 45613 and its SIC code is 3851.