What Manstein Verlag does

Manstein Verlag is an Austrian B2B trade media publisher headquartered in Vienna, operating four flagship vertical publications—HORIZONT (media and advertising), CASH (retail and FMCG), Österreichische Textilzeitung (fashion and textile), and ahgz austria (hospitality, tourism, and gastronomy)—alongside their dedicated digital counterparts and a portfolio of more than ten branded industry events. The Österreichische Textilzeitung has been published for over 70 years and CASH for 40 years; the company has operated as a wholly-owned subsidiary of Frankfurt-based Deutscher Fachverlag GmbH (dfv Mediengruppe) since 2001, drawing on the parent's network of 100-plus titles across 17 industries. Corporate structure includes wholly-owned subsidiaries specialmedia.com GmbH and MZV Conference Group GmbH that operate specialty and conference businesses.

The product stack combines fortnightly, monthly, and 5x-annual print magazines with daily-updated vertical websites (horizont.at, cash.at, ahgz.at, textilzeitung.at), email newsletters, e-paper access, the B2B job portal horizontjobs.at, and event programming including Österreichische Medientage, CASH Handelsforum (since 1985), Salzburger Gespräche, GV Symposium, and the Young Business Factory series. Revenue is generated through print and digital advertising as the primary stream, recurring subscriptions (including the CASH-Digital Abo launched in 2023), event ticketing and sponsorship, and job portal fees, supported by a sales-led, event-driven go-to-market approach with dedicated Key Account Managers per vertical.

Technology infrastructure is conventional: TYPO3-based websites, Google Analytics for measurement, Google AdWords for monetization, and IAB-TCF-compliant tracking pixels with up to five tracking pixels per ad unit. There is no evidence of proprietary AI/ML, mobile applications, or public APIs. The company is privately held as a GmbH with 51-100 employees, operates exclusively within Austria (with DACH adjacency through the dfv parent), and reports no publicly disclosed revenue figures.

Name

Manstein Verlag

Legal name

Manstein Zeitschriftenverlagsges.m.b.H.

Website

https://manstein.at

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Manstein Verlag is a Vienna-based B2B trade media publisher operating four flagship Austrian magazines (HORIZONT, CASH, Österreichische Textilzeitung, ahgz austria), their digital platforms, and a portfolio of industry events serving media, retail, fashion, and hospitality professionals as a subsidiary of dfv Mediengruppe.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• B2B trade media publishing
• Specialized business magazines
• Industry events and conferences
• B2B digital news platforms
• Advertising and sponsorship sales

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Print and Digital Advertising: The primary revenue stream is advertising placements across print magazines and digital platforms. All major publications (HORIZONT, CASH, Österreichische Textilzeitung, ahgz austria) carry paid advertising. The publisher sells display advertising, sponsored content, and banner placements on its websites and e-paper editions.
2. Magazine Subscriptions (Print + E-Paper): Revenue from paid subscriptions to print magazines and e-paper access. HORIZONT magazine publishes fortnightly (14x annually), CASH publishes 10x annually, Österreichische Textilzeitung publishes 5x annually. Since spring 2023, a CASH-Digital Abo is offered including e-paper access, market reports, newsletter package, and unlimited content access.
3. Job Portal (horizontjobs.at): horizontjobs.at operates as a B2B job board for marketing, advertising, and media professionals, generating revenue through job postings and premium placement fees.
4. Industry Events and Conferences: Revenue from paid participation and sponsorship of industry events such as Österreichische Medientage, CASH Handelsforum, HORIZONT Werbewirkungsgipfel Austria, Salzburger Gespräche, and GV Symposium. Some events are invitation-only (CASH Handelsforum).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Manstein Verlag is a B2B trade media publishing house that produces four flagship specialized business magazines (HORIZONT for communications/marketing, CASH for retail/FMCG, Österreichische Textilzeitung for fashion/textile, ahgz austria for hospitality/tourism/gastronomy) along with companion digital news portals, e-paper editions, email newsletters, a B2B job portal (horizontjobs.at), and a portfolio of industry events and conferences. It sells advertising placements, subscriptions, event sponsorships, and recruitment media to advertisers and professional readers in Austria and German-speaking markets.

Product overview

Manstein Verlag is a B2B specialist publishing company operating four core magazine brands (HORIZONT for communications/marketing, CASH for retail/trade, Österreichische Textilzeitung for fashion/textiles, and ahgz austria for hospitality/tourism/gastronomy) along with corresponding digital platforms and over 10 branded industry events. The portfolio includes both print publications and 100% digital offerings, unified by the platform concept of providing deep, factual industry journalism to decision-makers. Events like the Österreichische Medientage, CASH Handelsforum, and HORIZONT Werbewirkungsgipfel complement the publishing business, serving as networking and knowledge-exchange platforms for their respective industries.

Differentiator

Problem solved

Functional benefit

Brands

• HORIZONT: Leading platform for media, advertising, marketing, communication and digital, published fortnightly in print and daily digital with newsletters. Events include Austrian Media Days and HORIZONT Advertising Effectiveness Summit.
• CASH
• Österreichische Textilzeitung (ÖTZ)
• ahgz austria
• HORIZONT Jobs
• Österreichische Medientage
• HORIZONT Werbewirkungsgipfel Austria
• Young Business Factory
• CASH Handelsforum
• CASH Impuls Dialogforum

Products and services

• HORIZONT (Magazin) Leading B2B trade magazine for media, advertising, marketing, communications, and digital industries in Austria. Published fortnightly in print and as E-Paper, with daily digital updates and two daily newsletters for decision-makers in the communications industry.
• horizont.at Daily online news website providing current industry news for the marketing, media, and communications community, with comprehensive coverage of relevant topics with depth.
• horizontjobs.at B2B job portal for marketing, advertising, and media professionals, featuring the most significant specialized job marketplace targeting the marketing community nationally and internationally.
• CASH - Das Handelsmagazin Leading B2B trade magazine for retail, brand goods industry, and service sector. Published 10x annually and bridges market participants across different economically relevant sectors with practical and service-oriented journalism.
• cash.at Daily online news platform covering retail, FMCG industry, service sector, and digitalization topics; delivers CASH newsletters and E-Paper access as part of the CASH-Digital subscription bundle.
• Österreichische Textilzeitung (ÖTZ) Information platform for Austrian fashion retail and international apparel and textile industry, published 5x annually with over 70 years of history and providing coverage of international trade fairs, fashion trends, industry developments, and retail trends.
• textilzeitung.at Online news platform for decision-makers covering trade, industry, and fashion, featuring exclusive top news, current developments, jobs, and an online gallery showcasing key customers across fashion segments.
• ahgz austria Leading hospitality trade magazine covering hotels, tourism, and gastronomy sectors in Austria, combining print and digital formats. Content focuses on practical applications through case studies, business reports, and technical topics for gastronomy, hospitality, and community catering.
• ahgz.at Most important online platform for hospitality professionals, out-of-home market, and tourism in Austria, delivering daily updated independent reporting that targets decision-makers including entrepreneurs, hoteliers, executives, chefs, and tourism professionals; newsletters achieve a 32% average open rate.
• Österreichische Medientage Most significant congress for the media and communications industry in Austria, serving as a platform for exchange and networking and gathering industry leaders from Austrian media, politics, and advertising. Scheduled September 23-24, 2026 at Erste Campus Wien.
• HORIZONT Werbewirkungsgipfel Austria One-day congress providing insights on current advertising effectiveness research, media planning, and campaign creation, featuring top industry speakers, keynotes, talks, and practical examples. Scheduled for November 3, 2026 at Ariana Eventlocation.
• Young Business Factory by HORIZONT Event targeting high potentials and junior executives from marketing, media, communications, and digital sectors, offering structured professional development for leadership, loyalty, and corporate development. Scheduled for November 4, 2026 at Trompetensaal.
• CASH Handelsforum Largest and most important information, contact, and discussion platform for top decision-makers from industry and retail in German-speaking markets, a prestigious summit featuring top speakers from politics and business since 1985. Scheduled April 22-24, 2026 at Scalaria (invitation-only).
• Young Business Factory (CASH) Seminar series for junior executives from retail and brand goods industry, established as a platform for industry-specific knowledge transfer since 2003, featuring top experts, relevant topics, and workshops integrated into the seminar program. Scheduled June 2, 2026 at Ottakringer Brauerei Wien.
• CASH Impuls Dialogforum Digital talk event bringing together top decision-makers from the food retail and consumer goods industry with insights from market and trend research, organized jointly with YouGov. Scheduled for January 26, 2026.
• Salzburger Gespräche Most important communication platform for the Austrian fashion and textile industry, an industry event bringing together decision-makers, visionaries, and key players from the fashion industry, textile trade, and agency sector. Scheduled for October 20, 2026 at brandboxx Salzburg.
• GV Symposium Annual seminar addressing all aspects of the out-of-home market, identifying trends, offering market analyses, and illustrating food trends through practical case studies; attracts over 100 loyal repeat attendees annually. Scheduled for March 4, 2026 at Vienna Marriott Hotel am Parkring.
• ahgz austria Business Lounge Networking and business lounge at the Gastmesse "Alles für den Gast" trade show, providing a relaxed retreat from exhibition activities with culinary highlights and industry talks. Scheduled November 7-10, 2026.

Quantifiable outcome

• HORIZONT newsletter achieves 32% average open rate (ahgz.at newsletter)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• brandboxx SalzburgminorOthers · 20 October 2026The Salzburger Gespräche (20 October 2026) are held at brandboxx Salzburg, the event venue for this fashion and textile industry networking conference.
• Erste Campus WienminorOthers · 23 September 2026The Österreichische Medientage (23–24 September 2026) and CASH Impuls Dialogforum (26 January 2026) are hosted at Erste Campus Wien, the primary event venue for these industry conferences.
• scalaria event-resort (St. Wolfgang)minorOthers · 22 April 2026The CASH Handelsforum (22–24 April 2026) is hosted at the Scalaria event-resort in St. Wolfgang, a premium conference venue in the Austrian lake district.
• Vienna Marriott Hotel am ParkringminorOthers · 4 March 2026The GV Symposium is held annually at the Vienna Marriott Hotel am Parkring, serving as the venue for this hospitality industry event.
• YouGovminorStrategic or Co-development Partner · 26 January 2026CASH and YouGov jointly organize the CASH Impuls Dialogforum, a digital talk event bringing together top decision-makers from food retail and consumer goods industries with market and trend research insights from YouGov.
• Deutscher Fachverlag GmbH (dfv Mediengruppe)coreOthers · 1 January 2001Deutscher Fachverlag GmbH is the sole shareholder of Manstein Zeitschriftenverlagsges.m.b.H. Since 2001, Manstein Verlag has been part of the dfv Mediengruppe (Frankfurt am Main), one of the largest independent trade media companies in Europe with over 100 publications across 17 industry branches. The dfv is represented by Peter Esser (Speaker of the Management Board). Andreas Lorch, Catrin Lorch, Anette Lorch, and Britta Lorch are the shareholders of Deutscher Fachverlag GmbH.
• specialmedia.com GmbHminorOthersManstein Zeitschriftenverlagsges.m.b.H. holds a direct equity stake in specialmedia.com GmbH (registered in Vienna). The company operates in publishing (periodical publications) and advertising sales.
• MZV Conference Group GmbHcoreOthersManstein Zeitschriftenverlagsges.m.b.H. holds an equity stake in MZV Conference Group GmbH (registered in Vienna), which specializes in publishing, agency activities, and event management, supporting the parent company's event and conference activities.
• Arbeitsgemeinschaft der Großküchen ÖsterreichscoreStrategic or Co-development Partnerahgz austria holds a unique market position as the official organ of the 'Arbeitsgemeinschaft der Großküchen Österreichs' (Working Group of Large-Scale Kitchens of Austria), providing exclusive content and positioning in the communal food service sector.
• Ronge & Partner (Branchentagung)minorStrategic or Co-development Partnerahgz austria is a media partner of the 'Branchentagung' organized by Ronge & Partner, further strengthening its position in the communal food service (GV) segment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ebner Verlag: German B2B trade media publisher operating multiple specialized titles across technology, electronics, and consumer verticals. Comparable as a mid-sized German-language B2B magazine and event publisher targeting decision-maker audiences.
• Textilwirtschaft: Germany's leading B2B trade publication for the fashion and textile industry, published by dfv Mediengruppe. Direct peer to Manstein's Österreichische Textilzeitung — sister title covering the same vertical in the larger German market.
• Lebensmittel Zeitung: Germany's leading B2B trade publication for the retail and FMCG industry, also published by dfv Mediengruppe. Direct peer to Manstein's CASH magazine — sister title in the same retail/FMCG vertical under shared ownership.
• ahgz (Allgemeine Hotel- und Gastronomie-Zeitung): Germany's leading B2B hospitality trade publication, also published by dfv Mediengruppe. Direct peer to Manstein's ahgz austria — sister title in the same hospitality vertical, sharing content and event infrastructure.
• HORIZONT (Germany): Germany's leading B2B trade magazine for the advertising, marketing, and media industry, published by dfv Mediengruppe. Direct peer to Manstein's HORIZONT (Austria) — same title family, same vertical, same parent group, but serving the larger German market.

Broad incumbents

• Haymarket Media Group: UK-based global B2B media company operating trade publications across automotive, medical, marketing, and communications verticals. Comparable as a multi-vertical B2B trade media group with integrated events and digital platforms.
• Verlagsgruppe Handelsblatt: Major German business media group publishing Handelsblatt and specialized B2B titles. Comparable as a German-language B2B publisher with diversified print, digital, and event properties serving decision-maker audiences.
• Vogel Communications Group: Large German B2B media company publishing trade magazines across automotive, IT, manufacturing, and industrial sectors. Comparable in business model as a multi-vertical German-language trade publisher with integrated events.
• Deutscher Fachverlag (dfv Mediengruppe): Parent company of Manstein and Europe's largest independent trade media group with 100+ publications across 17 industries. Functions as both parent and group-level peer, providing shared infrastructure, content, and advertiser relationships.

Regional players

• Styria Media Group: Leading Austrian media conglomerate publishing newspapers, magazines, and digital properties. Comparable as an Austria-headquartered B2B and consumer publisher, sharing the same Austrian advertising and reader market as Manstein.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/manstein-verlag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manstein Verlag