NovaStella
- Company typePrivate
- Founded2023
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
NovaStella firmographics
Firmographics- Name
- NovaStella
- Legal name
- NovaStella株式会社
- Website
- https://nvstl.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where NovaStella is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
NovaStella business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Power Market Consulting Services: Ongoing consulting and support services for power market operations, including ETRM system management and trading strategy support
- IT Consulting and System Development: System integration support, AI solution implementation, and commissioned system development services
- Proprietary Digital Services: AI-powered and VR/MR-powered proprietary service platforms delivered to customers
Go-to-market motion1 record
NovaStella product offering
Product offeringCore offering
NovaStella provides IT consulting, system development, and electricity market-related services in Japan, combining AI and XR (VR/MR) technologies with domain expertise in power markets. The company develops ETRM and supply-demand management systems, supports JEPX market bidding and OCCTO plan submissions, formulates trading strategies, and assists foreign companies entering the Japanese power market. It also delivers proprietary AI- and VR/MR-based digital services and matching platforms.
Product overview
NovaStella is a Japanese technology company offering a portfolio of three interconnected service lines: (1) Power Market Related Services covering ETRM/供需管理系统 development, JEPX market bidding support, and transaction strategy consulting; (2) IT Consulting Services providing system integration support, AI solutions, and commissioned development; and (3) Self-developed Services delivering AI-powered applications, VR/MR solutions, and matching platform services. The company positions itself at the intersection of latest IT technologies, power markets, and financial trading methodologies.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Market Related Services (電力市場関連サービス) Comprehensive power market services including ETRM and supply-demand management system development, JEPX market bidding support and OCCTO plan submission support, transaction strategy planning support, foreign company market entry support for the domestic power market, renewable energy site research, and other electricity-related consulting services. Targets power market participants and energy companies.
- IT Consulting Services (ITコンサルティングサービス) IT consulting services encompassing system integration support, AI solutions implementation, and commissioned (contracted) system development for enterprise clients seeking digital transformation, AI integration, and system modernization.
- Self-developed Services (自社開発サービス) Proprietary digital services leveraging AI for AI-based related services, VR/MR (Virtual Reality/Mixed Reality)-based related services, and various matching services delivered to customers as ongoing digital platforms.
Companies that use NovaStella
Customer profileSegments3 records
Ideal customer profiles3 records
NovaStella technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NovaStella partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
NovaStella competitors and assessment
Company assessmentDirect peers
- ION Group (Openlink Financial): Provider of the Openlink ETRM platform used by many of the world's largest energy traders and utilities for power and commodity trading. Comparable to NovaStella because both deliver ETRM technology and trading support services to power-market participants.
- GridBeyond: AI-driven energy market optimization platform that helps commercial energy users and traders optimize price, demand, and storage decisions in real time. Comparable to NovaStella through its use of AI for trading strategy support and demand-supply management in power markets.
- Eka Software Solutions: Global ETRM/CTRM software vendor whose core business is building trading and risk management platforms for commodity and energy markets. Directly comparable to NovaStella's ETRM development and power-market bidding support offering, addressing the same regulated-trading buyer with similar technology bases.
Broad incumbents
- Nomura Research Institute (NRI): Major Japanese IT consulting and systems integrator with deep relationships in financial services and a growing utilities practice, including power-market and trading infrastructure work. Comparable to NovaStella through its mix of IT consulting, custom systems development, and sector-specific domain expertise in Japan.
- C3.ai: Enterprise AI platform company with major energy-sector deployments for trading, predictive maintenance, and grid optimization. Comparable to NovaStella's AI-for-power-market positioning and AI-solutions service line.
- NTT Data: One of Japan's largest IT services groups with extensive system integration and consulting across regulated industries including utilities and energy. Comparable to NovaStella as a broad incumbent competitor for IT-consulting and system integration mandates in Japan.
- Accenture: Global IT consulting giant with a sizable energy and utilities practice that delivers strategy, AI, and system integration to power-market participants worldwide, including a meaningful Japan presence. Comparable as a broad incumbent offering the system integration, AI, and consulting services where NovaStella is trying to win.
- Hitachi Consulting / Hitachi Vantara: Hitachi's consulting and digital-services arm serving Japanese utilities and global energy clients with OT/IT integration, grid software, and digital transformation. Comparable to NovaStella through its energy-sector system integration and digital services in Japan.
Emerging players
- Uplight: Energy-industry-focused AI and customer-experience platform helping utilities and energy retailers with rate management, DER orchestration, and demand response. Comparable to NovaStella through its energy-domain AI specialization that intersects with NovaStella's AI/IT consulting for power-market participants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
NovaStella social profiles
Digital presenceNovaStella financial estimates
Financial estimateRevenue estimate
Valuation estimate
NovaStella leadership team
Management profileNumber of profiles
Profiles1 record
NovaStella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NovaStella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NovaStella
What does NovaStella do?
NovaStella provides IT consulting, system development, and electricity market-related services in Japan, combining AI and XR (VR/MR) technologies with domain expertise in power markets. The company develops ETRM and supply-demand management systems, supports JEPX market bidding and OCCTO plan submissions, formulates trading strategies, and assists foreign companies entering the Japanese power market. It also delivers proprietary AI- and VR/MR-based digital services and matching platforms.
Is NovaStella a public or private company?
NovaStella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NovaStella founded?
NovaStella was founded in 2023. It employs 1 to 10 people.
Where is NovaStella based?
NovaStella is headquartered in Tokyo, Japan, in the Asia region.
How does NovaStella make money?
Three revenue lines are on record. Power Market Consulting Services are the primary driver. The others are IT Consulting and System Development and proprietary Digital Services.
Who are NovaStella's main competitors?
Direct peers on record are ION Group (Openlink Financial), GridBeyond and Eka Software Solutions. Broad incumbents are Nomura Research Institute (NRI), C3.ai, NTT Data, Accenture and Hitachi Consulting / Hitachi Vantara. Uplight is listed as an emerging player.
Does NovaStella have an API?
No public API is recorded for NovaStella.