Service Hunter

What Service Hunter does

Service Hunter is a family-owned, U.S.-based lead generation platform that connects homeowners with pre-screened home service professionals across categories including landscaping, general home improvement, painting, roofing, siding, handyman, and flooring. The company operates a digital marketplace where homeowners access the platform free of charge with no membership fees, while licensed and insured contractors subscribe to a "Preferred Marketing Program" for monthly recurring lead generation.

The core product is the ServiceHunter Lead Generation Platform, which the company describes as using "ServiceHunter Patented Technology" to screen, rate, and match home improvement professionals to homeowner inquiries. Subscribing contractors receive verified bid requests, a custom online profile, and local advertising, and retain the ability to turn lead flow on or off without contractual obligation. The platform is web-based only — there is no native mobile app — and the company offers no public API or SDK.

Revenue is generated exclusively through contractor subscriptions on a monthly billing cadence, with no pricing publicly disclosed. The business operates without institutional funding, venture capital, or private equity investment, and is bootstrapped and founder-owned. Marketing is conducted primarily through the servicehunter.com website, organic contractor referrals, and testimonial-driven social proof; there is no evidence of paid acquisition channels or active hiring.

Name

Service Hunter

Legal name

Service Hunter

Website

https://servicehunter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Service Hunter is a family-owned, U.S.-based digital marketplace that connects homeowners with pre-screened home service professionals across landscaping, roofing, painting, and related trades, monetizing through monthly contractor subscriptions while homeowners access the platform for free.

Ownership category

akta.pro rank

Product category

Home Services Lead Generation Marketplace

akta.pro industry

PRIMARYBPAFAKAE

Lead Generation & List Building Services (Prospecting, Data Sourcing)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

Keywords

• Home services leads
• Lead generation platform
• Home improvement marketplace
• Contractor marketing program
• Homeowner contractor matching

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Contractor Lead Generation Subscription: Home service professionals subscribe to the Preferred Marketing Program for a low monthly cost. Subscribers receive verified bid requests and are never charged annual, junk, or hidden fees. No contracts or obligations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Service Hunter operates a web-based lead generation platform that connects homeowners with pre-screened home improvement professionals across categories such as landscaping, general home improvement, painting, roofing, siding, handyman, and flooring. Homeowners use the platform for free to request quotes from local, licensed, and insured contractors, while home service professionals subscribe to the Preferred Marketing Program for a low monthly fee to receive verified bid requests, local advertising, and a custom online profile.

Product overview

Service Hunter is a family-owned lead generation platform that connects homeowners with home service professionals. The core offering is the ServiceHunter Lead Generation Platform, which uses patented technology to match homeowners with pre-screened contractors across various trade categories. The platform is free for homeowners, while contractors can subscribe to the Preferred Marketing Program for unlimited lead generation and local advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• ServiceHunter Lead Generation Platform

Quantifiable outcome

• 100% lead-to-contract conversion reported by multiple contractors (e.g., Stanton Painting received 4 leads, all converted to contracts)
• +2 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Yelp: Yelp is a broad local-business directory and advertising platform that surfaces home-service professionals to homeowners and monetizes them via ads and 'Yelp Pro' leads. While not specialist in home improvement, it channels comparable homeowner intent toward contractors and competes indirectly for the same pros' marketing budget.

Direct peers

• Bark: Bark.com operates an international online marketplace matching customers with local professionals across hundreds of service categories, including home improvement. Its lead-generation and subscription model for pros is structurally similar to Service Hunter's Preferred Marketing Program.
• Porch: Porch is a home-services marketplace connecting homeowners with pros across remodeling, maintenance, and repair categories closely aligned with Service Hunter's offering. It monetizes via contractor subscriptions and lead fees and serves the same SMB home-improvement contractor base.
• Modernize: Modernize is a lead-generation platform specifically for home-improvement contractors (roofing, windows, HVAC, solar, bathrooms, etc.). It targets the same SMB contractor customer with a comparable online lead-matching model and competes for overlapping homeowner demand.
• Thumbtack: Thumbtack runs a national online marketplace where homeowners request quotes from local professionals in categories heavily overlapping with Service Hunter (home improvement, landscaping, painting, flooring, handyman). It charges pros a per-lead fee — a closely comparable business model to Service Hunter's subscription-based Preferred Marketing Program.
• Angi: Angi Inc. (formerly Angie's List combined with HomeAdvisor) is the dominant U.S. marketplace connecting homeowners with prescreened home-service professionals across the same trade categories Service Hunter serves (roofing, painting, handyman, flooring, etc.). It monetizes contractors via subscriptions and per-lead fees and represents Service Hunter's most direct large-scale competitor.
• Houzz: Houzz combines a homeowner design/inspiration platform with a 'Houzz Pro' directory and lead-generation tools for remodeling and home-improvement professionals. Its pro-monetization model and trade coverage (kitchens, bathrooms, painting, landscaping, roofing) overlap tightly with Service Hunter's categories.
• CraftJack: CraftJack is a focused home-improvement lead-generation company selling leads to contractors in categories such as roofing, windows, siding, and remodeling — directly overlapping with Service Hunter's core trades. Its pay-per-lead model competes head-to-head with Service Hunter's subscription offering for the same SMB customer.
• HomeAdvisor: HomeAdvisor (now part of Angi Inc.) pioneered the contractor lead-generation model Service Hunter uses, prescreening pros and selling leads to them. It targets the same SMB contractor customer and the same homeowner demand, making it a direct peer despite being part of a much larger corporate parent.
• Networx: Networx connects homeowners with prescreened local contractors for home-improvement, remodeling, and repair projects. Its lead-generation model and trade coverage (roofing, painting, flooring, landscaping) make it a direct, though smaller, peer to Service Hunter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/servicehunter1
• Facebookfacebook.com/ServiceHunter
• LinkedInlinkedin.com/company/service-hunter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Service Hunter