Hoyer
Høyer is a Norwegian multibrand fashion retailer founded in 2004, operating 18+ physical stores across Norway and an e-commerce platform, serving fashion-conscious men and women with a curated selection of 100+ international brands spanning luxury to contemporary segments.
- Company typePrivate
- Founded2004
- HeadquartersOslo, Norway
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Hoyer does
Høyer is a Norwegian multibrand fashion retailer founded in 2004, headquartered in Oslo, and operating as the retail arm of the Høyer Gruppen AS holding group (operating subsidiary: Høyer Online AS). The company runs an omnichannel business comprising 18+ physical stores across all major Norwegian population centers (Oslo, Bergen, Trondheim, Stavanger, Kristiansand, plus secondary cities such as Bodø, Arendal, Drammen, Haugesund, Sandefjord, Sandnes, Strømmen, Hamar, Grimstad, and Harstad) and a transactional e-commerce platform at hoyer.no, serving Norwegian consumers exclusively (Svalbard and Jan Mayen excluded). Merchandising is organized under two primary divisions — Dame (women) and Herre (men) — with a supplementary Home sub-brand covering fragrances, textiles, and interior accessories. The curated assortment spans 100+ international brands, ranging from luxury (Balmain, Chloé, Stella McCartney, Moncler, Max Mara, Zimmermann) through contemporary Nordic (Ganni, By Malene Birger, Holzweiler, Rotate, Samsøe Samsøe) to premium international labels and denim/footwear specialists. Headcount is 501-1,000 employees.
Hoyer firmographics
Firmographics- Name
- Hoyer
- Legal name
- Høyer Online AS
- Website
- https://hoyer.no
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Høyer is a Norwegian multibrand fashion retailer founded in 2004, operating 18+ physical stores across Norway and an e-commerce platform, serving fashion-conscious men and women with a curated selection of 100+ international brands spanning luxury to contemporary segments.
- Ownership category
- akta.pro rank
Hoyer industry classification
Industry- Product category
- Multibrand Fashion Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Luxury Fashion & Designer Department Stores (CRAGADAC)
- akta.pro secondary industry
- Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
Keywords
Where Hoyer is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices16 records
Markets served
Hoyer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail product sales: Revenue from selling clothing, shoes, and accessories from multiple international fashion brands through physical stores and online. Products are sold at fixed retail prices in NOK including VAT.
- Gift cards: Sale of gift cards in denominations of 500 NOK, 1000 NOK, 2500 NOK, and 5000 NOK, valid for 1 year and redeemable both online and in physical stores.
- Membership program: Høyer Exclusive loyalty program offering members early access to sales, exclusive events, personalized offers, and newsletter subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift cards available in four denominations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Hoyer product offering
Product offeringCore offering
Høyer is a Norwegian multibrand fashion house that sells clothing, shoes, accessories, jewelry, and home goods through a curated assortment of 100+ international fashion brands. The retailer operates 18+ physical stores across Norway and the hoyer.no e-commerce platform, serving individual consumers with quality-conscious, Scandinavian and luxury fashion for women and men, supported by Personal Shopping appointments, a loyalty program, and gift cards.
Product overview
Høyer is a Norwegian multibrand fashion house operating both physical stores and an e-commerce platform (hoyer.no). The offering spans two main customer-facing retail channels — Dame (women) and Herre (men) — covering clothing, shoes, accessories, and jewelry. Supporting the core retail experience are several add-on services: a loyalty program (Kundeklubb), Personal Shopping appointments, and Live Shopping broadcasts. The brand portfolio is vast, encompassing luxury labels (e.g., Balmain, Chloé, Stella McCartney, Moncler, Zimmermann), contemporary Nordic brands (Ganni, By Malene Birger, Holzweiler, Rotate, Samsøe Samsøe), premium international labels (Max Mara, Kenzo, Isabel Marant, Tommy Hilfiger), denim and footwear specialists, and a Home category for fragrances and interior goods. Høyer also offers gift cards in fixed denominations redeemable across all channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Høyer Dame (Women's Fashion Retail) Retail assortment of women's clothing, shoes, accessories, and jewelry from international luxury and contemporary brands (including Zimmermann, Balmain, Chloé, Stella McCartney, Ganni, Holzweiler, Samsøe Samsøe). Available through Høyer's physical stores across Norway and the hoyer.no online store, targeting female consumers seeking quality, timeless Scandinavian and luxury fashion.
- Høyer Herre (Men's Fashion Retail) Retail assortment of men's clothing, shoes, accessories, and jewelry from premium and contemporary international brands (including Tommy Hilfiger, Kenzo, Isabel Marant, Moncler), with a dedicated Høyer Sjølyst Menswear store. Available through physical stores and hoyer.no, targeting male consumers who prioritize quality, fit, and timeless design.
- Høyer Home (Home Goods Retail) Retail category offering home fragrances, scented candles, diffusers, textiles, hand towels, bathrobes, and interior accessories. Available through physical Høyer stores and the hoyer.no online store, for customers looking to create a home with personality and personal expression.
- Høyer Gavekort (Gift Cards) Digital gift cards available in denominations of 500 NOK, 1000 NOK, 2500 NOK, and 5000 NOK. Valid for one year and redeemable both online at hoyer.no and in all physical Høyer stores across Norway.
- Personal Shopping Service One-on-one personal styling appointment with experienced Høyer stylists, available at select stores including Høyer Paleet, Bergen, Trondheim, Stadionparken, Hamar, Strømmen, Sjølyst Menswear, and Sandefjord. Offered in 1-hour or 2-hour sessions to help customers build a curated, personalized wardrobe.
Companies that use Hoyer
Customer profileSegments3 records
Ideal customer profiles3 records
Hoyer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Hoyer partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- KlarnacorePayment processing partner handling invoice, card payments, and installment options. Klarna provides checkout solutions, payment processing, and handles customer credit assessments for buy-now-pay-later options.
- VippscoreMobile payment partner for secure payment processing. Vipps handles mobile payment transactions for customers using the Vipps app.
- PostNordcoreLogistics and delivery partner providing shipping services including home delivery, pickup points, parcel box delivery, and return shipping services.
- HelthjemcoreDelivery partner for home delivery and pickup point services in Norway.
- Etisk Handel NorgecoreMembership in Ethical Trade Norway organization to support due diligence work on responsible supply chain management. Helps map the company's impact and ensure products are made responsibly.
- Meta BusinessminorAdvertising and marketing partner for Facebook/Instagram business solutions.
- GoogleminorDigital marketing partner for advertising and analytics through Google Ads and Google Analytics.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Hoyer competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hoyer social profiles
Digital presenceHoyer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoyer leadership team
Management profileNumber of profiles
Hoyer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoyer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoyer
What does Hoyer do?
Høyer is a Norwegian multibrand fashion house that sells clothing, shoes, accessories, jewelry, and home goods through a curated assortment of 100+ international fashion brands. The retailer operates 18+ physical stores across Norway and the hoyer.no e-commerce platform, serving individual consumers with quality-conscious, Scandinavian and luxury fashion for women and men, supported by Personal Shopping appointments, a loyalty program, and gift cards.
Is Hoyer a public or private company?
Hoyer is a private company. It is classified as corporate owned and is currently operating.
When was Hoyer founded?
Hoyer was founded in 2004. It employs 501 to 1,000 people.
Where is Hoyer based?
Hoyer is headquartered in Oslo, Norway, in the Europe region.
How does Hoyer make money?
Three revenue lines are on record. Retail product sales are the primary driver. The others are gift cards and membership program.
Does Hoyer have an API?
No public API is recorded for Hoyer.
What industry is Hoyer in?
Hoyer's product category is Multibrand Fashion Retail. Its primary akta.pro industry code is CRAGADAC, Luxury Fashion & Designer Department Stores, with a secondary code of CRAKAFAI, Luxury Home & Lifestyle (Tableware, Decor, Home Textiles). Its NAICS code is 458 and its SIC code is 5600.