Helthjem
Helthjem is a Norwegian last-mile logistics platform that delivers parcels overnight from residential doorsteps, leveraging Norway's nationwide newspaper delivery network to serve B2C consumers and B2B e-commerce retailers with automated sorting and electric vehicles.
- Company typePrivate
- Founded2015
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Helthjem does
Helthjem Netthandel AS is a Norwegian last-mile logistics platform that operates an overnight parcel delivery service built on the country's pre-existing nationwide newspaper distribution network. Originally formed in 2015 by Schibsted, Amedia, and Polaris Media, Helthjem picks up parcels from residential doorsteps overnight (before breakfast, six days per week including Saturdays) and delivers them to recipients' homes, mailboxes, pickup points, or parcel lockers. The company operates a high-tech automated sorting terminal in Vestby capable of handling 15,000 parcels per hour via an AI-driven sorting system developed in partnership with Norwegian automation startup Omnimod, supplemented by a fleet of Norwegian-made Paxster electric vehicles, electric cars, and electric bikes for last-mile delivery.
The platform spans three primary customer segments: Norwegian consumers sending or receiving parcels (B2C, including C2C sellers on FINN.no, Tise, and Bookis), Norwegian and pan-Nordic e-commerce retailers requiring B2B shipping and return logistics, and newspaper publishers leveraging the same delivery infrastructure. The product portfolio includes Helthjem Hjemlevering (home delivery), Meg til deg (C2C shipping), Hent-i-butikk (pickup at 1,000+ retail points), Pakkeskap (parcel lockers, expanding to 1,500+ via Norgesgruppen and Bane NOR), B2B parcel delivery with a dedicated business portal (Flow), doorstep return solutions, and developer APIs plus integrations with shipping aggregators (nShift, Webshipper, Shipmondo, Ongoing WMS, Ingrid, Approosters).
Helthjem generates revenue on a transaction-fee basis per shipment: B2C parcel shipping starts at 72 NOK for medium packages and 90 NOK for large packages, with B2B customers receiving custom quotes negotiated by a dedicated enterprise sales team under multi-year contracts. The company is a wholly-owned subsidiary of Vend Marketplaces AS (part of the Vend Group alongside FINN.no, VG, and Aftenposten), is headquartered at Nydalsveien 28, Oslo, and reported revenue approaching 1 billion NOK in 2024 (an increase of more than 80 million NOK year-over-year). Named enterprise customers include Varner, VITA, Sunkost, Boozt, NA-KD, Lyko, Nelly, Kid, Adlibris, and Viken Fiber/Altibox.
Helthjem firmographics
Firmographics- Name
- Helthjem
- Legal name
- Helthjem Netthandel AS
- Website
- https://helthjem.no
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Helthjem is a Norwegian last-mile logistics platform that delivers parcels overnight from residential doorsteps, leveraging Norway's nationwide newspaper delivery network to serve B2C consumers and B2B e-commerce retailers with automated sorting and electric vehicles.
- Ownership category
- akta.pro rank
Helthjem industry classification
Industry- Product category
- Parcel Delivery & Logistics Services
- NAICS
- Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (4922)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Consolidated Linehaul + Last-Mile Parcel Delivery (TLAAACAF)
- akta.pro secondary industries
- Express PUDO / Parcel Lockers & Out-of-Home Time-Definite Pickup (TLAAABAL), Rural/Remote Area Standard Parcel Delivery (TLAAACAI)
Keywords
Where Helthjem is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Helthjem business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Parcel Shipping Fees (B2C): Individual consumers and C2C sellers pay per-parcel shipping fees to send packages via Helthjem's overnight pickup service or via Helthjem pickup points. Prices start from 72 NOK for medium packages. Revenue is transaction-based per shipment.
- Business Logistics Services (B2B): E-commerce retailers and businesses pay for logistics services including home delivery, return services, and business parcel delivery. Custom pricing negotiated per customer via sales quotes. Includes integration via API or TA providers.
- Parcel Locker Network: Income from Helthjem's own parcel locker (pakkeskap) network deployed across Norway in partnership with Norgesgruppen and Bane NOR, as well as PostNord service point collaboration.
- Express Delivery Partnerships: Partnerships such as Wolt for 30-minute express delivery of C2C items through FINN and Tise, generating fees for ultra-fast delivery slots.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Medium Package — home pickup |
| Unit Pricing | Pay-as-you-go | Large Package — home pickup or pickup point |
| Unit Pricing | Pay-as-you-go | Failed Pickup Attempt Fee |
| Unit Pricing | Multi-year contract | B2B Enterprise — Custom Quote |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Helthjem product offering
Product offeringCore offering
Helthjem operates a nationwide Norwegian logistics and parcel delivery platform built on the country's newspaper delivery network. The core service is overnight doorstep parcel pickup from residential addresses, with next-morning home delivery or pickup-point drop-off, operating six days per week including Saturdays. The platform serves both individual consumers (B2C parcel sending, C2C shipping, returns) and business customers (e-commerce retailers, marketplace platforms) with API/TA integrations, branded portals, and nationwide parcel lockers and pickup points.
Product overview
Helthjem operates as a comprehensive logistics and delivery platform built on Norway's newspaper delivery network. The core offering is home delivery with overnight pickup from residential addresses, available 6 days per week including weekends. The platform combines B2C home delivery (Helthjem Hjemlevering), C2C shipping (Meg til deg), and store pickup (Hent-i-butikk) with over 1,000 pickup points. Additional services include parcel lockers (Pakkeskap), B2B business delivery, home return solutions, and specialized offerings like Post Premium and forward warehouse services. The platform integrates with major e-commerce platforms (Shopify via Approosters), shipping aggregators (Webshipper, Shipmondo), warehouse management systems (Ongoing WMS), and delivery management solutions (nShift, Ingrid). Technical integration is available via API and fraktvelger module for e-commerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Helthjem Hjemlevering Core B2C home delivery service that picks up parcels from residential addresses overnight and delivers them to the recipient's doorstep, mailbox, or nearest pickup point. Operates six days per week including weekends, with contactless delivery and no signature required.
- Meg til deg (C2C) Consumer-to-consumer shipping service enabling private individuals to send parcels to one another, featuring overnight home pickup, next-morning delivery, and competitive per-parcel pricing for personal shipments.
- Hent-i-butikk
Quantifiable outcome
- 100 million packages delivered since 2015 (10-year anniversary in 2025)
- +4 more outcomes
Companies that use Helthjem
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles5 records
Helthjem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature6 records
Helthjem partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship, major, strategic and minor.
- SchibstedcoreOne of the three founding media companies (along with Amedia and Polaris) that created the Helthjem network in 2015. Schibsted is the largest media group in the Nordics. In 2021, they expanded to Sweden together with Bonnier. Schibsted's CEO Kristin Skogen Lund called the new terminal 'a crown jewel example of building new value on established infrastructure.'
- AmediacoreOne of three founding media companies that created the Helthjem network in 2015. Amedia is one of Norway's largest newspaper publishers, providing the newspaper delivery infrastructure that Helthjem is built on.
- Polaris MediacoreOne of three founding media companies that created the Helthjem network in 2015. Polaris Media is a major Norwegian media group whose newspaper delivery infrastructure Helthjem leverages.
- Vend Marketplaces AScoreParent company of Helthjem Netthandel AS. Vend Marketplaces AS is part of the Vend Group alongside FINN.no, VG, Aftenposten, Prisjakt and many others. Vend is the data controller for Helthjem's services. Helthjem is a subsidiary operating within the Vend ecosystem.
- WoltflagshipUnique partnership enabling 30-minute express delivery of C2C items purchased on FINN and Tise. Wolt's rapid delivery network combined with Helthjem's logistics infrastructure enables ultra-fast doorstep delivery for second-hand goods. Both companies challenged traditional delivery on their respective sides.
- NorgesgruppenflagshipMajor Norwegian grocery and retail group partnering with Helthjem for the deployment of 1,500+ smart parcel lockers across Norway. Part of a large-scale initiative to bring parcel delivery to convenient retail locations.
- Bane NORflagshipState-owned railway company partnering with Helthjem for the nationwide rollout of 1,500+ smart parcel lockers. Leverages railway station locations for high-traffic, accessible pickup points.
- LykomajorSwedish beauty e-commerce company Lyko partnered with Helthjem for electric long-haul transport between Sweden and Norway, cutting over 100 tonnes of CO2 annually. A major commercial partnership showcasing cross-border sustainable logistics.
- OmnimodstrategicNorwegian startup specializing in automation technology. Helthjem invested in Omnimod's advanced automated sorting facility — Helthjem's first major AI technology investment. The facility handles parcel sorting and was developed specifically for Helthjem's needs.
- Røde Kors (Norwegian Red Cross)strategicHelthjem enables Norwegian consumers to donate clothing from their doorstep to Røde Kors. The charity pickup service allows donors to leave clothes on their doormat or in their mailbox for Røde Kors collection.
- FjongminorNorwegian rental platform for clothing and items. Helthjem handles pickup and delivery for rented items — customers can lease a dress for a wedding and have it delivered and collected via Helthjem.
- GoodifyminorNon-profit organization. Helthjem partnered with Goodify to offer free delivery to Norwegian consumers, extending a helping hand to charitable causes.
- PostNordstrategicPostNord is a partner for service points (pickup/dropoff locations). Helthjem uses PostNord's 1,500 service points in Norway as part of its delivery network, and offers PostNord MyPack Go as an alternative service.
- BookisminorNorwegian platform for buying and selling books. Integrated with Helthjem for doorstep delivery of second-hand books.
Scale indicators10 records
Recent moves4 records
Expansion highlights6 records
Helthjem competitors and assessment
Company assessmentBroad incumbents
- FedEx: Global integrator offering express parcel and freight services in Norway. Competes for cross-border and time-sensitive shipments from Norwegian e-commerce sellers and B2B customers served by Helthjem's enterprise segment.
- DHL Express Norway: Global integrator with strong Norway presence in time-sensitive international and domestic express shipping. Competes with Helthjem for B2B e-commerce parcel volume and offers broader cross-border capability.
- UPS: Global logistics integrator with Norway operations competing for B2B parcel and supply-chain contracts. Comparable in serving the same Norwegian e-commerce enterprise customers as Helthjem's business portal.
Others
- Schibsted: Nordic media group, co-founder of the Helthjem network and sibling entity within the broader Vend/Schibsted ecosystem. Comparable as the media owner whose newspaper delivery infrastructure Helthjem relies on for its core last-mile advantage.
- Wolt (Delivery Hero): Quick-commerce and food delivery platform that is simultaneously a Helthjem partner (30-minute C2C express delivery via FINN/Tise) and a potential competitor in last-mile logistics. Comparable in operating on-demand urban last-mile delivery in Norway.
Direct peers
- PostNord: Nordic postal and logistics group operating parcel, courier, and e-commerce delivery services across Scandinavia. Direct competitor to Helthjem in Norwegian B2C parcel delivery, while simultaneously acting as a service-point partner via PostNord MyPack Go.
- Posten Norge (Bring): Norway's national postal operator and largest domestic parcel carrier. Operates the Bring brand covering letters, parcels, and business logistics across Norway — Helthjem's primary domestic competitor for both B2C e-commerce and pickup-point services.
- Instabox: Nordic parcel locker network operator competing head-to-head with Helthjem's pakkeskap expansion. Highly comparable business model: smart lockers in retail/grocery locations serving e-commerce deliveries across Scandinavia.
Emerging players
- Budbee: Swedish tech-driven last-mile delivery and parcel locker operator focused on e-commerce. Comparable to Helthjem in product scope (parcel lockers, e-commerce home delivery, returns), with stronger positioning in Sweden and the larger Nordics.
- Porterbuddy: Norwegian same-day and scheduled last-mile delivery provider focused on e-commerce and grocery. Comparable target market (Norwegian e-commerce retailers) and value proposition (fast, scheduled, doorstep delivery), making it a direct local competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Helthjem social profiles
Digital presenceHelthjem compliance and trust
Trust signalCompliance3 records
Helthjem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helthjem leadership team
Management profileNumber of profiles
Profiles2 records
Helthjem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helthjem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helthjem
What does Helthjem do?
Helthjem operates a nationwide Norwegian logistics and parcel delivery platform built on the country's newspaper delivery network. The core service is overnight doorstep parcel pickup from residential addresses, with next-morning home delivery or pickup-point drop-off, operating six days per week including Saturdays. The platform serves both individual consumers (B2C parcel sending, C2C shipping, returns) and business customers (e-commerce retailers, marketplace platforms) with API/TA integrations, branded portals, and nationwide parcel lockers and pickup points.
Is Helthjem a public or private company?
Helthjem is a private company. It is classified as corporate owned and is currently operating.
When was Helthjem founded?
Helthjem was founded in 2015. It employs 51 to 100 people.
Where is Helthjem based?
Helthjem is headquartered in Oslo, Norway, in the Europe region.
How does Helthjem make money?
Four revenue lines are on record. Parcel Shipping Fees (B2C) is the primary driver. The others are business Logistics Services (B2B), parcel Locker Network and express Delivery Partnerships.
Who are Helthjem's main competitors?
Broad incumbents on record are FedEx, DHL Express Norway and UPS. Others are Schibsted and Wolt (Delivery Hero). Direct peers are PostNord, Posten Norge (Bring) and Instabox. Emerging players are Budbee and Porterbuddy.
Does Helthjem have an API?
Yes. Helthjem offers a public API enabling direct integration with their logistics platform. They provide booking-API, API for pickup point selection, and Track & Trace solutions. Integration is available through third-party providers (TA-leverandører) or directly via their API. They also offer a fraktvelger (shipping selector) for e-commerce platforms that allows customers to choose delivery methods and select pickup points.
What industry is Helthjem in?
Helthjem's product category is Parcel Delivery & Logistics Services. Its primary akta.pro industry code is TLAAACAF, Consolidated Linehaul + Last-Mile Parcel Delivery, with a secondary code of TLAAABAL, Express PUDO / Parcel Lockers & Out-of-Home Time-Definite Pickup. Its NAICS code is 492110 and its SIC code is 4210.