What MasterTools by Online Computing does

Online Computing, Inc., operating under the brand MasterTools, is a privately held enterprise resource planning (ERP) software company founded in 1969 and headquartered in Brentwood, Tennessee. The company designs, develops, implements, and supports MasterTools, a proprietary integrated ERP platform built on a single relational database that unifies approximately 30 modules across accounting, manufacturing, supply chain/distribution, and project tracking/customer service. The platform is offered through three delivery modalities — on-premise perpetual license, hosted deployment via secure VPN (where customers retain software ownership), and full cloud/SaaS subscription — enabling it to scale from organizations with 5 users to those with 5,000 users. MasterTools includes specialized capabilities such as 21 CFR Part 11 compliance (validated in 2018), product configuration for highly customizable equipment, EDI integration, lot traceability and serialization, landed cost/tariff handling, and direct carrier integrations with UPS, FedEx, and USPS.

The company serves small, mid-market, and enterprise customers primarily in US-based manufacturing and distribution verticals, with a notable concentration in marine and recreational goods (Pro Charging Systems, Metal Moulding, SeaArk Boats, Oliver companies, Whitecap Industries, TH Marine Supplies), automotive and truck accessories (BedRug), industrial and commercial equipment (KBH Equipment, Wise Manufacturing), medical devices and pharmaceuticals, electronics, plastics, and consumer products distribution (Convenience Valet, Isopure). Revenue is generated through a mix of one-time software licenses, recurring subscriptions (SaaS and hosted deployments), ongoing support contracts, custom modifications and enhancements (with approximately 98% of client feature requests reportedly delivered), implementation services via a five-stage process (Analyze, Build, Train, Implement, Support), and flexible training delivered on-site, in classroom, or virtual formats.

Go-to-market is exclusively direct sales — consultative enterprise and inside sales motion driven by a dedicated sales phone line, email, and "Request a Demo" CTAs across all website pages, supported by content marketing, organic social media (LinkedIn, YouTube, Facebook), and published client case studies. Online Computing employs 1-10 people, retains no external institutional investors, operates with US-based support staff, and distributes MasterTools solely through its internal sales team with no reseller or channel partner network. The company is incorporated in Tennessee, has no subsidiaries or parent company, and has not been acquired, merged, or undergone any disclosed leadership change.

Name

MasterTools by Online Computing

Legal name

Online Computing, Inc.

Website

https://olcinc.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Online Computing, Inc. (MasterTools) is a privately held, Tennessee-based ERP software company founded in 1969 that develops, sells, implements, and supports a proprietary integrated ERP platform of nearly 30 modules serving small to large US manufacturers and distributors across verticals including marine/recreational goods, automotive, industrial equipment, medical/pharmaceutical, and electronics.

Ownership category

akta.pro rank

Product category

Enterprise Resource Planning (ERP) Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

akta.pro secondary industries

Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), Professional Services Automation (PSA) & Services ERP (HDAEAEAF)

Keywords

• ERP software systems
• Manufacturing execution software
• Supply chain management
• Financial accounting software
• Inventory management software

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Licenses (On-Premise & Hosted): Traditional perpetual license model where customers purchase MasterTools software licenses for on-premise installation or hosted deployment on Online Computing's servers. Hosted customers retain software ownership while OLC manages the hardware. On-premise includes upfront licensing costs plus server/hardware investments.
2. SaaS / Full Cloud Subscription: Full cloud (SaaS) delivery model where customers pay for MasterTools as a service over time rather than purchasing licenses, eliminating large capital expenditure. Operates on a subscription/service fee basis accessed via any web browser without VPN configuration.
3. Ongoing Support & Maintenance: Unlimited ongoing support provided to all clients, with support staff based in the USA. Optional paid support services include MasterTools modifications & enhancements, custom report building, and mass data uploads (imports).
4. Custom Modifications & Enhancements: Fee-based custom development work where Online Computing modifies or extends MasterTools to meet specific client needs. The case studies show this as a key differentiator, with ~98% of client feature requests delivered. Also includes custom report building and mass data upload services.
5. Training Services: Flexible training delivered in three modes: On-Site (at customer location), Classroom (at Online Computing), and Virtual (webinars). Training is offered at initial implementation and on an ongoing basis, with pricing tailored to organization size, number of users, and modules selected.
6. Implementation Services: Structured five-stage implementation process (Analyze, Build, Train, Implement, Support) provided by Online Computing's internal implementation team. Timelines vary based on current systems in use and data migration complexity. On-site support available at go-live.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Online Computing develops, sells, implements, and supports MasterTools, a proprietary, comprehensive ERP software suite built on a single relational database. It unifies accounting, manufacturing, supply chain/distribution, and project tracking & customer service into nearly 30 integrated modules for organizations ranging from 5 to 5,000 users, with deployment options for on-premise, hosted (VPN), and full cloud (SaaS).

Product overview

MasterTools by Online Computing is a comprehensive, integrated ERP software platform designed for small to large diverse enterprises. The system consists of a core platform with nearly 30 modular components organized into four main functional groups: (1) Accounting Module — covering General Ledger, Fixed Assets, Time & Attendance, Accounts Payable, Human Resources, Sales Tax Database, Accounts Receivable, and Cash Management; (2) Manufacturing Module — covering Estimating, Quality Assurance, Production Planning, Product Configuration, Production Control, and Shop Floor Control; (3) Supply Chain Module — covering Inventory Control, Purchasing & Receiving, EDI, Serialization, Order Entry & Invoicing, Shipping, Warehouse Management, E-Commerce, and Sales Analysis; and (4) Jobs & Services Module — covering Job Control, Service & Repair, and CRM. The platform also includes industry-specific capabilities such as Lot Traceability for automotive compliance, Product Configurator for industrial equipment, and Costing with landed cost/tariff support for marine products. Additional services include custom modifications & enhancements, report building, mass data imports, and video-based training resources.

Differentiator

Problem solved

Functional benefit

Brands

• MasterTools: A comprehensive, customizable ERP software suite designed, developed, implemented, and supported by Online Computing, Inc. The software contains nearly 30 modules covering accounting, manufacturing, supply chain, and project tracking and customer service.

Products and services

• MasterTools ERP Software Comprehensive, integrated ERP software suite built on a single relational database, combining production planning, project management, shop floor control, e-commerce, inventory control, and financial analysis. Includes nearly 30 modules covering Accounting, Manufacturing, Supply Chain, and Project Tracking & Customer Service, and is designed for small, medium, and large diverse enterprises ranging from 5 to 5,000 users.
• Implementation Services Professional services engagement to deploy MasterTools at client sites, structured across Analyze, Build, Train, Implement, and Support stages, with on-site support available at go-live.
• Training Services Flexible training delivered on-site, in classroom, or via webinars to teach clients how to use MasterTools, with pricing tailored to organization size, user count, and modules selected.
• On-Going Support & Maintenance Unlimited ongoing support and maintenance for MasterTools provided by a US-based team, including a support phone line and email at [email protected].
• Custom Modifications & Enhancements Fee-based custom development service that modifies or extends MasterTools to meet specific client requirements, with Online Computing delivering ~98% of client feature requests.
• Custom Report Building & Mass Data Uploads Optional paid support services that build custom reports to client specifications and perform mass data imports into the MasterTools system during implementation or ongoing operations.

Quantifiable outcome

• Replaced manual double-entry across multiple disconnected systems — one client (Pro Charging Systems) eliminated doing the same task in 2-3 separate software programs
• +5 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

One partnership is on record.

• Patrick Industries (Acquirer of Metal Moulding)minorOthersPatrick Industries is a publicly held company that acquired MasterTools client Metal Moulding Corporation in 2019 for $20 million. Metal Moulding continues to operate under its existing brand. The acquisition illustrates the value of ERP-driven financial visibility in preparing a business for exit.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SYSPRO: Mid-market ERP provider purpose-built for manufacturers and distributors across verticals such as automotive, electronics, and industrial equipment. Closely mirrors MasterTools' positioning around manufacturing ERP with strong supply chain, distribution, and compliance capabilities for smaller enterprises.
• Acumatica: Cloud-native mid-market ERP covering manufacturing (Acumatica Manufacturing), distribution, accounting, and CRM. A direct peer in the integrated mid-market ERP category, differentiated primarily by its cloud-first architecture versus MasterTools' on-premise/hosted heritage.
• Priority Software: Mid-market ERP vendor with manufacturing, supply chain, and accounting modules serving small-to-mid distributors and manufacturers. Comparable niche positioning to MasterTools in mid-market integrated ERP.
• Exact (Macola / Globe): Mid-market ERP with manufacturing and distribution capabilities, with Macola historically serving small-to-mid US manufacturers. Closely comparable to MasterTools in target customer size and product scope.

Broad incumbents

• Microsoft Dynamics 365 Business Central: Microsoft's mid-market ERP targeting small-to-mid manufacturing and distribution organizations with cloud deployment and broad ecosystem. A common alternative considered against MasterTools for mid-market ERP buyers.
• Epicor Software: One of the largest mid-market ERP vendors focused on manufacturing, distribution, and retail with industry-tailored suites. Directly comparable to MasterTools because both target small-to-mid manufacturers and distributors with integrated ERP modules, though Epicor operates at vastly greater scale and product breadth.
• Infor (Infor CloudSuite): Large ERP vendor with deep industry-specific CloudSuites for manufacturing, distribution, automotive, and healthcare. Overlaps with MasterTools in mid-market manufacturing ERP but at much larger scale with cloud, AI, and analytics investments.
• Aptean (various ERPs): Vertical-focused ERP roll-up serving manufacturing, distribution, and process industries (food, beverage, apparel). Comparable to MasterTools' verticalized mid-market ERP approach, though broader across multiple acquired products.
• Sage (Sage X3 / Sage 100): Established mid-market business management software suite covering manufacturing, distribution, and accounting. Comparable to MasterTools for small-to-mid enterprises needing integrated ERP with accounting and operations modules.

Emerging players

• Odoo: Open-source/cloud ERP suite with modules for manufacturing, inventory, accounting, CRM, and e-commerce targeting SMBs and mid-market. An emerging cloud-native challenger to traditional mid-market ERP players including MasterTools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4WdEGNv0fOyjPoOaa7gg_g
• Facebookfacebook.com/olcinc
• LinkedInlinkedin.com/company/olcinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MasterTools by Online Computing