Åsane Football

What Åsane Football does

Åsane Fotball is a Norwegian football club founded on November 4, 1971, operating as a member-based organization within the Åsane Allianseidrettslag sports alliance in Bergen, Norway. The club fields approximately 40 teams spanning youth through senior levels, including a men's first team competing in OBOS-ligaen (Norway's second tier) and a women's first team playing in 1. divisjon. The club also runs the Åsane Junior-Akademi, a youth development program serving nearly 500 participants annually from more than 30 schools and 15 clubs, with approximately 190 UEFA-licensed-coach-led sessions per season.

The club's principal infrastructure asset is Åsane Arena, a 3,300-capacity stadium opened on September 29, 2021, equipped with artificial turf, 2,000 lux floodlighting, and under-soil heating. The facility was fully financed by Norwegian businessman Trond Mohn. Beyond competitive operations, Åsane Fotball supports community inclusion through Åsane-fondet, a fund that subsidizes football participation for families facing economic hardship, with contributions from Eviny, Sparebankstiftelsen Sparebanken Vest, and Dekningspatruljen.

Commercially, the club generates revenue through ticket sales and season passes distributed via the Ticketco platform, VIP hospitality packages (Stålt Partnerområdet) priced at NOK 8,000 per person for OBOS-ligaen and NOK 4,000 for Toppserien, sponsorship agreements with main partners Coop, DNB, Mova, Craft, and others, Junior Academy subscriptions at NOK 800 per month, and grassroots contributions via Norsk Tipping's Grasrotandelen program. The organization employs 11–50 staff across management, operations, sales/marketing, media, and grassroots football functions.

Name

Åsane Football

Legal name

Åsane Fotball

Website

https://asanefotball.no

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Åsane Fotball is a member-based Norwegian football club founded in 1971 in Bergen, operating men's and women's senior teams in the second tier plus a Junior Academy serving nearly 500 youth participants annually.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional football club
• Youth football academy
• Football matchday services
• Sports sponsorship packages
• Football training programs

Headquarters

HQ city

Bergen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Matchday Revenue: Ticket sales for home matches at Åsane Arena in OBOS-ligaen and Toppserien
2. Season Passes: Season ticket sales for OBOS-Ligaen and 1st Division Women
3. VIP Partner Area: Stålt Partnerområde VIP hospitality packages with premium seating, dining and networking
4. Sponsorship and Partnership: Main partner, local partner and arena sponsorship packages including jersey and signage rights
5. Membership and Grassroots Support: Membership fees and Grasrotandelen contributions from Norsk Tipping

Pricing tiers

Distribution channels3 records

Marketing channels8 records

Core offering

Åsane Fotball is a Norwegian football club that operates men's and women's senior teams in OBOS-ligaen and 1. divisjon, runs the Åsane Junior-Akademi youth development program for approximately 500 participants, hosts home matches at Åsane Arena, and delivers VIP hospitality experiences through Stålt Partnerområdet. The club also organizes the BA Cup youth tournament and operates the Åsane-fondet inclusion fund supporting accessibility for youth from low-income families.

Product overview

Åsane Fotball is a Norwegian football club offering a comprehensive portfolio of football-related products and services. The club operates as a unified organization combining elite and grassroots football, featuring men's and women's senior teams competing in OBOS-ligaen and 1. divisjon respectively, extensive youth development through the Åsane Junior-Akademi with nearly 500 annual participants, the BA Cup tournament, and match-day experiences including tickets and VIP hospitality through Stålt Partnerområdet. The club also operates Åsane Arena as its home stadium and supports accessibility through the Åsane-fondet inclusion fund. The organization is structured around its core mission of developing local players while maintaining competitive teams at the top of Norwegian football.

Differentiator

Problem solved

Functional benefit

Brands

• Åsane-fondet: An inclusion fund established to ensure football is accessible to all children regardless of financial background. The fund supports families who struggle with membership fees, equipment costs, and travel expenses for youth players.
• Åsane Junior-Akademi

Products and services

• A-lag Herre (Men's First Team) The men's senior team competing in OBOS-ligaen (second tier of Norwegian football), aiming to establish itself in the top of Norwegian football through offensive and attractive football from local players.
• A-lag Kvinner (Women's First Team) The women's senior team competing in 1. divisjon (second tier of Norwegian women's football), finished second in the league as of June 2026.
• Åsane Junior-Akademi Youth development academy offering approximately 190 football training sessions per season for boys and girls born 2012-2019, led by UEFA-licensed coaches. Nearly 500 participants from over 30 schools and 15 clubs participate annually at NOK 800 per month.
• Åsane Arena The club's home stadium with a capacity of 3,300 spectators, artificial turf, floodlighting at 2000 lux, and under-soil heating, used for men's and women's home matches.
• BA Cup Annual youth football tournament organized by Åsane Fotball, with registration managed through the Profixio tournament platform.
• Stålt Partnerområdet (VIP Partner Area) VIP hospitality package offering premium seating, buffets, dessert and coffee, mineral water, bar access, pre-match updates from coaching staff, and presentations/entertainment on selected matches. Priced at NOK 8,000 per person (excl. VAT) for OBOS-ligaen matches and NOK 4,000 per person (excl. VAT) for Toppserien matches, sold on multi-year contracts.
• Billetter & Sesongkort (Tickets & Season Passes) Match tickets and season pass packages for men's and women's home matches at Åsane Arena, distributed via the TicketCo online ticket platform.
• Åsane-fondet (Inclusion Fund) An inclusion fund established to ensure football is accessible to all children and youth regardless of financial background, covering membership fees, training costs, equipment, and travel expenses for families experiencing economic hardship.

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

16 partnerships are on record, tiered main, core and minor.

• CoopmainGTM or Marketing PartnerMain partner of Åsane Fotball. Coop is a major Norwegian retail cooperative.
• DNBmainGTM or Marketing PartnerMain partner of Åsane Fotball. DNB is one of Norway's largest financial services groups.
• MovamainGTM or Marketing PartnerMain partner of Åsane Fotball. Energy company from Bergen region.
• CraftmainGTM or Marketing PartnerMain partner and technical apparel supplier. Swedish sportswear brand.
• Åsane ByggmesterforretningmainGTM or Marketing PartnerMain partner - local building contractor in Åsane district.
• Lie GruppenmainGTM or Marketing PartnerMain partner - local business group in Bergen area.
• Åsane StorsentermainGTM or Marketing PartnerMain partner - shopping center located in Åsane district.
• Dominos PizzamainGTM or Marketing PartnerMain partner - pizza chain providing kiosk sales at Åsane Arena.
• EvinycoreGTM or Marketing PartnerContributed 50,000 NOK to Åsane Inkluderingsfond (Inclusion Fund). Energy company wanting to be 'a locomotive in the district' and make community accessible for all.
• Sparebankstiftelsen Sparebanken Vest (Ildsjelfondet)coreGTM or Marketing PartnerContributed 40,000 NOK to Åsane Inkluderingsfond. Foundation supporting grassroots initiatives.
• DekningspatruljenminorGTM or Marketing PartnerContributed 25,000 NOK to Åsane Inkluderingsfond.
• OBOScoreGTM or Marketing PartnerLeague sponsor of OBOS-ligaen and partner of Åsane Fotball. Norwegian housing cooperative and financial services company.
• ToppseriencoreGTM or Marketing PartnerLeague partner for women's football. Toppserien is Norway's second tier women's football league.
• Bergen FiberminorGTM or Marketing PartnerMatch sponsor for Åsane-Ranheim match. Local fiber internet provider.
• Nordhordland Ballklubb (NBK)minorStrategic or Co-development PartnerCo-organizer of Junior Academy VM tournament together with Åsane. Joint academy cooperation.
• Åsane IL (Alliansepartnere)coreStrategic or Co-development PartnerAlliance partner in Åsane Idrettslag. Football group within the broader sports alliance.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Strømmen IF: Direct OBOS-ligaen competitor in the same league table position as Åsane. Comparable small-to-mid-sized Norwegian second-tier club operating a similar member/sponsorship revenue mix.
• Lyn Oslo: Direct OBOS-ligaen peer competing in the same second tier. Historically a member-based Oslo club with comparable pyramid structure (youth to senior) and similar commercial scale.
• Sandnes Ulf: Norwegian second-tier club with a strong community footprint, comparable youth development program, and similar reliance on local corporate sponsorship.
• Bryne FK: Norwegian second-tier club with a community identity and youth-development emphasis, structurally similar to Åsane's pyramid and commercial scale.
• Raufoss Fotball: OBOS-ligaen peer shown alongside Åsane in the league table. Norwegian second-tier club with comparable size, regional sponsorship base, and youth-development focus.
• Kongsvinger IL: Historic Norwegian second-tier club with member-based governance, regional sponsorship base, and youth-to-senior pyramid analogous to Åsane.
• Sogndal Fotball: Norwegian second-tier club with a community-based model and youth academy. Comparable scale and reliance on regional sponsorship and member-driven revenue.
• Skeid Fotball: Norwegian lower-tier / second-tier club with strong youth academy and member-based governance, comparable in size and revenue model to Åsane.
• Ranheim TF: Fellow OBOS-ligaen club and direct competitor mentioned as a recent Åsane opponent. Comparable second-tier Norwegian men's football club with similar community/sponsorship-driven model and league-level commercial scale.

Broad incumbents

• Toppserien (league): Norway's women's second-tier league in which Åsane Kvinner competes. Useful benchmark for women's-team commercialization and league-level visibility comparable to Åsane's Toppserien product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asanefotball
• Facebookfacebook.com/AsaneFotballHerrer
• Instagraminstagram.com/asanefotball

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Åsane Football