Bold Ink

What Bold Ink does

Bold Ink is a Singapore-headquartered professional services firm operating through two private limited entities, Bold Ink Media Pte Ltd and Bold Ink Magazines Pte Ltd, founded in 2018 by Jacqueline Wong and Jasmin Oh, who bring combined experience exceeding 18 years in publishing, branding and promotions from prior roles at Singapore Press Holdings, Magazines Incorporated, BIC Asia and Ernst & Young. The firm delivers four integrated service lines: Creative & Design (artwork, advertisements, marketing and promotional materials), Custom Publishing (researched editorial content, magazines, annual reports and directories), Media Representation (advertising sales on behalf of client publications), and Brand Management & Public Relations (strategic communications, press relations, and campaign management for hospitality, F&B, arts and yachting clients).

Underlying the services are two proprietary in-house titles that generate recurring advertising revenue: RUN Singapore, a bi-monthly running lifestyle magazine published since 2012 and the official magazine of Standard Chartered Marathon and Sundown Marathon, and Calibre, a sports luxury magazine debuted in 2014 that served as the official publication of the BNP Paribas WTA Finals Singapore (2014-2018) and Straits Regatta. The firm also operates as media representative or full-service publisher for a portfolio of client titles including Rewind, Davison, Gallery & Studio, Kitchen Culture, Aspire Lifestyles, ActiveSG, and Singapore Polo Club Newsletter, alongside creative and annual-report work for ANZ Private Bank, Guardian Health & Beauty, UIC, and the Singapore International Chamber of Commerce.

The business model is project-based professional services billed on quote-based, multi-year contracts with no publicly disclosed pricing. Go-to-market is enterprise-focused, founder-led direct sales leveraging personal networks and existing client relationships, with primary customer segments being established corporations, publishing-industry clients, and government/quasi-government bodies. Headcount is reported in the 11-50 range, operating geographies are stated as Singapore and Malaysia, and there is no disclosed external funding or ownership change, with the founders retaining full control.

Name

Bold Ink

Legal name

Bold Ink Media Pte Ltd

Website

https://boldink.com.sg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Bold Ink is a Singapore-based professional services firm offering creative design, custom publishing, media representation, and public relations to enterprise clients and government bodies. Founded by Jacqueline Wong and Jasmin Oh, it also publishes two in-house magazines: RUN Singapore and Calibre.

Ownership category

akta.pro rank

Product category

Publishing & Communications Services

NAICS

Graphic Design Services (541430), Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750), Miscellaneous Publishing (2741), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAJALAD

Large-Format & Specialty Printing (Signage, Posters, Displays)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print Production Services (Printing, Binding, Prepress)

SECONDARYBPAFAMAL

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser)

Business & Public Services/Marketing, Advertising & PR Services/Promotional Products & Sales Promotion Services

Keywords

• Publishing services
• Creative design
• Media representation
• Brand management
• Public relations

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative & Design Services: Revenue generated from conceptualizing and developing creative artworks, advertisements, and marketing/promotional materials for corporate clients. This is a professional services revenue stream with project-based pricing.
2. Media Representation & Advertising Sales: Revenue earned through advertising sales for publications and media properties. Bold Ink's sales team targets advertisers and maximizes advertisement revenue for client publications, earning commissions or fees.
3. Custom Publishing: Revenue from creating well-researched, high-quality content and publications for clients, including magazines, newsletters, annual reports, and directories. May include content management, creative design, and print production services.
4. Brand Management & PR Services: Revenue generated from public relations services including strategic counsel, press releases, media relations, and campaign management for clients in hospitality, F&B, arts, and yachting industries.
5. In-house Publications: Revenue from in-house publications including RUN Singapore and Calibre magazine, which are published by Bold Ink Magazines. These publications generate advertising revenue from readers and commercial partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bold Ink is a Singapore-based publishing and communications firm that conceptualizes and produces creative artworks, marketing collateral, custom publications, advertorials, and brand/PR campaigns for corporate clients. It also runs in-house magazines (RUN Singapore and Calibre) and provides media representation services that maximize advertising revenue on client publications such as Rewind, Davison, Gallery & Studio, Kitchen Culture, and ActiveSG Newsletter. Delivery is project-based, supported by in-house writers, designers, and a sales team led by founders Jacqueline Wong and Jasmin Oh.

Product overview

Bold Ink is a publishing and communications company offering a suite of services including Creative & Design, Custom Publishing, Media Representative, Brand Management & PR, and Advertorials. The company operates two in-house publications: RUN Singapore (a running magazine published bi-monthly since 2012) and Calibre (a sports luxury magazine debuted in 2014). Additionally, Bold Ink provides publishing services for client publications including motoring magazines (Rewind, Davison), art magazines (Gallery & Studio), lifestyle magazines (Aspire Lifestyles, Kitchen Culture), sports newsletters (ActiveSG, Singapore Polo Club Newsletter), and annual reports (UIC, SICC). The company also creates marketing materials and creative collateral for clients such as Guardian Health & Beauty and ANZ Private Bank.

Differentiator

Problem solved

Functional benefit

Brands

• RUN Singapore: A complete resource for runners of all ages and abilities, covering latest industry updates, equipment, expert advice, and running lifestyle including health, nutrition, travel, beauty and fashion. Bi-monthly publication published by Bold Ink Magazines since 2012. Official magazine of Standard Chartered Marathon and Sundown Marathon.
• Calibre

Products and services

• Creative & Design End-to-end creative service that helps companies conceptualise and develop creative artworks, advertisements, and marketing and promotional materials for corporate clients.
• Custom Publishing Service where Bold Ink's team of expert writers and designers create well-researched, high-quality content for corporate clients' target audiences.
• Media Representative Advertising-sales representation service in which Bold Ink's sales professionals target relevant companies and maximise advertisement revenue on behalf of client publications.
• Brand Management & PR Communications partnership service that facilitates engagement between clients, their target audiences, and the media, including public-relations services for hospitality, F&B, arts, and yachting clients.
• Advertorials Service in which expert writers and designers create engaging, informative, and entertaining advertorials for clients using a consultative and collaborative approach.
• Public Relations Public-relations service providing strategic counsel on communications plans, production of press releases and written materials, pro-active press function, and client liaison for hospitality, F&B, arts, and yachting clients.
• RUN Singapore Bi-monthly in-house magazine by Bold Ink Magazines covering running, equipment, expert advice, health, nutrition, travel, beauty, and fashion for runners in Singapore; official marathon event publication.
• Calibre Sports-luxury in-house magazine by Bold Ink Magazines showcasing top-of-the-line sports equipment, gadgets, innovative technologies, exclusive experiences, and business trends in sports for discerning sports fans.

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Publicis: Global advertising and communications holding group with substantial Singapore presence. Comparable for offering advertising, PR, creative, and content services through its portfolio of agencies in the same Singapore market where Bold Ink competes.
• Hill & Knowlton: Global PR network with a long-standing Singapore office. Comparable because it competes for the same enterprise and government mandates in Singapore that Bold Ink pursues, offering PR, communications, and content services to corporate clients.
• Edelman: Global public relations firm with significant Singapore operations. Comparable for offering brand communications, public relations, and content services to enterprise and government clients across Singapore and APAC, though at meaningfully larger scale than Bold Ink.
• SPH Media Trust: Singapore's largest publishing and media company, successor to Singapore Press Holdings. Comparable for publishing magazines and managing advertising sales across a portfolio of titles — a direct competitive parallel to Bold Ink's RUN Singapore and Calibre — though at vastly greater scale and content breadth.
• Ogilvy: One of the largest global advertising and brand networks with longstanding Singapore presence. Comparable for delivering creative, brand, advertising, and PR services to enterprise clients in Singapore, though at significantly greater scale and geographic reach than Bold Ink.
• Dentsu Creative: Major global advertising network with significant Singapore operations. Comparable for offering creative, advertising, branded content, and integrated marketing services — many of the same capabilities as Bold Ink's creative and publishing offering.
• FleishmanHillard: Global public relations agency with operations across Asia including Singapore. Comparable for offering PR, brand communications, and integrated marketing services to corporate clients in Singapore and the wider region, competing in similar RFP processes.
• Wunderman Thompson: Global creative agency with offices in Singapore. Comparable for providing creative, content, brand communications, and customer engagement services to enterprise clients across the Asia-Pacific region that Bold Ink also serves.
• Weber Shandwick: Global communications agency with offices in Singapore. Comparable for delivering public relations, brand communications, and integrated marketing services to the same corporate and government clients that Bold Ink targets in the Asia-Pacific region.

Direct peers

• Spurwing Communications: Singapore-based public relations and communications firm serving enterprise and tech clients across the region. Comparable because it operates in the same B2B PR and communications space in Singapore with a similar boutique scale and corporate client profile to Bold Ink.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bold-ink-360

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bold Ink