Dicks Valley Service
Dicks Valley Service is a third-generation, family-owned towing, auto and truck repair, equipment transportation, and vehicle impound provider serving Apple Valley, Minnesota and surrounding areas since 1965. It operates a fleet of 32+ trucks from a 21,000 sq ft facility.
- Company typePrivate
- Founded1965
- HeadquartersLakeville, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Dicks Valley Service does
Dicks Valley Service (DVS) is a third-generation, family-owned automotive service business founded in 1965 by Dick and Marilynn Tuthill, headquartered in Apple Valley, Minnesota. The company operates as an integrated local services platform combining towing, roadside assistance, automotive repair, commercial diesel truck repair, construction equipment transportation, vehicle impound, and — most recently — Western Snowplows sales and service. DVS serves individual vehicle owners, commercial fleet operators, construction firms, and municipal law enforcement agencies across Apple Valley and surrounding Minnesota markets.
The company's operating model is built on a capital-intensive physical footprint: a fleet of more than 32 trucks and 16 trailers (including rotator trucks, flatbeds, and heavy duty wreckers with 40-ton capacity), a 21,000 square foot repair facility with 10 auto bays and 4 commercial truck bays, and a separate impound lot housing a state-of-the-art dispatch center. Service delivery is coordinated through GPS tracking, radio communications, and third-party towing software. The technical stack is operational rather than differentiated; there is no AI/ML capability, proprietary software product, or API surface. Core technical competencies lie in equipment, ASE-certified technician labor, and dispatcher workflow rather than in intellectual property.
DVS generates revenue from one-time service transactions across multiple streams: 24/7 light and heavy duty towing, roadside assistance (jump starts, lockouts, tire changes, fuel delivery), auto and diesel truck repair (DOT inspections, preventative maintenance, engine and transmission work, tires, brakes), equipment transport for construction machinery and containers, and vehicle impound for police departments and private property owners. Pricing is not publicly disclosed; quotes are provided on request, and warranty coverage of 24 months/24,000 miles on auto repair and 12 months/12,000 miles on commercial truck repair is offered. Customer acquisition is overwhelmingly word-of-mouth and reputation-driven within the local market, with no meaningful digital marketing or content presence. The company remains privately held under family ownership with no external funding, subsidiaries, or holding company structure.
Dicks Valley Service firmographics
Firmographics- Name
- Dicks Valley Service
- Legal name
- Dicks Valley Service Inc.
- Website
- https://dicksvalleyservice.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dicks Valley Service is a third-generation, family-owned towing, auto and truck repair, equipment transportation, and vehicle impound provider serving Apple Valley, Minnesota and surrounding areas since 1965. It operates a fleet of 32+ trucks from a 21,000 sq ft facility.
- Ownership category
- akta.pro rank
Dicks Valley Service industry classification
Industry- Product category
- Towing and Auto Repair Services
- NAICS
- Motor Vehicle Towing (488410)
- SIC
- Trucking (No Local) (4213)
- akta.pro primary industry
- Industrial Machinery & Rigging (Small-Scale) (HSAKAEAN)
Keywords
Where Dicks Valley Service is headquartered
LocationHeadquarters
- HQ city
- Lakeville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dicks Valley Service business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Towing Services: 24/7 towing and recovery services for light duty vehicles, heavy duty commercial vehicles, and roadside assistance including jump starts, lock outs, tire changes, and fuel delivery.
- Auto and Truck Repair: Automotive and truck maintenance and repair services including DOT inspections, tire rotation, engine work, transmission repairs, and general preventative maintenance.
- Equipment Transportation: Transport of construction equipment including scissor lifts, man lifts, skid loaders, reach forks, containers, excavators, wheel loaders, boom lifts, and specialty vehicles using fleet of tractor trailers, flatbeds, and heavy duty wreckers with 40-ton capacity.
- Impound Lot Services: Vehicle impound services handling police impounds, accident vehicles, and private property impounds with vehicle release services and storage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Auto repair warranty |
| Other | Pay-as-you-go | Truck repair warranty |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Dicks Valley Service product offering
Product offeringCore offering
Dicks Valley Service is a family-owned automotive service provider offering 24/7 light and heavy-duty towing and recovery, roadside assistance, auto and diesel truck repair, construction equipment transportation, and vehicle impound services. The company operates from a 21,000-square-foot facility with 10 auto repair bays and 4 commercial truck repair bays, deploying a fleet of more than 32 trucks and 16 trailers across Apple Valley, Minnesota, and surrounding states.
Product overview
Dicks Valley Service is a 3rd generation family-owned towing, auto repair, and equipment transportation company serving the greater Apple Valley, Minnesota area since 1965. The company operates as a unified service platform combining eight distinct offerings: Light Duty Towing & Recovery and Heavy Duty Towing & Recovery (leveraging a fleet of over 32 trucks and 16 trailers, including rotator units), Roadside Assistance (available 24/7), Auto Repair (with 10 dedicated bays and ASE Certified Master Technicians), Diesel Truck Repair (with 4 dedicated bays for commercial vehicles), Equipment Transportation (using tractor trailers, flatbeds, and heavy duty wreckers with 40-ton capacity), Impound & Accident Services (handling police impounds, accidents, and private property impounds), and Western Snowplows (a recently added product line). The company operates from two locations including a 21,000 square foot repair facility and maintains a modern dispatch center with GPS tracking, radio communications, and towing software.
Differentiator
Problem solved
Functional benefit
Products and services
- Light Duty Towing & Recovery Towing and recovery services for passenger vehicles, including low clearance trucks for underground garages, flatbeds for low-profile vehicles, and off-road/snow recovery.
- Heavy Duty Towing & Recovery Commercial vehicle towing and recovery services for tractor trailers, garbage trucks, RVs, dump trucks, buses, and other heavy commercial vehicles using a diverse fleet including rotator trucks.
- Roadside Assistance 24/7 roadside assistance services including lockouts, jumpstarts, tire changes, and minor onsite repairs, with service trucks deployed throughout the south metro area.
- Auto Repair Full-service auto repair with 10 dedicated service bays and ASE Certified Master Technicians, offering tune-ups, tires, wheel alignment, exhaust, diagnostics, engine and transmission work, A/C and heating, oil changes, brakes, batteries, and suspension service.
- Diesel Truck Repair Commercial diesel truck repair with 4 dedicated service bays, offering DOT inspections, preventive maintenance, oil changes, tires, engine and transmission work, electrical wiring and lights, hydraulics, and towing equipment service for tractors, trailers, straight trucks, buses, RVs, and medium duty diesel pickups.
- Equipment Transportation Construction equipment and container transport using fleet of tractor trailers, tandem axle flatbeds, and heavy duty wreckers, including 40-ton capacity trailer for specialty vehicles. Capable of moving scissor lifts, man lifts, skid loaders, reach forks, containers, excavators, wheel loaders, boom lifts, and more. Offers emergency equipment moves.
- Impound & Accident Services Vehicle impound lot open daily 7 AM - 10 PM for police impounds, accident vehicle storage, and private property impounds. Services include vehicle release with documentation requirements, storage, and coordination with Apple Valley Police, Rosemount Police, Farmington Police, Minnesota State Highway Patrol, and Dakota County Sheriff.
Companies that use Dicks Valley Service
Customer profileSegments4 records
Ideal customer profiles4 records
Dicks Valley Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dicks Valley Service partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Western SnowplowsemergingDicks Valley Service is excited to bring Western Snowplows services to their location. This represents a new service offering partnership where the company will provide Western Snowplow products and services. More information about this partnership is forthcoming.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Dicks Valley Service competitors and assessment
Company assessmentEmerging players
- HONK Technologies: Digital marketplace connecting stranded motorists with tow operators. Directly comparable to DVS's light-duty towing and roadside business as a same-category competitor that is changing how consumers and insurers select tow providers.
- Urgently: Digital roadside assistance and towing platform serving insurers, OEMs, and fleets. Comparable to DVS as a same-category roadside/towing service; represents the software-led model that traditional operators like DVS must integrate with or compete against.
Broad incumbents
- Caliber Collision: Largest U.S. collision repair chain with national footprint. Comparable to DVS's repair operations in technician-driven service delivery and warranty-backed work; DVS offers a smaller, less collision-focused version of this model with stronger towing adjacency.
- Pep Boys: National auto service and tire retailer offering maintenance, repair, and parts across hundreds of U.S. locations. Comparable to DVS in core automotive service categories, with broader geographic reach but less specialization in towing and heavy-duty work.
- American Automobile Association (AAA): Member-based roadside assistance and travel organization operating the largest U.S. tow network. Comparable to DVS's 24/7 towing and roadside offering; DVS likely participates as a contracted service provider in AAA's dispatch network in the Twin Cities region.
- Agero: Leading U.S. provider of digital roadside assistance platforms for insurers, automakers, and motor clubs. Comparable to DVS's towing and roadside assistance operations as the technology/dispatch layer that increasingly mediates customer relationships; DVS is a potential fleet participant on Agero's network.
Direct peers
- Crash Champions: U.S. collision repair operator with regional density across the Midwest. Comparable to DVS's auto repair service line, including warranty-backed repairs and certified technician staffing; serves a similar individual and small-commercial customer base.
- Monro Auto Service and Tire Centers: Public U.S. chain operating auto service centers offering tires, alignments, brakes, and general repair. Comparable to DVS in service mix around auto maintenance and repair, with a regional store footprint model that mirrors DVS's multi-bay Apple Valley facility.
- Meineke Car Care Centers: Franchised U.S. auto repair network offering maintenance, brakes, exhaust, and tires. Comparable to DVS for the auto repair service line; both rely on a regional/local presence to serve consumers and small commercial customers.
Others
- Sunbelt Rentals: Largest U.S. equipment rental company serving construction and industrial customers. Comparable to DVS's equipment transportation service line given overlapping customer base (construction firms moving excavators, lifts, loaders); DVS's 40-ton capacity positions it as a transport provider to rental yards like Sunbelt.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dicks Valley Service social profiles
Digital presenceDicks Valley Service compliance and trust
Trust signalCompliance1 record
Dicks Valley Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dicks Valley Service leadership team
Management profileNumber of profiles
Profiles2 records
Dicks Valley Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dicks Valley Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dicks Valley Service
What does Dicks Valley Service do?
Dicks Valley Service is a family-owned automotive service provider offering 24/7 light and heavy-duty towing and recovery, roadside assistance, auto and diesel truck repair, construction equipment transportation, and vehicle impound services. The company operates from a 21,000-square-foot facility with 10 auto repair bays and 4 commercial truck repair bays, deploying a fleet of more than 32 trucks and 16 trailers across Apple Valley, Minnesota, and surrounding states.
Is Dicks Valley Service a public or private company?
Dicks Valley Service is a private company. It is classified as family owned and is currently operating.
When was Dicks Valley Service founded?
Dicks Valley Service was founded in 1965. It employs 11 to 50 people.
Where is Dicks Valley Service based?
Dicks Valley Service is headquartered in Lakeville, United States, in the North America region.
How does Dicks Valley Service make money?
Four revenue lines are on record. Towing Services are the primary driver. The others are auto and Truck Repair, equipment Transportation and impound Lot Services.
Who are Dicks Valley Service's main competitors?
Emerging players on record are HONK Technologies and Urgently. Broad incumbents are Caliber Collision, Pep Boys, American Automobile Association (AAA) and Agero. Direct peers are Crash Champions, Monro Auto Service and Tire Centers and Meineke Car Care Centers. Sunbelt Rentals is listed as an others.
Does Dicks Valley Service have an API?
No public API is recorded for Dicks Valley Service.
What industry is Dicks Valley Service in?
Dicks Valley Service's product category is Towing and Auto Repair Services. Its primary akta.pro industry code is HSAKAEAN, Industrial Machinery & Rigging (Small-Scale). Its NAICS code is 488410 and its SIC code is 4213.