Meijer & Walters

What Meijer & Walters does

Meijer & Walters is a privately held brand and communications agency headquartered in Amsterdam, the Netherlands. Founded in 2012, the firm operates in the Dutch creative services market and is positioned as a "refreshingly creative brand- and communications agency." It is founder-led: Ineke Meijer serves as both founder and creative director. The agency operates with a headcount of 11–50 employees, placing it in the small/boutique tier typical of independent creative shops serving European brand and communications clients.

The company's product offering, underlying technology stack, client roster, and pricing structure are not disclosed in the available data. No public products, services catalog, integrations, patents, awards, partnerships, or named customers are documented across the input sources. The company website (meijerwalters.com) returned only a loading/verification page during data capture, so first-party product and case-study evidence is unavailable. No funding rounds, M&A activity, or ownership details are recorded.

Business-model mechanics are likewise unstated: revenue model, pricing model, customer segmentation, distribution channels, and value proposition fields are empty across all input blocks. On the available evidence, Meijer & Walters operates as a privately funded, founder-led boutique agency whose economic engine — likely project-based or retainer-based creative engagements with a small set of European clients — cannot be characterized with any precision from the supplied material.

Name

Meijer & Walters

Website

https://meijerwalters.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Meijer & Walters is a privately held, Amsterdam-based brand and communications agency founded in 2012. The firm provides creative services to clients and is led by founder Ineke Meijer as creative director, operating with a team of 11–50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Meijer & Walters is a creative brand and communications agency that develops brand strategy, brand identity, and creative communications for client organizations. The agency delivers creative services across the brand-building lifecycle, supported by a small in-house team based in Amsterdam.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Droga5: Global creative agency known for brand-building campaigns, comparable as a larger, established creative competitor in the brand and communications category.
• Wieden+Kennedy: Long-established independent creative agency with global offices; comparable as a larger independent brand and communications competitor that sets the benchmark for independent creative shops.
• TBWA: Global advertising and creative network with deep brand communications capabilities; comparable as a much larger incumbent competing for the same brand communications mandates.

Direct peers

• Anomaly: Independent creative agency with offices including London and Amsterdam, focused on brand communications and campaigns for major clients — comparable as a similarly positioned independent creative network.
• 72andSunny: Independent creative agency specializing in brand and campaign work for major consumer brands; comparable as a similarly independent, creative-first competitor in the brand communications space.
• KesselsKramer: Independent Amsterdam-based creative agency known for brand and communications work, making it the closest direct peer in the same city, with a similar independent boutique positioning and creative-led model.
• Mother: Independent creative agency founded in London with multiple offices worldwide, operating as a brand and communications shop with a comparable independent, creatively-led identity to Meijer & Walters.
• Dept: Amsterdam-headquartered digital creative and technology agency offering brand, marketing and communications services to European and global clients — directly comparable on service mix and Dutch operating base.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/meijerwalters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meijer & Walters