Beaverswood

What Beaverswood does

Beaverswood is a UK-based manufacturer of warehouse identification and visual management solutions, founded in 1984 in Wokingham and now operating as part of IWS Group (acquired 2019). The company produces over 2,000 SKUs across 30 categories spanning warehouse labels (magnetic racking strips, ticket holders, identification tiles, bespoke labels), floor marking (tape, markers, stencils, photoluminescent signage), warehouse signs and markers, document display systems (frames4docs®), impact protection (Rack Armour® ballistics-grade polymer racking protection, column protectors, bollards, barriers), waste segregation (racksack®), and 5S shadow boards (Modulean®). Following the April 2026 merger with Anco Storage, the portfolio also includes shelving and storage systems. The proprietary technology stack includes reusable magnetic labelling systems, ballistics-grade polymer racking protection proven to reduce damage by up to 80%, top-loading ticket holders with clear PVC fronts for barcode scanning, and modular standardised shadow boards that eliminate bespoke tooling cost.

Beaverswood generates revenue primarily through one-time product sales across e-commerce direct, a deep reseller network, wholesale (Exertis Supplies, partnered May 2025), and merchant channels (NMBS), with a secondary revenue stream from project-based installation services covering data formatting, design, print, and on-site installation of warehouse labelling solutions. Pricing is per-unit (typical SKUs ranging from £0.53 identification tiles to £245+ impact protectors, ex-VAT) with next-day UK delivery on standard products, custom lengths up to 3 metres on ticket holders, and bespoke product runs. International distribution is anchored by long-standing partner Manutan across Europe, with newer initiatives targeting the Americas via MODEX 2026 exhibition. The business is led by Managing Director Stephanie Gentle (since 2021) and serves logistics/warehousing, manufacturing, retail/e-commerce, 3PL, and education/public-sector customers through both resellers and direct enterprise field sales.

The customer base is a long tail of operational warehouse and industrial facilities, with no named large end-customer logos disclosed. The company operates with 11-50 employees out of Wokingham headquarters plus a recently merged Billingshurst warehousing facility, holds ISO 9001 certification (since 1994), and is a member of UKWA, NMBS, and BOSS Federation. Strategic focus has shifted in 2025-2026 toward channel diversification (wholesale, international trade shows), product-line expansion (Anco Storage merger, frames4docs® easywrite launch in November 2025), and Americas market entry.

Name

Beaverswood

Legal name

Beaverswood Supply Co. Limited

Website

https://beaverswood.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Beaverswood is a UK manufacturer of warehouse identification and visual management solutions, producing over 2,000 SKUs spanning labels, floor marking, impact protection, shelving, and document displays. It serves logistics, manufacturing, and industrial customers via direct e-commerce, resellers, and wholesale partners including Manutan and Exertis Supplies.

Ownership category

akta.pro rank

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Product Sales: One-time product sales of warehouse labels, floor marking, impact protection, shelving, and visual management products. Products sold via e-commerce, resellers, and direct sales. Over 2000+ SKUs across 30 product categories.
2. Installation Services: Project-based installation services for warehouse labelling solutions, including data formatting, design, print, and installation. Charged separately from products, invoiced upon completion.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Beaverswood manufactures and supplies physical warehouse identification, visual management, safety, and storage products. Its catalog covers warehouse labels, floor marking products, impact protection systems, shelving, and Racksack recycling solutions. Products are sold directly to businesses and through a reseller network for use in warehouses, logistics operations, and manufacturing facilities.

Product overview

Beaverswood is a UK manufacturer of warehouse identification and visual management solutions, offering a comprehensive portfolio of over 2000 SKUs across 30 product categories. The core offering spans warehouse labels (including magnetic easy-wipe racking strips, ticket holders, identification tiles, and bespoke labels), warehouse signs (aisle markers, weight load notices, floor signs), and floor marking products (tape, markers, stencils). Key sub-brands include Rack Armour® (ballistics-grade polymer racking protection proven to reduce damage by 80%), racksack® (waste segregation bags mounted on pallet racking), frames4docs® (colour-coded document display frames including the new easywrite write-on variant), Modulean® (standardised shadow boards for 5S compliance), and Brandsafe impact protection solutions. Following the April 2026 merger with Anco Storage, the portfolio expanded to include shelving and storage systems (rivet racking, longspan shelving, steel shelving, workbenches). Services include label printing/installation and projected LED safety signs. The products are designed for durability and reusability, targeting logistics, warehousing, manufacturing, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• racksack®: Market leader in waste segregation solutions, offering cost-effective racking-mounted recycling bags that free up floor space while keeping waste sorted and tidy.
• Rack Armour®
• frames4docs®
• frames4floors®
• Modulean®
• Brandsafe
• Anco Storage

Products and services

• Warehouse Labels Physical labels used to identify locations, bins, racking, and inventory within warehouses and industrial facilities. Designed for warehouse, logistics, and manufacturing operations.
• Floor Marking Products Physical floor marking tapes, shapes, and signage used to delineate walkways, forklift routes, hazard zones, and work areas in warehouses and manufacturing sites.
• Impact Protection Systems Physical guards, bumpers, and rack protectors designed to absorb forklift and trolley impacts on racking, columns, and walls in warehouses and distribution centers.
• Shelving Physical shelving products for storage and organization in warehouses, stockrooms, and industrial environments.
• Racksack Recycling Solutions Physical recycling bin and waste segregation products designed to hang on warehouse racking, enabling on-site waste and recycling separation in industrial facilities.

Quantifiable outcome

• Rack Armour® proven to reduce racking damage by up to 80%
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Exertis SuppliesmajorChannel Partner/ Reseller/ Distributor · 1 May 2025Beaverswood's first official wholesaler partnership with Exertis Supplies, one of the UK's largest wholesalers of business supplies. This partnership enables resellers to access Beaverswood's best-selling products quickly and easily through Exertis Supplies' established distribution channels, providing next-day delivery and seamless ordering.
• ManutancoreChannel Partner/ Reseller/ DistributorEuropean B2B e-commerce leader and long-standing reseller partner since the early years. Manutan distributes Beaverswood products across Europe as a major reseller, representing significant international reach.
• Feefo (Treefo Initiative)minorStrategic or Co-development PartnerPartnership with Feefo's Treefo sustainability initiative where every verified customer review funds tree planting through Ecologi. Beaverswood pledges to plant minimum 50 trees per month regardless of review volume.
• MODEXminorGTM or Marketing PartnerParticipation in MODEX 2026 trade show in Atlanta, USA - one of North America's largest supply chain, manufacturing, and logistics trade shows. Platform for international distributor and partnership opportunities in the Americas.
• NMBSminorGTM or Marketing PartnerParticipation in NMBS Exhibition 2026 - key buying event for independent merchants across UK's building, timber, hardware, and tools sectors. Beaverswood debuted as new NMBS supplier following Anco merger.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HellermannTyton: Global manufacturer (part of Aptiv) of cable management, identification, and fastening products for industrial applications. Directly comparable to Beaverswood in industrial identification and visual management, with overlapping product categories and customer base.
• Weidmüller: German manufacturer of industrial connectivity, electronics, and marking/printing systems. Weidmüller's industrial marking and printing systems compete directly with Beaverswood's identification and labelling offering for industrial customers.
• Cembre: Italian manufacturer of industrial marking, identification, and electrical installation products. Directly comparable to Beaverswood in the European industrial identification and labelling niche, with similar B2B customers and channel-based distribution.
• Phoenix Contact: German manufacturer of industrial automation, connection, and marking/identification solutions. Phoenix Contact's marking and identification portfolio directly overlaps Beaverswood's warehouse and industrial labelling business, serving overlapping industrial customers.
• Brady Corporation: US-based global manufacturer of industrial identification, labels, signs, and workplace safety products. Brady is the most direct competitor to Beaverswood's core warehouse label, signage, and safety/identification portfolio, with overlapping product categories and similar end customers in logistics and manufacturing.
• Partex Marking Systems: Swedish manufacturer of industrial marking and identification systems (cable markers, wire markers, labelling). Direct competitor to Beaverswood in the warehouse/industrial identification category, with overlapping product philosophy and a similar European specialist profile.
• Murrplastik Systemtechnik: German manufacturer of industrial marking systems, cable management, and identification solutions. A direct specialist competitor to Beaverswood in the European industrial identification and visual management space.

Broad incumbents

• 3M: Global diversified industrial conglomerate with significant safety, signage, and facility protection product lines. 3M's safety and facility identification products overlap with Beaverswood's Rack Armour and signage categories, but as part of a much broader portfolio.
• Avery Dennison: Global manufacturer of labelling and packaging materials with a substantial industrial identification and warehouse labelling offering. Avery competes with Beaverswood in label substrates but is a much larger and broader incumbent.
• Dymo (Newell Brands): Established industrial/SMB label printing brand owned by Newell Brands. Dymo competes with Beaverswood in label printing and identification but is a much broader consumer/office/SMB-focused incumbent rather than a warehouse management specialist.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Beaverswood

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaverswood