Jackson & Perkins

What Jackson & Perkins does

Jackson & Perkins is a direct-to-consumer online nursery and catalog retailer founded in 1872, headquartered in Hodges, South Carolina (mailing address 1 Parkton Ave, Greenwood, SC), and operating as a subsidiary of J&P Park Acquisitions, Inc. — a diversified parent that also controls Parkseed, Wayside Gardens, and Van Dyke's Restorers. The company sells roses, perennials, flower bulbs, trees, shrubs, edibles, home decor plants, garden essentials, and living gift plants through two shopping modes — Garden and Gift — on a KalioCommerce™ e-commerce platform, supplemented by free print catalog distribution and phone ordering. Pricing is unit-based, with roses ranging from approximately $29.95 to $49.95 and gift tiers spanning Under $50, $50–$100, and Over $100; promotional codes (BLOOM15) and a 20% first-order discount for new email/SMS subscribers are used to drive conversion. The company markets to home gardeners, rose collectors, gift-givers, and corporate gifting clients through a content-driven mix of blog, email/SMS, Instagram, catalogs, and earned media.

The company's differentiation rests on 150+ years of horticultural breeding experience and the industry record of 25 All-America Rose Selections (AARS) award-winning roses, with a founding-membership legacy in AARS (1939–2013). Exclusive introductions, heritage/old garden roses, and the curated J&P Library of Roses (including the Vault, Roses Around the World, and Exclusive Introductions sub-collections) support a strategy of premium, branded assortment rather than commodity volume. The company operates on a one-time-purchase revenue model with zone-based shipping aligned to USDA growing regions, and offers a dedicated Gift Concierge service for corporate/business gifting clients. In February 2026, Jackson & Perkins expanded into Canada via a localized webstore (jacksonandperkins.ca) and a strategic partnership with J.C. Bakker & Sons Nurseries for in-country growing, packing, and fulfillment. No public API, no mobile app, and no AI/ML capabilities are documented.

Name

Jackson & Perkins

Legal name

Jackson & Perkins, Inc.

Website

https://jacksonandperkins.com

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Jackson & Perkins is a 150+ year-old direct-to-consumer online nursery and catalog retailer selling roses, perennials, bulbs, trees, shrubs, edibles, and living gift plants to home gardeners, rose collectors, gift-givers, and corporate gifting clients via its e-commerce platform and Canadian storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Hodges

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: The primary revenue stream is direct-to-consumer sales of live plants (roses, perennials, bulbs, trees, shrubs, edibles), gardening supplies, and living gift products through the company's e-commerce website and catalog. Products are sold as one-time purchases with shipping based on USDA growing zones and seasonal availability. The company also offers gift certificates and corporate gifting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jackson & Perkins operates an online nursery and catalog retailer selling live plants—including roses, perennials, bulbs, trees, shrubs, edibles, and indoor decor plants—directly to home gardeners and gift-givers. The company distributes primarily through its US and Canadian e-commerce sites, with phone ordering, free print catalogs, and zone-based shipping aligned to USDA growing zones. Complementary categories include garden essentials (fertilizers, tools, watering supplies) and corporate gifting services supported by a Gift Concierge team.

Product overview

Jackson & Perkins is an online nursery and e-commerce platform specializing in roses and garden plants, offering over 150 years of horticultural expertise since 1872. The core product portfolio centers on roses (hybrid tea, grandiflora, floribunda, climbing, miniature, shrub, and ground cover varieties), supplemented by perennials, flower bulbs, trees, shrubs, edibles, and home decor plants. The company operates through two shopping modes: Garden (plants and supplies) and Gift (living plant gifts for occasions). Key sub-brands include the J&P Library of Roses (featuring exclusive introductions, heritage roses, and curated collections), AARS Winners, and Rose of the Year selections. Additional offerings encompass garden essentials (fertilizers, tools, watering supplies), corporate gifting services, and educational resources including rose care videos and webinars. The company recently expanded into the Canadian market through a partnership with J.C. Bakker & Sons Nurseries.

Differentiator

Problem solved

Functional benefit

Products and services

• Roses Large selection of roses including hybrid tea, grandiflora, floribunda, climbing, miniature, shrub, hedge, and ground cover varieties for home gardeners and collectors seeking exclusive, award-winning roses.
• Perennials Perennial plants and flowers spanning Achillea, Agastache, Allium, Clematis, Coreopsis, Echinacea, Helleborus, Heuchera, Iris, Lavandula, Paeonia, Phlox, Rudbeckia, Sedum, Verbena, and many more, for home gardeners building season-long landscapes.
• Flower Bulbs Flower bulbs including Allium, Crocus, Hyacinthus, Lilium, Lycoris, Muscari, Narcissus, and Tulipa for seasonal garden color.
• Trees and Shrubs Flowering trees, shrubs (Hydrangea, Azalea, Buddleia, Camellia, Lilac, Magnolia, Viburnum, etc.), and fruit trees for landscape and edible plantings.
• Edibles Edible plants including Blackberry, Raspberry, Blueberry, Lingonberry, Grape vines, and exotic fruits for home food gardens.
• Home Decor Plants Indoor and home decor plants including Bonsai Trees, House Plants, and Cactus and Succulents for indoor spaces.
• Gift Plants Living gift plants including Amaryllis bulb gifts, Christmas plants, Evergreen wreaths and greenery, decorated trees, Flower gifts, Succulent gifts, Gift trees, and Gift certificates for holidays and occasions.
• Garden Essentials Garden supplies including Fertilizer and Plant Care, Container Gardening, Tools and Accessories, Watering products, Pest and Disease Control, Cut Flower Supplies, and specialty items like GreenStalk and Vego Garden planters.
• J&P Library of Roses Curated collection of exclusive introductions, heritage roses, customer favorites, and unique specimens organized into sub-collections including the J&P Exclusive Introduction Collection, J&P Vault Collection (Heritage Roses), J&P Roses Around the World Collection, and Old Garden Roses Collection.
• AARS Winners All-America Rose Selection award-winning roses bred by Jackson & Perkins hybridizers, representing an industry record of 25 AARS winners.
• Rose Collections Curated themed rose bundles including Garden Perfume Rose Collection, Petals Galore Rose Collection, and Bold Beauty Rose Collection, targeted at specific garden needs and sensory themes.
• Corporate and Business Gifting Business gifting service offering premium living plant gifts for corporate clients, teams, and partners, with a dedicated Gift Concierge team supporting product recommendations and reliable nationwide delivery.

Quantifiable outcome

• 150+ years of horticultural breeding experience
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• J.C. Bakker & Sons NurseriescoreStrategic or Co-development Partner · 1 February 2026Strategic Canadian partnership for local growing, packing, and shipping. J.C. Bakker & Sons Nurseries grows, packs, and ships all Jackson & Perkins roses for the Canadian market directly from within Canada, enabling localized fulfillment for the February 2026 Canadian launch with 50+ varieties available exclusively through jacksonandperkins.ca.
• Garden Media GroupminorGTM or Marketing PartnerJackson & Perkins products featured in Garden Media Group's 2026 Garden Superstars for Spring curated list, providing third-party industry validation and marketing visibility alongside other gardening brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Park Seed: Park Seed is another J&P Park Acquisitions sibling running a D2C seed-and-plant storefront with strong catalog heritage. Its seed-centric offering overlaps with Jackson & Perkins' edible and bulb categories for the same home gardener buyer.
• Spring Hill Nurseries: Spring Hill Nurseries is a D2C online plant retailer selling bulbs, perennials, shrubs, and specialty plants via catalog and website. Its product breadth, target customer, and zone-based shipping model closely parallel Jackson & Perkins' core offering.
• Burpee: Burpee is a long-established direct-to-consumer seed and plant retailer operating through its own e-commerce storefront and catalog, mirroring Jackson & Perkins' D2C nursery model and gardener target customer base. Both compete directly in vegetable, herb, and flower seeds and live plants shipped nationwide.
• Fast Growing Trees: Fast Growing Trees is a pure-play online nursery selling live trees, shrubs, and plants direct to consumers nationwide with significant paid-search investment. It competes with Jackson & Perkins' trees & shrubs and gifts-of-trees categories for similar buyer intent.
• Wayside Gardens: Wayside Gardens is a sister brand under J&P Park Acquisitions that also operates a D2C plant and nursery storefront with overlapping product depth in shrubs, vines, and ornamental plants. It is the most direct internal comparable given shared ownership and identical go-to-market approach.

Broad incumbents

• Monrovia Nursery Company: Monrovia is one of the largest branded nursery growers in the US, distributing through independent garden centers and big-box retailers. While not D2C, it competes for the same premium-branded live-plant buyer that Jackson & Perkins targets with its exclusive varieties.
• Proven Winners: Proven Winners is a plant brand co-op spanning multiple breeders that supplies live plants to big-box retailers and independent garden centers nationwide. As a branded breeder-wholesaler, it competes indirectly with Jackson & Perkins' own branded rose introductions on retail shelf attention.
• FTD: FTD operates a floral delivery network combining D2C and local florist fulfillment for occasions and sympathy gifting. Its breadth across occasion floral overlaps with Jackson & Perkins' living-plant gift offering, especially for sympathy and corporate orders.
• 1-800-Flowers.com: 1-800-Flowers.com is a D2C floral and gift platform with corporate gifting capabilities, serving similar occasion-based use cases (birthdays, anniversaries, holidays). It is the most direct comparator in the corporate gifting overlap with Jackson & Perkins' Gift Concierge service.

Emerging players

• The Bouqs Co. The Bouqs Co. is a digitally native flower delivery brand focused on sustainably sourced bouquets with a subscription model. It addresses a younger, urban consumer that Jackson & Perkins' catalog audience skews away from, making it more of an adjacent benchmark in D2C floral gifting than a direct rose competitor.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jacksonandperkins
• Xx.com/jacksonperkins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson & Perkins