The Garden Reset

What The Garden Reset does

Garden Media Group is a second-generation, women-owned public relations and marketing agency founded in 1987 and headquartered in Chester County, Pennsylvania. The firm specializes exclusively in the horticulture, gardening, and outdoor living industries, offering a full-service suite that includes brand awareness, PR campaigns, product launches, content marketing, media relations, social media marketing, and speaking engagements. Its client roster spans 20-plus brands including Costa Farms, Davey Tree Expert Company, Jackson & Perkins, National Wildlife Federation, Plant Development Services, Southern Living Plant Collection, Encore Azalea, Flowerbulb.eu, and the consumer plant-care app Planta.

The agency differentiates through 38 years of category focus and produces the annual Garden Trends Report, recognized as one of the most widely published garden studies in trade and consumer news. The firm operates as a boutique direct-to-client service provider with no disclosed external funding or institutional shareholders; ownership transitioned from founder Suzi McCoy to her daughter Katie Dubow in January 2020. Distribution and demand generation rely on industry media relationships, Instagram (@gardenmedia), the GROW! Blog, a monthly Connections email newsletter, and in-person presence at trade events such as Cultivate and the Philadelphia Flower Show.

The revenue model is a traditional PR agency retainer structure; pricing is not publicly disclosed. Customer segments are concentrated in the green industry across growers, consumer brands, nonprofits, and trade associations, with recent additions extending into consumer apps and adjacent gardening products. There is no proprietary technology platform disclosed; one input block referencing an AI-powered "Greenhouse" marketing system is flagged as relating to a separate Australian entity, not Garden Media Group itself.

Name

The Garden Reset

Legal name

Garden Media Group

Website

https://gardenmediagroup.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Garden Media Group is a second-generation, women-owned PR and marketing agency that has specialized exclusively in the horticulture, gardening, and outdoor living industries for 38 years, serving clients such as Costa Farms, Davey Tree, Jackson & Perkins, and the National Wildlife Federation.

Ownership category

akta.pro rank

Headquarters

HQ city

Kennett Square

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Garden Media Group is a public relations and marketing agency specializing in the horticulture industry. It provides PR campaigns, product launch support, brand awareness, content marketing, media relations, social media marketing, and speaking engagement services tailored to garden, outdoor living, and horticulture brands.

Differentiator

Problem solved

Functional benefit

Brands

• Garden Trends Report: Annual garden trends report published by Garden Media Group, recognized as one of the most published garden studies in trade and consumer news
• GROW! Blog

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Twin Cities In MotionminorStrategic or Co-development PartnerPartnership for PNC Women Run the Cities event where Costa Farms provided plant giveaways at the race finish line, connecting plants with wellness and community.
• Florida State Florists' Association (FSFA)minorStrategic or Co-development PartnerPartnership for FSFA Mid-Season Summit at Flora & More's Orlando location featuring hands-on orchid design workshops and educational programming.
• Plant ChoirminorGTM or Marketing PartnerCo-hosted PlantCon NYC event at Pier 17 where Costa Farms engaged with thousands of plant enthusiasts through educational booth, Q&A sessions, and exclusive giveaways.
• Hilton CarterminorGTM or Marketing PartnerPlant stylist and author partnered with Costa Farms for exclusive Manhattan media event showcasing plant styling inspiration and product innovation.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Edelman: Edelman is the world's largest PR firm offering full-service communications across consumer, corporate, and public affairs. It competes for the largest brand-campaign and corporate-reputation retainers that Garden Media Group also targets for its mid-to-large clients.
• Weber Shandwick: Weber Shandwick is a global public relations and communications agency with deep consumer-marketing expertise. It serves many of the same Fortune-class consumer brands that Garden Media Group courts and competes on multi-region RFPs.
• FleishmanHillard: FleishmanHillard is a global integrated communications agency with consumer marketing, brand, and content practices. It competes for the same enterprise brand-marketing engagements and offers overlapping media-relations capabilities.

Direct peers

• ICR: ICR is a mid-to-large strategic communications and advisory firm with consumer-products and lifestyle PR practices. It provides comparable media relations and brand-marketing services to growth-stage and enterprise clients.
• Coyne PR: Coyne PR is a midsize, full-service consumer and lifestyle public relations agency with comparable client rosters in consumer products and lifestyle brands. It competes for similar brand-awareness and product-launch engagements as Garden Media Group, though without the horticulture specialization.
• M Booth: M Booth is a creative brand PR and communications agency known for consumer brand campaigns and storytelling. It serves similar mid-to-large brand clients with integrated earned-media and social programs.
• The Pollack PR Marketing Group: The Pollack PR Marketing Group is a boutique PR and marketing agency serving consumer products and lifestyle brands with a comparable service mix (media relations, content, social). It is a direct competitor for brand-awareness and product-launch assignments in adjacent verticals.
• 5W Public Relations: 5W Public Relations is a full-service PR firm of comparable size offering consumer, lifestyle, and corporate communications services. It directly competes for the same brand-campaign RFPs and corporate communications retainers that Garden Media Group pursues.
• SourceCode Communications: SourceCode Communications is a mid-sized lifestyle and technology PR agency with similar capabilities in media relations, brand awareness, and content marketing. It competes for similar consumer-lifestyle and brand-narrative mandates.

Others

• National Garden Bureau: National Garden Bureau is a nonprofit membership organization promoting horticulture and gardening through annual programs and awards. It operates in the same vertical as Garden Media Group's clients and often appears as an awards body or industry partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/garden-media-group
• Instagraminstagram.com/gardenmedia
• Xx.com/gardenmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Garden Reset