Katha A Tale Weaves

What Katha A Tale Weaves does

Katha A Tale Weaves (operating as Katha: A Tale of Weaves / Kathatale) is a privately held, founder-owned D2C handloom saree boutique established in 2024 and headquartered in Kolkata's Salt Lake (Sector 2) area. It curates and sells authentic Bengali handwoven sarees and blouses, with a secondary Indo-Western (dresses, co-ords, kurtas) line, and serves individual women consumers across India and internationally who buy for festive, wedding, cultural, and work-appropriate ethnic wear occasions.

The core product portfolio centers on traditional Bengali weaves — Jamdani, Baluchari (cotton and silk), Kantha, Tangail, Tussar Silk, Muslin Silk, Begampuri, and Phulia Cotton — executed by artisan communities in certified handloom clusters across West Bengal and other Indian states. The technical foundation is handloom weaving combined with hand embroidery (notably the Kantha running stitch); purity is substantiated by Handloom Mark and Silk Mark certifications, and limited-edition small-batch production is positioned as a key differentiator. The catalog is organized into multiple sub-brand collections (Threads of Rebellion, Kumortulir Katha, Imperial Calcutta Jamdani, Andarmahal, Bonedi, Lal Par Sada, Mahapaar, Linen Jamdani Guldasta, Festive, Work Wear) targeting distinct occasions and price points.

The business model is direct-to-consumer, transacted through the owned website kathatale.com with free pan-India shipping, COD support in major locations, and WhatsApp-assisted conversion, complemented by a physical studio in Salt Lake Sector 2 for in-person buying and international fulfillment via FEDEX/DHL/Aramex (IEC: ABBFK9537C). Sarees are priced ₹2,799–₹25,999 and blouses ₹2,399–₹6,999 under a unit-pricing, pay-as-you-go model with a 10% first-buyer discount (code KATHA). Acquisition runs primarily through organic social (Instagram, Facebook, Pinterest), content/blog SEO on Bengal handloom heritage, and PR coverage in Grazia, Femina, Times of India, Delhi Times, Hello Magazine, Sananda, and Telegraph India T2.

Name

Katha A Tale Weaves

Legal name

Katha A Tale of Weaves

Website

https://kathatale.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Katha A Tale Weaves is a 2024-founded, Kolkata-based D2C handloom saree boutique selling certified Bengali weaves — Jamdani, Baluchari, Kantha, Tussar, and Tangail sarees and blouses — to individual women consumers across India and internationally via owned e-commerce and a Salt Lake studio.

Ownership category

akta.pro rank

Product category

Handloom Saree Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

Keywords

• Handloom sarees
• Bengali traditional wear
• Handwoven silk textiles
• Ethnic clothing boutique
• Handcrafted Indian apparel

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Saree Sales: Primary revenue stream from selling handwoven Bengali traditional sarees including Jamdani, Baluchari, Kantha, Tangail, Silk, Tussar, Muslin, Begampuri, and Phulia varieties. Products are sold as one-time purchases with prices ranging from ₹2,799 to ₹25,999 per saree.
2. Blouse Sales: Sale of complementary handcrafted blouses in silk, cotton, and Tussar with various embroidery styles including Jamdani, Kantha stitch, and vintage lace detailing. Prices range from ₹2,399 to ₹6,999.
3. Indo-Western Products: Sale of Indo-Western clothing including dresses, co-ords, and kurtas. Extends product range beyond traditional sarees to broader ethnic wear market.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Katha A Tale Weaves is a Kolkata-based saree boutique that curates and sells authentic Bengali handloom sarees including Jamdani, Baluchari, Kantha, Tussar Silk, Tangail, Muslin, Begampuri, and Phulia Cotton varieties, sourced directly from certified handloom artisan clusters across West Bengal. The company also sells matching handcrafted blouses and an Indo-Western collection, operating through its own e-commerce website, a physical studio in Salt Lake Kolkata, and international shipping channels.

Product overview

Katha A Tale Weaves is a Kolkata-based handloom saree boutique that emerged in 2024, specializing in authentic Bengali handwoven and handcrafted sarees and blouses. The product portfolio centers on core saree offerings including Jamdani, Baluchari, Kantha, Tussar Silk, Tangail, Muslin, Begampuri, and Phulia Cotton varieties, complemented by matching blouse offerings (Kantha Stitch Blouses, Festive Blouses, Jamdani Blouses, Work Wear Blouses) and an Indo-Western collection. Products are organized into sub-brand collections such as Threads of Rebellion, Kumortulir Katha, Imperial Calcutta Jamdani, Festive Collection, Andarmahal, Bonedi, Lal Par Sada Sarees, Mahapaar Sarees, Linen Jamdani Guldasta, and Work Wear Sarees. The company sources directly from certified handloom clusters across West Bengal, curating limited-edition handcrafted pieces that celebrate Bengal's textile heritage.

Differentiator

Problem solved

Functional benefit

Brands

• Threads of Rebellion: A collection featuring handwoven sarees with rebellion-inspired designs
• Kumortulir Katha
• Imperial Calcutta Jamdani
• Festive Collection
• Andarmahal
• Bonedi
• Lal Par Sada
• Mahapaar
• Linen Jamdani Guldasta
• Work Wear Sarees

Products and services

• Handloom Sarees Authentic Bengali handwoven sarees in Jamdani, Baluchari, Kantha, Tussar Silk, Tangail, Muslin, Begampuri, and Phulia Cotton varieties, featuring traditional weaving techniques like mythological Baluchari pallu designs, Kantha running stitch embroidery, and Jamdani motifs. Targeted at women seeking authentic heritage ethnic wear for festive, cultural, and wedding occasions.
• Handcrafted Blouses Complementary handcrafted blouses in silk, cotton, and Tussar fabrics with Jamdani, Kantha stitch, zari work, mirror detailing, and vintage lace embroidery. Sub-categories include Kantha Stitch Blouses, Festive Blouses, Jamdani Blouses, and Work Wear Blouses. Designed to pair with sarees for weddings, cultural events, and professional wear.
• Indo-Western Collection Contemporary Indo-Western garments including dresses, co-ords, and kurtas that blend traditional Bengali handloom craftsmanship with modern silhouettes. Targeted at women seeking fusion wear that bridges heritage weaving with everyday contemporary styling.

Quantifiable outcome

• Each saree is hand-embroidered by women artisans in rural Bengal with unique embroidery placement - no two sarees are identical.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Artisans and Weaving Communities (West Bengal and other states)coreStrategic or Co-development PartnerDirect partnerships with skilled artisans and weaving communities in certified handloom clusters across West Bengal and other states. Ensures fair wages, sustainable employment, and quality craftsmanship. Works with women artisans in rural Bengal who inherit craft through generations. Supports preservation of Bengal's textile heritage through ethical production relationships.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• W for Woman: Established Indian women's ethnic and fusion wear brand with strong offline retail footprint, offering contemporary and traditional options across suits, sarees, and kurtas at accessible price points.
• Global Desi: Indian ethnic and Indo-western women's wear brand from the House of Anita Dongre with nationwide retail presence, offering fusion and traditional wear including sarees with stronger pan-India positioning.
• Myntra: India's leading fashion e-commerce platform with extensive ethnic wear catalog including sarees from multiple brands, representing the dominant marketplace channel competing for digital saree shoppers.
• Nykaa Fashion: Fashion vertical of Nykaa offering curated ethnic wear including sarees from multiple brands, with comparable D2C marketplace positioning and broad consumer reach in Indian fashion.
• Biba: Large established Indian women's ethnic wear brand offering sarees, suits, and kurtas across price points with extensive retail presence, representing the scaled incumbent competition in ethnic women's wear.

Direct peers

• Tjori: D2C handloom Indian wear and home textile brand offering handcrafted sarees, fabrics, and artisanal products with similar direct-from-artisan sourcing model and heritage positioning.
• Okhai: D2C sustainable handloom and handicraft brand empowering rural women artisans across India with comparable ethical sourcing, handcrafted ethnic wear focus, and direct artisan partnership model.
• Suta: Mumbai-based D2C women's ethnic wear brand selling sarees, blouses, and Indian wear online with comparable handloom and artisanal positioning, targeting similar conscious-cons女性er segment with strong social media presence.
• Jaypore: Online ethnic Indian wear retailer offering handloom sarees, textiles, and handicrafts from artisans across India, with comparable heritage storytelling, curated collections, and direct artisan partnerships.
• Anokhi: Established Jaipur-based brand specializing in hand block-printed and handloom textiles including sarees, with comparable commitment to artisan craftsmanship, heritage techniques, and certifications for authenticity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kathatale
• Instagraminstagram.com/kathatale
• Pinterestin.pinterest.com/kathataleofweaves

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katha A Tale Weaves