Alpine Rent All & Sales

What Alpine Rent All & Sales does

Alpine Rent All & Sales is an independently owned, single-location equipment rental, sales, and repair business headquartered at 1452 Alpine Ave NW in Grand Rapids, Michigan. Founded approximately in 1970, the company has served the Grand Rapids and broader West Michigan market continuously for over 50 years, self-positioning as 'West Michigan's largest rental store'. Its primary offerings span three integrated lines: (i) equipment rental across approximately 24 categories including trailers, mini excavators, skid steers, generators, lifts, earth augers, trenching, construction, lawn and garden, climate control, and snow removal; (ii) equipment sales as an authorized STIHL dealer for chainsaws, trimmers, blowers, and related outdoor power equipment along with parts; and (iii) repair and maintenance services performed by warranty-certified mechanics on both rented and customer-owned equipment.

The company's go-to-market is direct-to-consumer through a physical storefront with walk-in retail supplemented by an online catalog and order-form intake powered by Quipli's equipment rental software. Pricing is quote-based and not publicly disclosed. The customer base is horizontally segmented across homeowners undertaking DIY and property maintenance, professional contractors requiring specialized job-site equipment, and local businesses with periodic project-based needs. Its core technology layer is the Quipli SaaS platform, which handles online catalog, order intake, and inventory management; no proprietary software, mobile app, API, or AI capabilities are developed or disclosed by Alpine itself.

Revenue is generated through three streams: recurring rental fees (treated as subscription/recurring in source taxonomy), one-time equipment sales, and professional service fees for repairs. There is no parent company, private equity, or venture capital backing indicated; ownership is presented as independent and long-standing. The business operates exclusively within the West Michigan region with no international or multi-state footprint.

Name

Alpine Rent All & Sales

Legal name

Alpine Rent All & Sales

Website

https://alpinerentall.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpine Rent All & Sales is a single-location equipment rental, sales, and repair business in Grand Rapids, Michigan. Serving homeowners, contractors, and local businesses for over 50 years with 24 equipment categories and authorized STIHL dealer offerings.

Ownership category

akta.pro rank

Product category

Equipment Rental and Sales

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), General Rental Centers (5323), Outdoor Power Equipment Retailers (444230), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction, Mining & Materials Handling Machinery & Equip (3530), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Equipment & Tool Leasing (Consumer) (FSAKANAF)

Keywords

• Equipment rental services
• Outdoor power equipment
• Construction equipment rental
• Tool repair services
• STIHL authorized dealer

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Rental: Short-term and long-term equipment rental for construction, lawn care, and various project needs. Customers rent practical, well-maintained equipment.
2. Equipment Sales: Sales of outdoor power equipment as an authorized STIHL dealer, including chainsaws, trimmers, blowers, and related equipment along with parts.
3. Repair Services: Warranty-certified mechanics provide maintenance and repair services for customer-owned equipment, from routine tune-ups to complete overhauls. Parts also available for purchase.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Alpine Rent All & Sales rents construction, industrial, and outdoor power equipment across more than 24 categories for short-term and long-term use; sells STIHL outdoor power equipment (chainsaws, trimmers, blowers) and parts as an authorized dealer; and operates a service department with warranty-certified mechanics that performs maintenance and repair on rented and customer-owned equipment. The business serves homeowners, contractors, and local businesses from its Grand Rapids, Michigan storefront with an online catalog backed by Quipli rental software.

Product overview

Alpine Rent All & Sales is a single-location equipment rental and sales business serving Grand Rapids, Michigan for over 50 years. The company operates as a unified offering combining three core services: (1) Equipment Rental Services covering 24 equipment categories such as trailers, mini excavators, skid steers, generators, lifts, earth augers, trenching, and construction equipment; (2) Equipment Sales as an authorized STIHL dealer offering chainsaws, trimmers, blowers, and related outdoor power equipment with assembly and operational guidance; and (3) Equipment Repair & Service with warranty-certified mechanics providing maintenance, tune-ups, and complete overhauls for both rented and customer-owned equipment. The company positions itself as West Michigan's largest rental store, serving homeowners, contractors, and local businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Rental Services Short-term and long-term rental of construction, industrial, and outdoor power equipment covering over 24 categories including trailers, excavators, generators, lifts, and earth augers, for homeowners, contractors, and local businesses.
• Equipment Sales (Authorized STIHL Dealer) Sale of outdoor power equipment and tools, including authorized STIHL products such as chainsaws, trimmers, and blowers, plus parts and accessories, available through the Grand Rapids storefront.
• Equipment Repair & Service Warranty-certified mechanics provide maintenance, tune-ups, and complete overhauls for rented and customer-owned equipment, with parts availability for purchase.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• STIHLcoreChannel Partner/ Reseller/ DistributorAuthorized STIHL dealer supplying chainsaws, trimmers, blowers, and related outdoor power equipment. Provides parts and service support for STIHL products. This partnership positions Alpine as a trusted source for quality outdoor power equipment in the Grand Rapids area.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ahern Rentals: Ahern Rentals is a privately-held equipment rental company with 100+ locations across the US, focused on construction and industrial equipment. Comparable business model to Alpine (rental + sales + service) with a broader geographic footprint, making it a relevant peer for Alpine's growth trajectory.

Broad incumbents

• United Rentals: United Rentals is the world's largest equipment rental company with ~1,500 locations. It serves the identical end markets as Alpine (contractors, industrial, homeowners) across construction, aerial, material handling, and general tool rentals, with several Grand Rapids-area branches serving the same customer base.
• Herc Rentals: Herc Rentals is a publicly-traded equipment rental company (NYSE: HRI) with 400+ locations across North America, offering a full suite of construction, industrial, and aerial equipment. Direct competitor to Alpine in the general equipment rental category with broader geographic reach.
• Home Depot Rental: Home Depot operates tool and equipment rental inside its retail stores, competing directly with Alpine's DIY/homeowner segment across categories like power tools, carpet cleaners, and small equipment. Same customer base (homeowners, DIYers) with much broader retail footprint.
• H&E Equipment Services: H&E Equipment Services is a major integrated equipment rental and dealership operator with 200+ locations across the US, serving construction, industrial, and infrastructure customers. Comparable business model combining equipment rental, sales, and parts/service.
• Lowe's Tool Rental: Lowe's offers tool and equipment rental adjacent to its home improvement retail stores, competing with Alpine for DIY homeowners in markets where the retailers overlap. Similar customer base with stronger brand recognition.
• Sunbelt Rentals: Sunbelt is the largest equipment rental company in North America with over 1,300 locations. It serves contractors, industrial customers, and homeowners with a broad inventory of construction, industrial, and DIY equipment, making it a direct competitor to Alpine in the Grand Rapids market and a broader benchmark for the rental industry.

Others

• STIHL (manufacturer direct sales): STIHL is the manufacturer whose products Alpine sells as an authorized dealer. While not a direct competitor, STIHL's direct online sales and broader dealer network shape the competitive dynamics for outdoor power equipment sales and parts/service in Alpine's market.
• Quipli: Quipli is the equipment rental software provider that powers Alpine's online platform. While not a competitor, Quipli is a key technology partner that affects Alpine's digital capabilities and operational efficiency, and its broader customer base of independent rental operators represents competitors leveraging similar technology.

Regional players

• Machinery Pete / local equipment rental independents: Independent, single-location equipment rental operators like B&B Rentals, Rent All, and similar small-town rental stores across the Midwest serve the same customer base and product categories as Alpine. Most relevant peer archetype given Alpine's scale and operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alpinerentall
• Facebookfacebook.com/alpinerentall
• LinkedInlinkedin.com/company/alpine-rent-all-sales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Rent All & Sales