Schram Vineyards
- Company typePrivate
- Founded2013
- HeadquartersWaconia, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Schram Vineyards does
Schram Vineyards is a privately held, founder-owned winery and integrated hospitality business based in Waconia, Minnesota, operating from a 32-acre property with 10 acres of cold-hardy French hybrid grape vines. Founded by Aaron and Ashley Schram in 2008 and opened to the public in 2013, it became Minnesota's first singly owned and operated winery and brewery in 2014. The company produces handcrafted cold-climate wines from on-site grapes — earning Gold Medals at the San Francisco Chronicle and International Cold Climate Wine Competitions — alongside house-brewed craft beer through its Schram Haus Brewery (with a standalone Chaska location opened in 2019) and a full brick-oven restaurant called Bonfire & Barrel.
The core technology is agricultural and hospitality rather than software-driven: cold-hardy varietal viticulture adapted to the Minnesota climate, on-site winemaking, brewing, and wood-fired cuisine, supported by a commerce stack of Square (POS and online wine shop), Submatic.io (subscription management), Tock/Exploretock (restaurant reservations), and PerfectVenue (private event inquiries). The product portfolio spans wines, craft beer, cocktails, dining, guided tastings, live music and event programming, private event hosting, and a retail gift shop with custom labels and gift cards.
Revenue is generated entirely through direct-to-consumer channels at the destination property and online. Streams include wine and merchandise sales, restaurant and bar revenue, craft beer sales, private events, and two recurring subscription tiers: the Wine Club (quarterly curated releases with 15-20% member discounts and a 4-quarter commitment) and the Social Club (monthly credit-based membership with a 12-month commitment). The company serves primarily Twin Cities day-trippers, wine enthusiasts, social club members, and celebration/event hosts, with no disclosed distribution through wholesale or third-party retail.
Schram Vineyards firmographics
Firmographics- Name
- Schram Vineyards
- Legal name
- Schram Vineyards
- Website
- https://schramvineyards.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Schram Vineyards industry classification
Industry- Product category
- Winery, Brewery, and Restaurant Destination
- NAICS
- Wineries (312130), Grape Vineyards (111332), Breweries (31212)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)
Keywords
Where Schram Vineyards is headquartered
LocationHeadquarters
- HQ city
- Waconia
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Schram Vineyards business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wine Sales: Direct-to-consumer bottle sales through the on-site bottle shop and online wine shop (Square). Wine tastings and flights also drive revenue. Wine club quarterly releases provide recurring bottle purchases at member discounts.
- Restaurant & Dining: Bonfire & Barrel restaurant serves brunch and dinner with wood-fired cuisine. Guests use restaurant credit from events (e.g., Tuesday Date Night includes $10 restaurant credit). Revenue from food, cocktails, and full bar service.
- Craft Beer: Schram Haus Brewery beer sold on-site, including can packs and pours. House-brewed beer is featured alongside wine and cocktails.
- Wine Club Memberships: Wine Club (quarterly bottle releases, 15-20% discount) and Social Club (monthly credit model) provide recurring subscription revenue. Both require commitment periods (4 quarters for Wine Club, 12 months for Social Club) with $50 early cancellation fee.
- Private Events & Venue Rental: Private event hosting including gazebos, group visits, and corporate gatherings. Event inquiries handled through PerfectVenue platform.
- Merchandise & Gift Cards: Apparel, gift items, custom wine labels, and gift cards sold through the on-site gift shop and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Tuesday Date Night: $20 for two guided tastings + $10 restaurant credit |
| Unit Pricing | Pay-as-you-go | Pizza, Pints & Pairings + Bingo: $35 package |
| Subscription | Annual | Wine Club: Quarterly wine releases at retail price minus 15-20% member discount |
| Subscription | Monthly | Social Club: Monthly subscription with flexible credit |
| Subscription | Monthly | Happy Hour: Reduced pricing Tue-Thu 4-6 PM |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Schram Vineyards product offering
Product offeringCore offering
Schram Vineyards operates an integrated winery, craft brewery (Schram Haus), and full-service restaurant (Bonfire & Barrel) on a 32-acre property in Waconia, Minnesota. It produces handcrafted cold-climate wines from on-site grapes, brews craft beer, and serves wood-fired brick-oven cuisine, complemented by year-round events, tastings, and recurring Wine Club and Social Club memberships sold direct-to-consumer.
Product overview
Schram Vineyards operates as a single destination offering, combining a winery, brewery, and restaurant experience. The core offerings include handcrafted wines from cold-hardy Minnesota grapes, house-brewed Schram Haus craft beer, and signature cocktails. Dining is centered at the Bonfire & Barrel restaurant featuring wood-fired cuisine. Two membership clubs provide recurring revenue: the quarterly Wine Club for collectors and the monthly Social Club for flexible social experiences. Additional services include tasting room experiences, live music and events programming, private event hosting, and a retail gift shop. All offerings are integrated at the 32-acre Waconia vineyard property.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Handcrafted, award-winning wines made from cold-hardy, Minnesota-grown grapes cultivated on-site at the Waconia vineyard, featuring styles ranging from dry whites to fruit-forward reds and sparkling wines, available for purchase by individual consumers.
- Schram Haus Brews (Craft Beer) House-brewed craft beer produced on-site and at the standalone Schram Haus brewery in Chaska, featuring local favorites and seasonal selections sold as pours and can packs.
- Cocktails
Quantifiable outcome
- Voted Minnesota's Best Winery — four-time winner (2022, 2024, 2025, 2026), Star Tribune Reader's Choice
- +1 more outcomes
Companies that use Schram Vineyards
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Schram Vineyards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Schram Vineyards partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Paws In Pet EssentialsminorPartner for Pet Bingo events at Schram Vineyards. Paws In Pet Essentials co-hosts themed bingo nights featuring pet-related surprises and prizes for attendees' dogs and cats. Bingo is free to play with drink purchase.
- ExploretockcoreExploretock (Tock) is used as the reservation platform for Bonfire & Barrel restaurant, enabling online table reservations for dining experiences at the winery.
- PerfectVenuecorePerfectVenue is the platform used for private event inquiries, allowing groups to submit event requests and manage bookings for gazebos and private event spaces.
- SquarecoreSquare POS systems are used for order processing, cash handling, and sales transactions in the tasting room, bar, and restaurant. Square gift card and online shop platforms are also utilized for e-commerce wine sales.
- Submatic.iocoreSubmatic.io handles wine club subscription management, including member login, subscription signup, billing cycles, and club communications for both the Wine Club and Social Club.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Schram Vineyards competitors and assessment
Company assessmentBroad incumbents
- Willamette Valley Vineyards: Oregon-based publicly traded destination winery with tasting room, restaurant, wine club, and event venue. Comparable integrated DTC winery-hospitality model at larger scale, demonstrating the category economics Schram is pursuing.
Direct peers
- Alexis Bailly Vineyard: Minnesota's oldest winery, focused on cold-climate grape cultivation and small-batch wine production. Comparable on cold-climate winemaking craft and regional DTC focus.
- Carlos Creek Winery: Minnesota destination winery combining wine tastings, food, events, and live music. Highly comparable DTC experience-driven model targeting regional day-trippers in the upper Midwest.
- Millner Heritage Vineyard & Winery: Family-owned cold-climate Minnesota winery with on-site vineyard and tasting room. Comparable as a regional cold-climate producer competing for the same Minnesota wine enthusiast customer base.
- Chankaska Creek Ranch & Winery: Minnesota winery with on-site vineyard, restaurant, and event space. Operates a similar integrated winery-dining-events model in the same regional Minnesota market as Schram.
- Northern Vineyards Winery: Minnesota winery producing cold-climate varietal wines with on-site tasting room. Comparable on cold-climate winemaking craft and Twin Cities-area DTC distribution.
- Parley Lake Winery: Family-owned winery also located in Waconia, MN, operating a vineyard, tasting room, and event venue. Directly comparable on geography, DTC destination model, and Minnesota cold-climate winemaking focus — Schram's closest same-town competitor.
- Cannon River Winery: Minnesota winery offering tastings, dining, and events. Operates a similar DTC destination model in a different part of the Minnesota market — comparable target customer and operational model.
- Bristow's Restaurant & Winery: Winery in the upper Midwest region (Iowa) offering on-site wine tastings paired with brick-oven-style dining. Comparable as a cold-climate Midwest winery-restaurant hybrid targeting regional tourists.
Regional players
- WineHaven Winery & Vineyard: Family-owned cold-climate winery in Wisconsin across the Minnesota border. Comparable as a regional cold-climate DTC winery serving a similar Upper Midwest customer base but in a different state.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Schram Vineyards social profiles
Digital presenceSchram Vineyards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schram Vineyards leadership team
Management profileNumber of profiles
Profiles2 records
Schram Vineyards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schram Vineyards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schram Vineyards
What does Schram Vineyards do?
Schram Vineyards operates an integrated winery, craft brewery (Schram Haus), and full-service restaurant (Bonfire & Barrel) on a 32-acre property in Waconia, Minnesota. It produces handcrafted cold-climate wines from on-site grapes, brews craft beer, and serves wood-fired brick-oven cuisine, complemented by year-round events, tastings, and recurring Wine Club and Social Club memberships sold direct-to-consumer.
Is Schram Vineyards a public or private company?
Schram Vineyards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schram Vineyards founded?
Schram Vineyards was founded in 2013. It employs 51 to 100 people.
Where is Schram Vineyards based?
Schram Vineyards is headquartered in Waconia, United States, in the North America region.
How does Schram Vineyards make money?
Six revenue lines are on record. Wine Sales are the primary driver. The others are restaurant & Dining, craft Beer, wine Club Memberships, private Events & Venue Rental and merchandise & Gift Cards.
Who are Schram Vineyards's main competitors?
Willamette Valley Vineyards is listed as a broad incumbent. Direct peers are Alexis Bailly Vineyard, Carlos Creek Winery, Millner Heritage Vineyard & Winery, Chankaska Creek Ranch & Winery, Northern Vineyards Winery, Parley Lake Winery, Cannon River Winery and Bristow's Restaurant & Winery. WineHaven Winery & Vineyard is listed as a regional player.
Does Schram Vineyards have an API?
No public API is recorded for Schram Vineyards.
What industry is Schram Vineyards in?
Schram Vineyards's product category is Winery, Brewery, and Restaurant Destination. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.