Resources For Infant Educarers

What Resources For Infant Educarers does

Resources For Infant Educarers (RIE), founded in 1970 by Magda Gerber, is a 501(c)(3) nonprofit organization that disseminates the proprietary "Educaring Approach" — a relationship-based methodology for infant and toddler care (birth to two years) centered on respect, careful observation, and treating infants as active participants in caregiving activities. The underlying technology is the methodology itself, codified across five decades of practice and supplemented by a catalog of publications, streaming videos, and a structured 60-hour RIE Foundations professional course (36 hours in-class, 24 hours observation/self-study) that serves as the credentialing pathway for RIE Associates.

RIE operates two physical RIE Centers in California — Pasadena (headquarters, 975 E Green St.) and Los Angeles/Hollywood (6720 Melrose Ave.) — and extends globally through a network of 80+ licensed RIE Associates operating across the Americas, Europe, the Middle East, Asia, and Australia/New Zealand. The core product surface consists of certified classes for parents (Parent-Infant Guidance at $225/month, Before Baby Course at $350–$400, Intro to Educaring at $175, Online Parent Guidance at $210/month) and professional development courses for childcare providers (RIE Foundations at $1,395 and the Nurturing Nanny Course), supported by an e-commerce store selling books ($22.95–$39.95) and streaming videos ($60.00).

Revenue is generated through three streams: tuition and subscription class fees, one-time product sales through the RIE Store, and donations (including corporate matching and scholarship funds) as a registered nonprofit. Customer segments are horizontally segmented into expecting/new parents (individuals), childcare providers and nannies (professionals), and childcare programs/centers (institutional). GTM motion blends community-led referrals, inside-sales inquiry forms routed to [email protected], and an event-driven approach of free Q&A sessions, conferences, and content marketing via the Educaring Blog and Janet Lansbury's podcast (over 1 million monthly downloads).

Name

Resources For Infant Educarers

Legal name

Resources for Infant Educarers

Website

https://rie.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Resources For Infant Educarers (RIE) is a 501(c)(3) nonprofit founded in 1970 by Magda Gerber that delivers the "Educaring Approach" for infant and toddler care through certified classes, a 60-hour Foundations course, and a global network of 80+ licensed Associates serving parents and early childhood professionals.

Ownership category

akta.pro rank

Product category

Early Childhood Parenting Education

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

In-Service Professional Development (Workshops/Institutes/Short Courses) (EDACAIAB)

Keywords

• Infant care education
• Parenting classes
• Early childhood professional development
• Respectful caregiving training
• Childhood educator certification

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course and Class Fees: RIE generates revenue through tuition fees for various courses and classes including Parent-Infant Guidance Classes ($225/month), Before Baby Course ($350 online/$400 in person), Intro to Educaring ($175), Online Parent Guidance ($210/month), and RIE Foundations ($1,395).
2. Product Sales: The RIE Store sells books, videos, and educational materials including The RIE Manual ($22.95), Dear Parent ($16.95), Respecting Babies ($39.95), and streaming video sets ($60.00).
3. Donations: As a 501c(3) nonprofit organization, RIE accepts donations including general fund contributions, scholarship funds, and RIE Guardians program for conference scholarships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Resources For Infant Educarers (RIE) is a 501(c)(3) nonprofit that delivers parent education classes (Parent-Infant Guidance, Before Baby, Online Parent Guidance) and professional development courses (RIE Foundations, Nurturing Nanny) built on the proprietary "Educaring Approach" for respectful infant and toddler care. The organization complements its classes with a catalog of books and streaming videos sold through the RIE Store and licenses a global network of 80+ Associates to deliver RIE-certified classes in their local communities.

Product overview

Resources For Infant Educarers (RIE) offers a comprehensive portfolio of educational products and services centered on the Educaring Approach to infant and toddler care. The core offerings include certified classes (Parent-Infant Guidance, Before Baby, Intro to Educaring, Online Parent Guidance) and professional development courses (RIE Foundations, Nurturing Nanny). Supporting the educational programs is a catalog of publications including books by founder Magda Gerber and RIE Associates, children's books, and streaming video content. The organization operates physical centers in Los Angeles and Pasadena while serving a global community through a network of over 80 licensed RIE Associates.

Differentiator

Problem solved

Functional benefit

Products and services

• Parent-Infant Guidance Class RIE's signature weekly in-person class for parents and infants aged 3–24 months where parents observe their baby moving, exploring, and playing while learning the Educaring approach. Available at RIE Centers in Los Angeles and Pasadena and through the global Associate network at $225/month.
• Before Baby Course An 8-hour introductory course for expecting parents covering infant care basics including crying, sleep, bathing, feeding, diapering, and understanding baby's biological rhythms. Delivered over 3 sessions online ($350) or in-person ($400).
• Intro to Educaring Class A 3-hour introductory overview of the Educaring Approach for parents, caregivers, and professionals that teaches them to see young children as competent and capable. Available online and in-person at $175.
• Online Parent Guidance Class A weekly online class for parents of infants and toddlers, exploring RIE's respectful approach through group discussion facilitated by a RIE Associate. One hour per week at $210/month.
• RIE Foundations: Theory & Observation Course A 60-hour professional development course (36 hours in-class plus 24 hours observation and self-study) providing comprehensive training in the Educaring Approach. Prerequisite for becoming a RIE Associate. Cost $1,395, available in-person, online, and hybrid.
• Nurturing Nanny Course A professional course teaching caregivers how to use the Educaring approach to support infant and toddler development within family contexts. Also available in Spanish as Cuidadoras Cariñosas.
• RIE Educational Publications and Streaming Videos (e.g., The RIE Manual, Dear Parent, Respecting Babies, Educarer Streaming Set) A catalog of books by founder Magda Gerber and RIE Associates, children's books, and streaming video content supporting the Educaring Approach, sold through the RIE Store. Includes titles such as The RIE Manual ($22.95), Dear Parent ($16.95), Respecting Babies ($39.95), and streaming video sets ($60.00), with selected titles available in Spanish.

Quantifiable outcome

• Parents report feeling more confident, calm, and centered in their parenting
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pikler/Loczy USAcoreStrategic or Co-development PartnerRIE is connected to Pikler/Loczy USA through shared principles of respectful infant care. Elsa Chahin is president of Pikler/Loczy USA and one of only two certified Pikler trainers in North America.
• WestEdcoreStrategic or Co-development PartnerDeborah Greenwald, a RIE Associate, serves as Senior Program Associate at WestEd's Center for Child and Family Studies. She directs the Infant/Toddler Guidelines Project for California Department of Education. Melissa Coyne is a certified PITC trainer through WestEd.
• Pacific Oaks CollegecoreStrategic or Co-development PartnerMany RIE Associates hold degrees from Pacific Oaks College. Ruth Anne Hammond served as Senior Adjunct Faculty at Pacific Oaks College. Multiple RIE Associates have connections to Pacific Oaks College's infant/toddler program.
• Pikler Institute (Budapest, Hungary)coreStrategic or Co-development PartnerRIE's approach is rooted in the work of Emmi Pikler. Many RIE Associates have studied at the Pikler Institute in Budapest, Hungary, including Lisa Better who completed Pikler Training 2010-2013, 2016 under Anna Tardos.
• Program for Infant Toddler Care (PITC)coreStrategic or Co-development PartnerRIE Associates Deborah Greenwald and Melissa Coyne are certified PITC trainers. Polly Elam is a WestEd PITC Graduate. Multiple Associates have PITC training.
• Janet LansburycoreGTM or Marketing PartnerJanet Lansbury has brought global recognition to RIE through her website (janetlansbury.com), bestselling books, and podcast 'Janet Lansbury Unruffled' with 1M+ downloads/month. She was a RIE Board member for over 20 years.
• Corporate Workplace Matching ProgramsminorGTM or Marketing PartnerRIE accepts corporate workplace matching donations where employers match employee charitable contributions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brazelton Touchpoints Center: Affiliated with Boston Children's Hospital, the Touchpoints Center trains professionals and parents in relationship-based, developmental infant care — a directly parallel approach and training model in the same birth-to-3 age band.
• Pikler Institute (Loczy / Pikler-Lóczy): Budapest-based institute that originated the respectful infant care methodology (Emmi Pikler) on which RIE's Educaring Approach is directly built; sister-philosophy peer with cross-training of Associates and overlapping consumer base.
• Zero to Three: National nonprofit organization focused on the healthy development of infants and toddlers (0–3) through education, training, and policy advocacy; directly comparable target audience (parents and professionals of infants/toddlers) and overlapping professional development mission.
• Pacific Oaks College: Higher-education institution specializing in early childhood education and human development with a values-aligned, relationship-based pedagogy; comparable in philosophy and provides academic pathways for RIE-trained Associates, making it both a peer and an ecosystem partner.

Emerging players

• Conscious Discipline: Evidence-based social-emotional learning and classroom management program for early childhood educators and parents; competes for the same parent/professional training dollar with a different (but adjacent) developmental methodology.
• ParentChild+: National early childhood organization implementing home-based early literacy and school-readiness programs for low-income families with very young children; overlaps in target-age and parent-coaching delivery model.
• HighScope Educational Research Foundation: Research-based early childhood curriculum organization founded on the work of David Weikart, offering professional training and curriculum materials; comparable as an alternative structured-approach ECE training provider targeting similar professional audiences.

Others

• WestEd: Nonprofit research, development, and service agency that partners with RIE-trained Associates on California Department of Education Infant/Toddler Guidelines and PITC training; adjacent infrastructure rather than a competitor, but operates in the same ECE professional-development ecosystem.

Broad incumbents

• NAEYC (National Association for the Education of Young Children): Largest U.S. membership organization for early childhood educators spanning ages 0–8, offering accreditation, professional development, and standards; broader in scope than RIE but competes for the same professional development audience and policy influence.
• Bank Street College of Education: New York-based graduate institution specializing in early childhood education and child development with a developmental-interaction philosophy; broader scope but directly comparable professional training and philosophy positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RIEorg
• Facebookfacebook.com/RIEorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resources For Infant Educarers