Outreach Concern

What Outreach Concern does

Outreach Concern is a nonprofit 501(c)(3) counseling agency founded approximately in 1994 and headquartered at 400 North Tustin Avenue, Suite 360, Santa Ana, California. The organization delivers school-based, in-person counseling to K-12 students in public, private, and parochial schools across Los Angeles and Orange Counties, employing 51-100 staff and a large intern cohort of approximately 250 graduate-level trainees annually drawn from psychology, counseling, MFT, and social work programs. Its core offering is the In-school Counseling Program, in which counselors are assigned to contracted schools for recurring on-campus coverage, supplemented by a 24-hour crisis hotline, an emergency response team, a community clinic for family-level issues, and a multi-county referral network operating on a sliding-fee scale.

The service delivery model is non-technological: Outreach Concern explicitly states it does not operate a technology platform, and interventions are conducted face-to-face by trained counselors and supervised interns. The business generates revenue through school counseling contracts and district-level agreements (including named relationships with Westminster School District since 2006 and Mater Dei High School for 20 years), priced as 'cost-effective' managed services but with no public fee schedule. The organization markets itself primarily through direct outreach to school administrators, testimonials from principals, and educational content such as Teacher's Notes and Family Life articles.

Go-to-market is sales-led and relationship-driven, with the Internship Program functioning as both a labor pipeline and a soft-marketing channel via alumni advocacy. A 10-year accountability study (2009-2019) forms the evidentiary backbone of the value proposition, claiming 87% improvement across academic, behavioral, emotional, and social outcomes. The organization has begun limited digital adoption via Digisigner-based multilingual consent workflows and Google Forms referral intake in five languages, signaling modest channel modernization within an otherwise operationally traditional service model.

Name

Outreach Concern

Legal name

Outreach Concern

Website

https://outreachconcern.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Outreach Concern is a nonprofit 501(c)(3) school-based counseling agency founded circa 1994 in Santa Ana, California, providing in-person mental health counseling to K-12 students across public, private, and parochial schools in Los Angeles and Orange Counties via contracted on-campus counselors and a graduate intern pipeline.

Ownership category

akta.pro rank

Product category

School Counseling Services

NAICS

Educational Support Services (6117), Individual and Family Services (6241), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJAIAA

School Counseling Services

Education/K–12 / Primary & Secondary Education/K–12 Student Health, Safety & Wellbeing Services (Counseling, Mental Health, SEL, Safeguarding)

SECONDARYEDAJALAF

School Counseling & Guidance Services (Academic/Social-Emotional)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYEDAJALAH

Behavioral Support & Intervention Services (PBIS/Behavior Coaching)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYEDADABAJ

District Student Services Administration (Special Ed, Counseling, Health)

Education/Education Administration, Accreditation & Policy/School Districts, Local Education Authorities & Boards

SECONDARYBPAGADAK

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

Keywords

• School counseling services
• K-12 student counseling
• School-based mental health
• Family counseling services
• Nonprofit counseling agency

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. School Counseling Contracts: Outreach Concern generates revenue through contracts with public, private, and parochial schools in Los Angeles and Orange Counties. They provide school-based counseling services on a contracted basis, with counselors assigned to specific schools for ongoing coverage.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Outreach Concern is a non-profit 501(c)(3) counseling agency that delivers school-based, face-to-face counseling to K-12 students in Los Angeles and Orange Counties, California. Trained counselors (supported by graduate-level interns) are placed on-site at contracted public, private, and parochial schools to address social, emotional, academic, and behavioral barriers to learning. The organization also offers crisis response, workshops, parent training, teacher in-service training, and a community clinic for families.

Product overview

Outreach Concern is a non-profit 501(c)(3) school-based counseling agency offering a comprehensive suite of services centered on the In-school Counseling Program—a core offering where trained counselors provide confidential one-on-one counseling to students K-12. The organization operates the Internship Program as a key component, training approximately 250 future counseling professionals annually. Support services include Regional Field Supervisors for oversight, the School Safety Crisis Hotline providing 24/7 access to counselors, Emergency Response Teams for campus crises, and the Community Clinic with a Multi-County Referral Network for extended family support. Additional offerings include Workshops and Prevention Programs for students, In-service Training for teachers, and Parenting Workshops. Educational resources include Teacher's Notes (articles for educators on academic and behavioral topics) and Family Life (articles for parents on child development and parenting challenges). The Multi-County Referral Network extends services via contracted licensed professionals throughout Los Angeles and Orange Counties.

Differentiator

Problem solved

Functional benefit

Products and services

• In-school Counseling Program School-based counseling services where trained counselors provide ongoing confidential one-on-one counseling to students in grades K-12 to address social, emotional, academic, and behavioral issues that impact learning. Contracted directly with public, private, and parochial schools.
• Workshops and Prevention Programs for Students

Quantifiable outcome

• 87% of student referrals improve in GPA and behavior
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cartwheel Care: School-based mental health organization delivering counseling and psychiatric services to K-12 students; directly comparable in target customer (school districts), service category (school counseling), and mission of removing barriers to learning.
• Hazel Health: K-12 school-based mental health services company providing teletherapy and on-demand counseling to students; directly competes with Outreach Concern for school district counseling contracts, differing primarily in that Hazel delivers via tele-platform rather than in-person counselors.
• Daybreak Health: K-12 mental health provider offering teletherapy and counseling to students in schools; competes for the same district contracts and addresses the same academic, behavioral, and emotional barriers to student performance.

Emerging players

• Care Solace: K-12 mental health coordination and referral service partnered with school districts to connect students to providers; overlaps with Outreach Concern's Multi-County Referral Network function but operates in adjacent rather than direct service delivery.
• InStride Health: Pediatric and adolescent mental health provider that partners with schools to deliver anxiety and OCD treatment; addresses the same school-aged student mental health segment as Outreach Concern, with a more clinically specialized focus.
• Active Minds: Youth mental health nonprofit focused on peer-to-peer awareness, education, and support in K-12 and college settings; an adjacent nonprofit targeting the same student mental health audience but through awareness/curriculum rather than direct counseling.

Others

• City Year: National education nonprofit placing near-peer mentors and student success coaches in schools; adjacent enabler in K-12 student support services, comparable in operating model (placing adult role models in schools) but not a direct counseling competitor.
• CalHOPE Schools Connect: California state-funded initiative delivering free mental health support, crisis counseling, and training to K-12 schools and students; thematically related statewide resource that competes for the same district relationships and student mental health dollar.

Broad incumbents

• Communities In Schools: Large national nonprofit placing integrated student supports — including counseling and crisis intervention — inside public schools; serves the same K-12 population with overlapping service categories at significantly greater national scale.
• Boys & Girls Clubs of America: National youth development nonprofit serving school-age youth with counseling, mentoring, and safety programs including crisis support; comparable youth-services nonprofit with overlapping mission on student wellbeing but operates outside school hours/settings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outreach Concern