Teton Whitewater

What Teton Whitewater does

Teton Whitewater is a privately held whitewater rafting and scenic float outfitter operating on the Snake River in Jackson Hole, Wyoming. The company runs four core trip products — Classic Whitewater Rafting (Class II-III rapids in a 16-person raft, $99-$115), Small Boat Slam Whitewater (Class II-III rapids in 8-person paddle rafts, $109-$130), Wilson Scenic Float (13-mile calm-water float with Teton views, $85-$95), and a Whitewater & Scenic Combo ($180-$215). All trips operate seasonally from May through September and include round-trip transportation, safety gear, and a certified guide. Gift cards are sold via a separate Xola integration.

The company is owned by the Great Salt Lake Council, Boy Scouts of America, which acquired predecessor Lone Eagle Whitewater Rafting in 2001; Snake River heritage dates to 1959 when Boy Scouts first floated the river in aluminum canoes. Operations are led by a small management team (General Manager, Business Manager, Operations Manager, Office Manager, Head Boatman) with an additional ~100 seasonal guides and support staff during the May-September window. The company holds a Special Recreation Permit with Bridger-Teton National Forest, a $3/person fee of which is built into 2025 ticket pricing for ages 16+.

Revenue is generated entirely through direct-to-consumer ticket sales via an embedded Peek.com booking widget on tetonwhitewater.com and phone reservations (toll-free and local lines), with no third-party reseller or marketplace distribution. Customers are predominantly individual tourists and families visiting Jackson Hole, plus smaller group bookings for youth, church, corporate, and scouting organizations. Marketing is concentrated on SEO-optimized website content, an adventure blog, organic social (Instagram, Facebook), an email newsletter, and aggregated reviews on Tripadvisor (4.9, 1,000+ reviews), Google (5.0, 100+ reviews), and Facebook (5.0, 100+ reviews). The company was recognized as a Tripadvisor Travelers' Choice Award winner for 2025.

Name

Teton Whitewater

Legal name

Teton Whitewater

Website

https://tetonwhitewater.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Teton Whitewater is a privately held rafting outfitter operating guided whitewater rafting and scenic float trips on the Snake River in Jackson Hole, Wyoming, serving individual tourists, families, and small groups during the May-to-September season. It is owned by the Great Salt Lake Council, Boy Scouts of America.

Ownership category

akta.pro rank

Product category

Adventure Tourism / Whitewater Rafting Outfitter

NAICS

Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation, Water (487210), Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)

akta.pro secondary industries

Whitewater Rafting, Kayaking & River Adventures (THAJABAB), Rafting & River Float Trips (Whitewater, Leisure Floats) (THAJAJAI)

Keywords

• Whitewater rafting tours
• Scenic float trips
• River rafting outfitter
• Guided adventure tours
• Outdoor recreation services

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Whitewater Rafting & Scenic Float Trip Sales: The company generates revenue primarily through ticket sales for guided whitewater rafting and scenic float trips on the Snake River. Customers purchase individual trip tickets or combo packages at set price points per person, with children, group, and private raft discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Teton Whitewater is a guided whitewater rafting and scenic float outfitter operating on the Snake River in Jackson Hole, Wyoming. The company sells per-person rafting and float trip tickets (Classic Whitewater, Small Boat Slam, Wilson Scenic Float, and Combo packages) that include a certified guide, safety gear, round-trip transportation, and applicable federal permits. Operations run seasonally from May through September, targeting tourists and visitors to the Jackson Hole area.

Product overview

Teton Whitewater is a whitewater rafting outfitter offering recreational trips on the Snake River in Jackson Hole, Wyoming. The company operates four distinct trip products: Classic Whitewater Rafting (standard 16-person raft, Class II-III rapids, 8-mile stretch), Small Boat Slam Whitewater (8-person paddle raft for more intense experience), Wilson Scenic Float (13-mile calm water scenic trip), and the Whitewater & Scenic Combo (full-day combination of scenic float and whitewater). The company also offers gift cards. All trips include professional certified guides, safety equipment, round-trip transportation from the office, and are available May through September.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Whitewater Rafting Standard 8-mile whitewater rafting trip on the Snake River Canyon in Jackson Hole featuring Class II-III rapids including Lunch Counter and Big Kahuna, run on a classic raft that can hold up to 16 riders. Includes round-trip transportation, life jacket, paddle, splash tops, and a guide; minimum age 6. Pricing starts at $99 (8:30am departures) and $115/$105 (standard/children) for other times. Available May through September.
• Small Boat Slam Whitewater High-action whitewater rafting trip on the Snake River using the smallest commercial paddle rafts in the Snake River Canyon, holding 8 paddlers, delivering bigger splashes and more intense waves than the classic trip. Minimum age 8. Pricing starts at $109 (8:30am) and $130 (standard/children ages 8-15) at other times. Available May through September.
• Wilson Scenic Float Relaxing 13-mile scenic float trip on the Snake River near Wilson with views of Grand Teton National Park and the Snake River Mountain Range. No rapids; suitable for ages 4 and up, with wildlife viewing opportunities including bald eagles, moose, and beavers. Standard $95, Children (4-15) $85. Private raft charter (up to 10 guests) available at flat $900. Available May through September.
• Whitewater & Scenic Combo Full-day combined experience pairing the Wilson Scenic Float with a whitewater rafting trip on the Snake River, including lunch between trips. Guests choose between a classic 16-person raft or small boat 8-person raft for the whitewater portion. Classic Combo: Standard $200, Children (6-15) $180. Small Boat Combo: Standard $215, Children (8-15) $205. Total duration approximately 7.5 hours. Available May through September.
• Gift Cards Gift certificates redeemable for Teton Whitewater scenic float trips or whitewater rafting adventures, sold to individuals purchasing gifts for friends and family.

Quantifiable outcome

• Tripadvisor Travelers' Choice Award 2025 — recognition from thousands of verified guest reviews
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Bridger-Teton National ForestcoreOthers · 1 January 2025Teton Whitewater operates as a Permittee of the Bridger-Teton National Forest. Beginning in the 2025 season, the National Forest requires a Special Recreation Permit of $3/person for ages 16 and older for all river users in the Snake River Canyon. The permit ensures natural/cultural resource protection, visitor safety, and capacity management.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Scenic Safaris: Jackson Hole wildlife and scenic tour operator that competes for the same tourist dollars on the activity-decision day, with comparable pricing tiers and group/ family packages.
• Barker-Ewing Whitewater: Jackson Hole-based whitewater and scenic float outfitter operating on the Snake River with a comparable product lineup, customer base (tourists to Jackson Hole), and direct-to-consumer booking model.
• Mad River Boat Trips: Long-established Jackson Hole rafting operator offering whitewater and scenic float trips on the Snake River with similar seasonality, group offerings, and tourist customer segment.
• Grand Teton Whitewater: Direct Jackson Hole competitor running guided whitewater and scenic float trips on the Snake River; overlapping product mix, target customers, and seasonal operating model.
• Rendezvous River Sports: Jackson Hole outdoor outfitter offering rafting, scenic floats, and fishing trips on the Snake River; comparable geography, customer base, and direct booking experience.

Others

• National Outdoor Leadership School (NOLS): Nonprofit outdoor education provider with rafting curriculum and river-based courses; not a direct commercial competitor but adjacent in mission (outdoor/adventure education) and tied to the broader outdoor-recruitment pipeline.

Broad incumbents

• OARS: Multi-region U.S. rafting outfitter with established whitewater, scenic, and multi-day trip products across many rivers; comparable operating model but at much larger national scale and broader geographic footprint.
• Wilderness Adventures: Multi-region adventure outfitter offering rafting, hiking, and student trips across multiple U.S. rivers; competes for the group / youth / family segment at a national level.
• REI Adventures: National adventure-travel provider offering guided rafting trips across multiple rivers; competes for the same experiential-travel customer but with a national brand and broader catalog.

Regional players

• Yellowstone Raft Company: Regional rafting operator near Yellowstone National Park; adjacent rather than overlapping geography, but competes for the same Greater Yellowstone tourist base on multi-day activity itineraries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tetonwhitewater
• Instagraminstagram.com/tetonwhitewater
• Xx.com/tetonwhitewater
• LinkedInlinkedin.com/company/teton-whitewater

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teton Whitewater