Carter Rehabilitation & Aquatic Centers

What Carter Rehabilitation & Aquatic Centers does

Carter Rehabilitation & Aquatic Centers (CRC) is a privately held outpatient rehabilitation provider headquartered at 1525 W Maumee St, Adrian, Michigan, operating as a subsidiary of APRN Corporation - R & F, INC. Founded in 1993/1994, the company has delivered Physical Therapy, Occupational Therapy, and Aquatic Therapy services to the Lenawee County community for over 30 years, with a secondary location in Tecumseh, MI. Its service mix spans post-surgical rehabilitation, chronic pain management, balance and vestibular disorders, neurological conditions (Parkinson's disease via LSVT BIG and PWR! programs), pediatric therapy, and general fitness, serving both adult and pediatric patients primarily in Southeast Michigan.

The practice combines conventional rehabilitation with differentiated specialty technology. Its core clinical platform includes Physical Therapy, Occupational Therapy, and Aquatic Therapy delivered in a 94°F warm-water therapeutic pool, supplemented by the Neubie by NeuFit (FDA-cleared direct current neuromuscular stimulation device), Virtual Reality therapy within Occupational Therapy, and a Balance Center equipped with a gait system, Anodyne infrared therapy for neuropathy, and vestibular/BPPV treatment. Specialized certifications in LSVT BIG, LOUD, and PWR!Moves support Parkinson's-specific programming, with clinicians co-facilitating the Lenawee Parkinson's Support Group. Beyond clinical services, the company operates a fitness center with individual and family memberships and offers aquatic wellness memberships.

Revenue is generated through insurance-based fee-for-service billing (in-network with Medicare, Medicaid, and 26+ commercial plans), direct-pay therapy, recurring fitness and aquatic wellness memberships, and Medicare Advantage ancillary programs including SilverSneakers and UnitedHealthcare Renew Active. Go-to-market is community- and referral-driven — physician referrals, Michigan direct-access self-referral law (up to 21 days), patient testimonials, and local reputation. The company employs 11–50 staff and operates a single-roof integrated model with no disclosed capital raises, M&A, or geographic expansion beyond Lenawee County.

Name

Carter Rehabilitation & Aquatic Centers

Legal name

APRN Corporation - R & F, INC.

Website

https://carterrehabcenter.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Carter Rehabilitation & Aquatic Centers is a privately held outpatient rehabilitation provider in Adrian, Michigan, offering physical, occupational, and aquatic therapy, balance/vestibular care, Parkinson's specialty programs, and fitness memberships to Lenawee County residents since the early 1990s.

Ownership category

akta.pro rank

Product category

Outpatient Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (713940)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

Aquatic Physical Therapy & Hydrotherapy (HSADAIAL), Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI), Aqua Fitness Classes (HSADABAL)

Keywords

• Outpatient rehabilitation services
• Physical therapy services
• Aquatic therapy programs
• Occupational therapy clinics
• Fitness center memberships

Headquarters

HQ city

Adrian

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Therapy Services (Physical, Occupational, Aquatic): Fee-for-service revenue from physical therapy, occupational therapy, and aquatic therapy sessions billed to insurance or patients directly. Accepts multiple insurance plans including Medicare, Medicaid, and commercial insurers.
2. Fitness Center Memberships: Monthly and longer-term fitness center memberships with tiered pricing for individuals and families. Membership includes access to free weights, weight machines, cardio machines, locker rooms, and WiFi.
3. Aquatic Wellness Memberships: 9-visit aquatic wellness memberships for pool access and aquatic fitness classes. No long-term commitment required.
4. SilverSneakers Program: Free fitness memberships for eligible seniors 65+ on Medicare Advantage plans. Additional revenue from pool access add-on at $30 for 9 visits.
5. Renew Active Program: Free fitness program for UnitedHealthcare Medicare Plan members. Additional revenue from pool access add-on at $30 for 9 visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Carter Rehabilitation & Aquatic Centers operates a multi-service outpatient rehabilitation practice in Adrian, Michigan, delivering Physical Therapy, Occupational Therapy, and Aquatic Therapy under one roof. The center supplements these core therapies with specialized programs including the Balance Center, Neubie neuromuscular stimulation, LSVT BIG & LOUD, PWR! for Parkinson's, and Virtual Reality-based occupational therapy, and offers Aquatic Wellness and Fitness Center memberships to community members.

Product overview

Carter Rehabilitation & Aquatic Centers operates a multi-service outpatient rehabilitation practice offering Physical Therapy, Occupational Therapy, and Aquatic Therapy as core services. The practice utilizes specialized equipment and programs including the Neubie neuromuscular stimulation device, Virtual Reality therapy integration, and specialized programs for Parkinson's disease (PWR! and LSVT BIG). Wellness memberships provide ongoing access to fitness facilities and aquatic exercise. The center serves the Adrian, Michigan community with pediatric and adult rehabilitation services.

Differentiator

Problem solved

Functional benefit

Brands

• Carter Runs: A community running/fitness initiative associated with Carter Rehabilitation & Aquatic Center.

Products and services

• Physical Therapy Physical rehabilitation service restoring strength, mobility, balance, and confidence through personalized treatment plans for injury recovery, pain management, and post-surgical rehabilitation. Delivered one-on-one by licensed physical therapists and physical therapist assistants.
• Occupational Therapy Therapy focused on regaining independence in daily activities including fine motor skills, coordination, cognition, and functional independence for pediatric and adult patients. Includes sensory processing, hand therapy, and visual perception interventions.
• Aquatic Therapy Therapist-guided movement therapy performed in a warm water pool (94°F) that reduces joint stress while improving strength, balance, and mobility for post-surgical patients, those with chronic pain, arthritis, or balance limitations.
• Neubie by NeuFit FDA-cleared direct current neuromuscular stimulation device used for neuromuscular re-education, muscle activation, and movement optimization. Paired with active movement and exercise to identify dysfunctional patterns and improve recovery.
• Balance Center Fall prevention and balance disorder clinic offering BPPV treatment, vestibular rehabilitation, gait training with a mounted trolley system, and Anodyne infrared therapy for neuropathy and circulation improvement.
• PWR! (Parkinson Wellness Recovery) Neuroscience-based exercise program targeting Parkinson Disease symptoms including rigidity, bradykinesia, incoordination, and automaticity deficits to drive brain change and reduce fall risk.
• LSVT BIG & LOUD Specialized LSVT BIG and LOUD treatment programs for Parkinson's disease addressing movement amplitude (BIG) and speech (LOUD), delivered by certified therapists.
• Virtual Reality Therapy Virtual reality platform within Occupational Therapy services providing simulated real-world activities for skill development in a safe, controlled environment, customized to individual rehabilitation goals.
• Aquatic Wellness Memberships 9-visit membership program priced at $30 for independent aquatic exercise in the therapeutic warm water pool (94°F) with scheduled time slots for up to 6 members, including flexibility, strengthening, and light aerobic activities.
• Fitness Center Memberships Fitness facility access with free weights, weight machines, cardio equipment, locker rooms with showers, and guest WiFi. Available as individual plans ($27–$190) or family plans ($43–$320) with 1- to 12-month terms.
• SilverSneakers Fitness Program Free fitness membership under the SilverSneakers program for eligible seniors 65+ on Medicare Advantage plans. Pool/aquatic classes available for an additional $30 for 9 visits.
• Renew Active by UnitedHealthcare Free fitness program for UnitedHealthcare Medicare Plan members. Pool/aquatic classes available for an additional $30 for 9 visits.

Quantifiable outcome

• Patients progressively regain strength, mobility, and functional independence through personalized treatment plans
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SilverSneakerscoreChannel Partner/ Reseller/ DistributorSilverSneakers is a fitness and wellness program for seniors 65+ on eligible Medicare Advantage plans. Carter Rehabilitation provides free fitness center access to SilverSneakers members, with pool access available for an additional fee.
• Renew Active by UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorRenew Active is a fitness program available exclusively from UnitedHealthcare Medicare Plans. Carter Rehabilitation provides free fitness center access to Renew Active members, with pool access available for an additional fee.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• ProMedica: Regional health system serving Northwest Ohio and Southeast Michigan with hospital-affiliated outpatient rehab services. Competes directly for physician referrals and post-acute rehab volume in CRC's adjacent market.
• McLaren Health Care: Michigan-based integrated health system with outpatient rehabilitation services across the same Southeast Michigan geography. Competes for the same referral base, particularly post-surgical and neurological patients.

Broad incumbents

• Concentra: Large occupational health and rehabilitation provider offering PT, OT, and work-injury services nationwide. Overlaps with CRC's workers' compensation and orthopedic/post-surgical rehab focus, though at a different scale and segment.
• Therapy Partners Group: Outpatient rehabilitation management and partnership platform that partners with and acquires independent PT/OT practices. Potential strategic acquirer/partner profile for a small private practice like CRC.

Direct peers

• Benchmark Physical Therapy: Outpatient physical therapy operator with multi-site footprint and integrated specialty programs (vestibular, hand therapy, Parkinson's). Comparable diversified service-line outpatient rehab model.
• Drayer Physical Therapy Institute: Outpatient PT provider with strong specialty programming (vestibular, sports, industrial rehab) and broad insurance participation. Similar mid-sized outpatient rehab profile to CRC.
• Select Physical Therapy (Select Medical): Large outpatient rehabilitation provider offering PT, OT, sports medicine, and specialty programs including vestibular and Parkinson's therapy. Directly comparable in service mix, including senior wellness partnerships.
• ATI Physical Therapy: National outpatient physical therapy chain offering PT, OT, and specialty rehab services across the U.S. Highly comparable operating model to CRC's therapy-plus-wellness stack, though at vastly larger scale.
• NovaCare Rehabilitation: Outpatient rehabilitation provider offering PT, OT, sports medicine, and workers' compensation services. Comparable payer mix and specialty programming.
• Athletico Physical Therapy: Multi-state outpatient orthopedic rehabilitation chain providing PT, OT, athletic therapy, and specialty programs including vestibular and work-injury rehab. Closely comparable specialty programming and in-network insurance model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CarterRehab

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carter Rehabilitation & Aquatic Centers