Brimex

What Brimex does

Brimex Kft operates the Hungarian-language e-commerce webshop brimex.hu, selling household appliances, kitchen appliances, consumer electronics, climate-control devices, power tools, beauty/health products, and home/garden goods to consumers across Hungary. The company is headquartered at Lévai u. 4., 6800 Hódmezővásárhely, Hungary, was founded circa 1994, and trades under the DBA 'Brimex Webshop.' Brimex is a multi-brand reseller with no proprietary technology: it aggregates products from established manufacturers including MIELE and LIEBHERR (premium German brands with 5- and 10-year warranties respectively), Czech brand ETA, Hungarian brand ORION, plus Hisense, Samsung, LG, Whirlpool, DeLonghi, Braun, Philips, Gorenje, Midea, Philco, Kenwood, and others. The storefront lists individual products with unit prices denominated in Hungarian Forints, ranging from roughly 4,750 Ft (small fans/accessories) to ~268,740 Ft (premium cooking appliances), and ships nationwide via a multi-courier network (MPL, DPD, GLS, Kova Trans, FOXPOST, FOXPOST PACKETA) with typical delivery in 1-5 business days.

The business model is direct-to-consumer e-commerce with a minor B2B track: customers transact online via Barion Payment (card processing, MNB license H-EN-I-1064/2013), can opt for Cofidis Bank installment financing, or pay cash on delivery. Revenue is generated entirely through hardware sales (single stream), with pricing set individually per product and no subscription, SaaS, or recurring components. Customer segments are predominantly horizontal Hungarian consumers, supplemented by a smaller business-customer track enabled by a company registration flow that captures a tax number. Marketing is conducted through the own e-commerce site (with a blog and seasonal promotions such as NYÁRI AKCIÓ summer sale), a Facebook page (facebook.com/brimexwebshop), an email newsletter, and a trusted-shop profile on the Árukereső.hu price-comparison platform.

Operationally Brimex is a micro-entity: headcount is 1-10 employees, the company is privately held (no disclosed investors, no funding rounds, no M&A activity, no leadership changes, and no public listing). Customer support is reachable via phone (+36301775651, weekday and Saturday hours) and email ([email protected]). The value proposition rests on a 30-year operating history, breadth of premium and value brands, Hungarian warranty handling, installment financing, and fast domestic fulfillment rather than on technology differentiation.

Name

Brimex

Legal name

Brimex Kft

Website

https://brimex.hu

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Brimex Kft is a Hungarian e-commerce webshop founded circa 1994, reselling multi-brand household appliances, kitchen devices, electronics, climate-control, and DIY products from its Hódmezővásárhely base to consumers across Hungary via direct-to-consumer online sales with multi-courier delivery and Cofidis installment financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Hodmezovasarhely

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Brimex generates revenue through direct product sales of household appliances, electronics, and related goods via their e-commerce platform. Customers purchase products at listed prices with various payment options including online payment through Barion, installment financing through Cofidis, and cash on delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brimex Kft operates brimex.hu, a Hungarian-language e-commerce webshop selling household appliances, consumer electronics, kitchen appliances, climate control devices, power tools, and beauty/health products from multiple third-party brands. The retailer offers online purchasing with home delivery via multiple couriers, Hungarian warranty support, and installment financing through Cofidis bank for both individual consumers and business buyers in Hungary.

Product overview

Brimex is a Hungarian e-commerce retailer (Brimex Kft) specializing in consumer electronics and home appliances, operating since 1994 with 30 years of industry experience. The company operates brimex.hu as a multi-category online marketplace selling household appliances, kitchen appliances, climate control devices, power tools, consumer electronics, and computing/office equipment. Key product lines include premium German brands MIELE and LIEBHERR (with extended warranties of 5 and 10 years respectively), Czech brand ETA covering kitchen robots, coffee makers, vacuum cleaners and cleaning appliances, Hungarian brand ORION for kitchen and cooking appliances, climate control devices including humidifiers (ROWENTA, SENCOR, ETA), safety equipment like smart carbon monoxide detectors (HOME BY SOMOGYI with Wi-Fi/Tuya integration), and power tools (EINHELL). The company offers smart home devices with app connectivity (Tuya/Smart Life), Android TV boxes with 4K streaming capabilities, and provides financing options through Cofidis bank while processing payments via Barion Payment. Brimex serves both individual consumers and business customers, offering online installment purchasing and Hungarian warranty support.

Differentiator

Problem solved

Functional benefit

Products and services

• MIELE premium appliances
• LIEBHERR refrigerators and freezers
• ETA household appliances
• ORION kitchen appliances and consumer electronics
• Android TV Box (TV okosító)
• ROWENTA HU4020F0 Aqua Boost humidifier
• SENCOR SHF902BK mini humidifier
• HOME BY SOMOGYI CO10SMART carbon monoxide detector
• ORION OFF-45C floor fan
• EINHELL TC-PC 45 pneumatic chisel hammer
• ETA Gratus EVO Smart kitchen robot
• ETA STORIA espresso coffee maker
• ETA 138490000F compact dishwasher

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Cofidis BankcoreChannel Partner/ Reseller/ DistributorCofidis Bank provides installment financing options for customers purchasing products from Brimex, enabling consumers to pay for appliances in installments.
• Barion PaymentcoreTechnology or IntegrationBarion Payment Zrt. provides secure online payment processing for the Brimex webshop, certified by the Hungarian National Bank (MNB) under license number H-EN-I-1064/2013.
• MIELEcoreChannel Partner/ Reseller/ DistributorMIELE is a premium appliance brand prominently featured in Brimex's offerings, highlighted for quality and included in the 5-year warranty program.
• LIEBHERRcoreChannel Partner/ Reseller/ DistributorLIEBHERR is a premium refrigerator and freezer brand featured with special 10-year warranty promotion.
• Árukereső.huminorGTM or Marketing PartnerHungarian price comparison platform where Brimex maintains a trusted shop profile with customer reviews.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Alza.hu: Czech-founded pan-CEE e-commerce platform with major Hungarian operations, selling consumer electronics, home appliances, and a broad product mix directly to consumers via its own storefront with financing and multi-carrier delivery—closely mirroring Brimex's operating model but at materially larger scale.
• eMAG Hungary: Romania-founded regional e-commerce leader with a dedicated Hungarian storefront selling electronics, appliances, and home products with own fulfillment and financing offers. Directly competes with Brimex on product overlap, premium brand selection, and Hungarian consumer base.
• iPon.hu: Hungarian online retailer specializing in computer hardware, consumer electronics, and adjacent home/office technology. Overlaps with Brimex's computing/office and consumer electronics categories and competes for similar Hungarian online shoppers.

Broad incumbents

• IKEA Hungary: Global home furnishings and home solutions retailer with Hungarian stores and online channel. While primarily furniture-focused, IKEA's kitchen and home appliance lines overlap with Brimex's major and built-in appliance categories.
• KIKA: Austrian-founded large-format home furnishings and appliance retailer with Hungarian operations. Overlaps with Brimex on major appliances, kitchen equipment, and home products, but with a physical showroom-driven business model rather than online-only.
• Euronics Hungary: European specialty electronics and appliance retail chain with Hungarian member stores and online sales, offering similar product categories (refrigerators, washing machines, small appliances, TVs). Comparable assortment and customer segment as Brimex, with stronger group-level procurement and marketing.
• MediaMarkt Hungary: Pan-European big-box consumer electronics and appliance retailer with Hungarian stores and online channel selling premium and mid-range brands (Samsung, LG, MIELE, etc.). Comparable to Brimex in core assortment and target customer, but operates at significantly larger scale with omnichannel retail presence.

Emerging players

• Aqua.hu: Hungarian online retailer focused on home water treatment, HVAC, and climate control products including humidifiers and air quality devices. Partial overlap with Brimex's climate control and home/garden categories, targeting the same Hungarian consumer looking for home comfort solutions.
• LIEBHERR (direct): LIEBHERR's own Hungarian direct channel for refrigerators and freezers. The manufacturer-direct relationship is a direct competitive threat to Brimex's LIEBHERR 10-year warranty premium offering, particularly as more appliance makers pursue DTC strategies.
• Miele (direct): Miele's own Hungarian direct sales channel and online store. Represents a competitive threat to Brimex on its most premium brand partnership, as the manufacturer increasingly prioritizes direct-to-consumer relationships over third-party retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brimexwebshop

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brimex