Árukereső
Árukereső is Hungary's leading price comparison platform, founded in 2004, aggregating listings from 905+ partner stores across consumer categories and monetizing through affiliate fees and advertising, with sister sites in Bulgaria and Romania.
- Company typePrivate
- Founded2004
- HeadquartersBudapest, Hungary
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Árukereső does
Árukereső (arukereso.hu), founded in 2004 and headquartered in Budapest, is Hungary's leading online price comparison platform. The service aggregates product listings and prices from more than 905 partner online stores across categories including electronics, household appliances, fashion, sports, beauty, toys, home and garden, and automotive. For consumers, the platform is free to use and offers side-by-side product comparison, price-drop tracking (Árfigyelő), buyer reviews, a community Q&A feature (Kérdezz felelek), and the Megbízható Bolt (Trusted Store) certification program that flags vetted retailers. A mobile application extends the same functionality to smartphones and tablets, and a premium subscription tier (Árukereső Premier) layers additional features on top of the free core service.
Under the hood, the platform is a price-comparison aggregation engine with AI-assisted product search capabilities, conversion-tracking integrations with merchant partners, and a self-service Partner Portal where retailers manage listings and advertising. The technology stack is built around structured product catalogs, price-feed ingestion from hundreds of merchants, and a domain-specialized AI layer that surfaces AI-generated product recommendations to consumers.
Árukereső monetizes through two primary streams: affiliate/referral fees from partner stores for traffic and conversions delivered, and advertising placements including sponsored listings and promotional campaigns. The company has expanded internationally via wholly-owned sister sites in Bulgaria (Pazaruvaj.com) and Romania (Compari.ro), operating localized price-comparison services under the same parent brand across Central and Eastern Europe.
Árukereső firmographics
Firmographics- Name
- Árukereső
- Legal name
- Árukereső
- Website
- https://arukereso.hu
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Árukereső is Hungary's leading price comparison platform, founded in 2004, aggregating listings from 905+ partner stores across consumer categories and monetizing through affiliate fees and advertising, with sister sites in Bulgaria and Romania.
- Ownership category
- akta.pro rank
Árukereső industry classification
Industry- Product category
- Price Comparison and Shopping Aggregation
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
Keywords
Where Árukereső is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
Árukereső business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Affiliate/Referral Revenue: Partner stores pay referral fees for traffic and conversions driven through the platform. Conversion tracking is measured for partner stores. The platform drives qualified traffic to e-commerce partners who pay for performance.
- Advertising Revenue: Sponsored product listings and banner advertisements displayed on the platform. Promotional campaigns like summer sales events, featuring partner brands with advertising placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for consumers - aggregator model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Árukereső product offering
Product offeringCore offering
Árukereső operates a free, consumer-facing price comparison platform that aggregates product listings and prices from more than 905 partner Hungarian online retailers across categories including electronics, household appliances, computers, fashion, sports, beauty, toys, and automotive. The platform enables consumers to compare prices, track price drops, read buyer reviews, assess store reliability through the Megbízható Bolt program, and click through to merchant sites to complete purchases, while monetizing via referral fees and advertising from partner retailers.
Product overview
Árukereső.hu is a comprehensive price comparison platform serving as Hungary's leading online shopping guide. The platform aggregates product listings and prices from over 905 partner online retailers across diverse categories including electronics (computers, mobile phones, TVs), household appliances, fashion and clothing, sports and fitness equipment, beauty and health products, baby and maternity items, home and garden, automotive, toys, and furniture. The core platform (Árukereső.hu) serves as the central hub for price comparison, supplemented by the Premier premium subscription service for enhanced features. Additional offerings include mobile applications, price alert tools (Árfigyelő), product comparison features, customer review systems, the Trusted Store certification program, and a Partner Portal for retailers to manage their presence on the platform. The company also operates international variants including Bulgaria (Pazaruvaj.com) and Romania (Compari.ro).
Differentiator
Problem solved
Functional benefit
Products and services
- Árukereső.hu Price Comparison Platform Hungary's leading free price comparison and product discovery platform that aggregates listings and prices from 905+ Hungarian online retailers across categories including electronics, household appliances, fashion, sports, beauty, toys, and automotive, and enables consumers to compare prices, read buyer reviews, check store reliability, and click through to merchant sites to complete purchases.
- Árukereső Mobile Application (Mobilalkalmazás) Standalone mobile application for iOS and Android devices that lets Hungarian consumers search the Árukereső price comparison catalog, compare prices across retailers, receive price drop alerts, and access shopping features on mobile devices.
Quantifiable outcome
- Nearly 50% of Hungarian consumers now use AI tools for online product search
- +1 more outcomes
Companies that use Árukereső
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Árukereső technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Árukereső partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Alza.hucoreMajor Hungarian e-commerce retailer partner offering extensive product range across electronics, computing, and consumer goods on the Árukereső platform.
- AuchancoreInternational retail chain with Hungarian online presence, partner for broad consumer product categories including household, food, and general merchandise.
- Rossmann - Az online drogériacoreOnline drugstore partner specializing in beauty, health, and personal care products serving Hungarian consumers.
- Speedshop.huminorHungarian e-commerce store partner offering various consumer products on the platform.
- KonzolvilágminorHungarian gaming and console retailer partner specializing in video games and gaming accessories.
- LG WebáruházminorOfficial LG brand webstore partner offering LG electronics, home appliances, and mobile devices.
- inSPORTlineminorSports and fitness e-commerce partner specializing in sports equipment, fitness gear, and outdoor products.
- Fieldmann webshopminorPower tools and garden equipment e-commerce partner for Hungary.
- Sencor webshopminorElectronics and small appliances partner for consumer electronics products.
- Kytary.huminorMusical instruments and audio equipment e-commerce partner.
- Pepita.huminorFashion and clothing e-commerce partner offering various apparel categories.
- euronics.hucoreElectronics retail chain partner with Hungarian online presence for consumer electronics and appliances.
- REGIO JÁTÉKminorHungarian toy retailer partner specializing in children's toys and games.
- SodaStreamminorBeverage and home beverage maker partner for soda machines and accessories.
- SanitinominorBathroom and sanitary equipment e-commerce partner.
- PrimaNet.huminorHungarian e-commerce partner for various consumer product categories.
- Robot WorldminorElectronics and robotics products e-commerce partner.
- Pazaruvaj.com (Bulgaria)coreSister site serving Bulgarian market with localized price comparison services, operating under the same parent brand.
- Compari.ro (Romania)coreSister site serving Romanian market with localized price comparison services, operating under the same parent brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Árukereső competitors and assessment
Company assessmentDirect peers
- Idealo: Germany's leading price comparison platform, operating across multiple European markets with similar affiliate/advertising monetization and broad category coverage; the most direct Western European peer to Árukereső's model.
- Heureka: Czech and CEE price comparison leader operating in Czechia, Slovakia, Hungary, and other regional markets; direct competitor to Árukereső in Hungary and a peer in adjacent CEE markets.
- PriceRunner: Northern European and UK price comparison platform owned by Klarna; comparable affiliate-based comparison model serving multiple product categories and competing for the same consumer shopping-intent audience.
- Twenga: European price comparison and shopping platform historically active across multiple EU countries; comparable affiliate-based comparison model targeting similar European online shoppers.
- Compari.ro: Wholly-owned Romanian sister site of Árukereső operating an identical price comparison model for Romanian consumers; directly comparable in product, model, and ownership.
- Pazaruvaj.com: Wholly-owned Bulgarian sister site of Árukereső offering the same price comparison model for Bulgarian consumers; essentially the same product localized to a neighboring CEE market.
- Kelkoo: European price comparison and shopping platform operating across multiple EU countries with affiliate monetization; directly comparable in product scope, business model, and European geographic focus.
Broad incumbents
- Shopzilla / Bizrate: Established US/EU price comparison network owned by Epsilon; comparable broad-category comparison model with affiliate monetization serving as a reference point for the global comparison shopping category.
- Google Shopping: Global price comparison and product discovery surface built into Google Search; the broadest incumbent in the comparison space and the principal structural competitor/threat to standalone comparison platforms like Árukereső.
Regional players
- Ceneje.si: Slovenian price comparison platform serving a small CEE market; comparable in product and model but operating in a different geography from Árukereső's primary Hungarian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Árukereső financial estimates
Financial estimateRevenue estimate
Valuation estimate
Árukereső leadership team
Management profileNumber of profiles
Árukereső subsidiaries and ownership
Company hierarchySubsidiaries2 records
Árukereső funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Árukereső M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Árukereső
What does Árukereső do?
Árukereső operates a free, consumer-facing price comparison platform that aggregates product listings and prices from more than 905 partner Hungarian online retailers across categories including electronics, household appliances, computers, fashion, sports, beauty, toys, and automotive. The platform enables consumers to compare prices, track price drops, read buyer reviews, assess store reliability through the Megbízható Bolt program, and click through to merchant sites to complete purchases, while monetizing via referral fees and advertising from partner retailers.
Is Árukereső a public or private company?
Árukereső is a private company. It is classified as unknown and is currently operating.
When was Árukereső founded?
Árukereső was founded in 2004. It employs 11 to 50 people.
Where is Árukereső based?
Árukereső is headquartered in Budapest, Hungary, in the Europe region.
How does Árukereső make money?
Two revenue lines are on record. Affiliate/Referral Revenue is the primary driver. The others are advertising Revenue.
Who are Árukereső's main competitors?
Direct peers on record are Idealo, Heureka, PriceRunner, Twenga, Compari.ro, Pazaruvaj.com and Kelkoo. Broad incumbents are Shopzilla / Bizrate and Google Shopping. Ceneje.si is listed as a regional player.
Does Árukereső have an API?
No public API is recorded for Árukereső.
What industry is Árukereső in?
Árukereső's product category is Price Comparison and Shopping Aggregation. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.