DirecTech
Directechs, operated by VOXX By Gentex Corporation, is a B2B dealer portal that provides authorized 12-volt automotive aftermarket installers with vehicle-interface modules, firmware, and flash-programming tools for remote start and security integrations across major vehicle brands.
- Company typePrivate
- Founded-
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What DirecTech does
Directechs (operated by VOXX By Gentex Corporation, itself a subsidiary of NASDAQ: VOXX) is a B2B dealer portal and technical resource platform serving authorized installers and dealers in the 12-volt automotive aftermarket. It is not an independent company but an internal sales, support, and firmware-distribution channel for Directed's portfolio of vehicle security and remote-start products (Viper, Python, Avital, Automate, Clifford, and related brands). The platform provides verified access to vehicle-compatibility databases, product catalogs, installation documentation, and proprietary flashing tools for thousands of vehicle-make-and-model combinations across Ford, GM, Toyota, Honda, Hyundai/Kia, Nissan, Subaru, and others.
The core technology centers on firmware-based vehicle interface modules — DS4/DS4+ integrating security, remote start, GPS, and Bluetooth; DB3 for Remote Start Ready (RSR) configurations; BP1 as a digital RFID key interface for GM Global B vehicles; and VSM550/DSM550 for GPS tracking and starter-kill. These are knitted together by the proprietary D2D2.0 encrypted RF protocol that allows kits from multiple DEI brands to interoperate, by T-harnesses that reduce installation time, and by the DirectLoader (DLOADER4) flash hardware with companion Android/iOS apps for in-field programming. Over-the-air firmware updates (e.g., the October 2025 VSM550/DSM550 starter-kill rollout) extend installed-base functionality without hardware changes.
The business model is hardware sales through an authorized-dealer-only channel with proprietary flashing/programming services bundled in. Pricing is not publicly disclosed; installers must be verified through DirectedDealers.com to view prices and download tools, and dealer relationships are managed via voxxelectronics.com. Operations span a global headquarters in Orlando, an R&D facility in Auburn Hills (Michigan), a Canadian headquarters in Lachine, and a European distribution presence, with marketing concentrated on installer training (SnakePit YouTube), direct email/newsletter updates, and Facebook technical-support groups.
DirecTech firmographics
Firmographics- Name
- DirecTech
- Legal name
- VOXX By Gentex Corporation
- Website
- https://directechs.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Directechs, operated by VOXX By Gentex Corporation, is a B2B dealer portal that provides authorized 12-volt automotive aftermarket installers with vehicle-interface modules, firmware, and flash-programming tools for remote start and security integrations across major vehicle brands.
- Ownership category
- akta.pro rank
Where DirecTech is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
DirecTech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Security Modules: Sale of remote start, security, and interface modules (DS4, DS4+, DS3, DS3+, DB3) to authorized dealers/installers. Products are configured with vehicle-specific firmware for compatibility.
- T-Harnesses and Accessories: Supporting installation hardware including T-harnesses for faster installations, RF kits, remote controls, and interface cables.
- Flash/Programming Services: Dealer access to firmware flashing and programming tools (DirectLink, DirectLoader) for configuring modules with vehicle-specific firmware.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Dealer-only pricing model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
DirecTech product offering
Product offeringCore offering
DirecTech (Directechs) is a B2B dealer portal and technical resource platform that supplies authorized 12-volt automotive aftermarket installers with remote start and vehicle security hardware modules (DS4/DS4+, DB3, BP1, VSM550/DSM550), vehicle-specific T-Harnesses, smartphone integration via SmartStart, and the DirectLoader flash programming tool with companion PC and mobile apps. It also provides vehicle compatibility databases, firmware flashing services, and technical support gated behind an authorized-dealer registration system operated by VOXX By Gentex Corporation.
Product overview
DirecTech is a vehicle technology platform providing remote start, security, and integration solutions for the automotive aftermarket. The core platform consists of DS4/DS4+ systems integrating four key technologies, supported by the DB3 module platform for RSR configurations. The company offers DirectLoader (DLOADER4) as the next-generation flash programming tool, along with SmartStart for smartphone control. Key accessories include BP1 Digital RFID Interface for GM vehicles without OEM keys, VSM550/DSM550 for GPS tracking and starter-kill functionality, and T-Harnesses for faster installations. Additional features include 3X Lock Start and Remote Start Ready compatibility. The ecosystem is supported by DirectLinkDT PC software and comprehensive vehicle application coverage updated regularly for new vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- DirectLink: PC-based flashing software tool for programming Directed products
- DirectLoader
- SmartStart
- DS4
- DS4+
Products and services
- DS4/DS4+
Companies that use DirecTech
Customer profileSegments1 record
Ideal customer profiles1 record
DirecTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
DirecTech partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VOXX By Gentex CorporationcoreDirectechs is operated by VOXX By Gentex Corporation. The company is part of the VOXX By Gentex corporate family, with all content, trademarks, and operations governed by VOXX By Gentex Corporation's terms of service and privacy policy. Phone: 1-760-598-6200 for IP inquiries.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
DirecTech competitors and assessment
Company assessmentDirect peers
- Mid City Engineering: Mid City Engineering builds CAN-bus interface and integration modules (Car Solutions family) for the 12-volt aftermarket, directly comparable to DirecTech's DB3/DS4/BP1 vehicle interface products.
- Compustar (Firstech): Compustar sells remote start and security systems plus the DroneMobile telematics platform through an authorized dealer network — a near-identical GTM and product motion to DirecTech/DEI brands.
- Fortin Electronic Systems: Fortin (EVO-ALL, FLINK, EVO-ONE) is a primary competitor to DirecTech in bypass/interface modules, RF kits, and vehicle-specific firmware for remote start and security installers.
- Bulldog Security: Bulldog Security is a legacy remote start and vehicle security brand selling through 12-volt retailers and installers, competing for the same authorized dealer shelf space as DEI/DirecTech products.
- Omega Research & Development: Omega designs and supplies vehicle security and remote-start hardware plus interface modules (e.g., OL-MDB-ALL family), overlapping directly with DirecTech's bypass and security-module catalog.
- Crimestopper Security + Remote Start: Crimestopper offers aftermarket remote start, alarm, and keyless-entry products through 12-volt dealers, competing head-to-head with DEI/DirecTech modules including RS, security, and bypass SKUs.
- iDatalink / Automotive Data Solutions (ADS): ADS/iDatalink makes vehicle integration modules (Maestro, iDatalink) and firmware tools for the 12-volt aftermarket, directly competing with DirecTech's DS4/DB3/BP1 modules and DirectLink/DirectLoader toolchain.
Emerging players
- Scythe (mobile vehicle security platform): Scythe is a connected-vehicle cybersecurity/acquisition platform targeting OEM dealers and the aftermarket; it is an emerging, software-led competitor adjacent to DirecTech's SmartStart and VSM/DSM telematics offerings.
Broad incumbents
- EchoMaster (VOXX-adjacent telematics): EchoMaster, a VOXX International company, sells commercial-vehicle cameras, safety, and telematics hardware; it overlaps with DirecTech's VSM/DSM GPS-and-security modules in connected-vehicle hardware.
- VOXX International (parent-level / Viper brand): VOXX International (NASDAQ: VOXX) is the parent of DirecTech and owns the broader automotive and consumer electronics portfolio including Viper, Python, Clifford, Avital, and Automate brands sold through the same dealer channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DirecTech social profiles
Digital presenceDirecTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
DirecTech leadership team
Management profileNumber of profiles
Profiles1 record
DirecTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DirecTech M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DirecTech
What does DirecTech do?
DirecTech (Directechs) is a B2B dealer portal and technical resource platform that supplies authorized 12-volt automotive aftermarket installers with remote start and vehicle security hardware modules (DS4/DS4+, DB3, BP1, VSM550/DSM550), vehicle-specific T-Harnesses, smartphone integration via SmartStart, and the DirectLoader flash programming tool with companion PC and mobile apps. It also provides vehicle compatibility databases, firmware flashing services, and technical support gated behind an authorized-dealer registration system operated by VOXX By Gentex Corporation.
Is DirecTech a public or private company?
DirecTech is a private company. It is classified as corporate owned and is currently operating.
When was DirecTech founded?
DirecTech was founded in -1. It employs 1 to 10 people.
Where is DirecTech based?
DirecTech is headquartered in Chicago, United States, in the North America region.
How does DirecTech make money?
Three revenue lines are on record. Vehicle Security Modules are the primary driver. The others are T-Harnesses and Accessories and flash/Programming Services.
Who are DirecTech's main competitors?
Direct peers on record are Mid City Engineering, Compustar (Firstech), Fortin Electronic Systems, Bulldog Security, Omega Research & Development, Crimestopper Security + Remote Start and iDatalink / Automotive Data Solutions (ADS). Scythe (mobile vehicle security platform) is listed as an emerging player. Broad incumbents are EchoMaster (VOXX-adjacent telematics) and VOXX International (parent-level / Viper brand).
Does DirecTech have an API?
No public API is recorded for DirecTech.