Grupo Globo
Grupo Globo is Brazil's largest privately held media conglomerate, operating TV Globo, the Globoplay streaming platform, approximately 30 pay TV channels, digital news and entertainment portals, radio, and publishing — reaching roughly 70 million consumers daily across Brazil.
- Company typePrivate
- Founded1925
- HeadquartersRio, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Grupo Globo does
Grupo Globo is Brazil's largest privately held media conglomerate, founded in 1925 and controlled by the Marinho family. The group operates a vertically integrated media platform anchored by TV Globo (Brazil's dominant free-to-air broadcast network), the Globoplay subscription streaming service, and a portfolio of approximately 30 pay TV channels covering news (Globo News), sports (SporTV, Premiere, Combate), entertainment (Multishow, GNT, Gloob), and film (Telecine, Globo Filmes, Canal Brasil). Beyond broadcast, Globo runs digital news and entertainment portals (g1, ge/Globo Esporte, gshow, Receitas, Viu), the SGR radio network, the Editora Globo publishing house, and the Globo Ventures investment arm. The portfolio collectively reaches approximately 70 million Brazilians daily and the group employs more than 10,000 people across Rio de Janeiro (headquarters) and São Paulo.
The group's revenue model rests on three pillars: advertising and content licensing across its broadcast and streaming platforms, recurring subscription revenue from Globoplay (and to a lesser extent pay TV channels such as Telecine, Premiere, and Combate), and — most recently — transactional revenue from sports betting and iGaming via the Boa Lion joint venture with MGM Resorts International, which targets the BetMGM brand in Brazil's newly regulated market. Distribution combines owned free-to-air broadcast, self-serve streaming, pay TV carriage, digital/social, live sports venues (e.g., UTS Rio via Ticketmaster), and — pending regulatory approval — the BetMGM gaming platform. Operational technology details are not disclosed in the source material; the platform architecture is best characterized as a content-plus-distribution stack rather than a technology-first product.
Strategic direction over 2024–2026 has emphasized diversification into adjacent verticals: a sports betting/iGaming joint venture with MGM (Boa Lion, formed August 2024, headquartered in São Paulo), the pending acquisition of bingo developer Bingão do Brasil (announced June 2026, subject to CADE approval), and expansion into audio through the AudioDay original-podcast initiative (2025). The group also holds ESG positioning (Carbono Zero recognition in December 2020) and maintains a venture investment arm (Globo Ventures). No proprietary AI/ML capabilities, patents, or technology stack details are disclosed in the available data, and there is no public listing or external institutional ownership.
Grupo Globo firmographics
Firmographics- Name
- Grupo Globo
- Legal name
- Grupo Globo
- Website
- https://grupoglobo.globo.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Grupo Globo is Brazil's largest privately held media conglomerate, operating TV Globo, the Globoplay streaming platform, approximately 30 pay TV channels, digital news and entertainment portals, radio, and publishing — reaching roughly 70 million consumers daily across Brazil.
- Ownership category
- akta.pro rank
Grupo Globo industry classification
Industry- Product category
- Media Broadcasting
- NAICS
- Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- National General-Entertainment Broadcast Networks (MPABAAAA)
- akta.pro secondary industries
- Cable Network Groups & Portfolio Operators (Multi-Channel Brands) (MPABAFAO), Sports Streaming Platforms (MPACAAAE), Co-Production & Distribution Partnerships (Pre-Sales, Output Deals) (MPABANAI)
Keywords
Where Grupo Globo is headquartered
LocationHeadquarters
- HQ city
- Rio
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Grupo Globo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Broadcasting & Advertising: Grupo Globo operates a portfolio of free-to-air and pay TV channels (including TV Globo, SporTV, Globoplay, and others), generating revenue primarily through advertising and content licensing across its broadcast and streaming platforms.
- Subscription Streaming (Globoplay): Globoplay is a subscription-based streaming platform offering original and licensed content, operating on a recurring subscription revenue model.
- Sports Betting & iGaming (Joint Venture): Through the Boa Lion joint venture with MGM Resorts International, Grupo Globo participates in sports betting and iGaming in Brazil, combining gaming operations with media reach. MGM's BetMGM brand was planned for early 2025 launch pending regulatory approval.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Grupo Globo product offering
Product offeringCore offering
Grupo Globo operates Brazil's largest media conglomerate, producing and distributing audiovisual content through its flagship free-to-air TV Globo broadcast network, the Globoplay subscription streaming platform, a portfolio of approximately 30 pay TV channels (including SporTV, Globo News, Telecine, GNT, Multishow, Combate), digital news and entertainment portals (g1, ge, gshow), the Editora Globo publishing division, and the SGR radio system. The group also runs the Boa Lion joint venture with MGM Resorts to offer sports betting and iGaming under the BetMGM brand in Brazil.
Product overview
Grupo Globo is Brazil's largest media conglomerate operating a platform-plus-modules architecture centered on TV Globo (free-to-air broadcast), the Globoplay streaming service, and the globo.com digital portal, supplemented by approximately 30 television channels (including GNT, Multishow, Sportv, Telecine, Globo News, Gloob, Combate, Premiere, Megapix, Futura), the Editora Globo publishing division, the SGR radio system, and a Ventures investment arm. The portfolio includes news platforms (G1, ge/Globo Esporte, gshow), entertainment brands (Globoplay Novelas, Globo Filmes, Canal Brasil), and a joint venture with MGM Resorts (Boa Lion) for sports betting/iGaming under the BetMGM brand. Grupo Globo reaches approximately 70 million people daily across its platforms.
Differentiator
Problem solved
Functional benefit
Brands
- TV Globo: Brazil's largest free-to-air television network
- Globoplay
- g1
- ge (ge.globo)
- gshow
- SporTV
- Globo News
- Telecine
- Combate
- Editora Globo
- Globo Ventures
Products and services
- TV Globo Flagship free-to-air broadcast television network in Brazil delivering news, telenovelas, sports, and entertainment programming to mass audiences.
- Globoplay Subscription-based streaming video-on-demand platform offering original series, telenovelas, live TV channels, and exclusive content from the Globo catalog for Brazilian consumers.
- SporTV Pay TV sports channel providing coverage of football, motorsports, Olympics, and other athletic competitions.
- Globo News 24-hour cable news channel delivering continuous news coverage, interviews, and analysis to Brazilian viewers.
- Telecine Premium pay TV movie channel network offering theatrical film releases and exclusive cinema content to subscribers.
- GNT Pay TV lifestyle and culture channel featuring series, documentaries, and cultural programming.
- Multishow Pay TV entertainment channel targeting younger audiences with music events, humor shows, and interactive content.
- Combate Pay TV channel dedicated to mixed martial arts, UFC coverage, and combat sports programming.
- Premiere Pay-per-view football channel offering live matches from Brazilian football championships.
- Editora Globo Publishing division producing magazines, books, and printed and digital editorial content for Brazilian readers.
- Boa Lion (BetMGM Brazil) Sports betting and iGaming service operated through the Boa Lion joint venture between MGM Resorts and Grupo Globo under the BetMGM brand, targeting Brazilian sports bettors following Brazil's regulation of gambling.
- G1 Brazilian news portal delivering breaking news, politics, economics, technology, and regional coverage.
- ge (Globo Esporte) Sports news platform covering football, Olympics, and various sports with real-time scores and analysis.
- gshow Entertainment and celebrity news portal covering TV shows, reality shows, and pop culture from Globo's programming.
Quantifiable outcome
- Approximately 70 million people reached daily across all Globo media properties
- +1 more outcomes
Companies that use Grupo Globo
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Grupo Globo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grupo Globo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MGM Resorts International (Boa Lion)coreBoa Lion, the MGM Resorts and Grupo Globo joint venture, agreed to acquire Brazil-based bingo developer Bingão do Brasil from L.Eva Participações and other investors for an undisclosed sum. The deal requires approval from Brazil's competition regulator CADE and would allow MGM and Globo to expand their local presence and enhance their BetMGM offerings with premium bingo products following Brazil's recent legalization of gambling.
- DeezerminorDeezer is expanding in Brazil, its second-largest market, through partnerships and personalized services. While smaller than competitors like Spotify, Brazil is a key growth market for Deezer, with Globo potentially serving as a distribution or content partner.
- MGM Resorts InternationalcoreMGM Resorts International and Grupo Globo formed a new joint venture named Boa Lion to seek a sports betting and iGaming license in Brazil, with plans to launch under the BetMGM brand in early 2025 pending regulatory approval. The venture is headquartered in São Paulo and combines MGM Resorts' gaming expertise with Grupo Globo's consumer reach of about 70 million people daily, targeting a market with over 20 million active bettors and an estimated size exceeding $3 billion.
Scale indicators4 records
Recent moves2 records
Expansion highlights6 records
Grupo Globo competitors and assessment
Company assessmentBroad incumbents
- Netflix: Global SVOD leader and a direct competitor to Globoplay in Brazil, competing for the same subscriber base and Portuguese-language content investment.
- Amazon Prime Video: Global streaming platform with significant Brazilian content investment and live sports rights (including Thursday Night Football), competing with Globoplay for streaming subscribers and live sports audiences.
- Warner Bros. Discovery (HBO Max / Max): Global media company with premium streaming (HBO Max) and traditional TV/cable distribution comparable to Globo's portfolio, competing in Brazil for premium content subscribers and sports rights.
- Disney+: Major global streaming platform competing in Brazil with proprietary content (Disney, Marvel, ESPN sports) that overlaps with Globo's family and sports content categories.
Direct peers
- SBT (Sistema Brasileiro de Televisão): Major Brazilian free-to-air broadcaster and Globo's direct competitor in national broadcast advertising and content distribution, with overlapping mass-market programming.
- Record TV: Brazil's second-largest free-to-air broadcast network and Grupo Globo's closest direct competitor in the Brazilian TV market, competing for national audiences, advertising revenue, and sports/content rights.
- Band (Grupo Bandeirantes de Comunicação): Brazilian media conglomerate operating free-to-air TV, pay TV channels, radio, and digital properties, directly comparable to Globo's multi-platform Brazilian media structure.
Others
- MGM Resorts International: Globo's joint venture partner in Boa Lion for the BetMGM Brazil sports betting and iGaming operation; relevant as a strategic partner and enabler for Globo's newer gaming revenue stream rather than a direct competitor.
Regional players
- Grupo América (América Media): Argentine media group operating broadcast TV, pay TV, and digital portals across Latin America — a regional Latin American media peer with a similar diversified multi-platform model.
- Televisa (TelevisaUnivision): Largest Spanish-language media conglomerate in Mexico/Latin America, operating broadcast, pay TV, and streaming — a highly comparable regional peer to Globo given its dominant domestic audience reach and similar portfolio architecture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grupo Globo social profiles
Digital presenceGrupo Globo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Globo leadership team
Management profileNumber of profiles
Profiles4 records
Grupo Globo subsidiaries and ownership
Company hierarchySubsidiaries17 records
Grupo Globo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Globo M&A and investment
M&A and investmentM&A
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Globo
What does Grupo Globo do?
Grupo Globo operates Brazil's largest media conglomerate, producing and distributing audiovisual content through its flagship free-to-air TV Globo broadcast network, the Globoplay subscription streaming platform, a portfolio of approximately 30 pay TV channels (including SporTV, Globo News, Telecine, GNT, Multishow, Combate), digital news and entertainment portals (g1, ge, gshow), the Editora Globo publishing division, and the SGR radio system. The group also runs the Boa Lion joint venture with MGM Resorts to offer sports betting and iGaming under the BetMGM brand in Brazil.
Is Grupo Globo a public or private company?
Grupo Globo is a private company. It is classified as family owned and is currently operating.
When was Grupo Globo founded?
Grupo Globo was founded in 1925. It employs 5,001 to 10,000 people.
Where is Grupo Globo based?
Grupo Globo is headquartered in Rio, Brazil, in the Latin America region.
How does Grupo Globo make money?
Three revenue lines are on record. Broadcasting & Advertising is the primary driver. The others are subscription Streaming (Globoplay) and sports Betting & iGaming (Joint Venture).
Who are Grupo Globo's main competitors?
Broad incumbents on record are Netflix, Amazon Prime Video, Warner Bros. Discovery (HBO Max / Max) and Disney+. Direct peers are SBT (Sistema Brasileiro de Televisão), Record TV and Band (Grupo Bandeirantes de Comunicação). MGM Resorts International is listed as an others. Regional players are Grupo América (América Media) and Televisa (TelevisaUnivision).
Does Grupo Globo have an API?
No public API is recorded for Grupo Globo.
What industry is Grupo Globo in?
Grupo Globo's product category is Media Broadcasting. Its primary akta.pro industry code is MPABAAAA, National General-Entertainment Broadcast Networks, with a secondary code of MPABAFAO, Cable Network Groups & Portfolio Operators (Multi-Channel Brands). Its NAICS code is 516120 and its SIC code is 4833.