What Milamar Coatings does

Milamar Coatings, LLC is a specialty manufacturer of high-performance epoxy and urethane resinous coatings headquartered in Oklahoma City, Oklahoma, operating since the late 1990s (with product lines dating to 1986). The company produces a 100+ SKU portfolio of flooring systems, wall coatings, containment linings, concrete restoration products, and sealers, organized under a unified Milamar brand that consolidated five legacy trade names (International Coatings, Protective Floorings & Linings, PolyMax, Deco Effects, and SUPERCOAT). Core technology centers on proprietary chemistries including the WET Chemistry 'Breathable Epoxy' platform, 100% solids novolac epoxy systems, and cold-cure formulations that operate at temperatures as low as 30°F, with multiple USDA-acceptable product lines for food processing environments.

The company operates three US manufacturing facilities and two warehouses, producing in batch sizes ranging from small to large with bulk storage, vacuum mixers, hydraulic presses, and an in-house QC laboratory. It serves eight vertical markets—food & beverage, chemical processing, industrial, manufacturing, commercial, automotive, aerospace, and residential—through a dual-channel model: industrial/commercial revenue flows through a network of manufacturer-trained Master Applicators and Certified Contractors complemented by regional distributors across North America, Central America, South America, and Europe, while specialty consumer products (SUPERCOAT, DecoEffects) are sold directly via Amazon and Sam's Club.

Since September 2018, Milamar has been a portfolio company of DalFort Capital Partners within the VersaFlex Family of Companies, alongside sister firms Raven Lining Systems and Bridge Preservation. Leadership is anchored by the Frans family, with Douglas Frans as CEO and Kyle Frans as President & General Manager. Pricing is quote-based for industrial accounts and visible on Amazon for consumer SKUs; revenue is not publicly disclosed.

Name

Milamar Coatings

Legal name

Milamar Coatings, LLC

Website

https://milamar.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Milamar Coatings is an Oklahoma City-based manufacturer of high-performance epoxy and urethane resinous coatings serving food & beverage, chemical processing, industrial, and commercial customers through certified applicators and distributors across the Americas and Europe.

Ownership category

akta.pro rank

Product category

Industrial Resinous Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Industrial Protective Coatings (IMAEAHAB), Industrial Protective Coatings (IMADAKAB), Floor Coating, Sealing & Protective Finishes (Polyurethane/Epoxy/Urethane) (HSAGAFAN)

Keywords

• Industrial epoxy coatings
• Urethane floor systems
• Resinous flooring solutions
• Concrete restoration products
• Chemical resistant linings

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Coatings Product Sales: Direct sale of epoxy and urethane resinous coating products through certified applicators and distributors. Products include flooring systems, wall coatings, linings, sealers, grouts, and patching compounds sold as one-time products.
2. Specialty Products Direct Sales: SUPERCOAT and DecoEffects products sold directly to consumers through Amazon e-commerce platform and through Sam's Club.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Milamar Coatings is a manufacturer of high-performance epoxy and urethane resinous coatings for floors, walls, linings, and concrete restoration. The company produces a portfolio of 100+ products organized into flooring systems, performance coatings, wall systems, lining and containment systems, concrete restoration, and decorative flooring, marketed under a unified brand that consolidates five legacy trade names (International Coatings, PolyMax, Protective Floorings & Linings, Deco Effects, and SUPERCOAT). Products are sold through a network of certified applicators and distributors for industrial/commercial use, and through Amazon and Sam's Club for residential DIY applications.

Product overview

Milamar Coatings is a manufacturer of high-performance epoxy and urethane resinous coatings organized under a unified brand that consolidates five legacy trade names (International Coatings, Protective Floorings & Linings, SUPERCOAT, Deco Effects, and PolyMax). The product portfolio centers on resinous floor coatings, lining and wall coatings, and concrete restoration products organized into distinct product categories including: Flooring Systems (Epoxy and Urethane variants such as 3300 CR, 3300 FS, ICO Guard 51, Ure Guard TL, Ure Guard Slurry); Performance Coatings (ICO Super Guard, ICO Hi Guard, PM 500, PM 4000 EF); Wall Systems (ICO Glaze, Fibercoat); Lining & Containment (6800 LS, 6600 LS, 2900 LS); Concrete Restoration (ICO Gel, ICO Quik Patch, ICO Lastic OH); Decorative Flooring (PM DBS, PM DCS, PM 777, Metallic Effects); Specialty Products (SUPERCOAT for residential applications); and supporting products including sealers, engineered grouts, caulks, primers, and contractor tools. The systems range from decorative and light industrial environments to the harshest chemical resistant requirements, with products designed for food processing, pharmaceutical, chemical processing, and general industrial applications. Several product lines carry USDA acceptability for food processing plants, and many formulations feature zero VOC content.

Differentiator

Problem solved

Functional benefit

Brands

• ICO (International Coatings): Product line for industrial floor and wall coatings including ICO Guard, ICO Floor, ICO Ure Guard systems
• PFL (Protective Floorings & Linings)
• PM (PolyMax)
• SUPERCOAT
• DecoEffects
• Deco-Protect Collection

Products and services

• 3300 CR Novolac Epoxy Flooring System Three-component, trowel-applied, 1/4 inch Novolac Epoxy flooring system with USDA acceptability for food processing facilities and excellent chemical resistance for severe environments such as secondary containment in chemical processing facilities, pulp & paper mills, and power plants.
• 3300 FS Epoxy Flooring System Three-component flooring system, trowel applied at a minimum 1/4 inch, designed to overlay entire floor surfaces or repair smaller areas.
• ICO Guard 51 Three-part, flexibilized, resin-rich epoxy flooring material with excellent chemical and thermal shock resistance; USDA approved with low odor, zero VOCs, and excellent damp adhesion. Used in food and beverage bottling lines.
• Ure Guard TL Urethane Cement Flooring Three-part, single-step trowel-applied, virtually odorless urethane cement flooring designed to withstand the industry's harshest conditions including thermal shock and chemical exposure.
• Ure Guard Slurry Urethane Cement Flooring Three-part, virtually odorless urethane cement flooring material normally applied by a notched squeegee or trowel.
• 4100 FS Urethane Flooring System Three-component, urethane flooring system installed as a flowable slurry at 1/8 to 1/4 inch (125-250 mils). USDA acceptable for food processing plants with excellent thermal and chemical resistance.
• ICO Super Guard Novolac Epoxy System Three-part, low odor, 100% solids resin-rich epoxy Novolac system; one of the highest chemically resistant systems for most concentrated acids, caustics, and solvents.
• ICO Hi Guard Coating Two-part, 100% solids Novolac epoxy coating providing excellent chemical resistance to most concentrated acids, caustics, and some solvents.
• PM 5000 AC Aircraft Hangar Floor Coating System Aircraft hangar floor coating system comprising a unique penetrating polymer primer, an epoxy binder coat, and a special UV/chemical resistant urethane finish.
• PM 4000 EF Epoxy Urethane Coating System Waterborne epoxy primer/base coat with exceptional adhesion to concrete and a unique low odor, low VOC, chemical resistant urethane finish.
• PM 100 Versatile Epoxy Versatile epoxy that can be used in troweled epoxy, mortars, self-leveling, and broadcast flooring systems with good chemical resistance, excellent abrasion and impact resistance, and excellent color stability.
• PM 500 Chemical Resistant Urethane Chemical resistant urethane designed for areas where chemical, impact, and abrasion resistance is paramount; maintains gloss level far longer than conventional coatings.
• 1000 CS Epoxy Semi self-leveling epoxy that is USDA acceptable for food processing plants with excellent resistance to most dilute acids, caustics, and detergents.
• 1000 AM Antimicrobial Flooring Epoxy flooring system with antimicrobial additive that protects by inhibiting the growth of odor-causing bacteria, fungi, mold, mildew, and algae.
• 1550 HT High Temperature Coating Chemical resistant coating system designed as a tank lining and coating for walls, ceilings, and columns; USDA acceptable for food processing plants.
• 6650 CS Vinyl Ester Coating Chemical resistant vinyl ester coating system designed for walls, ceilings, columns, and other surfaces subjected to immersion, spills, or fumes.
• ICO Rust Guard Steel Coating Coating for structural steel and other metal surfaces, especially in food & beverage establishments where minimization of odor is critical.
• ICO Sealer Fast Cure Two-part, solvent-free clear epoxy sealer with no odor during application and no toxic byproducts.
• PM 400 Breathable Floor Coating Breathable floor coating meeting performance standards including chemical, abrasion, and impact resistance of traditional heavy-duty industrial epoxy floor coatings.
• ICO Iron Guard Iron Reinforced Floor Iron reinforced troweled epoxy floor combining high chemical resistance and flexibility with superior wear resistance of metal fillers.
• Fibercoat High Build Coating System Two-component, ceramic fiber reinforced, high build coating system designed for walls, ceilings, columns, and other surfaces subject to chemical exposure.
• PM DBS Decorative Seamless Flooring Urethane cement decorative seamless flooring for commercial, institutional, and many industrial areas where a decorative, slip-resistant, seamless floor is needed.
• PM DCS Decorative Chip System Urethane cement decorative flake/chip system most often used in schools, community centers, fire houses, locker rooms, restrooms, and retail stores.
• PM 777 Acrylic Urethane Sealer Premium clear gloss acrylic urethane penetrating sealer suitable for exterior and interior applications with fast drying formula, excellent adhesion to concrete, and good chemical and stain resistance.
• ICO Glaze Wall System Two-part, 100% solids, zero VOC epoxy wall and ceiling coating designed for withstanding tough conditions in industrial, institutional, and commercial establishments.
• 6800 LS Novolac Vinyl Ester Lining System Monolithic lining system, trowel applied at a minimum 1/8 inch thickness; formulated with chemical resistant resins and fillers to withstand attack from concentrated acids, caustics, bleaches, and some solvents.
• 6600 LS Vinyl Ester Liner Monolithic lining system, trowel applied at a minimum 1/8 inch thickness to the interior of tanks and other surfaces.
• 2900 LS High Temperature Liner High temperature corrosion resistant liner for service temperatures up to 350°F.
• ICO Gel Epoxy Gel 100% solids, no VOC epoxy gel designed for horizontal, vertical, and overhead applications; can be applied up to 1 inch thick in a single application without sagging, ASTM C-881 compliant, tolerates damp substrates, and cures at lower temperatures.
• ICO Quik Patch Fast-Setting Patch Material Fast-setting patch material suited for bridge and other concrete repairs where high wear, impact, and vibration are the norm; cures in 75 minutes.
• ICO Lastic OH Concrete Repair Material Concrete repair material especially suited for repairing the underside of spalled bridge decks and vertical columns subjected to flexing.
• ICO Lastic Moisture Barrier Membrane Concrete repair material offering an impermeable moisture barrier against standing water.
• SUPERCOAT Breathable Epoxy Floor Coating Residential and light commercial floor coating known as the 'Breathable Epoxy' featuring proprietary WET Chemistry; resistant to gasoline, brake fluid, standing water, and battery acid; available via Amazon and Sam's Club.

Quantifiable outcome

• Millions of square feet installed worldwide since 1986
• +3 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship.

• VersaFlexflagshipStrategic or Co-development PartnerVersaFlex is an industry leader in 100% solids pure polyurea based technology, used in protection and repair of industrial, commercial and maintenance environments. Includes BRIDGE Preservation for highway/bridge/tunnel protection, SL series joint filler for flooring, and FlexTain pre-sprayed liners for secondary containment. Now part of the same DalFort Capital Partners portfolio as Milamar.
• Raven Lining SystemsflagshipStrategic or Co-development PartnerRaven Lining Systems is an industry leader in high build 100% solids epoxy linings for wastewater, water and storm-water infrastructure protection and rehabilitation. Serves industrial, OEM and oil & gas markets through exclusive network of certified applicators. Now part of the same DalFort Capital Partners portfolio as Milamar.
• Bridge PreservationflagshipStrategic or Co-development PartnerBridge Preservation focuses on protection and rehabilitation of highways, bridges, tunnels and rail infrastructure. Part of VersaFlex family of companies under DalFort Capital Partners. Now part of the same portfolio as Milamar Coatings.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Stonhard: Stonhard is a direct competitor in resinous flooring, wall systems, and linings, with a comparable epoxy/urethane portfolio and a similar direct-to-customer + certified-applicator model across industrial and commercial markets.
• Tennant Coatings: Tennant Coatings produces resinous floor and wall coatings for industrial and commercial markets, with a comparable epoxy/urethane portfolio and a similar applicator-network sales model.
• Key Resin Company: Key Resin manufactures epoxy, urethane, and MMA resinous flooring and wall systems with a comparable distributor/applicator GTM, competing head-to-head in food/beverage, chemical, and commercial spec-driven bids.
• Sauereisen: Sauereisen specializes in chemical-resistant linings, mortars, and coatings for industrial, wastewater, and chemical processing — directly competing with Milamar's 3300 CR, 6800 LS, and 2900 LS product lines.
• Dudick (a division of Carboline): Dudick manufactures protective coatings, linings, and flooring for chemical processing, pulp & paper, and power — directly competing with Milamar's novolac and vinyl ester systems in the same heavy-chemical end markets.
• Tnemec Company: Tnemec formulates high-performance protective and industrial coatings for water/wastewater, industrial, and architectural uses, with significant overlap in chemical-resistant, USDA-acceptable, and infrastructure coating segments.

Broad incumbents

• PPG Industries: PPG is a global paints and coatings incumbent with industrial protective, flooring, and infrastructure offerings that frequently compete against Milamar in enterprise contracts and architectural specifications.
• Sika AG: Sika is a global specialty chemicals incumbent with overlapping flooring, sealing, bonding, and protective-coating lines serving industrial and commercial construction — directly competing where Milamar bids on the same specifications.
• BASF Coatings: BASF's industrial coatings portfolio competes across automotive, infrastructure, and chemical-processing applications, and its global R&D and procurement scale press specialty players like Milamar on price and qualification cycles.
• Sherwin-Williams: Sherwin-Williams' Protective & Marine and Industrial Wood divisions overlap with Milamar's chemical-resistant and infrastructure coatings, and its scale and distributor reach are a structural competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MilamarCoatings
• LinkedInlinkedin.com/company/milamar-coatings-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milamar Coatings