Salu & Salu Law Firm

What Salu & Salu Law Firm does

Salu & Salu Law Firm, PLLC is a privately held, family-run multi-practice law firm founded in 1989 by Abimbola 'Abi' Salu and Femi Salu (originally as Salu & Co). The firm provides legal services across six practice areas: personal injury (car accidents, 18-wheeler trucking, slip and fall, nursing home abuse, medical malpractice, wrongful death), criminal defense (DUI/DWI, traffic violations, felonies, misdemeanors, drug offenses, expungement), family law (divorce, custody, support, adoption), bankruptcy (Chapter 7 and Chapter 13), workers' compensation, and employment law. Its attorneys are licensed in Mississippi, Tennessee, and Florida, and the firm operates two physical offices — the Southaven, Mississippi headquarters at 2129 Stateline Road West and a Memphis, Tennessee office at 5865 Ridgeway Center Parkway.

The business model is direct-to-consumer professional services revenue, primarily contingency fee arrangements for workers' compensation cases (clients pay nothing if unsuccessful) alongside standard hourly or flat-fee billing for personal injury, family law, bankruptcy, and criminal defense matters. Free initial consultations and case evaluations serve as the primary lead conversion mechanism, supported by a website, blog content marketing for SEO, and social media presence on Facebook, Twitter, and Google+. Client acquisition is overwhelmingly individual consumer intake via phone (662-342-7007, 888-560-6690, 901-577-0700) and website contact forms, with no enterprise or institutional customers and no intermediary distribution channels.

The firm competes in the regional Mid-South legal services market against other plaintiff-side and general practice firms, distinguishing itself on multi-state licensure, a client-first service posture, and the willingness to litigate when negotiation with insurance carriers fails. It has expanded its bench to include associate attorneys Jennifer Salu and Sharon Salu and has progressively broadened its practice mix and geographic marketing footprint across counties in North Mississippi and West Tennessee, but it operates with no external institutional capital, no subsidiaries, and no disclosed financial metrics.

Name

Salu & Salu Law Firm

Legal name

Salu & Salu Law Firm, PLLC

Website

https://salulawfirm.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Salu & Salu Law Firm, PLLC is a privately held multi-practice law firm serving individual consumers in Mississippi and Tennessee with personal injury, criminal defense, family law, bankruptcy, workers' compensation, and employment law representation from offices in Southaven, MS and Memphis, TN.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Employment & Labor Law (BPAHAAAD)

akta.pro secondary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Personal injury law
• Criminal defense services
• Family law representation
• Bankruptcy legal services
• Workers compensation law

Headquarters

HQ city

Southaven

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Legal Services - Contingency Fee: The firm operates on contingency fee basis for workers' compensation cases, meaning clients owe nothing if the claim is not successful. For successful claims, the attorney is paid a percentage of the settlement.
2. Legal Services - Hourly/Flat Fee: Standard legal fee arrangements for various practice areas including personal injury, family law, bankruptcy, and criminal defense matters. Free initial consultations are offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Salu & Salu Law Firm, PLLC is a multi-practice law firm delivering attorney-led legal representation to individuals across Mississippi, Tennessee, and Florida. The firm's core services span personal injury litigation (car, truck, 18-wheeler, slip and fall, nursing home abuse, medical malpractice, wrongful death), criminal defense (DUI/DWI, traffic, felonies, drug offenses), family law (divorce, custody, support), bankruptcy (Chapter 7 and Chapter 13), workers' compensation, and employment law. The firm is structured around direct, client-first legal services rather than technology products.

Product overview

Salu & Salu Law Firm, PLLC is a multi-practice law firm providing comprehensive legal services across multiple practice areas. The firm operates as a unified legal practice offering personal injury litigation, criminal defense, family law, bankruptcy law, workers' compensation, and employment law services. The firm's core service model centers on personal injury representation, with specialized attorneys handling auto accidents, truck accidents, nursing home abuse, medical malpractice, and wrongful death claims. Secondary practice areas include criminal defense (DUI, traffic violations), family law (divorce, custody), bankruptcy (Chapter 7 and Chapter 13), and workers' compensation matters. The firm serves clients throughout Mississippi, Tennessee, and Florida with offices in Southaven, MS and Memphis, TN.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wiseman Bray PLLC: Memphis-based personal injury and multi-practice law firm serving the same North Mississippi / West Tennessee market. Direct peer because it competes head-to-head in car accidents, truck accidents, and personal injury representation in the same Memphis metro geography.
• Gatti, Keltner, Bienvenu & Montesi, PLC: Tennessee-based plaintiff-side personal injury firm with offices in Memphis and Nashville. Direct peer because it competes head-to-head on car accidents, truck accidents, and injury cases for the same West Tennessee client base.
• The Law Offices of John Day, PLLC: Tennessee-based personal injury law firm with offices across the state. Direct peer because it competes on the same plaintiff-side personal injury matters (car, truck, motorcycle accidents) for Tennessee-resident clients in overlapping counties.

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury law firm with thousands of attorneys and a national footprint. Comparable to Salu & Salu because it dominates the same plaintiff-side personal injury category the firm serves, but at vastly greater scale and marketing budget.
• The Cochran Firm: Nationally recognized plaintiff-side personal injury firm with offices across multiple states. Comparable because it serves the same mass-tort, catastrophic injury, and personal injury client base that Salu & Salu targets in their regional market.
• Allen, Allen, Allen & Allen: Large regional personal injury firm based in Virginia with a similar plaintiff-side PI practice mix including car and truck accidents. Comparable because it operates as a dominant regional PI brand analogous to Salu & Salu's positioning in the Memphis-metro market.
• Jacoby & Meyers Law Offices: Nationally branded plaintiff-side personal injury and consumer law firm. Comparable because it competes in the same accident/injury category that anchors Salu & Salu's practice, including bankruptcy-adjacent consumer matters.
• Nahon, Saharovich & Trotz (Trotz Law): Multi-state plaintiff-side personal injury firm with offices across the Southeast and Midwest. Comparable because it competes in the same trucking accident, nursing home neglect, and general PI categories as Salu & Salu across overlapping state geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/salulawfirm
• Facebookfacebook.com/salulawfirm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salu & Salu Law Firm