Urbanball
Urbanball operates Gacor77, an Indonesian-language online slot gambling aggregator that integrates third-party game providers (Pragmatic Play, PG Soft, Slot88) and markets high win-rate claims to Indonesian consumers via web and affiliate channels.
- Company typePrivate
- Founded1999
- HeadquartersPuteaux, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Urbanball does
Urbanball operates an Indonesian-language online slot gambling platform branded as "Gacor77" and "SLOT777," aggregating casino-style slot games from third-party providers including Pragmatic Play, PG Soft, and Slot88. The platform is accessible via direct web browser and through affiliate-driven traffic funnels, with a stated minimum deposit of Rp 25,000 (Indonesian Rupiah). Featured games include Mahjong Wins 3 – Black Scatter, Wild Bandito, God of Wealth, Joker's Jewels, Gates of Olympus, and Mahjong Ways 3, marketed with claims of win rates above 90% — a marketing positioning typical of unregulated "gacor" slot aggregators targeting Indonesian consumers.
The underlying technology is a thin aggregation layer that connects users to third-party game providers rather than a proprietary gaming engine. The platform's marketing and content are entirely in Indonesian, and distribution relies on SEO for Indonesian gambling keywords plus affiliate/referral links to external gambling destinations. No management team, ownership structure, funding history, or corporate timeline is disclosed, and the platform displays no regulatory licensing information. A material discrepancy exists in the firmographic record: Urbanball is listed as founded in 1999 in Puteaux, France, as an "e-commerce platform," whereas all observable website content, language, currency, and supplier relationships describe an Indonesian-market online gambling operation. This inconsistency, combined with the absence of any disclosed corporate history, indicates either a domain reuse/rebrand or stale firmographic data, both of which warrant heightened diligence.
Monetization is presumed to occur through player deposits and house edge on integrated slot games, with a publicly displayed sales figure of Rp 77,277,058 that appears on the platform interface rather than as audited financial disclosure. The business model is B2C, consumer-direct, with no disclosed enterprise customers, B2B partnerships beyond game content providers, or pricing tiers.
Urbanball firmographics
Firmographics- Name
- Urbanball
- Website
- https://urbanball.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Urbanball operates Gacor77, an Indonesian-language online slot gambling aggregator that integrates third-party game providers (Pragmatic Play, PG Soft, Slot88) and markets high win-rate claims to Indonesian consumers via web and affiliate channels.
- Ownership category
- akta.pro rank
Urbanball industry classification
Industry- Product category
- Online Gambling
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Online Casino Aggregators & Game Hubs (Multi-Brand Portals) (MPAEABAI)
- akta.pro secondary industries
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB), iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Urbanball is headquartered
LocationHeadquarters
- HQ city
- Puteaux
- HQ country
- France
- HQ region
- Europe
Markets served
Urbanball business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Operations, Infrastructure, Personnel
Distribution channels2 records
Marketing channels2 records
Urbanball product offering
Product offeringCore offering
Urbanball operates an online slot gambling aggregator and affiliate platform branded primarily as "Gacor77," targeting Indonesian-language consumers. The platform aggregates slot games from third-party providers including Pragmatic Play, PG Soft, and Slot88, and routes users to its own gaming portal as well as partner platforms such as SLOT777. Its core activity is player acquisition for affiliated online slot operators, supported by a low minimum deposit threshold of Rp 25,000 and promotional claims of high-payout games.
Product overview
Urbanball operates an online gaming platform primarily focused on slot games. The core products include the Gacor77 and SLOT777 slot gaming platforms, which aggregate games from third-party providers including Pragmatic Play, PG Soft, and Slot88. Featured slot games include Mahjong Wins 3 – Black Scatter, Wild Bandito, God Of Wealth, Joker's Jewels, Gates of Olympus, and Mahjong Ways 3. The platform positions itself as a 'gacor' (hot winning) slot site with claims of high win percentages.
Differentiator
Problem solved
Functional benefit
Products and services
- Gacor77 Indonesian-market online slot gambling platform operated by Urbanball that aggregates slot games from third-party studios (Pragmatic Play, PG Soft, Slot88) and provides account registration, deposit processing (minimum Rp 25,000), and direct gameplay access for individual consumers in Indonesia.
- SLOT777 Affiliate-partner online slot gambling brand promoted and linked from Urbanball's Gacor77 portal, providing Indonesian players with an additional slot gaming destination and broadening Urbanball's aggregated offering.
Quantifiable outcome
- Over 90% win rate claimed for Gacor77 platform
Companies that use Urbanball
Customer profileSegments1 record
Ideal customer profiles1 record
Urbanball technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Urbanball partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Pragmatic PlaycoreThird-party slot game provider supplying gaming content including Mahjong Wins 3 – Black Scatter. Games integrated into the Urbanball/Gacor77 platform.
- PG SoftcoreThird-party slot game provider supplying gaming content including Wild Bandito. Games integrated into the Urbanball/Gacor77 platform.
- Slot88coreThird-party slot game provider supplying gaming content including God Of Wealth. Games integrated into the Urbanball/Gacor77 platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Urbanball competitors and assessment
Company assessmentDirect peers
- Slotegrator: B2B iGaming software aggregator and turnkey casino platform provider integrating 100+ studios (including Pragmatic Play, PG Soft) into licensee sites. Comparable because it operates the same "multi-provider aggregation → consumer-facing slot site" model that Urbanball's Gacor77 product imitates.
- SoftGaming: Turnkey and API casino aggregation platform providing single-integration access to thousands of slots from studios including Pragmatic Play, PG Soft. Directly comparable business model: aggregator selling multi-brand, multi-provider slot storefronts in emerging markets.
Broad incumbents
- EveryMatrix: B2B iGaming platform vendor with casino, sportsbook, and payments modules used by licensed operators worldwide. Comparable as a multi-product incumbent in the turnkey casino-platform space that competes for the same operator customers Urbanball targets.
- Pragmatic Play: Major iGaming content studio supplying the slot games (e.g., Gates of Olympus, Joker's Jewels) that Urbanball aggregates. Comparable because the studio relationship defines the catalog depth and licensing economics of any aggregator in this category.
- Playtech: Long-standing iGaming platform and content provider covering casino, slots, and poker verticals. Comparable as a broad incumbent supplying the technology/content stack that downstream aggregators resell to end users.
- Evolution AB: Largest live-dealer and slots platform provider operating B2B iGaming platforms globally. Comparable as the dominant incumbent in iGaming platform provisioning, the layer just upstream of an aggregator like Urbanball.
- Relax Gaming: B2B iGaming aggregator and studio running a multi-provider distribution platform (Relax Gaming Aggregation). Comparable as a competitor business model: aggregating third-party slot content for distribution to operators, just one layer up from Urbanball.
- PG Soft (Pocket Games Soft): Asia-targeted mobile slot studio whose games (e.g., Wild Bandito, Mahjong Ways 3) are integrated into Urbanball's Gacor77 platform. Comparable because PG Soft's mobile-first Asian catalog underpins most Indonesia-facing slot aggregators.
- Microgaming / Games Global: Large iGaming content and progressive-jackpot network whose slot catalog feeds many aggregator sites. Comparable as an upstream incumbent whose games appear on consumer-facing slot sites like Urbanball.
Regional players
- Digitain: Armenia-based B2B iGaming platform and content provider with strong presence in emerging markets including Asia and LATAM. Comparable as a regional aggregator/turnkey provider whose customers include emerging-market slot brands similar to Gacor77.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Urbanball social profiles
Digital presenceUrbanball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbanball leadership team
Management profileNumber of profiles
Urbanball funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbanball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbanball
What does Urbanball do?
Urbanball operates an online slot gambling aggregator and affiliate platform branded primarily as "Gacor77," targeting Indonesian-language consumers. The platform aggregates slot games from third-party providers including Pragmatic Play, PG Soft, and Slot88, and routes users to its own gaming portal as well as partner platforms such as SLOT777. Its core activity is player acquisition for affiliated online slot operators, supported by a low minimum deposit threshold of Rp 25,000 and promotional claims of high-payout games.
When was Urbanball founded?
Urbanball was founded in 1999. It employs 1 to 10 people.
Where is Urbanball based?
Urbanball is headquartered in Puteaux, France, in the Europe region.
Who are Urbanball's main competitors?
Direct peers on record are Slotegrator and SoftGaming. Broad incumbents are EveryMatrix, Pragmatic Play, Playtech, Evolution AB, Relax Gaming, PG Soft (Pocket Games Soft) and Microgaming / Games Global. Digitain is listed as a regional player.
Does Urbanball have an API?
No public API is recorded for Urbanball.
What industry is Urbanball in?
Urbanball's product category is Online Gambling. Its primary akta.pro industry code is MPAEABAI, Online Casino Aggregators & Game Hubs (Multi-Brand Portals), with a secondary code of MPAEAMAB, Casino/iCasino Affiliate & Review Sites. Its NAICS code is 7132 and its SIC code is 7900.