All Star Burger

What All Star Burger does

All Star Burger is a privately held, single-location fast-casual restaurant operating under All Star Burger LLC from 12921 Hill Country Blvd #105 in the Hill Country Galleria, Bee Cave, Texas. Founded in 2012, it serves hand-crafted burgers made with USDA Certified All Natural Premium Gold Pure Country Angus Beef (cattle fed a vegetarian diet with no antibiotics or hormones), with buns baked fresh daily in Central Texas. The menu also includes Farmers Market Salads, sides (fries, chips & queso), Blue Bell hand-dipped shakes, and a kids' menu, with vegetarian and turkey burger options available.

The company operates a direct-to-consumer model with dine-in, takeout/curbside pickup, and delivery within a radius covering more than 20 surrounding Hill Country communities (Lakeway, West Lake Hills, Steiner Ranch, Barton Creek, Belterra, etc.). Revenue is generated entirely through one-time transactions: in-store purchases averaging roughly $10–$15 per item, online/app orders, catering (per-person burger and salad bars for 12-45+ guests), and gift cards ($5–$2,000 denominations). Supporting infrastructure includes an online ordering system, branded iOS/Android mobile app, All Star Burger Rewards loyalty program, email and SMS marketing, and a private dining/event hosting service.

The business is founder-operated (contact information points to Shane at [email protected]), with no disclosed institutional investors, parent company, or subsidiaries, and no publicly reported revenue. Its competitive positioning rests on premium ingredient sourcing and freshness rather than technology differentiation, and there is no evidence of multi-unit expansion, franchising, or capital-raising activity.

Name

All Star Burger

Legal name

All Star Burger LLC

Website

https://allstarburger.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

All Star Burger is a single-location fast-casual restaurant in Bee Cave, Texas, founded in 2012, serving premium hand-crafted Angus beef burgers, salads, and shakes to local Hill Country consumers via dine-in, takeout, delivery, and catering.

Ownership category

akta.pro rank

Product category

Fast-Casual Burger Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Premium burger restaurant
• Fast casual dining
• Burger catering services
• Angus beef burgers
• Private event hosting

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in and takeout sales: One-time transaction revenue from customers dining in or taking out at the Bee Cave, TX location
2. Delivery sales: One-time transaction revenue from delivery orders placed online or by phone
3. Catering services: Bulk burger bar and salad catering for events and parties with per-person pricing
4. Gift cards: E-gift cards and physical gift cards sold for future purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

All Star Burger is a fast-casual restaurant that sells hand-crafted burgers made with premium Angus beef, plus veggie and turkey burger alternatives, fresh farmers market-style salads, hand-cut fries and other sides, and hand-dipped Blue Bell shakes and desserts. It serves customers through dine-in, takeout, and delivery, and extends its offering with catering, private party hosting, gift cards, and a loyalty rewards program.

Product overview

All Star Burger is a single-location fast-casual restaurant serving premium hand-crafted burgers and farm-fresh salads in Bee Cave, Texas. The core product portfolio centers on Hand-Crafted Burgers made with 100% USDA Certified All Natural Angus Beef (never given antibiotics or hormones), complemented by Farmers Market Salads, Sides (including signature fries and Chips & Queso), Hand-Dipped Blue Bell Shakes & Desserts, and Kids' Meals. Supporting service offerings include Catering Services for events (Burger Bar, salads, sides, and desserts in individually packaged portions), Private Party & Event Hosting (private dining room and outdoor seating), Gift Cards (e-gift and physical cards), and a Loyalty Program (All Star Burger Rewards). Online ordering is available for delivery, takeout, and dine-in through their website and mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-Crafted Burgers Premium burgers made with hand-crafted Angus beef patties, served on the restaurant's core menu for dine-in, takeout, and delivery customers.
• Hand-Crafted Veggie & Turkey Burgers Veggie and turkey burger alternatives to the signature Angus beef burgers, offered for customers seeking non-beef or lighter options.
• Farmers Market Salads Fresh salads styled after farmers market offerings, providing a lighter option alongside the burger-focused menu.
• Sides (including Hand-Cut Fries) Side dishes featuring hand-cut fries and other accompaniments, paired with burgers and other menu items.
• Hand-Dipped Blue Bell Shakes & Desserts Shakes and desserts made with hand-dipped Blue Bell ice cream, sold as part of the core menu.
• Kids' Meals Smaller-portion meal options designed for children, making the restaurant family-friendly.
• Catering Services Off-premise catering service providing All Star Burger's burger and side menu items for groups, parties, corporate events, and other gatherings.
• Private Party & Event Hosting On-site private party and event hosting at the Bee Cave restaurant, providing a venue option for birthdays, corporate events, and group celebrations.
• All Star Burger Gift Cards Physical/digital gift cards that can be purchased and redeemed for the restaurant's menu, drinks, and other offerings.
• All Star Burger Rewards Loyalty/rewards program that allows repeat diners to earn points or perks for purchases at the restaurant.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Whataburger: Texas-headquartered burger chain with ~700+ locations across the South. Direct regional competitor with strong brand recognition in the Bee Cave/Austin market; competes at a slightly lower price point with broader menu.
• Shake Shack: Publicly traded (NYSE: SHAK) premium burger chain with national footprint. Comparable on premium Angus-blend burger positioning, shakes, and modern fast-casual experience, but at vastly larger scale with broader menu and marketing reach.
• Five Guys: National premium burger chain emphasizing fresh-ground beef and customizable toppings. Comparable on premium, no-freezer positioning and beef-forward menu, though operates as a broader national brand with hundreds of franchised units.
• Habit Burger & Grill: West Coast-origin charburger chain now owned by Yum! Brands. Comparable on premium charbroiled burger positioning and fast-casual format, though backed by a major QSR parent providing significant scale advantages.
• Culver's: Midwest-rooted fast-casual chain known for ButterBurgers and frozen custard. Comparable on premium, fresh-beef positioning and family-friendly menu including shakes and kids meals, though anchored in a different geography.

Regional players

• In-N-Out Burger: West Coast regional premium burger chain with cult-like following and limited geographic expansion. Comparable on fresh, never-frozen beef positioning and quality-focused brand, but does not operate in Texas and would only become a competitor if it expanded into the Austin market.

Direct peers

• BurgerFi: Premium better-burger chain selling natural Angus beef with eco-friendly store design. Closest direct competitor in ingredient positioning (natural/no-antibiotic beef) and fast-casual price points.
• Smashburger: Multi-unit premium burger chain focused on smashed-style patties with regional menu variations. Comparable product format, price band, and fast-casual service model, though operates as a franchised chain rather than a single independent.
• P. Terry's Burger Stand: Austin-based premium burger fast-casual chain with multiple locations. Direct Texas competitor with similar value-premium positioning, hormone-free beef claims, and fresh-baked bun emphasis; operates in the same broader Austin metro trade area as All Star Burger.
• Hopdoddy Burger Bar: Texas-founded premium burger fast-casual chain offering craft burgers with premium beef and fresh-baked buns. Most direct comparable given shared Texas origin, premium positioning, and burger-focused menu with similar AOV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AllStarBurger
• LinkedInlinkedin.com/company/star-burger

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Star Burger