P. Terry’s Burger Stand
P. Terry's Burger Stand is a privately held Texas fast-food chain operating 38 locations across the Austin-San Antonio-Houston corridor, serving all-natural Black Angus beef burgers, hand-cut fries, and milkshakes at accessible price points to individual consumers and families.
- Company typePrivate
- Founded2005
- HeadquartersAustin, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What P. Terry’s Burger Stand does
P. Terry's Burger Stand is a privately held, Texas-based quick-service restaurant (QSR) chain founded in 2005 by Patrick and Kathy Terry in Austin. The company operates 38 locations distributed across the Austin-San Antonio-Houston triangle, serving all-natural, never-frozen Black Angus beef burgers, chicken sandwiches, hand-cut fries, and hand-spun milkshakes through drive-thru, dine-in, and digital ordering channels. Menu items are positioned at accessible fast-food price points (hamburger $3.10, cheeseburger $3.65), distinguishing the chain from premium burger competitors while claiming an ingredient-quality narrative normally associated with higher-priced concepts.
P. Terry’s Burger Stand firmographics
Firmographics- Name
- P. Terry’s Burger Stand
- Legal name
- P. Terry's Burger Stand
- Website
- https://pterrys.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- P. Terry's Burger Stand is a privately held Texas fast-food chain operating 38 locations across the Austin-San Antonio-Houston corridor, serving all-natural Black Angus beef burgers, hand-cut fries, and milkshakes at accessible price points to individual consumers and families.
- Ownership category
- akta.pro rank
P. Terry’s Burger Stand industry classification
Industry- Product category
- Quick-Service Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Burger QSR (THAFAAAA)
Keywords
Where P. Terry’s Burger Stand is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
P. Terry’s Burger Stand business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Restaurant Food & Beverage Sales: Primary revenue from selling burgers, chicken, fries, shakes, breakfast items, and drinks through company-owned restaurant locations. Operates drive-thru, dine-in, and take-out services.
- Merchandise Sales: Sells branded merchandise including t-shirts, hats, YETI cups, sticker sets, puzzles, air fresheners, and bandanas through online storefront and potentially in-restaurant.
- Catering Services: Burger bar and catering truck services for events with $800 minimum. Includes setup/breakdown fee of $200 and per-meal pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Menu Items |
| Unit Pricing | Pay-as-you-go | Catering Services |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
P. Terry’s Burger Stand product offering
Product offeringCore offering
P. Terry's Burger Stand operates a Texas-based fast-food restaurant chain serving all-natural, never-frozen Black Angus beef burgers, chicken sandwiches, hand-cut fries, hand-spun milkshakes, and breakfast items through drive-thru and dine-in locations. The company emphasizes fresh, high-quality food at affordable prices, supported by a mobile app for online ordering, catering services, group orders, and a branded merchandise store. As of May 2026, P. Terry's operates 38 locations concentrated in the Austin-San Antonio-Houston triangle.
Product overview
P. Terry's Burger Stand is a single-brand, Texas-based fast food restaurant chain with a unified product portfolio centered on its core burger stand concept. The company operates 38 locations across Austin, San Antonio, and Houston, serving all-natural Black Angus beef burgers, chicken items, breakfast items, fries, and milkshakes. Supporting the core restaurant operations, the company offers a mobile app with online ordering (via Olo), catering services (including catering truck and burger bar), large group orders, Spirit Nights fundraising program, and a quarterly Giving Back Day charity initiative. The company also operates a merchandise store selling branded apparel and products. The product ecosystem is unified under the single P. Terry's brand with no modular platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- P. Terry's Burger Stand (Core Restaurant) Texas-based fast food burger chain serving all-natural, never-frozen Black Angus beef burgers, chicken items, breakfast items, hand-cut fries, and hand-spun milkshakes. Operates 38 locations across Austin, San Antonio, and Houston markets through drive-thru and dine-in formats, with 13 locations operating 24/7 as of March 2026.
- P. Terry's Mobile App
Quantifiable outcome
- 29.5% traffic increase following viral social media moment
- +3 more outcomes
Companies that use P. Terry’s Burger Stand
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
P. Terry’s Burger Stand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
P. Terry’s Burger Stand partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- We Are BloodcorePartnership with We Are Blood as part of the nonprofit's 75th anniversary campaign to encourage blood donations across Central Texas. Donors who visited P. Terry's locations received promotional items as incentive for donations.
- Ruta Maya Organic CoffeecorePartnership to serve Ruta Maya Organic Coffee at all 37 P. Terry's locations across Austin, San Antonio, and Houston starting October 1, 2025. Coffee available alongside breakfast menu items including the Egg Burger and Breakfast Potatoes until 11 AM daily. CEOs cited shared values around quality, sustainability, and community as foundation for collaboration.
Scale indicators7 records
Recent moves1 record
P. Terry’s Burger Stand competitors and assessment
Company assessmentDirect peers
- Shake Shack: Public fast-casual burger chain emphasizing premium, all-natural ingredients with a simple menu. Closest publicly-traded comparable to P. Terry's on positioning, ingredient quality, and urban/suburban footprint strategy.
- In-N-Out Burger: West Coast regional burger QSR famous for never-frozen beef, hand-cut fries, and a tightly controlled menu—directly analogous to P. Terry's quality-and-simplicity positioning. Both chains operate company-owned only and prioritize employee wages above industry norms.
- Hopdoddy Burger Bar: Austin-based premium burger chain founded in 2010 that competes head-to-head with P. Terry's in central Texas. Comparable emphasis on fresh, high-quality ingredients and a slightly more fast-casual price point.
- Culver's: Midwest regional QSR chain specializing in ButterBurgers and frozen custard with a strong community-giving ethos. Comparable on family/regional brand positioning, employee-friendly culture, and company-operated unit model.
- The Habit Burger Grill: California-based charburger chain known for premium quality at fast-casual prices. Comparable on quality-ingredient positioning and a similar price-to-value ratio in the burger segment.
- Whataburger: Texas-born burger QSR chain headquartered in San Antonio with hundreds of locations across the state. Directly competes with P. Terry's in the same Austin-San Antonio-Houston corridor with a similar drive-thru-centric model and affordable burger menu.
- BurgerFi: Public fast-casual burger chain promoting natural Angus beef and an eco-friendly brand image—analogous to P. Terry's all-natural ingredient focus but operating primarily on the East Coast.
- Freddy's Frozen Custard & Steakburgers: Fast-casual chain serving steakburgers, hot dogs, and frozen custard with a 1950s-style diner concept—closely mirroring P. Terry's retro aesthetic and affordable premium-burger positioning.
- Five Guys: Customizable premium burger QSR with a similar all-American, no-frills positioning and focus on fresh, never-frozen beef. Comparable on menu simplicity, hand-cut fries, and pricing tier.
Regional players
- Rudy's Country Store and Bar-B-Q: Texas-based restaurant chain with Austin-San Antonio-Houston presence. While BBQ-focused, it competes for the same Texas casual-dining occasions and consumer wallet share as P. Terry's in overlapping trade areas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
P. Terry’s Burger Stand social profiles
Digital presenceP. Terry’s Burger Stand financial estimates
Financial estimateRevenue estimate
Valuation estimate
P. Terry’s Burger Stand leadership team
Management profileNumber of profiles
Profiles2 records
P. Terry’s Burger Stand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P. Terry’s Burger Stand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P. Terry’s Burger Stand
What does P. Terry’s Burger Stand do?
P. Terry's Burger Stand operates a Texas-based fast-food restaurant chain serving all-natural, never-frozen Black Angus beef burgers, chicken sandwiches, hand-cut fries, hand-spun milkshakes, and breakfast items through drive-thru and dine-in locations. The company emphasizes fresh, high-quality food at affordable prices, supported by a mobile app for online ordering, catering services, group orders, and a branded merchandise store. As of May 2026, P. Terry's operates 38 locations concentrated in the Austin-San Antonio-Houston triangle.
Is P. Terry’s Burger Stand a public or private company?
P. Terry’s Burger Stand is a private company. It is classified as management employee owned and is currently operating.
When was P. Terry’s Burger Stand founded?
P. Terry’s Burger Stand was founded in 2005.
Where is P. Terry’s Burger Stand based?
P. Terry’s Burger Stand is headquartered in Austin, United States, in the North America region.
How does P. Terry’s Burger Stand make money?
Three revenue lines are on record. Restaurant Food & Beverage Sales are the primary driver. The others are merchandise Sales and catering Services.
Who are P. Terry’s Burger Stand's main competitors?
Direct peers on record are Shake Shack, In-N-Out Burger, Hopdoddy Burger Bar, Culver's, The Habit Burger Grill, Whataburger, BurgerFi, Freddy's Frozen Custard & Steakburgers and Five Guys. Rudy's Country Store and Bar-B-Q is listed as a regional player.
Does P. Terry’s Burger Stand have an API?
No public API is recorded for P. Terry’s Burger Stand.
What industry is P. Terry’s Burger Stand in?
P. Terry’s Burger Stand's product category is Quick-Service Restaurants. Its primary akta.pro industry code is THAFAAAA, Burger QSR. Its NAICS code is 722513 and its SIC code is 5812.