Hansgrohe

What Hansgrohe does

Hansgrohe is a German bathroom and kitchen fixtures manufacturer offering a broad portfolio of premium mixer taps, shower systems, basins, kitchen sinks, and bathroom accessories. The product range spans at least ten named series — including Focus, Logis, Novus, Talis M54, Croma Select S, Pulsify Select S, Crometta E, Finoris, and Addstoris — addressing bath/shower mixers, basin mixers, thermostatic showerpipes, kitchen mixers with pull-out sprays, and accessories such as towel rails, robe hooks, and roll holders. Core proprietary technologies include AirPower (air-enriched water droplets for softer spray), ComfortZone (ergonomic clearance design), EcoSmart (water/energy efficiency at approximately 5 l/min), the Select button (one-touch spray pattern switching), and MagFit (magnetic support for pull-out spray heads on kitchen mixers). Products are available in chrome and matte black finishes across both exposed and concealed installation formats, and are compliant with regional water-efficiency standards including WELS 2-tick certification in Singapore.

The company's go-to-market operates through an authorized distributor and retailer network rather than direct-to-consumer sales; in Singapore, Bathroom Guru serves as an authorized distributor across physical showrooms and major e-commerce marketplaces (Lazada, Shopee), guaranteeing authenticity and warranty support. Pricing is unit-based and premium-tiered, with accessories starting around SGD $140 and complete shower systems reaching approximately SGD $1,195. The end-customer base spans individual consumers, residential renovation projects, and SMB/specifier channels. Geographic coverage confirmed in the data set includes Europe (Germany, headquarters market) and Asia (Singapore), with distribution partnerships suggesting broader international reach not fully characterized in the supplied sources.

No direct financial disclosures, headcount, ownership structure, leadership team, funding history, or M&A activity are present in the input data; the company is described as operating and the German brand origin is referenced, but legal entity structure, founding date, and institutional backing are not specified in the available sources.

Name

Hansgrohe

Website

https://bathroomguru.sg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hansgrohe is a German premium manufacturer of bathroom and kitchen fixtures — including basin mixers, shower systems, kitchen mixers, and bathroom accessories — sold globally through an authorized distributor network serving residential and SMB renovation customers.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Hansgrohe is a German manufacturer of premium bathroom and kitchen fixtures, designing and producing a comprehensive portfolio of mixer taps, shower systems, bathroom accessories, and kitchen mixers. The product range spans multiple series (Focus, Logis, Novus, Talis, Croma Select S, Pulsify Select S, Crometta E, Addstoris) with proprietary technologies including AirPower, ComfortZone, EcoSmart, and the Select button for spray switching. Products are available in chrome and matte black finishes, with both exposed and concealed installation options.

Product overview

Hansgrohe is a premium German bathroom and kitchen fixtures manufacturer offering a comprehensive portfolio of mixer taps, shower systems, and bathroom accessories. The product range includes multiple series: Focus (bath/shower mixers, basin mixers, kitchen mixers with pull-out sprays), Logis (bath mixers, basin mixers with concealed and exposed installation options, shower mixers), Novus (basin and bath mixers), Talis M54 (kitchen mixers with EcoSmart technology), Croma Select S and Pulsify Select S (shower systems with multiple spray types), Crometta E (thermostatic showerpipe systems), and Addstoris (bathroom accessories including towel rails, robe hooks, roll holders). Key technologies include AirPower (air-enriched water droplets), ComfortZone (ergonomic space design), EcoSmart (water/energy efficiency at 5 l/min), and Select button (easy spray pattern switching). Products are available in various finishes including Chrome and Matte Black, with exposed and concealed installation options.

Differentiator

Problem solved

Functional benefit

Products and services

• Hansgrohe Focus Single Lever Bath Mixer DN15 Exposed wall-mounted bath mixer with chrome finish, 2 functions, projection 172-179.5mm, centre distance 150±12mm, maximum flow rate at 3 bar: 20 l/min.
• Hansgrohe Croma Select S Vario Shower Set Shower rail set with 110mm shower head, 650mm rail length, featuring Rain, Turbo rain, and IntenseRain spray types in white chrome finish.
• Hansgrohe Logis Single Lever Bath Mixer DN15 Exposed bath/shower mixer with diverter, 2 functions, projection 194mm, centre distance 150±12mm, maximum flow rate at 3 bar: 10.8 l/min.
• Hansgrohe Pulsify Select S Shower Set 105 3-jet shower set with 105mm shower head, featuring PowderRain, IntenseRain, and Massage spray patterns, 65cm shower bar, maximum flow rate at 3 bar: 11.4 l/min.
• Hansgrohe Novus Single Lever Basin Mixer 230 Tall basin mixer with 180mm spout reach, 325mm height with handle, features AirPower technology that mixes air into water for luxurious droplets with less splash.
• Hansgrohe Logis E Single Lever Bath Mixer Exposed installation bath mixer for wall mounting, ceramic cartridge, temperature limitation adjustable.
• Hansgrohe Logis E Single Lever Shower Mixer Exposed shower mixer with 1 function, centre distance 150±12mm, maximum flow rate at 3 bar: 5.7 l/min, includes non-return valve with silencer, WELS 2 ticks rated.
• Hansgrohe Focus Single Lever High-Rise Basin Mixer 190 High-rise basin mixer with 159mm projection, 191mm spout height, uses only 5 l/min to reduce water and energy costs, features EcoSmart technology.
• Hansgrohe Logis Single Lever Basin Mixer 100 Basin mixer with pop-up waste set G 1-1/4, features AirPower technology and ComfortZone for more elbow room when washing hands.
• Hansgrohe Logis Single Lever Basin Mixer (Concealed) Wall-mounted concealed installation basin mixer with 19.5cm spout, requires concealed body 13622180, features AirPower and EcoSmart technologies.
• Hansgrohe Addstoris Bath Towel Rail Wall-mounted metal towel rail, 648mm length, available in matte black and chrome finishes, concealed fastening with 626mm drilling distance.
• Hansgrohe Addstoris Roll Holder With Shelf Toilet roll holder with integrated shelf, concealed fastening, 26mm drilling distance, available in matte black and chrome finishes.
• Hansgrohe Addstoris Single Robe Hook Single robe/towel hook in metal construction, available in matte black and chrome finishes, with mounting hardware included.
• Hansgrohe Focus M42 Single Lever Kitchen Mixer 220 Kitchen mixer with pull-out spray, 2-jet functionality, 207mm spout length, 219mm spout height, ComfortZone 220, 360° swivel range, features laminar spray and shower spray with magnetic MagFit support.
• Hansgrohe Focus M41 Single Lever Kitchen Mixer 240 Kitchen mixer with pull-out spray, 2-jet functionality, 220mm spout length, 230mm spout height, ComfortZone 240, matte black finish, adjustable swivel range in 2 steps to 110° or 150°.
• Hansgrohe Talis M54 Single Lever Kitchen Mixer (Pull-Out) Kitchen mixer with pull-out spout, ComfortZone 210, available in chrome and matte black, 4-step adjustable swivel range (60°, 110°, 150° or 360°), features laminar and shower spray types.
• Hansgrohe Talis M54 Single Lever Kitchen Mixer 220 EcoSmart EcoSmart kitchen mixer with single crystal-clear spray type, available in chrome and matte black, efficient design for daily kitchen routines.
• Hansgrohe Crometta E Showerpipe 240 Thermostatic shower system with 240x240mm overhead shower, hand shower, shower thermostat, includes Rain spray type, flow rate at 3 bar: 5.5 l/min for hand shower.
• Hansgrohe Logis Single Lever Basin Mixer 110 Fine Compact basin mixer with pop-up waste set, features AirPower technology for luxurious water droplets and ComfortZone for more space when washing hands.
• Hansgrohe Finoris Single Lever Bath Mixer Minimalist design bath mixer for exposed installation with Select button for easy switching between bath filler and hand shower, automatic resetting.
• Hansgrohe Novus Single Lever Bath Mixer Exposed installation bath mixer for wall mounting, single lever control.
• Hansgrohe Focus Single Lever Shower Mixer Exposed shower mixer for wall mounting, DN15, chrome finish.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Bathroom GurucoreChannel Partner/ Reseller/ DistributorBathroom Guru is an authorized distributor for Hansgrohe products in Singapore. They guarantee 100% authentic products and operate both online and physical retail showrooms in Singapore.

Recent moves4 records

Expansion highlights5 records

Direct peers

• Duravit: German manufacturer of bathroom ceramics, furniture, tubs and selected mixers/showers. Targets the same premium residential and hotel specification segment as Hansgrohe and is co-distributed with Hansgrohe on Bathroom Guru.
• Grohe: German premium manufacturer of bathroom and kitchen mixers, showers and fittings, owned by LIXIL. Directly competes with Hansgrohe across basin mixers, shower systems and kitchen taps, and is co-distributed with Hansgrohe on Bathroom Guru in Singapore.
• Roca: Spanish-headquartered global bathroom brand offering mixers, shower systems, ceramics and accessories. Comparable to Hansgrohe across product range, target segment and global distribution model.
• Villeroy & Boch: European premium brand for bathroom ceramics, baths, mixers and accessories. Competes with Hansgrohe for the same designer/specifier customers across Europe and Asia, including Singapore.
• Gessi: Italian premium designer of bathroom and kitchen mixers and accessories. Targets the same ultra-premium specification and design-led projects as Hansgrohe, and is co-distributed on Bathroom Guru.
• Ideal Standard: European manufacturer of bathroom and sanitaryware products including mixers and showers. Competes with Hansgrohe across mid-to-premium residential and commercial specifications.
• Toto: Japanese manufacturer of toilets, washlets, lavatories and bathroom fittings with a strong APAC distribution footprint. Competes with Hansgrohe in premium Asian residential and hospitality projects.
• American Standard: Global bathroom and kitchen fixtures brand with strong APAC presence. Overlaps directly with Hansgrohe on basin mixers, bath/shower mixers and shower systems, and is listed alongside Hansgrohe on Bathroom Guru.
• Kohler: US-headquartered manufacturer of kitchen and bathroom fixtures, faucets, showers and accessories. Competes with Hansgrohe in the same premium specification segment and is also distributed by Bathroom Guru alongside Hansgrohe.

Emerging players

• Dornbracht: German high-end manufacturer of designer bathroom and kitchen mixers, showers and accessories. Smaller scale than Hansgrohe but operates in the same ultra-premium specification niche with overlapping technologies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansgrohe