What Label Experience does

Label Experience is a privately held French design agency, founded in 2014 by Audrey Gentilucci and Sophie Darrière, that integrates marketing strategy, interior architecture, and graphic design to create brand experiences in physical spaces. The firm operates through two divisions: Agence LX, which delivers spatial design (concept development, interior architecture, custom furniture, FF&E/OS&E selection, and construction supervision) for retail, hospitality, corporate, and innovation environments; and Studio LX, which handles brand identity, signage, packaging, editorial, and UX/UI design. Named clients span luxury (Lalique, Montblanc flagship on the Champs-Élysées, Lancaster boutiques), fashion (Sézane, Drôle de Monsieur, BonneGueule), cosmetics (Diptyque, Oh My Cream!, Balzac Paris), corporate and banking (Crédit Agricole's 8,300m² Le Connecteur innovation center, Cacao Barry, Stuart), and hospitality (Brussels Beer Project, The Oasis House, Velvet House), with marquee projects executed in Paris and other French cities.

The business model is project-based professional services: revenue is generated from design fees and/or construction/implementation management fees tied to discrete engagements ranging from brand identity and graphic design to full concept-to-realization builds, with custom quotes per project and no publicly disclosed pricing. Go-to-market is sales-led and relationship-driven, relying on portfolio showcasing via the agency website, Instagram, Pinterest, and LinkedIn, supplemented by referrals, industry events, and earned media (Financial Times ranked it #1 interior architecture and marketing agency in Europe for 2016-2019, and Les Echos ranked it 3rd among French women-founded companies by growth). The agency employs approximately 30 multidisciplinary talents across the two divisions, organized as a société par actions simplifiée (SAS) with €10,000 of share capital registered in Bordeaux and an operational headquarters at 2 rue de Châteaudun, Paris 9e. Around the 2024 ten-year milestone, co-founder Sophie Darrière transitioned out of the business while Audrey Gentilucci remained as directeur de la publication and continuing leader, and the firm has publicly committed to a sustainable architecture (RSE) agenda.

Monetization mechanics are characteristic of a boutique creative services firm: there are no software subscriptions, platform fees, licensing, or recurring SaaS revenue streams disclosed; no external funding rounds; no parent company or institutional investors referenced; and no apps, APIs, or proprietary technology products. The agency's competitive positioning rests on its integrated offering (strategy + space + graphic under one roof), a portfolio of high-visibility luxury and corporate flagships, and validated workplace culture (ChooseMyCompany HappyIndex 4.53/5, 100% recommendation rate in 2020).

Name

Label Experience

Legal name

Label Experience

Website

https://labelexperience.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Label Experience is a Paris-based design agency that integrates marketing strategy, interior architecture, and graphic design to create brand experiences for luxury, fashion, cosmetics, hospitality, and corporate clients across Europe.

Ownership category

akta.pro rank

Product category

Brand Experience Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Graphic Design Services (541430), Graphic Design Services (54143), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industries

Event Strategy & Experience Design (BPAFAGAA), Packaging & Brand Identity Creative Agencies (MPAAAAAN), Workplace Strategy & Space Standards (BPABAFAA)

Keywords

• Interior architecture services
• Brand experience design
• Retail space design
• Graphic design services
• Hospitality design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Design Agency Services: Label Experience generates revenue through professional design services including concept development, interior architecture, brand identity design, spatial design, and project realization. Revenue is project-based, typically structured around design fees and/or construction/implementation management fees. Projects range from brand identity and graphic design work to full interior architecture and retail/hospitality space design.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Label Experience is a global design agency that integrates marketing strategy, interior architecture, and graphic design to create cohesive brand experiences across physical spaces. The firm operates through two divisions: Agence LX (spatial design for retail, hospitality, work, and innovation environments) and Studio LX (brand identity, signage, packaging, and digital design). They deliver end-to-end projects from initial concept and brand positioning through interior design, construction supervision, and final realization for fashion, luxury, beauty, hospitality, and corporate clients.

Product overview

Label Experience is a global design agency operating through two main divisions: Agence LX (space design) and Studio LX (graphic design). The agency offers comprehensive services spanning marketing strategy, interior architecture, graphic design, and business development. Their expertise covers physical space creation including retail environments, hospitality venues, workplaces, and innovation spaces, complemented by brand identity services such as branding, signage, packaging, and digital design. The company works with clients across fashion, luxury, cosmetics, hospitality, and lifestyle sectors, delivering projects from concept through to final realization.

Differentiator

Problem solved

Functional benefit

Products and services

• Agence LX Agence LX is the agency's spatial design division specializing in Design d'espace, creating immersive physical environments for retail, hospitality, work, and innovation spaces. Services include concept development, interior architecture, project management, and construction supervision for brand owners, entrepreneurs, and corporate clients.
• Studio LX Studio LX is the graphic design studio focused on brand identity, visual communication, and graphic elements including branding, signage (signalétique), packaging, digital design, and editorial work for brand owners and corporate clients.
• Retail Design Boutique, pop-up, and flagship store design including retail environments, temporary installations, and permanent retail spaces for fashion, luxury, cosmetics, and lifestyle brands.
• Hospitality Design Hotel, restaurant, bar, and hospitality venue design including boutique hotels, restaurants, bars, coliving spaces, and country houses.
• Workplace Design Office, coworking, and innovation lab design including corporate headquarters, flexible workspaces, and creative environments for businesses.

Quantifiable outcome

• Ranked 1st interior architecture and marketing agency in Europe by Financial Times (2016-2019)
• +1 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ADVENS / Team for the PlanetcoreStrategic or Co-development Partner · 1 January 2024Label Experience partnered with ADVENS foundation and Team for the Planet to create an immersive 85m² experience for the VULNERABLE Vendée Globe 2024 campaign. This initiative carried a message about redefining performance beyond pure metrics. The agency deployed all its expertise to create a sensory journey that raised awareness for the environmental cause.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• DesignManagement Group: US-headquartered brand experience and retail design firm. Comparable integrated offering (strategy + design + realization) for retail and hospitality, but primarily serves North American clients.

Direct peers

• Saguez & Partners: French design agency combining interior architecture, retail design, and brand identity with a strong luxury and fashion client base. Highly comparable to Label Experience's integrated brand-experience model and target verticals.
• Studio KO: French architecture and design firm working across hospitality, retail, and cultural projects. Comparable for its multidisciplinary practice, French base, and brand-led approach to spatial design.
• Cut Architecture: Paris-based architecture and interior design practice focused on retail, hospitality, and brand environments. Comparable boutique scale and luxury/retail client overlap.
• Malherbe Paris: Paris-based retail design and brand environment agency serving luxury and fashion brands across Europe. Comparable in offering (retail concept, interior architecture) and customer base (luxury maisons, fashion retailers).
• Jouin Manku: Paris-based design studio with expertise in hospitality, restaurants, and luxury retail interiors. Comparable in combining architecture, interior design, and graphic design for premium brand clients.
• RDAI: Paris architecture and design studio famous for Hermès store and product environments. Direct competitor for premium luxury retail design mandates and similar in scale, craft, and client profile.
• Agence Frédéric Flanquart: French retail design agency with experience in luxury and fashion flagships. Comparable in size, Paris base, and concentration on retail concept and realization for premium brands.

Broad incumbents

• Gensler: Global architecture and design firm with a large retail and hospitality practice. Competes for enterprise brand experience mandates but at vastly greater scale; serves as a useful broad incumbent benchmark.
• Wilmotte & Associés: Established French architecture firm with deep luxury, cultural, and corporate interior projects. Larger and broader than Label Experience but competes for premium French and international mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/label-experience/?originalSubdomain=fr
• Instagraminstagram.com/labelexperience
• Pinterestin.pinterest.com/LabelExperience

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Label Experience