What Saguez & Partners does

Saguez & Partners is an independently held French design agency founded in 1998 by Olivier Saguez in Saint-Ouen-sur-Seine, delivering integrated brand design and interior/architectural design under a "Design Global" framework that combines brand strategy, visual identity, and branded places (retail, offices, hotels, airports, urban projects) into a single engagement. The firm serves large enterprise and institutional clients across banking (Bpifrance, AXA), retail (Carrefour, Galeries Lafayette, Brioche Dorée, Marché Dar Essalam), hospitality (Kimpton Miralina Resort, Pernod Ricard Drinks&Co), aviation (Geneva Airport CAP 2030), automotive/industrial (Groupe Michelin), food (Lenôtre), and public/media (ARTE France), as well as transformation clients such as Aresia and État Pur. Its core methodology is a five-stage collaborative design process (Immersion & Observation, Formalization & Co-design, Strategic Recommendation, Graphic & Creative Exploration, Activation & Deployment) anchored in proprietary assets including the 5,000 m² Manufacture Design headquarters (HQE and BREEAM 'Very Good' certified, located in a converted 1922 Alstom industrial hall) and the 150 m² Matériauthèque materials library with 10,000 references from 500 suppliers.

The business model is project-based professional services sold direct to enterprise C-suites, organized by specialty (Branding & Retail, Real Estate & Major Projects, Hospitality, Offices & Workspaces) and delivered through a platform of five wholly-owned subsidiaries: Saguez & Dash (hospitality design partnership with Dash Design in New York), Saguez Favretto (architecture and project management studio founded 2020), Manganèse Éditions (styling and furniture), Agence-S (southern France branding), and Saguez & Build (turnkey construction). Pricing is not publicly disclosed; engagement size spans from small brand identities to multi-year urban transformation projects (Michelin Quartier des Pistes at 10 hectares, WaltherPark Bolzano at 127,000 m²). The firm is privately held as a SAS with 120 team members, an 11-member management committee, and operating geographies spanning France, the United States, Switzerland, Italy, and Morocco.

Differentiation rests on the combination of brand and space under one roof, an in-house sustainable design practice validated by EcoVadis Silver Medal 2025 (72/100, top 15% in sector), and a long-tenure client base evidenced by the 10-year Bpifrance partnership. In 2024, founder Olivier Saguez passed operational leadership to a trio of Managing Directors (Thibault Saguez, Pierre-Olivier Pigeot, Boris Gentine), signaling a generational handover intended to support continued scaling.

Name

Saguez & Partners

Legal name

Saguez & Partners

Website

https://saguez-and-partners.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Saguez & Partners is an independent French design agency founded in 1998 that delivers integrated brand and spatial design services to large enterprise and institutional clients across banking, retail, hospitality, aviation, and public sectors, operating through five subsidiaries and an in-house materials library.

Ownership category

akta.pro rank

Product category

Brand and Space Design Services

NAICS

Advertising Agencies (541810), Interior Design Services (54141), Graphic Design Services (541430)

SIC

Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Brand design services
• Interior architectural design
• Sustainable design agency
• Branding strategy consulting
• Space design agency

Headquarters

HQ city

Saint-ouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Design Services: Comprehensive brand strategy, identity creation, and brand management services for enterprise clients including positioning, visual identity, brand architecture, and commercial architecture.
2. Space Design Services: Interior and architectural design services for branded places including retail, offices, hotels, airports, urban projects, and serviced residences, from strategic positioning to execution.
3. Design & Build: Turnkey execution of projects through Saguez & Build subsidiary, ensuring quality delivery of designed concepts.
4. Subsidiary Services: Five subsidiaries provide complementary services: Saguez & Dash (hospitality), Saguez Favretto (architecture/engineering), Manganèse Éditions (styling), Agence-S (branding South), and Saguez & Build (construction).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Saguez & Partners is a global design agency that delivers two integrated practices: brand design (strategy, identity creation, brand architecture, narrative, management) and interior/architectural design of branded places (retail, offices, hotels, airports, urban developments, serviced residences). Projects are executed via a five-stage collaborative methodology and supported by an in-house materials R&D platform (Matériauthèque) and a 5,000 m² Manufacture Design laboratory in Saint-Ouen-sur-Seine.

Product overview

Saguez & Partners is a global design agency founded in 1998, offering comprehensive brand design and space design services through a platform of integrated capabilities. The core offerings include Brand Design/Branding (strategy, identity, management), Interior & Architectural Design for branded places (retail, offices, hotels, airports), Design Global (holistic approach combining brand and space), and Design Durable (sustainable design). The company operates five subsidiaries: Saguez & Dash (hospitality), Saguez Favretto (architecture/engineering), Manganèse Éditions (style office), Agence-S (branding South), and Saguez & Build (construction). Internal resources include the Manufacture Design headquarters (design laboratory) and Matériauthèque (10,000 reference materials library).

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Design / Branding Comprehensive brand identity services including brand strategy, positioning, visual identity creation, brand architecture, narrative development, and brand management. Covers stratégie de marque, lisibilité de l'offre, création d'identité, management de marque, and architecture commerciale for enterprise clients.
• Interior & Architectural Design (Lieux Marquants / Branded Places) Design of branded places including retail spaces, offices, hotels, airports, urban projects, and serviced residences. Services include strategic consulting, AMO (assistance à maîtrise d'ouvrage) for large projects, placemaking, project management, and design & build for enterprise and developer clients.
• Design Global (Global Design) Holistic design approach combining brand identity and brand places to ensure brand coherence across all touchpoints. Integrates strategists, graphic artists, designers, and architects so enterprise clients obtain a unified vision across visual identity and physical environment.
• Design Durable (Sustainable Design) Sustainable design services creating ethical and responsible usage for people and planet. Includes material selection, environmental charters, eco-designed packaging, and durable concept development for enterprise clients.
• Saguez & Dash (Hospitality Design) Hospitality design subsidiary partnership between Saguez & Partners (Paris) and Dash Design (New York). Combines French art de vivre with American savoir-faire for international hospitality projects including resorts, hotels, and restaurants.
• Saguez Favretto (Architecture & Engineering) Innovation studio and architecture/engineering subsidiary providing design and project management for construction and urban development projects, focused on sustainable city development. Handles master planning and coordinates architectural studies for major urban transformation projects.
• Manganèse Éditions (Styling) Style office specializing in heritage and modernity. Provides plans, construction monitoring, and styling services for interior design projects, plus the Restô | Burô furniture collection.
• Agence-S (Branding South) Southern France subsidiary focused on branding with an artisanal approach. Specializes in precise words, signs, typography, nuanced colors, and quality editions. Led by Caroline Boutet and Simon Rodriguez.
• Saguez & Build (Turnkey Construction) Integrated construction entity for turnkey project delivery. Executes projects designed by Saguez & Partners group, ensuring quality from design through construction completion.

Quantifiable outcome

• Top 15% EcoVadis sustainability ranking with 72/100 score (2025), 8-point improvement from 2024
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Saguez FavrettocoreStrategic or Co-development PartnerArchitecture and urbanism firm co-founded by designer Olivier Saguez and architect Stefano Favretto in 2020. Handles master planning and coordinates architectural studies for major urban transformation projects like Michelin Quartier des Pistes.
• Saguez & DashcoreStrategic or Co-development PartnerHospitality design partnership between Saguez & Partners (Paris) and Dash Design (New York), bringing French art de vivre and American savoir-faire together for international hospitality projects.
• Manganèse ÉditionscoreStrategic or Co-development PartnerStyling and style office that combines heritage and modernity, providing interior styling, construction follow-up, and their own Restô | Burô furniture collection.
• Agence-ScoreStrategic or Co-development PartnerSouthern subsidiary of Saguez & Partners specializing in artisanal approach to branding, with word craft, precise signs, refined typography, and quality editions. Founded by Caroline Boutet & Simon Rodriguez.
• Saguez & BuildcoreImplementation/ SI/ Consulting PartnerIntegrated construction entity that executes projects designed by Saguez & Partners, ensuring quality delivery from concept through construction completion.
• Favretto ArchitecturemajorImplementation/ SI/ Consulting PartnerArchitect and urban planner, co-architect of the Pistes for Michelin Quartier des Pistes project.
• Asphalt Architecture et UrbanismemajorImplementation/ SI/ Consulting PartnerUrban planning partner for Michelin Quartier des Pistes project.
• Atelier Franck BouttémajorImplementation/ SI/ Consulting PartnerEnvironmental engineering partner for sustainable design integration in major projects.
• David Chipperfield ArchitectsmajorImplementation/ SI/ Consulting PartnerRenowned architecture firm for WaltherPark Bolzano project (127,000 m² mixed-use development in Italy), collaborating on architecture while Saguez & Partners handles interior design.
• Fondation SaguezcoreStrategic or Co-development PartnerIndependent foundation promoting design democratization and accessibility, aligned with the agency's sustainability commitments.
• Hillman WorkshopminorImplementation/ SI/ Consulting PartnerLandscape design partner for Kimpton Miralina Resort project, designing water-efficient desert gardens.
• Sabine MarcelisminorStrategic or Co-development PartnerDesigner creating immersive artwork installations like 'Alpen Glow' inspired by Dolomite sunsets for WaltherPark Bolzano.

Scale indicators14 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Interbrand: Global brand consulting firm offering brand strategy, identity, and experience design. Comparable as a premium global brand agency serving large enterprise clients across multiple sectors.
• Carré Noir: French brand design and identity agency (part of Publicis network). Comparable as a Paris-based brand identity specialist with similar French enterprise client roster.
• Landor & Fitch: Global branding and design consultancy combining brand strategy with experience and spatial design. Most directly comparable peer given integrated brand-plus-environment positioning and similar enterprise client base.
• FutureBrand: Global brand and design consultancy combining strategy, identity, and experience design. Comparable as a full-service brand agency serving multinational enterprise clients.
• Superunion: Global brand and design agency offering brand strategy, identity, and experience. Comparable in integrated brand-and-space offering and multinational enterprise client profile.
• Wolff Olins: Global brand and design agency delivering brand strategy, identity, and experience work. Comparable in scale, enterprise client profile, and integrated brand+experience approach.
• Dragon Rouge: French-headquartered independent brand and design agency with global reach. Closest French-headquartered peer with similar premium positioning, brand strategy + design offering, and European enterprise client base.
• M Moser Associates: Global workplace design and build firm. Comparable on the space-design side for large enterprise offices and branded workplace projects, though more specialized than Saguez's full-service model.

Broad incumbents

• Gensler: Global design and architecture firm with brand and experience design practices. Comparable in spatial/retail/office design work for enterprise clients, but much larger and broader in scope.

Regional players

• CBA (Closer Design): French brand and design agency. Comparable as a French-market brand design peer serving enterprise clients, though smaller in scale and scope than Saguez & Partners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/saguezpartners
• LinkedInfr.linkedin.com/company/saguez-and-partners
• Instagraminstagram.com/saguezpartners

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saguez & Partners