The Grey Barn

What The Grey Barn does

The Grey Barn is a privately held landscaping services company headquartered in Springdale, Arkansas, serving Northwest Arkansas across Benton and Washington counties (Fayetteville, Springdale, Rogers, and Bentonville). Founded in 2001 and operated under owner Steven Cullen alongside founder/Managing Member John Hendricks, the company runs two integrated business units: a commercial segment covering industrial, civic/municipal, institutional/hospital, and multi-family properties, and a residential segment serving homeowners. The service portfolio spans five lines: commercial landscape maintenance, commercial landscape installation, residential landscape design (2D plans starting at $750), residential landscape installation, and outdoor living space construction (gazebos, pergolas, outdoor kitchens, fireplaces, extended rooflines). A licensed contractor credential is the structural differentiator, allowing The Grey Barn to legally build hardscape features unavailable to non-licensed landscapers.

The company operates a sales-led, direct-to-customer go-to-market with a minimum project value of $10,000 for installation work. Revenue mechanics mix one-time installation projects with recurring commercial maintenance contracts, and irrigation/water management is cross-sold across both segments. Pricing is publicly disclosed on the company website, and demand is captured through phone (479.521.8162) and a website contact form, supported by Instagram organic content and a published testimonial library.

Differentiation rests on professional certifications (ICPI Level I paver installer, Certified Irrigation Auditor, Certified Landscape Professional, Nightscaping lighting, RainBird Select Contractor) and supplier relationships with RainBird (core), FX-Luminaire, and Kichler Lighting. The Grey Barn holds a Vice-Chair and founding-member role in the Arkansas Irrigation Association, and team credentials include B.S. and A.D. qualifications in landscape design, urban horticulture, and turfgrass management. Headcount is reported in the 11-50 range; no revenue, funding history, or M&A activity is disclosed.

Name

The Grey Barn

Legal name

The Grey Barn

Website

https://thegreybarn.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

The Grey Barn is a privately held landscaping services company in Northwest Arkansas offering commercial and residential landscape design, installation, maintenance, irrigation, and licensed-contractor outdoor living space construction across Benton and Washington counties.

Ownership category

akta.pro rank

Product category

Landscape Services

NAICS

Landscaping Services (56173), Landscape Architectural Services (54132), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industries

Residential Landscape Design (HSAIABAA), Pergolas, Gazebos & Shade Structures (HSAPALAD), Driveway Hardscaping (Pavers, Gravel, Permeable Systems) (HSAIACAD), Landscape Grading, Drainage & Site Preparation (HSAIABAD)

Keywords

• Landscape design
• Landscape installation
• Commercial landscape maintenance
• Irrigation systems
• Outdoor living spaces

Headquarters

HQ city

Springdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Landscape Design Services: 2D landscape design services for residential and commercial properties
2. Landscape Installation: Installation of landscapes, irrigation systems, and outdoor living spaces for commercial and residential properties with a $10,000 minimum project value
3. Commercial Landscape Maintenance: Ongoing maintenance services for commercial properties including lawn mowing, shrubbery trimming, irrigation management, and seasonal plantings

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Grey Barn provides residential and commercial landscaping services across Northwest Arkansas, including 2D landscape design, full landscape installation (irrigation, plants, hardscape), ongoing commercial landscape maintenance, and licensed-contractor outdoor living space construction such as gazebos, pergolas, outdoor kitchens, and fireplaces. All installation projects carry a $10,000 minimum threshold with 2D designs starting at $750.

Product overview

The Grey Barn is a landscaping services company offering a unified portfolio of residential and commercial landscaping services. The core offering comprises four main service lines: Commercial Landscape Maintenance (regular upkeep and property management), Commercial Landscape Installation (design-build and bid-build installation), Residential Landscape Design (2D design plans starting at $750), and Residential Landscape Installation (irrigation, planting, and hardscapes). The Outdoor Living Spaces service, enabled by their licensed contractor status, extends residential offerings to include structures such as outdoor kitchens, gazebos, fireplaces, and pergolas. All landscape projects have a $10,000 minimum threshold. The company also provides irrigation systems and water management as integral components across both residential and commercial services.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Landscape Maintenance Regular maintenance services for commercial properties including annuals, lawn mowing, hardscape monitoring, irrigation water management, spring/fall cleanup, shrubbery trimming, edging, pruning, leaf management, mulching, turf management, tree care, and seasonal flower rotation. Serves industrial, civic/municipal, institutional/hospital, and multi-family properties.
• Commercial Landscape Installation Commercial landscape design, irrigation system installation, and plant/shrub/tree installation services for industrial, civic/municipal, institutional/hospital, and multi-family properties. Offered in both design-build and bid-build capacities with a $10,000 minimum project threshold.
• Residential Landscape Design Custom 2D landscape design services for homeowners starting at $750, incorporating outdoor living components, plant selection, and hardscape planning tailored to the Northwest Arkansas climate.
• Residential Landscape Installation Full-service residential landscape installation including irrigation systems, soil preparation, planting of trees, shrubs, and flowers, and hardscape implementation. Requires $10,000 minimum project threshold.
• Outdoor Living Spaces Licensed contractor services for outdoor living enhancements including outdoor kitchens, pool landscaping, patios, firepits, outdoor fireplaces, gazebos, pergolas, decks, walking paths, and extended rooflines. Requires a $10,000 minimum project threshold.

Quantifiable outcome

• 2D landscape designs starting at $750 with $10,000 minimum for installation projects

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RainBirdcoreTechnology or IntegrationRainBird certified contractor and select contractor status. The Grey Barn designs and installs RainBird irrigation systems for both commercial and residential landscapes, providing professional irrigation water management services.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• TruGreen: TruGreen is a national lawn care brand specializing in residential and commercial lawn treatment, fertilization, and pest management. Adjacent overlap with The Grey Barn on residential grounds care, but lighter on design-build, irrigation, and hardscape.
• Davey Tree Expert Company: Davey Tree is a large, established provider of tree care, landscape management, and utility vegetation services for residential and commercial clients. Overlaps with The Grey Barn on commercial grounds maintenance and tree/shrub care but operates at far greater scale and broader scope.

Direct peers

• Mariani Landscape: Mariani delivers high-end residential and commercial landscape design, installation, and maintenance with strong craftsmanship and outdoor living capabilities. Closely comparable to The Grey Barn on premium residential design-build and outdoor structure work.
• Ruppert Landscape: Ruppert operates landscape construction, management, and tree care services across the Mid-Atlantic and Southeast. Directly comparable to The Grey Barn's full-service design-build-maintain model and licensed contractor capabilities.
• LandCare (Aurora): LandCare, backed by Aurora Capital, provides commercial landscape maintenance and design-build across multiple US regions. Directly comparable to The Grey Barn on commercial maintenance + installation bundling and recurring service revenue model.
• Focal Pointe Outdoor Solutions: Focal Pointe provides landscape design, installation, and maintenance for high-end residential and commercial properties across multiple US markets. Directly comparable to The Grey Barn on full-service residential/commercial landscape services and outdoor living projects.
• BrightView Landscapes: BrightView is the largest commercial landscaping services provider in the US, offering landscape design, installation, and maintenance to commercial and HOA clients. Directly comparable to The Grey Barn's commercial maintenance and installation offering, though at vastly larger national scale.
• Yellowstone Landscape: Yellowstone provides commercial landscape maintenance, design-build, and irrigation services across multiple US regions. Directly comparable to The Grey Barn's commercial landscape installation and maintenance product line and recurring-revenue model.
• Mainscape: Mainscape offers commercial landscape maintenance, landscape design, and irrigation services with a recurring-service revenue model. Directly comparable to The Grey Barn's commercial landscape maintenance and irrigation water management offerings.

Emerging players

• Bartlett Tree Experts: Bartlett is a national tree care and arboriculture specialist offering pruning, removal, and plant health care for residential and commercial clients. Overlaps with The Grey Barn on commercial grounds maintenance and tree/shrub care but does not compete in full landscape design-build.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thegreybarn

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grey Barn